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Solabomi, Experiential Marketer Flies Nigeria’s Flag at AWOL 2017

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Solabomi Okonkwo
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Solabomi Okonkwo, Consummate experiential marketing professional and innovative thinker, is a rising star on the Nigerian experiential marketing firmament.

She recently joined other panelists at the African Women in Leadership Conference 2017 (AWOL) held in Ghana discussing “Unleashing the Power; Inspiring Greatness”.

Solabomi has over 15 years’ experience working with blue chips in sectors that include business services, digital printing solutions, telecommunications, marketing communications, financial services, foods and beverage sectors.

A seasoned business developer, brand builder, events manager, experiential marketer and quality audit specialist, Solabomi is a graduate of Psychology from the Obafemi Awolowo University, Ile-Ife, Nigeria. She also holds a Masters’ of Science degree in the same field from the University of Lagos, Nigeria.

Remarkably, Solabomi stands tall among Nigeria’s illustrious women who have broken the glass ceiling – the unacknowledged barrier to career advancement – which keeps women from rising to the upper rungs of the corporate ladder, regardless of their skill and qualification.

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Solabomi is well known for successfully managing ground breaking projects in the marketing communications industry in Nigeria. The consumate marketer who started her professional career at Xerox – the world’s leading business service and digital printing solutions provider, was part of the team that launched, nurtured and built the Celtel, Vmobile and Airtel brands in Nigeria.

While working as part of the Airtel Team, she worked on big-budget pan Nigeria thematic campaigns, Airtel Nigeria-Arsenal Partnership, Arsenal Players’ visit to Nigeria, as well as the high-octane Airtel Night of Influence Event and the Airtel Rising Stars experiential executions. She was also part of the Nigeria’s Got Talent project.

However, Solabomi came of age and became a force to be reckoned with in the marketing communications industry when she became CEO of NM Encore in 2014. Under her leadership, the experiential marketing and activation agency redefined Nigeria’s experiential marketing landscape through innovation, creativity and originality.

This has seen the agency, which has been in operations for a little over three years, win prized accounts of multinational corporations and blue chip companies to the amazement of industry watchers; more especially because the experiential marketing sector is dominated by male Chief Executive Officers.

The success achieved by Solabomi in less than three years is indeed a barrier breaker for women aspiring to reach the top in the sector. She was inspired and propelled to achieve greatness in her chosen career by the believe that every woman has the potential to realise her dreams regardless of the barriers enroute to success by cultural,societal and traditional beliefs.

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She identifies hard work and faith as the essential ingredients required to achieve success, and also believes that every African woman possess these sterling attributes and can therefore be successful. She is glad that a new generation of successful women are leading the younger generation by example – mentoring, inspiring and helping to liberate them from poverty, oppression and illiteracy.

 

 

 

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Atte, Nigerian Develops AI Algorithm for Hair Transplants

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Atte Ayodeji, a Nigerian computer scientist,has developed an artificial intelligence algorithm capable of detecting, counting, grouping and generating healthy hair follicles during hair transplant procedures, an innovation that earned him the Best Innovative Technology award.

Atte, Nigerian Develops AI Algorithm for Hair Transplants

Atte Ayodeji

Ayodeji also graduated with a Distinction in his Master of Science (MSc) in Computer Science from Birmingham City University on Friday, adding another milestone to an impressive academic year.

Beyond his award-winning hair transplant innovation, the Nigerian researcher developed a system and framework on Explainable Artificial Intelligence (XAI) as a professional responsibility in the diagnosis of lung cancer.

His dissertation received a silver award at the PGXPO2026 Winter, further highlighting the impact of his research in applying artificial intelligence to healthcare.

Sunday Dare, special adviser on Media and Public Communication to President Tinubu,  celebrated Ayodeji’s achievements in a post on X, recalling how he first met him in 2019 during his National Youth Service.

“In 2019 when I became a Minister of the Republic, I met a young man of medium height, genteel with penetrating eyes: Atte Ayodeji. His words rarely come out and he could easily be passed by unnoticed. But I noticed him especially when my SA Kemi Areola brought him to me asking my approval for him to do his Youth Service in my office. I approved. From then on he was unstoppable. His brilliance shown and he developed skills beyond his frame.”

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Highlighting Ayodeji’s recent accomplishments, Dare congratulated him saying, “Congratulations Atte. I am proud of you!”

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FG to Abolish Subsidies in Power Sector in 2027 – Minister

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Mr. Joseph Tegbe, minister of Power, has said that the federal government plans to end power sector subsidies from 2027 and that there are no immediate plans for tariff increases.

FG to Abolish Subsidies in Power Sector in 2027 – Minister

Mr. Joseph Tegbe, minister of Power

The minister told journalists during the media interactive session at the weekend that the government has announced plans to phase out electricity subsidy payments from 2027 as part of efforts to address mounting liabilities in the power sector.

He explained that the planned removal forms part of the broader reforms aimed at ensuring the long-term sustainability of the electricity sector, while tackling the financial challenges confronting the industry.

According to the minister, despite the planned subsidy withdrawal, there are no immediate plans to increase electricity tariffs, reassuring consumers that the government is not considering a tariff hike in the short term.


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AfCFTA Urges Africa to Stop Exporting Raw Materials

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Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.

According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.

“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.

Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.

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“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.

She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.

Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.

“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.

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