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Solabomi, Experiential Marketer Flies Nigeria’s Flag at AWOL 2017

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Solabomi Okonkwo
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Solabomi Okonkwo, Consummate experiential marketing professional and innovative thinker, is a rising star on the Nigerian experiential marketing firmament.

She recently joined other panelists at the African Women in Leadership Conference 2017 (AWOL) held in Ghana discussing “Unleashing the Power; Inspiring Greatness”.

Solabomi has over 15 years’ experience working with blue chips in sectors that include business services, digital printing solutions, telecommunications, marketing communications, financial services, foods and beverage sectors.

A seasoned business developer, brand builder, events manager, experiential marketer and quality audit specialist, Solabomi is a graduate of Psychology from the Obafemi Awolowo University, Ile-Ife, Nigeria. She also holds a Masters’ of Science degree in the same field from the University of Lagos, Nigeria.

Remarkably, Solabomi stands tall among Nigeria’s illustrious women who have broken the glass ceiling – the unacknowledged barrier to career advancement – which keeps women from rising to the upper rungs of the corporate ladder, regardless of their skill and qualification.

Solabomi is well known for successfully managing ground breaking projects in the marketing communications industry in Nigeria. The consumate marketer who started her professional career at Xerox – the world’s leading business service and digital printing solutions provider, was part of the team that launched, nurtured and built the Celtel, Vmobile and Airtel brands in Nigeria.

While working as part of the Airtel Team, she worked on big-budget pan Nigeria thematic campaigns, Airtel Nigeria-Arsenal Partnership, Arsenal Players’ visit to Nigeria, as well as the high-octane Airtel Night of Influence Event and the Airtel Rising Stars experiential executions. She was also part of the Nigeria’s Got Talent project.

However, Solabomi came of age and became a force to be reckoned with in the marketing communications industry when she became CEO of NM Encore in 2014. Under her leadership, the experiential marketing and activation agency redefined Nigeria’s experiential marketing landscape through innovation, creativity and originality.

This has seen the agency, which has been in operations for a little over three years, win prized accounts of multinational corporations and blue chip companies to the amazement of industry watchers; more especially because the experiential marketing sector is dominated by male Chief Executive Officers.

The success achieved by Solabomi in less than three years is indeed a barrier breaker for women aspiring to reach the top in the sector. She was inspired and propelled to achieve greatness in her chosen career by the believe that every woman has the potential to realise her dreams regardless of the barriers enroute to success by cultural,societal and traditional beliefs.

She identifies hard work and faith as the essential ingredients required to achieve success, and also believes that every African woman possess these sterling attributes and can therefore be successful. She is glad that a new generation of successful women are leading the younger generation by example – mentoring, inspiring and helping to liberate them from poverty, oppression and illiteracy.

 

 

 


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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

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Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.

A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.

He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”

The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.

“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”

Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.

“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.

“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.

“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.

“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.

“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.

“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”

He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.

“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.

He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.

“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.

 


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CIoD, NIPSS Partner to Deepen Governance, Leadership Standards

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The Chartered Institute of Directors Nigeria (CIoD Nigeria) and the National Institute for Policy and Strategic Studies (NIPSS) have signed a memorandum of understanding (MoU) on capacity building, governance advocacy and leadership development across the public and private sectors.

The move, the institutes said, is aimed at deepening ethical leadership, policy coherence and corporate governance excellence in Nigeria.

Both institutions are expected to leverage their combined expertise, resources, and national influence to strengthen the quality of leadership and governance practices that underpin sustainable national development.

The MoU was signed by the Director-General of NIPSS, Kuru, Prof. Ayo Omotayo, and the Director-General/Chief Executive Officer of CIoD Nigeria, Dr Taiwo Nolas-Alausa.

Under the MoU, the parties will jointly design and deliver training programmes, seminars, workshops, and conferences focused on corporate governance, ethical leadership, and strategic decision-making.

A major highlight of the collaboration is the customisation and delivery of CIoD Nigeria’s Company Direction Course 1 (CDC 1) for top-level technocrats, policy initiators, and executors undergoing short courses at NIPSS—providing a structured pathway into professional membership of CIoD Nigeria and the development of chartered directors.

The collaboration also provides a framework for knowledge exchange, with CIoD Nigeria sharing policy insights, research findings, and sectoral recommendations to enrich NIPSS’ policy research and national development discourse, while NIPSS mobilises its institutional goodwill and networks to promote governance education across Nigeria’s public and private sectors.

Speaking on the significance of the MoU, both institutions reaffirmed their shared belief that strong institutions, ethical leadership, and sound governance practices are critical to solving Nigeria’s complex development challenges and positioning the country for long-term growth.

The partnership, which takes effect upon execution, reflects a shared commitment to nurturing leaders of competence, character, and conscience—leaders equipped not only to manage organisations, but to shape policies and institutions that serve the national interest.

 


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Leadway Assurance Commences Use of Fintech in Insurance Product Distribution

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Leadway Assurance has entered into strategic partnership with Paga, the fintech company behind the Doroki merchant platform for the distribution of insurance products.

In the partnership, Paga will use its technology to deliver comprehensive insurance solutions designed specifically for Doroki merchants. The collaboration aims to help merchants safeguard their businesses against everyday risks and recover quickly from unforeseen events. Speaking on the partnership, the General Manager, Doroki Merchants, Arike Okwunowo, said the development meant that its merchants could focus on growing their businesses with peace of mind due to insurance protection.

“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway, an insurer with decades of experience and a strong reputation for reliability, means our merchants can focus on growing their businesses with the peace of mind that they’re protected,”

Also commenting on the development, Head of Digital Business, Leadway, Diana Mulili reiterated Leadway’s commitment to expanding access to financial security for every Nigerian, saying, “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses.

“By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”

 


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