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Stakeholders Task SMEs on Customer Engagement

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As part of efforts to support Small and Medium-Scale Enterprises (SMEs) in Nigeria, the MTN Revv Masterclass held a question and answer session, tagged Y’ello Clinic to offer informed business advisory to participants.

 

The virtual session featured 11 panelists and was moderated by Olu Akanmu, executive director, Retail Banking, First City Monument Bank (FCMB),.

 

While fielding questions on financing a business, Modupe Kadri, chief financial officer, MTN Nigeria, explained the importance of SMEs to identify its industry, customers, the problem to be solved and how to solve them.

 

He listed equity and loans as part of ways to fund a business that is hinged on a profitable idea.

 

Speaking on technology as a tool for business success, Lynda Saint-Nwafor, chief Enterprise Business Officer, MTN Nigeria, said, “The question is no longer whether we should promote adoption of technology tools and solutions.

 

“The question is can we afford not to do so? Whatsoever sector that you are in, the need to use technology to drive your business cannot be overemphasized.”

 

Furthermore, she informed that MTN is continuously exploring opportunities to build capacity in the SME segment.

 

“We have developed specific propositions for SMEs that address their needs. We also provide ICT services that are adjacent to our core services.

 

“We have vertical specific propositions that are targeted to education, health, agriculture, and we do these solutions to support their client engagement, create digital access for their staff, and also to improve their operations.

“We have a PABX solution hosted in the cloud. You don’t need to invest in an independent PABX solution”, she said.

 

With hands-on experience in retail penetration and brand visibility, the Chief Sales and Distribution Officer, MTN Nigeria, AdeKunle Adebiyi highlighted other ways of adding value to a business including offering complimentary services.

 

“Your mien can determine whether you can be patronized. You must look clean and dress well, not expensive clothing but good dressing. Repeat purchase will come with your attitude and the quality of your service or products,’’ he said.

 

The Chief Customer Relations Officer, MTN Nigeria, Ugonwa Nwoye also revealed that paying attention to the feedback from customers can improve the brand identity and maintain customer satisfaction.

 

In the same vein, Olubayo Adekanmbi, the Chief Transformation Officer, MTN Nigeria, remarked that social media followers provide pointers to SMEs as to how a business is perceived by the public, especially the target audience.

 

According to him, SMEs can introduce loyalty cards with promised discounts on future patronage to retain customers.

 

In juxtaposing technical and behavioral competencies, the Chief Human Resources Officer, MTN Nigeria, Esther Akinnukawe said that the quality of staff lies in behavioral competencies which are personal attributes.

 

In addition to relying on good recommendations to hire employees, the SMEs were urged to conduct background checks on candidates and their guarantors.

 

Other panelists emphasized the need for SMEs to manage stakeholders like the government and the community and obey the rules governing the area of operation.

 

Following the completion of nine high-impact masterclass sessions, The Revv Programme has trained over 10,000 Small business owners.

 

On November 26, 200 SMEs will join MTN’s first accelerator programme, Y’ello 200 where they will enjoy exclusive access to a broad range of technology and productivity tools and expert advisory for six months.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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NCC Probes Telcos over Data Depletion

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Prof Garba Danbatta, executive vice chairman (EVC)/CEO, Nigerian Communications Commission (NCC) said that his agency has started probing data depletion in the telecoms industry in line with its mandate of consumer protection.

NCC Probes Telcos over Data Depletion

Danbatta ,who spoke on the sidelines of the presentation of ZIK Prize for Leadership Award to him, said reduction in the cost of data might not provide the lasting solution to the issue of data depletion, promising that the Commission would explore new measures that would address the issue.

“NCC has instituted a forensic audit on the cost of data, just like we did with cost of Short Message Service (SMS) on a particular mobile operator, where we discovered that the operator unlawfully surcharged its subscribers to the tune of over N100 million and we have asked the particular operator to make refunds immediately and the operator has commenced refund to the affected subscribers. This could have gone unnoticed, if not for the quick intervention of NCC. We have plans to even extend the forensic audit on SMS to other telecoms operators.

“So, like we did for SMS, we are doing same for data to find out the reason for fast data depletion and it will be carried out across all Mobile Network Operators (MNOs). By the time the audit is completed and the result is out, perhaps we will have better information of what is happening in the data segment, as it relates to fast data depletion,” Dambatta said.

He said the Commission did its benchmarking recently and discovered that the cost of 1 Gigabyte of data had come down below N500, which represents 50 per cent reduction from what it used to be.

He said there was, however, a target to reduce data cost to N390 per Gigabyte by the year 2025, adding that Commission is almost there.

The target, as enshrined in the National Broadband Plan (2020-2025), is to achieve N390/Gigabyte in the cost of data by the end of 2025, but the recent benchmarking that the NCC did, showed that the cost of data has reduced to more than 50 per cent from what it used to be at the beginning of 2020.

For us as industry regulator, this is a good sign that data cost is coming down and that the issue of data depletion as experienced by subscribers, is gradually been addressed.

“Although the reduction in the cost of data may not completely address the issue of fast data depletion as being experienced by subscribers, but that NCC is considering a new measure that will completely address the issue of data depletion,” Danbatta said.

 

 

 

 

 

 


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Tizeti Rolls Out High-Speed 4G LTE in Edo with N4000/m Broadband Service

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Tizeti, West Africa’s pioneer solar-based internet service provider is rolling out its 4G LTE network in Edo State, with monthly fixed broadband costs pegged at four thousand Naira ($8).

Tizeti Rolls Out High-Speed 4G LTE in Edo with N4000/m Broadband Service

This is part As part of its commitment to ensuring access to affordable broadband connectivity in Africa’s underserved populations.

With this move, millions of people in Edo State previously outside the broadband envelope can now take advantage of high-speed broadband internet from Tizeti.

Announcing the rollout of its new low-cost unlimited 4G services in Edo, Kendall Ananyi, chief executive officer of Tizeti, said that this 4G broadband internet will empower more Nigerians in Edo State, stimulate economic activities and provide unlimited access to affordable and reliable broadband services as well as complement the Edo State Government’s efforts in driving investment promotion and building a robust technology ecosystem in the state.

“Rolling out 4G LTE broadband internet in Edo at the cheapest fixed broadband prices in Nigeria, and possibly Africa, is a strategic decision for us. We have been building brand-new, solar-powered, 4G-capable towers in Edo, starting with Benin City, which leverages Edo State’s expansive fiber-network built by some of our partners, MainOne and Facebook. Edo State has a large population of vibrant, young people and a high number of higher institutions, which provides a foundation for a robust and thriving ecosystem to enable digital leadership. And the Edo State Governor, Mr. Godwin Obaseki, is implementing reforms in investment promotion and determination to build a robust technology ecosystem in the state, with an agenda that prioritizes Information Communication Technology (ICT)-compliant pedagogy in primary schools, improves digital skills for students and graduates and revamps technical education to increase productivity. This has created a perfect environment for us to roll out our low-cost broadband service, starting in Edo State, but with plans to expand across the country over the next few months”, Ananyi said.

Corroborating Ananyi, Ifeanyi Okonkwo, Tizeti’s chief operating officer, states, “The launch in Edo State is personal to us as founders of Tizeti because we are alumni of the University of Benin. At 4,000 Naira monthly costs with a one-off installation cost of 4,000 Naira, we believe the plan is affordable, especially to undergraduate students. This provides a huge opportunity for people in Edo to benefit from unlimited broadband internet for use in online learning, eCommerce and entertainment, especially interactive games, video consumption, and music”.

Interested users in Edo State can pre-sign up at https://WiFi.com.ng/EdoState/; installations are expected to commence in Benin City on April 1st, 2021.

For many countries in Africa, there is still a huge digital divide. This boundary between connected and unconnected translates into clear consequences for employment, education, family and social life, and access to information. According to the World Wide Web Foundation, ensuring fast internet in Africa will enable billions more to come online, and to take advantage of the life-changing socio-economic opportunities that access to the Internet provides. Companies like Tizeti are playing a significant role in addressing the digital infrastructure deficits in Africa with innovative technology and capabilities, to improve development outcomes for millions of people.

Tizeti currently has 1.7 million unique users, with broadband services which include a new Skype-like personal and business enterprise communications service — WiFiCall.ng, and access to video streaming sites and services.

 

 

 


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Tizeti Rolls out High-speed 4G LTE in Edo

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As part of its commitment to ensuring access to affordable broadband connectivity in Africa’s underserved populations, Tizeti, West Africa’s pioneer solar-based internet service provider is rolling out its 4G LTE network in Edo State, with monthly fixed broadband costs pegged at four thousand Naira ($8).

With this move, millions of people in Edo State previously outside the broadband envelope can now take advantage of high-speed broadband internet from Tizeti.

Announcing the rollout of its new low-cost unlimited 4G services in Edo, Kendall Ananyi, the Chief Executive Officer of Tizeti, said that this 4G broadband internet will empower more Nigerians in Edo State, stimulate economic activities and provide unlimited access to affordable and reliable broadband services as well as complement the Edo State Government’s efforts in driving investment promotion and building a robust technology ecosystem in the state.

“Rolling out 4G LTE broadband internet in Edo at the cheapest fixed broadband prices in Nigeria, and possibly Africa, is a strategic decision for us. We have been building brand-new, solar-powered, 4G-capable towers in Edo, starting with Benin City, which leverages Edo State’s expansive fiber-network built by some of our partners, MainOne and Facebook.

Edo State has a large population of vibrant, young people and a high number of higher institutions, which provides a foundation for a robust and thriving ecosystem to enable digital leadership.

And the Edo State Governor, Mr. Godwin Obaseki, is implementing reforms in investment promotion and determination to build a robust technology ecosystem in the state, with an agenda that prioritizes Information Communication Technology (ICT)-compliant pedagogy in primary schools, improves digital skills for students and graduates and revamps technical education to increase productivity.

“This has created a perfect environment for us to roll out our low-cost broadband service, starting in Edo State, but with plans to expand across the country over the next few months”, Ananyi said.

Corroborating Ananyi, Tizeti’s Chief Operating Officer, Ifeanyi Okonkwo, states, “The launch in Edo State is personal to us as founders of Tizeti because we are alumni of the University of Benin. At 4,000 Naira monthly costs with a one-off installation cost of 4,000 Naira, we believe the plan is affordable, especially to undergraduate students.

This provides a huge opportunity for people in Edo to benefit from unlimited broadband internet for use in online learning, eCommerce and entertainment, especially interactive games, video consumption, and music”.

Interested users in Edo State can pre-sign up and installations are expected to commence in Benin City on April 1st, 2021.

For many countries in Africa, there is still a huge digital divide. This boundary between connected and unconnected translates into clear consequences for employment, education, family and social life, and access to information.

According to the World Wide Web Foundation, ensuring fast internet in Africa will enable billions more to come online, and to take advantage of the life-changing socio-economic opportunities that access to the Internet provides.

Companies like Tizeti are playing a significant role in addressing the digital infrastructure deficits in Africa with innovative technology and capabilities, to improve development outcomes for millions of people.


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