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Social Media Week: What ViacomCBS Network Told Industry Leaders

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L-R Manager, New Business & Live, Universal Music Nigeria, Bayo Fatoba, MD/CEO, Mirus Event, Fatoba, Kunmi Ariyo, Senior Channels Manager VCN Africa, Solafunmi Oyeneye, Country Manager Nigeria VCN Africa, Bada Akintunde-Johnson, MD/CEO, Topboy Entertainment, Tobi Mohammed, Project General, iPanache Communications, Deji Orunkoyi and MTV Base VJ, Sammie Walsh at the ViacomCBS Networks Africa panel session at SMW Lagos 2020.
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ViacomCBS Networks Africa as part of its anniversary, hosted a remarkable panel of Nigeria’s top industry thought leaders at Social Media Week Lagos on February 27th, 2020 to discuss the theme, ‘Disruptions and Connections – A 360 Degree Approach To Creating Content and Experiences.’

 

The engaging panel session which had about 100 people in attendance, touched on everything from content creation to event management to the 360-degree approach ViacomCBS brands deploy in creating its contents and events.

 

In her welcome address, Solafunmi Oyeneye, senior Channels Manager at ViacomCBS Networks Africa said, “Content and consumer experience are two things we’re very passionate about at ViacomCBS – a fact that is made even more apparent as we mark a significant milestone since our African debut in 2005.

 

“It’s why this year we continue to explore even more ways to create content and experiences that really matter.”

 

The panel was moderated by the delectable MTV Base VJ, Sammy Walsh, featured contributions from communication and events experts such as; Country Manager, Viacom International Media Networks Africa, Bada Akintunde Johnson; MD/CEO of Mirus Events, Kunmi Ariyo, Project General at iPanache Communications, Deji Orunkoyi; Head of New Business and Live – (Anglophone) West and East Africa at Universal Music Group, BayoFatoba and Chief Creative Officer of Topboy Entertainment, Tobi Mohammed.

 

With each panelist coming from a unique background and having a spectacular record of accomplishment, their contributions to the panel were educative, interactive and distinctive.

 

Speaking on how the VicaomCBS brands create content that resonate with their audience, Country Manager, Bada Akintunde-Johnson, said the brand listens to its different audiences to understand what works for them.

 

Citing MTV Shuga and Nickfest as examples of ViacomCBS projects that were created by listening, researching and understanding the audience, Akintunde-Johnson said, “With MTV Shuga for instance, we knew from observing young people that teaching sex education the way it’s always been done would have put them off, so what we did was to infuse it into entertainment while making sure the message we’re trying to pass is not lost.”

 

In its eight-year, SMW is a conference and festival of tech and innovation, where attendees learn how to leverage technology to harness opportunities in diverse sectors like agriculture, technology, and entertainment. Learn more about and join the conversation using the #SMWMTVBase.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

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PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.

Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”

The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.

The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.

This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.

As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.

This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.

PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.

The report noted that AI could make these attacks even more sophisticated.

Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.

The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.

Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N

early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.

Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.

By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.

AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.

Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.

However, PwC stressed that technology alone is not enough to tackle the problem.

The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.

With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.

PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.


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Airtel Africa, Starlink Mobile Data and Messaging Testing Take off in Kenya

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Airtel Africa and SpaceX have commenced the successful testing of data and messaging services with Starlink Mobile in Kenya, in a significant step towards bringing satellite-to-mobile connectivity to millions of people across Airtel Africa’s 14 markets.

The testing was done in “no connectivity” areas – locations where terrestrial mobile networks did not have a signal. In these areas, Starlink Mobile was seamlessly activated, allowing 4G compatible smartphones access to Starlink’s constellation of 650 launched satellites to keep them connected.

During this testing phase, the connectivity was able to support light-data applications such as WhatsApp calling and messaging, maps, Facebook Messenger, and successful financial transactions via the Airtel app.  Users remained connected to these apps and had access to key services even in the most remote locations.

Sunil Taldar, Chief Executive Officer, Airtel Africa, commented: “We are thrilled to move from announcement to actionable steps with our partners at SpaceX. This testing phase in Kenya is a testament to our commitment to expanding global access. By integrating Starlink Mobile’s technology, we are ensuring that our customers remain connected even when they travel beyond our terrestrial network.”

Following this testing in Kenya, Airtel Africa and Starlink Mobile plan to leverage the insights gained to expand the service across Airtel Africa’s 14 markets, in line with country-specific regulatory approvals. Additionally, the partners plan to launch voice calling and expanded data capabilities using Starlink Mobile V2 technology that will enable broadband directly to mobile phones.

 


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GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

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GATEWAY Programme, a transformative five-year initiative spearheaded by Co-creation Hub Ltd (CcHUB) in partnership with the Mastercard Foundation, has thrown open its registration portal to equip 340,000 young Nigerians with market-ready digital skills and direct pathways into sustainable global gig work opportunities.

GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

Implemented across 10 strategic states – Lagos, Ogun, Oyo, the Federal Capital Territory (Abuja), Kano, Kaduna, Rivers, Delta, Edo, and Enugu – the programme targets Nigeria’s burgeoning youth population amid a global gig economy projected to reach $1.85 trillion by 2032.

It directly confronts the nation’s skills-to-employment mismatch by prioritising four high-demand creative digital disciplines: Digital Marketing, Video Production and Editing, Graphic Design, and UI/UX Design.

Managing Director of CcHUB, Mrs Ojoma Ochai, described the launch as a “life-changing intervention” in tackling youth unemployment and underemployment. “By connecting 340,000 vulnerable young people to high-demand creative digital skills and direct pathways into the global gig economy, we are enabling them to become immediate and sustainable income earners,” she stated. “Our commitment goes far beyond certification – we are focused on ensuring participants are successfully transitioned into dignified gig work.”

The programme’s inclusive design sets it apart, with deliberate quotas for women, Persons with Disabilities (PWDs), and displaced youth to bridge gender imbalances and promote equitable access to the digital workforce.

Participants undergo an initial digital literacy and skills assessment, then channelled into one of two tailored tracks: the Growth Pathway for experienced talents seeking portfolio enhancement, gig platform navigation, proposal writing, and financial management training; or the Foundations Pathway for beginners building core competencies before advancing.

Industry experts hail GATEWAY as a timely response to Nigeria’s youth dividend, where over 70 per cent of the population is under 30, yet formal job creation lags. CcHUB’s Programme Lead, Mr Timothy Aluko, noted that the selected skills emerged from demand analysis across major gig platforms like Upwork, Fiverr, and Freelancer, ensuring graduates compete effectively on the international stage.

Registration is now live on the official portal at gateway.cchub.africa, with physical access points, laptops, internet connectivity, and mentorship provided to maximise participation. Successful completers gain not just certifications but active matchmaking to verified employers, portfolio showcases, and ongoing support for sustained earnings.

This initiative builds on CcHUB’s legacy as Nigeria’s pioneering innovation centre, blending technology incubation with scalable social impact. As Nigeria races to harness its demographic advantage, GATEWAY positions the country as a formidable player in Africa’s digital renaissance, potentially generating thousands of remote jobs and forex earnings annually.

Stakeholders, including tech ecosystem leaders and youth advocacy groups, have applauded the programme’s scale and focus, urging swift uptake. With the portal now active, young Nigerians across the targeted states have a clear shot at economic independence through the flexible, lucrative world of global gig work.


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