Some Nigerians have urged subscribers of Multichoice Nigeria, operators of DStv and GOtv, to boycott the firm while petitioning the federal government, regulatory agencies, and the National Assembly to intervene and ‘save Nigerians from alleged exploitation, according to ConsumerConnect .
This is coming as the Pay-Tv announced a second price increase for its DStv and GOtv packages this year, with hikes of at least 19 per cent across all bouquets
Multichoice Nigeria on Wednesday, November 1, 2023, announced fresh price increments in its DStv and GOtv packages after the first one it had announced and effected May 1, 2023.
According to Multichoice in a letter dated November 1 and addressed to its partners, had stated: “On Monday, November 6, 2023, we will adjust our prices across all our packages on DStv and GOtv.
“We understand the impact this challenge may have on our valued customers and partners, but the rise in the cost of business operations, had led us to make this difficult decision.”
Multichoice also noted: “It remains our mission to provide the best entertainment and viewing experience to our valued customers and are committed to continue to deliver high-quality content and unparalleled service to our customers.”
The new tariff for Premium bouquet, has been adjusted from N24,500 to N29,500; Compact+, from N16,600 to N19,800; Compact, from N10,500 to N12,500; Confam, from N6,200 to N7,400, among others.
However, for GOtv consumers, Supa+ price has increased from N10,500 to N12, 500; Supa moved from N6400 to N7,600; Max from N4850 to N5,700; Jolli, from N3,300 to N3,950, among others.
Multichoice Nigeria financials showed that the operator generated N277 billion for its financial year end March 31, 2023,
The company’s revenue, by implication, recorded 29 percent growth, compared to the N177.5 billion recorded in the previous year.
Reacting to the tariff hike, Sina Bilesanmi, president, Association of Telephone, Cable TV and Internet Subscribers of Nigeria (ATCIS), called for boycott of both DStv and GOtv by subscribers in Nigeria, stressing that the new price hike is exploitative in nature.
Bilesanmi contended it was the “fourth time” the operators would effect price hikes in 2023 in Nigeria.
He stated: “I cannot believe this is happening at this time. The brand is just exploiting the Nigerian market, all because no alternative yet!
“I will employ all Nigerians to boycott both DStv and GOtv services. I also call on President Tinubu, the National Assembly to step in and save Nigerians from this exploitation.”
According to him, ACTIS had met with President Tinubu August this year, and demanded his intervention by asking these operators to give customers Pay Per View.
ACTIS recalled that “President Tinubu said we should give him time then. But I think the time is now for the entire country to rise against this exploitation by Multichoice.”
Bilesanmi also noted that the Association had written about 20 letters since 2020 to Multichoice on Pay Per View, and other issues in the industry, but the company feigned ignorance to these letters.
Earlier April 2023, Nigerians also had reacted angrily to Multichoice increments in subscription tariffs for both DStv and GOtv packages.
The company in its message to consumers had stated: “Please note that from May 1, your monthly subscription (premium) will be N24,500. To retain your old price of N21,000 for up to 12 months, ensure you are active by April 30.”
One of the subscribers then, simply took to his social media page and wrote: “You’ll soon pack up.”
Another simply identified as Morene Ajike, an Abuja-based businesswoman, who reportedly asked: “Nigeria is a country of over 200 million people.
“How come its citizens depend solely on a foreign company to view soccer stations, African Magic and other entertainment channels? All these things still points to corruption.”
She also alleged: “Companies like Multichoice closes the mouth of our political leaders with bribe and extorts citizens.”
Likewise, Bilesanmi had said of the idea: “Yes, we are aware of the South African hike and know that it is a sign of what will happen in Nigeria.
“They will hide under the guise of spiraling inflation and others to hike tariffs. But we have always pushed for pay-per-view.
“And if they say they do not have the technology or precedent globally to implement that template, they should think about a technology that allows us to retain our subscription when we don’t use it.”
He further explained: “For instance, if I subscribe and I am unable to use my subscription either because I am not around or I do not have cash to fuel my generator, I should be able to use it or roll it over when I subscribe again.”
Again, several subscribers have asked how Multichoice can actually justify its claim of delivering value and accessible services to its Nigerian customers?
“Is it by making life unbearable and contributing to the hardship that is already killing the people.
“How can Multichoice say it acknowledges that the people of Nigeria are living under increased economic pressure and yet hit them harder with price hike?”
Credit : ConsumerConnect .
5 Tips Small Business Owners Need to Grow their Business Online
Small businesses are embracing digitalization and catering to their customer needs through a variety of online channels. With new technologies emerging such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.
GoDaddy in this article shares five tips to help your small business grow with an online presence.
It starts with a domain name
When getting started, check availability of domain names for the desired name. A domain name can be considered a business’ piece of real estate and identity on the internet. It is a way for customers to easily find a business online.
Choosing and registering a domain name for your business that’s memorable is increasingly important in an expanding digital marketplace, as it helps to shape your online business identity. If the .com extension is not available, there are many new extensions available, such as: .shop; .co.; .photography; .tech, to name a few, for you to consider which can help define your business. After choosing a domain name register it with a reliable hosting provider right away.
Build a website
Websites help create visibility for small businesses and act as a home base for your business on the internet, even if you have a brick-and-mortar store. A website can help consumers easily find your business, learn about your product offerings and services, and contact you for more information.
A well-designed professional looking website can offer an engaging customer experience with the use of text along with photo images and video. Having a website gives you control over the messaging about your business and can serve as a hub by linking with your social media channels.
Listen to your customers
The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage for customer feedback and keep an eye on customer behaviour changes and audience interests.
Develop a business support system
By developing a strong business support system, entrepreneurs can benefit from new ideas on ways to address a particular issue or ideas for growth. In addition to close family and friends, consider mentors and business coaches who can provide relevant insights into your business.
Review your business plan
Many entrepreneurs make a business plan at the beginning of their business journey, but do not take the time to revisit it from time-to-time. So, analysing aspects of that business plan like target audience and competitors, examining cash flows and what can make the business profitable, while also checking timelines to reach business goals is all equally essential to help ensure continued growth of your business.
TECNO Pledges to Transform 100 Football Fields in 5-Year Initiative
In a bold and visionary move, TECNO Mobile has announced a groundbreaking initiative to renovate 100 football fields across AFRICA over the next five years.
This ambitious project, aimed at enhancing community infrastructure and promoting the beautiful game, reflects TECNO’s deep commitment to the spirit of football.
Notably, TECNO’s dedication to the sport is evident with its recent sponsorship at the just-concluded AFCON 2023, where the brand left an indelible mark on the global football stage.
TECNO Mobile’s association with football reached new heights as the brand proudly sponsored the recently concluded AFCON 2023. As a prominent sponsor, TECNO not only showcased its commitment to sportsmanship but also provided a platform for fans to experience the thrill of the game.
The AFCON sponsorship was more than just a marketing endeavor for TECNO – it was a testament to the brand’s belief in the power of football to unite communities and ignite passion.
Building on the energy and enthusiasm generated by the AFCON sponsorship, TECNO has embarked on a transformative journey to renovate and uplift football fields across diverse communities.
The pledge to renovate 100 fields across Africa over the next five years is a tangible expression of TECNO’s dedication to fostering a love for the sport at the grassroots level.
TECNO’s initiative goes beyond mere field renovation; it is a holistic approach to community development. By creating modern, well-maintained football fields, TECNO aims to provide spaces that encourage physical activity, nurture talent, and foster a sense of community pride.
These fields are hubs for social interaction, where families and friends can come together to celebrate the joy of sportsmanship.
As a brand synonymous with cutting-edge technology, TECNO brings its innovative spirit to the football arena. The renovated fields will integrate innovative solutions and modern amenities, aligning with TECNO’s vision of infusing technology into every aspect of life, including sports.
TECNO’s sponsorship at AFCON 2023 and the pledge to renovate 100 football fields underscore the brand’s unwavering belief in the transformative power of football.
As the fields undergo a metamorphosis over the next five years, TECNO invites everyone to participate in this remarkable journey.
This journey goes beyond the boundaries of sport to leave an enduring impact on communities, fostering a legacy of unity, pride, and passion. In TECNO, football isn’t just a game; it’s a bridge that connects hearts and builds a legacy for generations to come.
IFC Partners with Triggerfish to Boost Africa’s Animation Sector
In order to support the growth of Africa’s creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.
Triggerfish creates premium animated content for prominent global studios such as BBC, eOne, Lucasfilm, Magic Light Pictures, Netflix, and The Walt Disney Company.
The collaboration agreement will bring IFC’s market expertise to help Triggerfish with its growth strategy so that it can expand its operations, creating new jobs and opportunities in Africa to upskill local talent, particularly for women and youth.
“We are thrilled to be working with Triggerfish to set the stage for a new chapter of growth,” said Makhtar Diop, IFC Managing Director. “This partnership underscores IFC’s commitment to unlock the potential of creative industries and support economic development and job creation in Africa, particularly for women and youth.”
Triggerfish CEO Stuart Forrest said: “At a time when the demand for local African content is booming, this partnership with IFC is a significant step that will propel the growth of the local animation sector and position the industry to reach its true potential.”
The global animation and VFX market was valued at US$ 167.9 billion in 2021 and is expected to reach US$ 401.0 billion by 2030, according to a study by Report Ocean. The sector in Africa faces problems realizing its potential because of challenges accessing funding, a lack of cutting-edge technology, and limited distribution networks.
The partnership with Triggerfish is another important milestone in IFC’s commitment to support the creative industries sector in emerging markets.
IFC recently signed an agreement with Sony Group Corporation to identify investment opportunities in companies in the creative industries in Africa to support new economic opportunities and create jobs. In June, IFC committed up to $75 million to DNEG, a world-leading visual effects and animation company in India to expand its cutting-edge VFX and animation services.
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