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StarTimes Launches Nova Bouquet, Slashes Subscription to N17/Day

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(L-r): Ayokunle Idowu, content manager, Israel Bolaji, public relations manager, Somoye Habeeb, marketing manager, all from StarTimes, Salisu Habu representative of Lagos State Director, Nigerian Broadcasting Commission and Mrs Betsy, marketing director, NTA 2 at the launch of StarTimes Nova bouquet on Wednesday in Lagos.
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StarTimes, foremost cable TV service provider, on Wednesday announced the launch of its newest and most affordable bouquet called Nova ahead of the digital switch over deadline in 2015, in a bold move to enable more Nigerians conveniently switch over to and enjoy full digital television experience.

The Nova bouquet retailing at N500 per month implies StarTime has reduced the subscription to N17 per day.

It went live nationwide on Monday February 9; it is permanent and becomes the fourth bouquet available on StarTimes, specially designed for the entry level customers.

Its introduction, StarTimes said, was aimed at further facilitating a smooth and convenient transition from analogue to digital broadcasting by creating the most affordable bouquet that anyone can afford.

This is really to make it easier and comfortable for more Nigerians to get access and enjoy digital television without stress or missing their favorite television programs when the analogue TV gets switched off later in 2015.

The Nova bouquet retailing at just N500 per month gives new subscribers access to a digital television experience with over 15 channels; 8 international channels, including Star Kungfu, Star Music, Star Dadin Kowa (Hausa channel), E-Stars (Nollywood), Child Smile, CCTV-News, TBN, IQRAA and about 7 local channels, including NTA news 24, NTA sports, AIT, Channels TV, Silverbird, NTA Local, other state TV stations and other analogue TV stations like TVC, MiTV, Super Screen and Galaxy.

Speaking at the launch of the new bouquet in Lagos, Mr. Israel Bolaji, public relations manager, StarTimes, NTA Star-TV Network, said the new digital TV bouquet was designed to offer new subscribers an affordable bundle that makes switching over to digital TV more convenient, promote refreshing television experience and create values that will further deepen digital television penetration in Nigeria.

“In the coming days, more Nigerians will have to acquire type approved digital set top boxes, most of those who will be affected by the switch over in 2015 are first time buyers; We observed that the cost of acquiring the decoders is a major factor to growing access; we have therefore considered making it very affordable for them to acquire and access our digital television service. We have also strengthened our customer feedback and interactive points like the call centre and after sales support services to further bolster our offering,” Bolaji said.

Bolaji observed that the move is advised by the company’s mission to ensure every household access and enjoys digital television noting that the company has rolled out extensive after sales services to ensure the best customer experience with the StarTimes set top box.

“This is our strategy to ensure all Nigerians have access to digital television.

“We are committed to a smooth transition from analogue to digital broadcasting while enabling Nigerians to overcome entry barriers through affordability as we equally showcase our premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by our customers,” he added.

“As a platform for digital migration, we are ever committed to supporting Nigerians actualize the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price. We are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital TV experience that is enjoyable and accessible,” Bolaji noted.

On his part, Ayokunle Idowu, content manager, StarTimes, said that the channels were carefully selected after a study by the Station and reflect the wishes of viewers who will even enjoy other contents imbedded in the channels.

Idowu said that StarTimes as a Digital Television service provider currently operating in 13 African countries with Digital TV technology, it has established a powerful and secure multi-frequency and multi-channel digital wireless TV transmission platform.

Also, StarTimes with StarSAT has combined satellite with terrestrial technology thereby facilitating the transmission of more than 100 local and international television channels covering news, sports, music, movies, TV series, religion, entertainment and documentaries all of which are available across the African operations, noted Somoye Habeeb, marketing manager, StarTimes.

In Nigeria, StarTimes is joint venture collaboration between Nigerian Television Authority (NTA) and Star Communication Network CO, Limited of China. Its immediate mandate is to provide digital TV services, using digital terrestrial television (DTT) and DTH technology to build a multiple frequency platform.

On the long term, it plans to expand into advertisement and signal transfer services, mobile phone television and wireless internet services.

 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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