Connect with us

E-Business

Social Media Marketing Strategy

Published

on

Chukwuemeka Fred Agbata, presenter of Tech Trends on Channels Television
Kindly share this post

Social media platforms, these days, are veritable marketing tools available for the use of entrepreneurs to reach out to numerous prospective patrons of their products, services and brands.

These social media platforms include Facebook, Twitter, LinkedIn, Youtube, Pinterest, Instagram, etc. To, however, ultimately enjoy the fruits of ones investment in engaging social media marketing tools, one needs to understand what each social media platform can do and achieve and what it cannot and, then, go on to fashion out a long-term effective social media marketing mix that will be suitable for the kind of business under consideration.

Take Twitter, for instance. Many entrepreneurs allude to the saying that, “the shorter the better online”, as instructive and decide to apply Twitter as their sole social media marketing option.

This is because, with Twitter, one can easily promote a business, product, service or brand in just 140 characters.

Many of them, however, get disappointed when this strategy does not yield the desired positive results and they wonder why.

The reason they do not get the desired positive result is quite simple.

Good as it is to adopt social media tools as marketing strategies, there is the need for entrepreneurs to be aware of the limitations of each of the social media platforms they intend to adopt for marketing their business.

Twitter, obviously, is a good social media marketing tool, but it has its strong points as well as limitations when it comes to application as a marketing tool.

Some of the strong points of adopting Twitter are as follows:

1. Simple to use. It is very simple to carry out. All you need to do is to send out Tweets on updates in your business to your customers, hence, you do not need to be an expert in technology to Tweet.

2. It is also important for you to note that you can receive feedback, sometimes, instantaneously, from your customers. This is because your posted Tweets are published instantly for your customers to view, read and respond to immediately.

3. With Twitter, it is easy for you to make more friends and prospective customers outside your circle of friends and established customers because, as you Tweet, your Tweets gets re- Tweeted.

4. What you need for Twitter social media marketing is to know your target customer base and concentrate your promotion efforts on them. You do not really need to know their email addresses.

There are, however, some limitations of using Twitter as a social media marketing tool. These include the following:

1. Twitter, by its nature, generates millions if Tweets a day and allows a user to follow a large number of people, hence, there is always the possibility of your Tweets getting lost or buried beneath other incoming Tweets to your customers or followers, and this will defeat the essence of you Tweeting in the first place.

2. Another limitation of using Twitter as a social media marketing tool is that videos cannot be uploaded to Twitter, hence, if you are into products that require videos to be viewed to attract a prospective customer, you cannot upload it to your Twitter handle. You can, however, add the link to such videos on your Tweet and hope it gets clicked on.

3. Tweet content on Twitter is limited to 140 characters and sometimes it is impossible to express the attributes of s product, service or brand in just 140 characters. This is also a limitation of using Twitter as s social media marketing tool.

As using Twitter has its own advantages and limitations as shown above, so does using other social media marketing platforms such as Facebook, Instagram, Pinterest, Youtube, etc. In order to have an effective and sustainable social media marketing strategy online, each entrepreneur should find out what works with the use of each and what doesn’t as well as device a social media marketing mix that works from the array of Facebook, Twitter, Instagram, Pinterest, YouTube, etc.

CFA is the Founder, www.techsmart.ng and Co-producer/Presenter,Tech Trends on Channels Television


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

NOTAP to Commercialise University Research, Expands Patent Drive

Published

on

Kindly share this post

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


Kindly share this post
Continue Reading

E-Business

FG Unveils Digital Postcode System for MDAs

Published

on

Kindly share this post

Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

FG Unveils Digital Postcode System for MDAs

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.

The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.

Represented by Nadungu Gagare, permanent secretary of the Ministry,  declared that the initiative was a critical pillar for the country’s economic and security framework.

“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.

Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.

He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.

The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.

Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.

She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.

“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.

Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.

She noted that the civil service would be properly equipped to adapt to the data-driven system.

“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.

The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.

 

 


Kindly share this post
Continue Reading

E-Business

Kaspersky Warns of a Large-scale Campaign using Fake Free Software to Deploy a RAT via ScreenConnect

Published

on

Kindly share this post

A remote admin tool ScreenConnect is being distributed through fake websites designed to mimic the official pages of well-known software products.

In total, researchers identified more than 90 domains spanning 10 languages, including English, Arabic, Spanish, Chinese, German, Portuguese, and Russian, enabling the attackers to reach a wide range of victims worldwide. The campaign targets both individual users and organisations using Windows.

After detecting an incident through its Managed Detection and Response, Kaspersky uncovered a large-scale campaign in which attackers used fake websites to spread installer archives disguised as popular software, including OBS Studio, DNS Jumper, DS4Windows, Glary Utilities and Bandicam.

To drive traffic to these pages, the threat actor also used search engine optimisation techniques to place them high in search results.

Across more than 90 identified fraudulent software sites, the same tactic was observed: victims who downloaded what appeared to be legitimate software instead received a hidden ScreenConnect remote administration tool, which gave the attackers persistent access to compromised devices and allowed them to deploy AsyncRAT, an open-source trojan capable of giving them full control over infected systems.

Domain registrations linked to this campaign peaked in February 2026; in 2025, the same attacker had used fake websites to disguise malicious installers as games.

Infection occurs through malicious archives containing a legitimate, signed Microsoft file, install.exe, alongside the install.res.1033.dll library. The DLL is loaded onto the device via a DLL sideloading technique and deploys a ScreenConnect service that awaits further instructions from the attackers.

“The campaign targets both users downloading free utilities from the Internet and corporate networks, where remote access tools are often allowlisted and granted elevated privileges.

“Its danger lies in its potential to facilitate large-scale credential theft and unauthorised access to systems, with the stolen data typically later resold on dark web forums,” says Denis Kulik, lead SOC Analyst at Kaspersky.

 


Kindly share this post
Continue Reading

Trending