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Supermart CEO Urges Startups on Skill Sets for Business Sustainability

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Raphael Afaedor and Gbolahan Fagbure, co-founders, Supermart.ng
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Raphael Afaedor, co-founder and chief executive officer, Supermart.com.ng, has encouraged startups, particularly, techpreneurs to prioritise development of adequate skill sets for their business sustainability.

Afaedor, one of the pioneer CEOs of Jumia Nigeria told Nigeria CommunicationsWeek that they are replicating the experience garnered then at Supermart.

Admonishing other startups, he said, “On building a sustainable SME you need to have the right skills set, because businesses are apparently difficult to build. Actually, working in the team as a founder is helpful, but a co-founder is better. Then, you need a very talented team. You can find them locally. It is important you quickly realise you are not just like any starter out there. The concept of a startup gives the impression you are allowed to make some mistakes.

“But what you need is to grow the company very quickly. At supermart.com, for instance, we have aggregated all the supermarkets in the city and been able to put their inventories online. People go there to buy everything they want. Our duty is to pick up the items and deliver to them. We do this because we believe there is a segment of customers we serve, especially the ever-busy professionals. They can’t afford to spend so much time in traffic. So, with that clear customer segment in mind, we are pursuing our vision tailored to their needs. I think that is how startups need to think; know your customers. If you do that, the customers will reward you with their money”.

Afaedor cautioned startups against self-styled business leadership, adding he prefers co-founder business model in fine-tuning business ideas.

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The Supermart.com.ng CEO said, “On entrepreneurs being on their own, I will always prefer to have a co-founder and a solid founding team. Over the years, we have been able to groom people right from the days of Jumia. It is easier to go back to those people and express the idea you have. It is absolutely; you can’t simply do it alone”.

He further debunked the claims that Nigeria’s e-commerce sub-sector has been saturated.

According to him, “People talk about e-commerce and make it sound as there is already saturation in the ecosystem. That doesn’t make sense at all. E-commerce is about retail. If we deeply reflect on the market, there are thousands of companies operating offline and many coming up, whereas e-commerce is just about 2% of the total market space. And why should it be difficult for someone with money in his account not be able to buy car spare parts through the mobile phone.

“E-commerce is not only about buying or selling mobile phones and electronics online. So the notion that the e-commerce has been saturated is very wrong. I think more people coming in to the space serving different categories of the market. I have not seen an e-commerce site focused on selling furniture. We are already covering the food and groceries space. The advantage is that it must be one company that covers the segment. Market forces should be allowed to determine who stays or not”.

On perceived forex impasse expected to impact the e-commerce space, he said, “It depends on what the person is trying to do. Supermart is ensuring that people are able to shop for the groceries whenever they need. E-commerce is a long time investment and cannot be excluded from the larger societal challenges.

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“First, we need to come online and start improving. What we can do is add value by allowing the customer to shop everything they want and make sure they are delivered at scheduled time. We have the widest assorted of groceries in Nigeria; over 6,000. Of course, it is bigger than all the physical shops. We have the open market where you can buy whatever food items and ingredients online, we deliver it. By doing that we are painting a picture where someone will say, ‘wait, I can sit in my room in Surulere and shop at Mile 12 market without moving an inch’”.

Afaedor said that the key is for a startup to understand the market prospect customers’ needs.

 

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Nigeria Leads Africa in Online Gambling Regulation – GCI

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Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

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The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

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Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

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At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

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Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

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NITDA, NAWOJ Partner to Advance Women’s Digital Inclusion, Digital Literacy

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In a strategic push to bridge the gender digital divide, the National Information Technology Development Agency (NITDA) has partnered with the Nigeria Association of Women Journalists (NAWOJ) to advance women’s digital inclusion and drive the nation’s transformation agenda.

NITDA, NAWOJ Partner to Advance Women's Digital Inclusion, Digital Literacy

Dr Aristotle Onumo and some NITDA staff, pose for a group photograph with the President of the National Association of Women Journalists (NAWOJ), Comrade Aisha Ibrahim, and members of the delegation following a strategic engagement at the Agency’s Headquarters in Abuja.

The partnership was cemented during a courtesy visit to NITDA Director General, Kashifu Inuwa, CCIE, by a NAWOJ delegation led by National President Comrade Aishatu Ibrahim, who introduced the agency to the forthcoming Women in Security (WINSEC) Summit & Awards 2026.

Inuwa, represented by Dr. Aristotle Onumo, the Director of the Stakeholders Management and Partnerships Department, assured the association that NITDA would not only participate in the conference, but also support the success of the conference.

Inuwa hailed the NAWOJ for creating a platform for peacebuilding, dialogue on security and women’s inclusion, which he described as one of the critical areas NITDA is focused on to ensure that more women obtain digital literacy and skills under the National Gender Inclusive Strategy.

Beyond NITDA’s plan to participate in the conference, the DG noted that a robust partnership between the organisations would engender meaningful opportunities and initiatives through which many more women can access digital literacy.

“Inclusivity is the key to everything we do at NITDA. We clearly defined that 40 per cent of our programmes must recognise the issue of gender. We ensure that women are adequately represented and positioned to benefit greatly from the programmes that we organise in the agency.

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“We graciously accept to participate actively in that conference. Apart from acquiring skills among journalists themselves, partnership with NAWOJ will also serve as a platform through which we can also reach out to various women’s groups across the federation,” Inuwa said.

Earlier, Comrade Ibrahim commended the DG for his visionary and transformational leadership which has continued to position NITDA as the catalyst for Nigeria’s digital economy through its various programmes.

She explained that the Women in Security (WINSEC) Summit and Awards 2026 is an initiative of NAWOJ designed to promote collaboration among government institutions, security agencies, technology experts, the media, and other stakeholders to address contemporary security challenges.

According to Comrade Ibrahim, the association also aims to recognise outstanding individuals and institutions that have demonstrated excellence in security, governance, and innovation while fostering meaningful dialogue on the role of technology in building a safer and more resilient Nigeria.

“We deeply appreciate your exemplary leadership, passion for innovation, and unwavering commitment to building a digitally empowered Nigeria. We respectfully invite the agency to partner with NAWOJ in making this landmark initiative a success.

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“We look forward to establishing a long-term partnership with NITDA that will empower women journalists with cutting-edge digital skills, support digital inclusion and contribute to innovation, digital literacy, and human capital development,” the NAWOJ president added.

Both organisations expressed optimism that the meeting would lay a solid foundation for a rewarding partnership agreement with specific and clearly defined objectives that will support digital inclusion and contribute to innovation, digital literacy, and human capital development.

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