Telecom
Sophos Launches MSP Elevate Program to Boost MSP Growth and Profitability
Sophos, a global leader of innovative security solutions for defeating cyberattacks, today launched MSP Elevate, a new business-accelerating program for managed service providers (MSPs). With the new program, Sophos enables MSPs to expand their business with high-value, differentiated cybersecurity offerings that elevate their customers’ cyber defenses and rewards growth with additional investment to fuel further success.
With the increasing complexity and sophistication of today’s cyberattacks, organizations are increasingly turning to MSPs for 24/7, human-led monitoring and management of their cybersecurity environments. This has made Managed Detection and Response (MDR) a major focus for MSPs with 81% currently offering a MDR service, according to the Sophos MSP Perspectives 2024 report.
MSP Elevate helps MSPs to differentiate themselves as a high-value provider to customers by delivering unique business-enhancing benefits, including an exclusive high-value Sophos MDR service offering.
Managing multiple cybersecurity platforms is a major overhead for MSPs and consumes valuable billable hours. MSPs estimate that consolidating on a single platform would slash their day-to-day management time by 48%.
MSP Elevate includes Network-in-a-Box bundles that enable MSPs to manage the full network stack through the unified Sophos Central platform, freeing-up staff for business generation activities.
Furthermore, the single biggest perceived risk to MSP’s businesses is the shortage of in-house cybersecurity expertise.
Sophos’ network solutions respond automatically to threats across the customer environment, enabling MSPs to elevate their customers’ defenses without adding workload.
“MSP Elevate is the first of many business-driving MSP programs following the powerhouse union of Sophos and Secureworks,” said Chris Bell, senior vice president of global channel, alliances and corporate development.
“As a channel-first organization that defends more than 250,000 customers of MSPs, we are constantly looking for opportunities to reward our partners and invest in their success when they grow their business with us.
“MSP Elevate fuels long-term growth for our partners by providing MSPs with exclusive solution access, discounts, rebates and training to deliver the best possible value to customers.”
Sophos MSP Elevate program benefits include:
· Exclusive Access to the Sophos MDR Bundle for MSP: Includes access to Sophos MDR Complete premium service tier with 24/7 incident response, 1 year data retention, Sophos Network Detection and Response (NDR), and all Sophos integration packs, enabling defenders to leverage all available telemetry from across the customer environment to accelerate threat detection and response.
· Simplified Sales Process: Speeds up time to deployment and reduces MSP overhead. With the new MDR Bundle for MSP, partners can quickly and easily allocate a single SKU to the customer for all their current and future MDR needs.
· Discounted Network-in-a-Box Hardware Bundle: Access to Sophos’ advanced network security solutions, including Sophos Firewall, Sophos Switch and Sophos Wireless Access Points at a significant discount. These products work together to automate threat response and are managed through Sophos Central.
· Growth-Based Rebates: As part of our commitment to grow with and invest in our partners, the program will recognize and reward MSPs that increase their Sophos MSP monthly billings.
· Architect-Level Training Courses: Equip MSPs to increase their in-house services delivery capabilities with trainings on Sophos Endpoint and Sophos Firewall.
· Invite-Only Access to Sophos Summits: Gain exclusive access to hands-on training and enablement, Ask the Experts sessions, attend exclusive Sophos events and meet with Sophos executive leadership to influence the Sophos roadmap and MSP strategy.
· Future benefits: Introduction of new program benefits to increase MSP’s profitability, customer defenses and overall value as a service provider.
“MSP Elevate enables MSPs to quickly deploy a comprehensive MDR service that eliminates blind spots by leveraging all available telemetry from across the customers’ environment,” said Raja Patel, chief product officer, Sophos. “This enhanced visibility accelerates threat detection and response while delivering improved return for customers on their existing technology investments. Furthermore, the service adapts seamlessly as the technology environment evolves over time, future-proofing customers’ defenses and providing both commercial and cybersecurity peace of mind.”
MSP Elevate is a non-exclusive commitment to sell Sophos’ best-in-class cybersecurity solutions available on the Sophos Central platform, including Sophos MDR, Sophos Endpoint powered by Intercept X, and Sophos Firewall. To access the program benefits, MSPs need to commit to a minimum monthly spend for a 12-month period. As a pre-requisite to joining MSP Elevate, partners need to be part of the MSP Flex program, which enables MSPs to offer Sophos solutions on a monthly billing basis.
“Joining MSP Elevate is a no-brainer. This new program adds further rocket fuel to the MSP growth trajectory we’ve enjoyed with Sophos over the last 17 years. Not all MDR offerings are the same, and I’m excited to be able to offer a superior service based around value and quality of outcomes that will elevate my customers’ defenses and differentiate my business in this increasingly crowded market,” said Craig Faiers, sales director, Arc.
With 80% of MSPs offering MDR through a specialist vendor for delivery*, partners can choose to have Sophos fully deliver the MDR service or to use Sophos to augment in-house teams, including for the provision of out-of-hours coverage. This is particularly important considering 88% of ransomware attacks start outside of standard business hours, according to Sophos’ Active Adversary report.
Sophos MDR is the service most trusted by MSPs to secure their clients and currently defends more than 18,000 MSP-managed customer environments against advanced threats, including ransomware. This unmatched breadth of customer coverage delivers unparalleled insights into attacks on MSP-managed environments that are continually leveraged to update customers’ defenses in real-time, optimizing their protection from ever-evolving attacks.
To learn more about MSP Elevate, visit www.sophos.com/elevate. Sophos partners can sign up for the MSP Elevate Program on the Sophos Partner Portal at https://www.sophos.com/en-us/partners/partner-portal.
Telecom
CerAwards 2026: CeraVe & Konga Health Reward Top Creators with Paris Trips and N12M in Prizes
The intersection of dermatological excellence, technological innovation, and creative storytelling reached a fever pitch on April 23rd as the inaugural Cerawards Africa 2026 took centre stage in Lagos. Orchestrated by CeraVe, the world’s #1 dermatologist-recommended skincare brand, in an exclusive strategic partnership with Konga Health, Nigeria’s leading distributor of premium skincare and beauty products, the event celebrated emerging creators with CeraVe-sponsored trips to Paris, N2 Million and other amazing prizes.
CerAwards 2026
Making its debut on the African continent, CerAwards 2026 chose Nigeria as its first destination, a decision made possible through the direct result of the robust infrastructure and market trust built by Konga Health. This partnership between both brands reflects a shared commitment to driving accessibility, authenticity, and innovation within the beauty industry, while placing Nigerian talent firmly on the global stage.
Hosted by renowned media personality Bisola Aiyeola, the event delivered a seamless blend of entertainment and industry relevance. From the outset, it was clear that CerAwards was not just another awards ceremony, but a platform designed to reshape narratives, connecting skincare, storytelling, and commerce in a uniquely Nigerian way. The gala brought together the beauty industry elites, Nollywood stars, top influencers, and a new generation of digital entrepreneurs, all united by a singular vision of excellence.
Delivering his address at the event, Chairman of Zinox Group, Leo Stan Ekeh, emphasised the strategic importance of innovation and excellence in building sustainable industries.
“What we are witnessing today is the convergence of technology, creativity, and commerce,” he stated. “At Konga, and particularly through Konga Health, we are committed to pursuing excellence in everything we do, ensuring that Nigerians have access to genuine products while also creating platforms that drive economic value. Technology remains the backbone of modern economies, and initiatives like CerAwards demonstrate how it can unlock new opportunities for growth, especially among young creators.”
CerAwards 2026 attracted over 800 entries from content creators across the country, reflecting the depth of talent within Nigeria’s digital and creative economy. Following a rigorous screening process by a distinguished jury comprising Funke Akindele (Nollywood actress, producer and director), Uzor Arukwe (award-winning actor), Anais Routhiau (CeraVe Africa), Ijeoma Balogun (CEO, Redrick PR), Subuola Oyeleye (Founder, Beauty Hut Africa), and Yvonne Enwerem (VP, Konga Health), the top 64 entries were shortlisted.
The competition, which recorded over 65,000 public votes, eventually expanded beyond its initial structure to accommodate 28 finalists, underscoring the exceptional quality of submissions.
Participants competed across six categories: Educational, Original, Viral Video, Cleansing, Body Moisturising, and Let’s Get Creative. The award categories spanned the full spectrum of the CeraVe experience, from educational content to viral creativity.
The awards produced six grand prize winners. Three exceptional creators won the ultimate “CeraTicket,” an all-expenses-paid trip to France to experience the heart of global beauty: Perpetua Ugwuegede (Body Moisturising), Boluwatife Lawal (Educational Content), and Iyanuoluwa Sowemimo (Let’s Get Creative). Three winners received N2 Million worth of premium content creation gear: Beryl Inegbenose (Original Content), Precious Ernest (Cleansing), and Joseph Shaka Momodu (Viral Video). The 1st runners-up were each awarded N1 million, while several other participants walked away with N500,000 in consolation prizes and gifts.
The event also featured special Nollywood Recognition Awards presented to Funke Akindele and Uzor Arukwe for their outstanding contributions to the film industry, further cementing the intersection between beauty, storytelling, and entertainment.
Beyond the awards, CerAwards 2026 represents a broader shift in how beauty brands engage with consumers in Africa. Through its partnership with Konga Health, CeraVe has tapped into a robust commerce and distribution ecosystem that prioritises authenticity, accessibility, and customer trust.
For Konga Health, the success of CerAwards reinforces its position as a trusted gateway for premium beauty brands and a champion of Nigerian creativity. As the platform continues to expand its offerings and partnerships, it remains focused on delivering value that resonates with modern consumers.
Under the leadership of Yvonne Enwerem, VP of Konga Health, the platform has become the exclusive custodian of CeraVe’s brand integrity in the region, ensuring that consumers are protected from counterfeits while enjoying seamless access to world-class dermatological solutions.
Ultimately, CerAwards 2026 has not only celebrated excellence, it has redefined what is possible when global brands and local platforms work together.
Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.
Elon Musk
This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.
This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.
Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.
Looking at these features, the XChat seems to take on WhatsApp and Messenger.
However, the tech firm said that the app has no tracking or ads.
In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.
This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.
However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.
This approach may help X to reach users through their various services rather than a single platform.
While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.
More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.
Technology Company, Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.
These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.
“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.
Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.
Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.
Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.
Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).
The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.
The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.
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