Broadcasting
SuperSport to Broadcast 120 Local League Matches Next Year – Awogu
Felix Awogu, general manager, SuperSports sport content on DSTV that has contributed to the development of sport in Nigeria. He spearheaded the broadcast of Nigerian Premier League on SuportSport. He spoke to Hilary Okeke on different initiatives the sport content provider is doing towards sport development in the country.
SuperSport’s Interest in Nigerian Premier League?
It all started about three-and-a-half years ago when SuperSport decided to play a bigger role in the development of sports in Nigeria. Football is a very dominant game, and one special area we decided to make a difference was in the local league. At that point, the local league was comatose. Of course, there was a golden era of Rangers, Shooting Stars, etc. But after a while the vibe seemed to have died down. When the decision to come in had been taken, SuperSport came not as a South African company but as a Nigerian company; a responsible Nigerian company. We said, ‘Okay, how do we impact on Nigerian sport and turn around the fortune of the Nigerian league?’ We have to assemble a group of people that have the design, the expertise. We said, ‘Well, every year we spend millions and millions of dollars to buy European properties.’ We felt we must develop what’s ours.
We approached the Nigerian Football League under the chairmanship of Chief Oyiuku Obaseki. We started giving exposure to the league, which after a year culminated into our signing a contract because we needed to expose the Nigerian league. Nigeria, incidentally, is the second largest exporter of footballers around the world after Brazil. And you’ll be wondering which league produced the likes of Nwankwo Kanu, Austin Okocha and others?
We thought we should do something. We know it’s going to be gargantuan, a lot of investment, a lot of education and what have you. The next line of action was to start off the business process and it was quite expensive. It cost us about N4 million to broadcast a match and we broadcast two every week, which was really huge. This was not inclusive of other operational costs – the flight, logistics and airtime. We’re talking in the neighbourhood of about N15 million weekly to do a live broadcast. We started it and it soon dawned on us that we could not continue paying them for there was no commensurate sponsorship, because a lot of advertisers believed the league was not developed enough; they’ll rather invest in the English Premier League. We bore the brunt.
Investment in Nigeria Sports Development
It is justifiable to invest in sport development. In spite of the challenges, we realized the strategic importance of our league and, once in a while, we prevailed we wanted these matches covered and NTA would say no. We started to invest in outside broadcast (OB) vans. That was in 2006. We got the first one, then the second one. And you know OB vans are not cheap. The investment on OB vans is between $5 and $6 million, excluding other operating costs. The OB vans and the studios have been a major investment we have had. We decided to start beaming the Italian Serie A from the Lagos Studio so that Nigerians can start feeling the pulse, and also hire a number of Nigerian professionals: Charles Anazodo, Dan Amokachi and Niyi Oyeleke. We brought them on board. They all work for SuperSport. We also have training programmes for our staff; about 30 of them have been trained – some abroad. We also realized when we came on board that it was very difficult to find Nigerians who could handle a football production that would meet international standard. We had to train them. This, of course, you cannot quantify. That’s an investment you cannot take away.
Now we have Nigerians who are capable of doing any match anywhere in the world. Last year, we had to export Nigerians to Kenya to go and help them with their league. That was an amazing achievement. Now, FIFA doesn’t need to bring their people to do anything; we have trained capable hands, which SuperSport cannot take away from Nigeria. They would remain and sustain the development of sports in the country.
Recent NFL Ban on SuperSport
I think there was a misunderstanding. The management of NFL was not properly briefed. They didn’t understand the import, the fact that we are a major investor – we bring foreign investment into the league. We didn’t have a direct contract with them. And then we have always had structural issue with security. We’ve taken our equipment to places where they were attacked, where the matches were stopped, and we make effort to cover every match. But in trying to cover every match, you have to guarantee security of life, of property; especially the fact that we do work with a few expatriates.
The NFL wanted us to cover a match in South-South Nigeria – Bayelsa United – but the notice was too short, and I did communicate with them that, it is difficult to do that. Rather, we wanted to broadcast two matches in the North and it would be difficult to move our outside broadcast vans within that short notice. And it was an Easter holiday but they didn’t really understand. I think they have now realised that, and have apologized to us.
We broadcast about 2 matches a week. We hope to achieve 54 matches this season. And hopefully, next year we hope to achieve 120 matches.
Sponsorship of Basketball on DStv
We are trying to develop a very unique relationship between MultiChoice Nigeria, SuperSport and the Nigeria Basket Ball Federation, NBBF. What we are trying to do is that MultiChoice is going to be running a DStv League. SuperSport is going to be the production partner. We are investing about one million dollars in this project. I mean to bring basket ball on television, expose the young players, especially those who are going for NBA who don’t have to start paying their flight tickets to America for trials. They can actually have a platform to showcase their talent and of course to have other avenues to market their skills. That’s going to be the value we are bringing to basketball. As soon as the boards are inaugurated (the elections are already taking place), I’m sure in a couple of weeks, we should be able to know who is where and then we can sign a contract and get set for the league to take off.
Future of SuperSport in Nigeria
The irony is SuperSport is not in Nigeria for the short run. We are in for the very long haul. If we were set up to be here for a short time, we won’t invest in the OB vans. We won’t be training hundreds of Nigerians to become capable and able to deliver quality production. We are here for good, we are here to help develop and improve Nigerian football, and Nigerian sports in general. We are here as strategic partner to all sporting associations to help them operate and move to the next level.
Other Areas of SuperSport’s Concentration
Incidentally, we have not only done football, we have done the Glo Half-marathon, we’ve done golf, we’ve done athletic, the Emir of Katsina Polo – the first time in the history of polo in Nigeria the sport was on television, and other sports. These sports also have a lot of people watching them. We have to meet everybody according to their needs. Of course, football seems to take the centre stage; every other sport will be taken care of.
Property Acquisition for SuperSport on DStv
The issue is that for EPL, even in England, you have to bid for rights. And I know SuperSport celebrates any property. Forget the EPL, or any of its property, we need to bring it to your doorstep. It’s quite an exciting one. We try to celebrate it. We try to give you all the tidbits of everything that happen. We try to carry you along as we broadcast. We don’t just bring the match and throw it at the audience. We carry a lot of people along; we do a lot of research. We actually do great work in packaging the matches. Of course, I know the EPL, for those who manage to watch the Category B of EPL tend to enjoy the match on SuperSport than anywhere else. Even when we are not broadcasting the match, we are updating you on what is happening in the other games. So, it’s quite interesting.
Bringing Back Category A Matches of EPL to SuperSport
Well, for now we’ve got the La Liga. We have the World Cup; the World Cup is coming and it’s the biggest show on earth; the Confederation Cup is there; Nigeria Under-17 is there. We have the exclusive pay-TV right to broadcast the Under-17 World Cup.
Cost of EPL Properties
First of all, it’s unfortunate that the competition is over-priced. And in the long run, you remember what happened to GTV, the other network in Kenya – they collapsed! You don’t over-price. You must know what the value of the property is. I’m not happy because the Management of EPL think Nigeria is a dumping ground, which is not good for us. We must price the value properly. The right for EPL comes up again for bidding in August; we would bid but we’ll not bid unreasonably. We’ll try as much as we can. If we win back the EPL – that will be fine.
SuperSport’s Content and Concern for Nigeria
The greatest content on SuperSport is the Nigerian League. The Nigerian League is key in the long run. It got to a point, we had to look inward and say, we’ve made a huge investment in the country and there’s no return on investment. We have to work hard to promote the Nigerian league; to bring razzmatazz around the league so that we as Nigerians can start appreciating the league and not look down on it; raising stars, putting money in the pockets of the clubs and Nigeria. Right now, the South African League actually controls more audience than the Premier League. I hope one day it comes to happen in Nigeria that people would rather wait and watch highlights of EPL and troop out to watch our league matches so that we don’t have deviants among youths. We are encouraging young men so that they will be able to feed their families. We, as a nation, must be making conscious effort to start attending games, because we need to encourage these energetic young people who end up becoming breadwinners. These are the major issues we must address now.
Broadcasting
Glo-sponsored African Voices Spotlights Ejatu Shaw

Globacom continues to celebrate African creativity as its sponsored programme African Voices on CNN International features London based photographer and multidisciplinary artist Ejatu Shaw this week. The episode highlights her journey, her art, and the stories behind her work.

Ejatu Shaw’s journey into photography began in 2013 during a family trip to Sierra Leone, a moment that sparked a passion which has since shaped her creative path. Born in 1996, the British Sierra Leonean artist later went on to earn a master’s degree in photography arts from the University of Westminster in 2020.
Her work explores identity in a personal and expressive way, drawing from her Islamic faith and African heritage. She is inspired by classic African studio photographers such as Malick Sidibé, Sory Sanlé, and Omar Yahia Barram. Through self-portraits and visual storytelling, she brings her memories and experiences to life.
Shaw’s talent continues to gain global recognition. In 2025, the British Fashion Council named her a New Wave Creative.
She has also photographed top names including Angela Bassett, Cynthia Erivo, and Usain Bolt, and worked on projects for major platforms like EBONY, The Guardian, The Sunday Times, and Vogue. She also designed the album cover for Craig David.
The programme will air on Saturday at 7:30 a.m. and 11:00 a.m. On Sunday, it will show at 3:30 a.m. and 6:00 p.m., with repeats on Monday at 3:00 a.m. and 5:45 p.m.
Broadcasting
QEDNG Summit 2026 set for August 11 in Lagos

QEDNG Creative Powerhouse Summit will hold its second edition on August 11 in Lagos, bringing together leaders across the creative, business and policy spaces.

Convened by Mighty Media Plus, publishers of online newspaper QEDNG, the summit brings together conversations at the intersection of creativity, enterprise and influence, with a focus on strengthening Nigeria’s creative economy.
Reflecting on the inaugural edition, Iyanda said the summit drew participation from respected figures across sectors, including group managing director of SO&U Udeme Ufot as chairman and founder of The Africa Soft Power Group Dr Nkiru Balonwu as keynote speaker, alongside panellists such as filmmaker Kunle Afolayan, All Africa Music Awards (AFRIMA) founder Mike Dada and executive director of the National Film and Video Censors Board (NFVCB) Dr Shaibu Husseini who contributed to discussions on the direction of the creative economy.
“The first edition showed that there is a strong interest in serious engagement around the creative economy. We had contributions from experienced voices who helped set the tone for the kind of platform we are building,” Iyanda said.
Building on the success of its inaugural edition, the summit continues to expand its scope, attracting a diverse mix of industry leaders, entrepreneurs, policymakers and emerging talents.
“This summit is designed as a meeting point for ideas, influence and execution. It is not just about conversations, but about outcomes that strengthen the creative economy,” Iyanda added.
He noted that the timing of the summit is significant as the country’s creative sector continues to evolve.
“Nigeria’s creative sector has grown in visibility, but the structures that support it are still evolving. The QEDNG Creative Powerhouse Summit is part of the effort to bring clarity, direction and serious engagement to that growth,” he said.
The 2026 edition will feature keynote addresses, panel discussions and curated sessions addressing themes around innovation, growth, funding and the global positioning of Nigerian creative talent.
According to Iyanda, the long-term goal is to build a platform that remains relevant across generations.
“Our goal is to build a platform that remains useful over time, one that documents progress, connects stakeholders and contributes meaningfully to policy and practice,” he said.
Further details on speakers, partners and the full programme will be announced in the coming weeks.
Broadcasting
Nigeria’s Booming Growth Leaves Citizens Trapped in Deeper Poverty

With the chanting of the ‘Renewed Hope’, it appears to be Uhuru in Nigeria, following the recent World Economic Outlook presented by the International Monetary Fund, which projected that Nigeria’s economy would expand by 4.1 percent in 2026. Though this specifically shows an economy faster than economies like the United States and the United Kingdom, as it handed the administration of President Bola Tinubu a powerful narrative. No doubt, the projection happens to be a narrative of progress, of reform, of a nation supposedly turning the corner after years of instability and setting the kind of moment that reassures investors, quiets critics and signals competence.

But once its statistical sheen is put aside, the weight of reality takes center stage. The truth is while Nigeria may be growing on paper, it is simultaneously shrinking and does not in any way reflect the lived experience of its citizens, as the populace can attest to. With the current lived experience, nowhere is this contradiction more glaring than in the widening gulf between macroeconomic projections and the daily economic suffering of over 200 million people.
The truth is uncomfortable, but it must be said plainly that a country where poverty is deepening, inflation is persistent, debt is rising, and basic survival is becoming more difficult cannot meaningfully claim economic success, no matter what the growth figures suggest.
The most damning evidence against the “fastest-growing economy” narrative as enumerated by the Special Adviser to President Tinubu on Policy Communication, Daniel Bwala comes not from opposition voices or political critics, but this time it is coming from the World Bank itself. Alarming to this is that according to its latest Nigeria Development Update, poverty in the country rose to 63 percent barely months back, translating to roughly 140 million Nigerians living below the poverty line. This is not just a statistic; it is a humanitarian crisis unfolding in real time, which in a real sense calls for quick interventions.
Even more troubling is the trend. Poverty has not plateaued; it is accelerating, worsening and not stablising at all. From 56 percent in 2023 to 61 percent in 2024, and now 63 percent in 2025, the trajectory is unmistakable, as can be seen the data shows a clear upward trend over time that calls for concern. And projections from PwC suggest that the numbers will climb even higher, with an estimated 141 million Nigerians expected to be poor in 2026.
It would surprise many that these figures expose a fundamental contradiction; it is a total irony that an economy is growing while its people are becoming poorer, hence, while no one would hesitate to say that the type of growth taking place is flawed. Well, without jumping to a hasty conclusion, the answer lies in that growth. To say that the economic growth taking place is imbalanced, it is uneven, exclusionary, and not absolutely linked or largely disconnected from the sectors that sustain the majority of Nigerians. Growth driven by services and capital-intensive industries does little for a population whose livelihoods depend heavily on agriculture and informal enterprise. When growth bypasses the poor, it ceases to be development and becomes mere arithmetic.
The government’s defence often leans on the argument that inflation is easing and that reforms are beginning to stabilise the economy. But even this claim is increasingly fragile, as reported that the recent data from the National Bureau of Statistics shows that inflation has begun to rise again. This now shows that the headline inflation is ticking up to 15.38 percent in March 2026, alongside a sharp month-on-month increase of 4.18 percent. The pain Consumer Price Index climbed to 135.4, underscoring sustained pressure on household spending.
Another aspect that raises further questions is that the most critical component for ordinary Nigerians, which is the food inflation skyrocketed to 14.31 percent, with also a similar month-on-month surge. It must be made known that these are not just numbers on a chart; they represent the escalating cost of survival, mostly for the common man. The ripple effect of this, which is yet to change, is that families are compelled to pay more for basic meals, more for transportation, and more for the essentials of daily life.
Noteworthy is that even when inflation showed signs of moderation in previous months, the fact is that it did little to reverse the damage already inflicted. The World Bank has been clear on this point when it said that household incomes have not kept pace with price increases. The underlying point is that the earlier spikes in inflation eroded purchasing power to such an extent that any subsequent easing has been insufficient to restore real income levels and this is where the figures churned out were misleading.
This explains the inconsistency at the heart of Nigeria’s economy, where nominal indicators are improving, but real conditions are deteriorating. Nigerians are earning more in absolute terms but are able to afford less. This is further confirmed by data showing that while nominal household spending increased significantly, real consumption declined, while it would be said that people are spending more money, but they are consuming less. That is not growth; but the right word for it is economic suffocation.
The structural consequences of ongoing reforms compound the situation. The removal of fuel subsidies, which was the gift to Nigerians for electing President Tinubu and the liberalisation of the foreign exchange market were framed as necessary steps toward long-term stability. And in theory, they are defensible policies. But in practice, the result has been an extraordinary cost-of-living crisis, especially for the larger section of struggling Nigerians.
Speaking of the fuel subsidy removal, which has driven up transportation costs across the country, affecting both urban commuters and rural farmers, as the pain has been further intensified by the geopolitical conflict in the Middle East. The second policy shift which was the exchange rate liberalisation, has led to currency depreciation with the experiences biting hard across board, making imported goods more expensive and fueling inflationary pressures. These policy choices, which were perhaps deemed necessary, and without further ado have imposed immediate and severe burdens on households that were already vulnerable.
The International Monetary Fund has warned that these pressures are far from over. Rising global tensions, particularly in the Middle East, are pushing up the cost of energy, food, and transportation. For Nigerians, especially those at the lower rung in society, this translates into even higher living costs and deeper economic strain to contend with.
In this context, the government’s insistence on celebrating growth projections begins to appear not just disconnected, but insensitive. Because for millions of Nigerians, the economy is not an abstract concept measured in percentages. It is a daily struggle defined by whether they can afford food, transport, and shelter.
Compounding these challenges is Nigeria’s growing debt burden. Unexpectedly, public debt has climbed to over N159 trillion, with projections indicating a continued rise in the coming years because of the government’s appetite for borrowing. While the debt-to-GDP ratio may appear moderate compared to global averages, this comparison is totally misleading. The question is why the debt is ballooning when Nigeria’s revenue base is narrow, heavily reliant on oil, and constrained by a large informal sector that contributes little to tax income.
The current position of things is that debt servicing consumes a disproportionate share of government revenue, leaving limited fiscal space for investment in infrastructure, healthcare, education, and social protection, which has continued to expose the majority of Nigerians to untold hardship. It is a precarious position, one where the government is borrowing more while having less capacity to translate that borrowing into meaningful development outcomes and the part that is also critical is that Nigeria’s rising debt profile is entering discomforting quarters, as concerns shift from the sheer size of borrowings to the growing risks associated with refinancing existing obligations.
Even more troubling are the emerging questions around fiscal transparency and governance. Only recently, there were allegations by Peter Obi on the missing N34 trillion in federation revenue that remains unaccounted. This, according to him, has intensified concerns about systemic leakages and institutional corruption. The fact is, even though these claims remain contested, they resonate deeply in a country where public trust in government financial management is already fragile and has remained a subject of discussion for many Nigerians.
The truth is that if even a fraction of such resources were effectively managed and invested, the impact on infrastructure, social services, and poverty reduction could be transformative but this is yet to be embarked upon. Instead, the persistence of such allegations reinforces the perception of an economy where wealth exists but is inaccessible to the majority, which brings to bare if there will ever be a respite in a situation like this.
Adding another layer to this complexity is the excessive contradiction of oil revenue. With global crude prices that were once sold above $113 per barrel and currently hovering around $85-$90, which is still far exceeding Nigeria’s budget benchmark, and the country stands to hugely benefit from a significant windfall, as was the case in the past. You know that history is more revealing than ever; it suggests that such opportunities are often squandered.
Analysts repeatedly have continued to warn that without disciplined fiscal management, these revenues may be absorbed by debt servicing or recurrent expenditure rather than being invested in productive sectors. The risk is that Nigeria once again experiences a boom without transformation, a cycle that has defined its economic history for decades.
Meanwhile, the irony in all of this is that, despite having plenty, every day Nigerian continues to bear the brunt of systemic inefficiencies. As the people bear the brunt, the country’s transportation costs are rising, food prices remain volatile, and access to basic services is increasingly strained, while the rural areas are not left out of the equation, as insecurity continues to disrupt agricultural production. This has further constrained food supply and driven up prices. In urban centres, the cost of living is pushing more households into financial distress.
The cumulative, as well as the ripple effects of these pressures is a society under strain. Lest we mistake this, economic hardship is not just a financial issue; it has social and psychological consequences, while unbeknownst to many, its resultant effect fuels frustration, erodes trust in institutions, which also leads to fertile ground for instability.
What makes the current situation particularly troubling is the widening disconnect between official narratives and lived reality. There are two instances in which it was noted that, on the one hand, the government points to IMF projections and macroeconomic indicators as evidence of progress. On the other hand, citizens experience rising poverty, declining purchasing power, and limited opportunities. Another good example stems from when President Tinubu declared in September of last year that the federal government had met its 2025 non-oil income goal by August.
However, the former Minister of Finance, Wale Edun stated that the Federal Government lacked sufficient funds to appropriately fund its capital budget during a public hearing at the National Assembly late last year. The minister stated that in order to pay the N54.9 trillion “budget of restoration,” which was intended to stabilize the economy, ensure peace, and create prosperity, the federal government had estimated N40.8 trillion in income for 2025.
These two reports sounded and appeared contradictory and it probably was first of many factors responsible for the fallout.
This disconnect is more than a communication gap, it is a credibility crisis. When people’s lived experiences contradict official claims, trust erodes. And without trust, even well-intentioned policies struggle to gain acceptance.
The claim that Nigeria is growing faster than advanced economies may be technically accurate, and perhaps it must be seen as an absolute insult to Nigerians and it must be noted that it is fundamentally irrelevant to the country’s core challenges. This key fact must be taken into cognizance that growth rates, in isolation, do not capture the quality, inclusiveness, or sustainability of economic progress and this is because they do not reflect whether growth is creating jobs, reducing poverty, or improving living standards. Note that in Nigeria’s case, the evidence suggests otherwise, in which the reality continues to dominate outcomes and this is not but the fact.
For growth to be meaningful, it must translate into tangible improvements in people’s lives. At this point, it is necessary to understand that it must create jobs, raise incomes, and expand opportunities. Another important factor that must not be left out is that it must be inclusive, reaching not just the top tiers of society but the millions at the base of the economic pyramid. At present, Nigeria falls short on all these counts.
The path forward requires more than optimistic projections and reform rhetoric. It demands a fundamental rethinking of economic priorities. Policies must be designed not just for macroeconomic stability but for human welfare and while investment must be directed toward sectors that generate employment and improve productivity, particularly agriculture and manufacturing. Social safety nets must be strengthened to protect the most vulnerable from economic shocks which has yet to be considered by the government of the day.
Equally important is the need for transparency and accountability in public finance. Without trust in how resources are managed, even the most ambitious economic plans will struggle to gain legitimacy.
Nigeria is not lacking in potential and this is one of the ironies of it all since it has a young population, abundant natural resources, and a dynamic entrepreneurial spirit. But potential, without effective governance and inclusive policies, remains unrealised.
The uncomfortable reality is that Nigeria is at risk of normalising a dangerous illusion which connotes that growth on paper is equivalent to progress in practice. The truth is that it is not and cannot be contested. And until this illusion and deception is confronted, the gap between economic narratives and human realities will continue to widen.
In the end, the true measure of an economy is not how fast it grows, but how well it serves its people. By that standard, Nigeria’s current trajectory raises serious questions, take it or leave it. Because in a nation where over 140 million people live in poverty, where inflation continues to erode incomes, where debt is rising and where basic survival is becoming more difficult, the claim of being a “fast-growing economy” is not just misleading. Yes, it is a mirage!
And for millions of Nigerians struggling to get by each day, it is a mirage that offers no relief, no hope, and no future.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
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