General News
Sony Partners Kontakt Pro to Launch Cinema Line Cameras in Nigeria

Sony Middle East and Africa in collaboration with Kontakt Pro Nigeria Ltd., has held the first launch and exhibition of Sony’s cinema line cameras in Nigeria.

The event, which took place in Lagos recently was described by industry watchers as a huge step towards engaging emerging talents, key players and stakeholders in Nollywood and the media production industry.
The experiential event which included hands-on demonstrations, in-depth product presentations and discussions with Sony experts from UAE and Japan, was also used to announce the arrival of its newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30).
Also showcased at the event were the FX3, the FX6 and the FX9 full-frame digital cameras, with superior colour science technology, high resolution sensors up to 6k, exceptional dynamic range for any light setting and fully optimized for fast workflow. A key highlight of these cameras are their Netflix Production Technology alliance, a delight for today’s content creators.
“It is important to Sony to make the life of a cinematographer easy,” said Arvin Orsua, Product Marketing Manager at Sony Middle East & Africa.” As a cinematographer, Sony fulfils its promise to support creators’ needs with camera features that make operation simple and output outstanding.”
For decades Sony has worked with the creative community by providing support and supplying tools made by Cinematographers for Cinematographers.
The DNA from top film industries and the frontier of digital imaging come together to create a line of powerful creative tools designed to capture emotion in every frame and unleash the true power of visual storytelling from every corner of content creation.
“The new FX30 is a great fit for anyone looking to get started in filmmaking,” said Sajeer Shamsu, Head of Digital Imaging at Sony Middle East & Africa.
“It features many of the professional features of our high-end cameras at a price point that makes it easily accessible for filmmakers in the Middle East and Africa region at any level. This camera is an excellent starting point to our full line-up of Cinema Line Cameras.”
“We live in a new age of content consumption, where we can choose to connect with distant people, unseen places, exotic cultures, and untold stories at will. We can change the way we experience the world, and connecting people’s emotion through powerful storytelling is the motivation behind Sony’s cinema production technology” Shamsu noted.
Ms. Bukola Oloyede, Country Manager for Product Marketing, Nigeria, in a statement, expressed delight in the film technology that Sony is making available to content creators. In addition, she said, “We are dedicated to the next generation of motion picture storytellers.”
She also encouraged everyone to become members of the Alpha Universe platform because, “it’s a great resource for providing members with access to more peering reviews, educational content, talent showcasing and information about Sony’s growing influence, product line and competitive awards, not just in Nigeria but across the Middle East and Africa region”, she concluded.
Also, a highlight of the event was the recognition of the Sales team at Kontakt Pro Nigeria Ltd and the authorised Sony dealers for their contribution and market support for the brand. Among the recipients were Camera Joint, Okey Japan, Brownmark Ltd., Faith Ventures, Goodmark Global Stores, Photobliz Global Enterprise, Express Digital Center, Embro Digital Galleria and Blessed Dan Computer Ventures Ltd.
Speaking on the award presentation, Mr. Shin Hayatani-San, Director of Marketing at Sony Middle East and Africa said, “Our dealers and retailers are a huge part of our value chain, and we will continue to provide the support they need to not only strengthen but expand Sony’s growing value share in the market.”
General News
Cross River State Isolates 10 More Persons with COVID Symptoms

Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.
But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.
“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.
She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.
The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.
Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.
She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.
But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”
In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.
Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health, confirmed the first case and assured residents that all necessary containment protocols had been activated.
According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.
He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.
“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.
“We are, however, happy to report that he is doing well,” he added.
The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.
He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.
“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.
Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.
“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.
General News
The Visibility Trap

By Ememobong Udofot
There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.
Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.
Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.
A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”
In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.
Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.
These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.
When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.
On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.
This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.
Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.
General News
Breaking News…Hackers Allegedly Expose EFCC Data, Operatives’ Identities

Nullsec Nigeria, a threat actor, has claimed responsibility for leaking the identities of operatives and sensitive internal data linked to the Economic and Financial Crimes Commission (EFCC).

Ola Olukoyede, chairman, EFCC
The leak raises fresh concerns over cybersecurity vulnerabilities within Nigerian public institutions and safety the agency’s operatives.
The breach surfaced on April 21 on a dark web forum, where a user identified as “ki4t,” reportedly affiliated with the group, published details of the dataset.
The exposed data is said to include agent names, phone numbers, operational code names, and password hashes tied to EFCC personnel.
The breach allegation comes amid growing concerns over cyber risks facing government agencies, following a recent reported compromise involving the Corporate Affairs Commission (CAC).
Cybersecurity analysts say that if confirmed, the exposure of such sensitive operational data could pose risks to both personnel security and ongoing enforcement operations, particularly if password hashes are successfully decrypted or linked to other compromised systems.
The development adds to increasing pressure on public institutions to strengthen digital infrastructure, access controls, and internal cybersecurity protocols as threat actors continue to target government databases.
Authorities are yet to confirm the extent of the alleged breach or whether any mitigation measures have been activated.
Nigeria has lately experienced a growing activities of hacktivists defacing websites and leaking data.
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