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Swype Global Seeks Strategic Partnerships to Reform Music Talent Discovery in Africa

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(L-R) Nnam Uche, Country Manager, Swype Global Limited Nigeria, Dr. Peter Atorough, CEO, Swype Global Limited
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Nigeria’s potential as a technology market hub continues to attract attention from international organizations.

 

Swype Global Ltd, a UK digital startup has made a strategic entry into Nigeria with a 50% investment in SGL-Swypatune Nig. Ltd.

 

This entry is in a bid to properly harness the potential of music talents in Africa using digital technology.

 

The entrance will serve as a catalyst for strategic partnerships with relevant stakeholders who are poised to embrace the vision of leveraging digital technology, primarily focused on eliminating the barriers impeding the growth of upcoming artistes in Nigeria.

 

Music talent discovery in Nigeria still hinges on a traditional media model, a situation which creates limited access, ambiguous criteria and lack of transparency, as opposed to a digital based platform which provides more transparency, equal access to contestants and eliminates stage fright.

 

Having developed an intuitive digital platform dubbed SWYPATUNE – an App which will be available on the Google Play and Apple Stores by 2019 – Swype Global Limited has laid out a strategic roadmap to solving the common problems faced by many upcoming artistes before, during and after a music talent show.

 

With the likes of established financial houses like Fidelity Bank and Zenith Bank, and entertainment figures like Ice Prince, Ade Bantu, Chopstiks and others already in conversation with Peter Atorough, a professor and CEO, Swype Global, believes that having the right strategic partnership is a critical aspect of SGL-Swypatune’s business model.

 

“We have developed partnerships internationally with key technology and monetization content developers, but we are interested and actively searching for local business partnersand sponsors who will key into this vision and help transform the economic landscape of Nigeria.

 

 

“We have had interesting discussions with established artists like Ice Prince and major potential sponsors like Zenith Bank and Fidelity Bank.”

 

“As a specialist in Digital Consumer Behaviour and Supply Chain Management, I think of the 360-degree business model:the whole idea is to eliminate multiple intermediaries through a digital based concept, and to bridge all the barriers encountered during the process of a talent show while offering value to all partners, sponsors and App users.”

 

Peter isn’t ignorant of the fact that some developers are already building quick fix Apps which do not address local needs.

 

But he explains that while the likes of international app publishers like Facebook and Snapchat do not put the Africancultural orientations, environmental factors, as well as perspectives into consideration, Swype Global Ltd is founded on the philosophy that digital mobile technology represents the biggest and boldest opportunity to transform the economies of Africa.

 

This is particularly relevant to Nigeria where Swype Global is looking to create new employment opportunities in the digital mobile technology space.

 

“If you visit Spotify for instance, no Nigerian music content is listed in the top 100 songs.

 

“That is a huge gap and Swype Global Ltd is bridging that by seeking the right stakeholders who will come on board and help us “drive a local digital platform built specifically with a deep understanding of Africa’s economic and social realities.”

 

“During my visit to Nigeria, I have had the opportunity to meet and observe many aspiring artists performing or rehearsing their acts.

 

“I have met the likes of Queen X and Malyna, all excellent performers with huge potential but poor exposure due to limited opportunities to showcase their talent at a national level.

 

“This is where Swypatune will make a huge difference.”

 

He remains optimistic that Nigeria has a huge potential to overcome the issue of being so much reliant on Apps developed for Americans and Europeans.

 

Providing more insight on the 360 Degree model, he said everybody who gets involved directly or indirectly with the digital platform, either as partners, sponsors or users, gets rewarded one way or the other.

 

“This is how we do things in Africa; we share the rewards for the benefit of all stakeholders.

 

“Every day, international App publishers make huge money from your use of their apps.

 

 

“You think it’s free; but in reality, you are giving them a whole lot and getting nothing in tangible rewards from their profits. Swype Global wants to do things differently.”

 

Active users of the Swypatune App get credits in the form of Swypa Coins when they engage in different activities, and can use their credits to redeem fantastic offers on the app; vendor partners from different sectors, including hotels, cinemas, travel agents and retailers, can directly create and advertise their best offers on the platform for free; while sponsors or partners get a revenue share or advertisement exposure to the millions of Swypatune users.

 

“Users can use their Swypa Coins to redeem offers from food vendors, travel agencies etc. In a situation where an offer is worth £12 and a user has £8 Swypa Coins, such a user can borrow Swypa Coins from friends or top up their credit through their network’s airtime or bank card.”

 

The SWYPATUNE App will serve as a contest platform for music talents in Nigeria.

 

There would be a crowd source entry (anybody can upload their music content on the Swypatune App). With the help of an efficient algorithm built in the App, 100 entries would be shortlisted after a review.

 

According to Frank Fotso, an engineer and director, Swype Global, “There will be three series in a year with each series producing 1 winner.

 

 

The members of the public will have the opportunity to vote and determine their No 1 tune, thereby directly deciding the winner of each series.

 

 

The winner will get N10 Million towards recording and establishment, including post contest management and mentoring.

 

 

There will also be weekly prizes presented on a Weekly TV slot showcasing the week’s No 1 song and Swypatune users.”

 

According to Effe Sackey-Barnes who is responsible for the marketing directorate, “the company’s objective is to harness the possibilities of digital mobile technologies to expand access to opportunity for people who live in developing economies, wherever there is a connection.

 

“We will provide applications that are educating, entertaining, informative and help our users discover their inner talent.

 

“Our applications will be aimed at empowering people to create opportunity for themselves and for others, especially in Africa.”

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Cybersecurity Firm Warns Against Gift Card Scams @ Saint Valentine’s Day

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Looking for a gift for your soulmate on February 14th and think that a gift card would be a nice option? Just remember that when digital trends rapidly rise in popularity with customers, they are also gaining traction with scammers looking to use them as bait.

With Saint Valentine’s Day approaching, Kaspersky has identified several phishing and malicious campaigns targeting gift card owners and those who’re looking for a digital present for their loved ones. To help stay safe, the security experts at Kaspersky have also shared practical advice on how not to be tricked.

A “check‑your‑balance” that drains your gift card

Kaspersky’s latest global survey* shows that 80% of respondents consider giving digital presents such as subscriptions, gaming credits or gift cards. Scammers are actively exploiting this trend capitalising on well-known brands, creating fake online stores and even crafting fake verification portals designed specifically to steal gift card value.

Kaspersky’s phishing detection identified deceptive platforms offering victims a “secure” system to check their gift cards validity, status or balance. Targeting those who recently received a gift card, phishers steal the card’s identification data and get an opportunity to activate the certificate before the user themselves.

To stay protected from such scams, Kaspersky recommends double‑checking that a website is real. Look carefully at the web address, any links you’re asked to click, and spot any odd pictures or designs that might hint the site is fake.

The safest way to confirm a gift card’s balance is to go straight to the brand’s official website – don’t follow any other links. To prevent clicking on a malicious link, use a security solution such as Kaspersky Premium with a strong AI-powered anti-phishing component.

Is it a gift card for you or for cybercriminals?

As gift shoppers flood online marketplaces with flash sales and limited-time deals, cybercriminals are watching closely, ready to strike when users are most vulnerable.

Kaspersky experts detected a fake website that mimics Amazon, one of the most famous marketplaces, offering $200 gift card. With this tempting offer, scammers encourage customers to press a “Get your Amazon gift card” button.  However, when the user clicks it, they get an MSI installer with a backdoor that cybercriminals use to remotely control the victim’s device.

This fraudulent scheme highlights the importance of complex cybersecurity protection, showing that clicking on a wrong link may result in not only money and data loss, but also device infection or loss of control over it. When a fake site copies the original store’s look exactly, it’s hard to tell which one is real and which is a scam.

Kaspersky Premium protects users from fraudulent online stores through advanced detection technology that analyses website characteristics and URLs to identify suspicious patterns.

For its excellent performance in AV-Comparatives Fake Shops Detection certification in 2025 Kaspersky Premium was awarded an “Approved” certificate, making it the right choice for confident online shopping.

“As Valentine’s Day approaches, cybercriminals may increase their efforts to exploit the emotional vulnerability and romantic spirit that define this holiday. They’re creating fake gift card websites, spoofing popular retailers, and launching phishing campaigns that prey on your desire to make your loved ones happy.

The best defence is to stick to well-known retailers, check URLs carefully, apply a security solution with advanced phishing detection and remember that if a deal seems too good to be true, it probably is,” comments Anton Yatsenko, Lead Web Content Analyst at Kaspersky.


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NITDA, Wigwe University deepen talks on AI, agriculture collaboration

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National Information Technology Development Agency (NITDA) and Wigwe University are laying the groundwork for a far reaching collaboration centred on artificial intelligence (AI) research, agricultural innovation and digital talent development, following a high level engagement between both institutions in Abuja.

NITDA, Wigwe University deepen talks on AI, agriculture collaboration

NITDA

The discussions, led by Wigwe University Vice Chancellor Professor Marwan Al Akaidi and senior NITDA officials, revealed an alignment of expertise, priorities and national objectives that could accelerate Nigeria’s technological advancement.

Professor Al Akaidi, who leads the young but ambitious Wigwe University established under the vision of the late Herbert Wigwe, said the institution was created to become “the university of Africa”, providing high quality teaching and transformative research for Nigeria and the continent.

He emphasised that Nigeria has immense talent but often lacks the opportunities and platforms to channel it effectively—an issue the university intends to solve through strong industry and government partnerships.

Drawing from his long academic and research career in the United Kingdom and the Middle East, Professor Al Akaidi shared that the university is already conducting work on AI for Health in Nigeria with a team of ten researchers.

He stressed his determination to build a full AI centre in the country, similar to the one he helped establish in Abu Dhabi, noting that although funding setbacks followed Herbert Wigwe’s passing, the ambition remains intact and urgent.

According to him, Wigwe University does not seek to become a passive user of foreign AI tools but aims to “create the Nigerian AI”—a locally driven, world class AI engine that reflects the country’s needs, languages and realities.

He further explained that the university’s location in Rivers State provides a natural foundation for AI enabled agriculture and food production research.

Surrounded by extensive farming communities, the institution sees opportunities to apply AI to livestock management, land use, food processing and agricultural efficiency.

Using Nigeria’s cattle population as an example, he argued that technology can dramatically improve productivity: “In countries with fewer cattle, output is far higher because of new feeding systems and technology. If we apply AI properly, Nigeria’s agricultural wealth can multiply.”

He also pointed to AI’s potential in hospitals and medical diagnosis, especially for widespread illnesses like malaria.

NITDA’s representative, Dr Aristotle, welcomed the visit warmly, calling the Agency “Nigeria’s technology powerhouse” with mandates covering IT development, regulation, innovation, research and standards.

He said the Vice Chancellor’s proposals align strongly with NITDA’s strategic direction and existing programmes, highlighting the National Centre for Artificial Intelligence and Robotics and the National Adaptive Village for Smart Agriculture as key areas where collaboration can take shape.

He praised Wigwe University’s focus on entrepreneurship, innovation and skills development, noting that academia is a crucial stakeholder in the national tech ecosystem.

He also explained that NITDA’s work aligns closely with the government’s priority agenda and the Agency’s Strategic Roadmap and Action Plan, built on pillars such as knowledge, research and development, entrepreneurship, innovation and partnership.

He assured the visiting delegation that NITDA sees collaboration as essential and is committed to implementation rather than discussions alone: “Whatever we commit to, we will do. We understand the importance of partnership because no single institution has all the answers.”

Building on this, NITDA’s Director of Research and Development, Dr Kumo, said the Agency is working to develop a technology research ecosystem capable of moving Nigeria into the top 25 per cent of global research performance.

He noted that many of Wigwe University’s interests—AI, robotics, unmanned aerial vehicles, the Internet of Things, blockchain and additive manufacturing—mirror NITDA’s research priorities.

He also emphasised the value of virtualising education, allowing learners anywhere in Nigeria to access Wigwe University’s programmes through technology, improving national inclusivity.

From the Digital Literacy and Capacity Building Department, Dr Tambuwal stressed that NITDA prioritises building a digitally literate population and developing talent from basic education through to tertiary level.

He noted that many workers today still lack the digital skills required to use modern systems effectively, making it essential for universities to produce graduates who are digitally fluent and ready for the workforce.

He expressed readiness to partner with Wigwe University and explore shared learning opportunities.

Returning to curriculum and industry alignment, Professor Al Akaidi stressed that academia needs industry just as much as industry needs academia.

He described the need for constant curriculum review, especially in computing, engineering and technology, to ensure students are not learning outdated content.

He explained that teaching must be underpinned by active research and that the real value of education lies in producing graduates who understand the technology and can lead in their fields.

At Wigwe University, he said, students are already demonstrating remarkable capability—second year students are set to launch a major educational app, showing what young people can achieve when supported and challenged.

He insisted that Nigerian universities must produce graduates who are not only job seekers but job creators, noting that Wigwe University is building such a culture deliberately.

His call to action was clear: “We need to work together. If we combine our strengths, we can produce something real for Nigeria and beyond.”

The meeting ended with mutual assurance that the collaboration will move into concrete action. Both sides agreed to identify dedicated contact teams and map out specific workstreams for AI research, agricultural innovation, virtual learning, digital literacy, curriculum development and emerging technologies. With this shared resolve, NITDA and Wigwe University appear ready to build a partnership capable of shaping Nigeria’s technological future.


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Identy.io Targets Nigeria, Kenya in Its Africa Expansion Strategy

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Nigeria and Kenya are the next target markets for Identy.io, a global provider of digital identities, as it expands into Africa. Facial, fingerprint, and palm identification are among the safe, mobile biometrics that the company specialises in.

According to Indenty.io, its platform runs locally on smartphones, eliminating cloud storage while maintaining security and privacy.

It goes to say this is achieved by leveraging standard smartphones for fingerprint and face scans, the company aims to bridge the continent’s digital divide, where a significant number of adults still lack basic identification.

To spearhead this rollout, the firm has appointed a specialised regional leadership team, including industry veterans from Nigeria’s Bank Verification Number programme, to integrate their automated Biometric Identification System into national digital public infrastructure.

The company says the significance of this move lies in the departure from traditional, “clunky” biometric models.

Historically, digital ID enrollment in Sub-Saharan Africa has been throttled by the high cost of specialised scanners and the logistical nightmare of deploying them to rural areas.

Identy.io notes that its approach shifts the heavy lifting to mobile software.

Identy.io is positioning itself to capture a market the World Bank’s Identification for Development initiative identifies as critical for financial inclusion.

If successful, this could accelerate government-to-person payments and healthcare access in regions where coverage currently sits below 70%.

“We are transforming the traditional industry model, which often relies on expensive and inflexible digital infrastructure,” says Antony Vendhan, Co-founder of Identy.io. “This allows our clients to reach underserved communities by providing individuals with multimodal access to secure their digital identities.”

The company will face established players like IDEMIA and Thales, who have long dominated government contracts.

Furthermore, Identy.io will face competition from up-and-coming regional fintech identity firms such as Smile ID, which already has a significant presence in Know Your Customer services throughout Africa.

To gain an edge, Identy.io has aligned itself with Modular Open Source Identity Platform (MOSIP).

By being listed on the MOSIP marketplace, the company says its tech becomes “plug-and-play” for governments building open-source national ID systems, a growing trend among nations wary of “vendor lock-in.”

While the primary focus remains on Nigeria and Kenya, Identy.io’s long-term roadmap includes a phased rollout to other emerging markets.

 


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