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Startimes Decries Tariff Hike, Offers Free Viewing

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StarTimes, leading pay-TV service provider has said that there is no basis for an increase in subscription price by any service provider in Nigeria.

 

This is coming as StarTimes, announced a one-month free access for all its subscribers starting from August 1st to 31st, with the inclusion of Ebony Life TV, ST Nollywood Plus and Fox

 

According to the company, Nigerians deserve way better treatment from service providers than they have received over the years, attributing some of the recent developments in the pay-TV industry including affordability and quality of content to its entry into the Nigerian market.

 

“Nigerians deserve way better entertainment for a very affordable price and this can be achieved. For example, we showed all the 64 matches of the World Cup live and in HD to all our subscribers for just N1,300, where others had to pay almost N16,000 to watch the same world cup.” According to Qasim Elegbede, brand & marketing director, StarTimes.

 

While reacting to questions relating to a recent hike in subscription fee by DSTV in what Elegbede described as “somewhat insensitive” to the current economic situations Nigerians are faced with.

 

Also,  StarTimes has announced a one-month free access for all its subscribers starting from August 1st to 31st, with the inclusion of Ebony Life TV, ST Nollywood Plus and Fox.

 

The pay-TV giant also promised a downward review of its Classic Bouquet subscription rate from N2600 to N1,900 come September, at a time when other services providers are hiking subscription fee.

 

Meanwhile, the one month free access on all decoders will ensure customers have access to its new channels, irrespective of their subscription status.

 

In a statement issued at the weekend, Kunmi Balogun, company’s Public Relations Manager, noted that “This reinforces our commitment to ensuring that our customers enjoy the best for less.”

 

The statement read in part “Starting from September 1, all StarTimes subscribers will enjoy more entertainment for less. With the addition of new entertainment, movies and kiddie’s channels. We are aware of the economic challenges faced by many Nigerians and have resolved to allow them watch all channels for free this August and reduce our subscription rate come September 1”

 

The company added that it seeks to enrich the lives of its customers across the various territories where it operates. “We are constantly looking for new ways of delivering more value to our customers with the best local and international entertainment. We want to do our bit with this offering. While others are increasing prices, we find ways to lower ours to ensure customer satisfaction”

 

StarTimes is the leading digital TV operator in Africa, serving nearly 20 million users with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.

 

StarTimes owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is to ensure that every African family can access, afford, watch and share the beauty of digital TV.

 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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