E-Business
TD Africa Debuts New Logo @ 21

TD Africa, Sub-Saharan Africa’s biggest technology, lifestyle and solutions distribution company, has launched a brand new logo.
In consolidating its position as the biggest technology distributor in the sub-region, TD Africa has renewed its identity to better situate its glowing track record of unerring excellence.
The company in the past 21 years has recorded tremendous growth and success in the distribution ecosystem.
With the values and vision of driving a technological revolution across Africa remaining intact, TD Africa has, nevertheless, seen its business model continually evolve to meet the ever-changing and dynamic needs of its customers and the fast-paced technology-driven marketplace – a major reason to unveil a new identity that celebrates the company’s proud history and also situate future ambitions for the next 20 years.
The new logo spots the head of a lion, embossed within a diamond in the company’s famous burgundy colour.
Explaining the inspiration for the new logo, Olaposii Kehinde, head of Marketing, TD Africa, highlighted the need to communicate the company’s undisputable status as front-runners, what it stands for and its true identity, all of which drove the process of creating a new logo.
“We are warmly regarded as the Tech Lions because of the vital leadership role we play in technology distribution across Africa.
“This concept was brought to life with our new logo. By this development, TD Africa hopes to reinforce its position as the number one player in the tech distribution space.
“The new iconography better conveys the values, mission and strategic direction of the company. It also hopes to engage with its various stakeholders,” he said.
While appreciating TD Africa’s esteemed customers, Olaposii further disclosed that the new logo has been received with warmth and excitement among staff and other stakeholders.
“Our partners and customers are very excited by the new look and feel in that, while the ethos of the company remains the same, this new logo gives the company image renewed energy, verve and is well placed to represent the future direction of TD Africa going forward.
“We would like to thank all our customers who have been with us over the past 21 years. It has been a tremendous journey of growth and success.
“We want to assure them that we are excited and ready for the future. Our vision of bringing technological revolution across Africa remains the same and we believe together we will accomplish great things.”
Equally important, TD Africa recently marked its 21st anniversary on Friday, May 15, 2020 with a number of memorable activities including a donation to the less-privileged, special price slashes, giveaways and other incentives for its partners as well as a digital party hosted on Instagram Live, the first of its kind on these shores.
And with the new logo circulating across the company’s official channels, partners, customers and other stakeholders are expected to get accustomed to the refreshingly new identity, even as they look forward to exciting new developments from the TD Africa stable.
E-Business
Kled AI, US Data Firm Blocks Nigeria over High ‘Fraudulent Activity’

Kled AI, US-based developer, has announced the removal of its application from the Nigerian app store, alongside an IP restriction affecting the region, citing what it described as an “unmanageable level of fraudulent activity” on the platform.

Kled is a data marketplace that rewards users for uploading photos, videos, and other multimodal content.
Avi Patel, 22-year-old founder, in his X handle, said the decision followed months of internal review, during which the startup found that a large share of uploads from Nigeria, including images, documents, and videos meant for AI training, were fake, duplicated, or generated by artificial intelligence.
Kled operates what it describes as an opt-in data marketplace, where users voluntarily upload personal content in exchange for payment, with the material later sold to AI labs for training models.
The startup said it has paid hundreds of thousands of users globally and processed over one billion data assets within four months of launch.
However, Patel said Nigeria stood out negatively.
According to him, the company reviewed a sample of 10 million uploads from the country and found that only a small fraction met quality standards required for AI training.
He added that the problem escalated when the platform was flooded with manipulated identity documents, including fake passports, during its verification process.
“As a startup, we cannot absorb the cost of filtering that level of bad data,” Patel said, noting that the company has now removed the app from Nigeria’s Apple App Store and imposed an IP ban on the region while it strengthens its fraud detection systems.
“On top of all of this, every time we make a post there is someone asking us to bring the region back within seconds. We hear you, but it’s gotten out of hand,” he added.
Despite the suspension, the company maintained that the move is temporary and not permanent.
“We’ve made this decision with great care. We love everyone who has genuinely supported Kled from Nigeria, and we hope to return when the time is right,” the statement concluded.
The decision has triggered backlash among Nigerian users, many of whom accuse the company of stereotyping and unfairly targeting the country.
Patel, however, insists the move is purely business-driven and not linked to race or nationality, stressing that Kled remains available in other African markets.
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E-Business
Trusted Relationship and Exploits in Public-facing Applications Strengthen Position as the Main Attack Vectors

Although the main initial vectors in 2025 remain similar to 2024, their combined share has grown to over 80%. Public-facing applications account for 43.7%, while trusted relationships have increased from 12.7% to 15.5%.

Valid accounts make up 25.4%. These insights are from the recent Global Report by Kaspersky Security Services.
The ‘Anatomy of a Cyber World’ is an in-depth global report based on incident data gathered in 2025 from Kaspersky Managed Detection and Response, Kaspersky Incident Response, Kaspersky Compromise Assessment and Kaspersky SOC Consulting.
It highlights the most common attacker tactics, techniques and tools, as well as the peculiarities of detected incidents and their distribution across regions and industries.
According to data derived from Kaspersky Incident Response, the top three initial attack vectors have remained relatively stable over the past seven years and have not changed significantly. Valid accounts and exploits in public-facing applications consistently represent the most common entry points.
The third position has periodically shifted: malicious emails, once a common initial vector, were replaced by trusted relationships, which first appeared in 2021 and entered the TOP-3 in 2023. By 2025, the distribution of main vectors looked as follows:

These attack vectors are often interconnected within the same chain, for example, organisations compromised through trusted relationships are frequently first breached via exploits in public-facing applications. Recent cases reveal attackers targeting service providers or IT integrators to then access their clients.
This problem is compounded by many small service providers lacking dedicated cybersecurity expertise and resources. As they manage accounting software or websites, breaches in these companies can lead to the compromise of their clients’ systems through exploited remote access.
When examining the investigated attacks in terms of duration and impact, the data shows that the majority (50.9%) of them were rapid in nature, typically lasting less than a day and most often resulting in file encryption.
A significant portion (33%) were long-lasting, with an average duration of 108 hours, during which attackers not only encrypted files but also installed persistence mechanisms, compromised Active Directory and caused data leakage.
The remaining 16.1% exhibited a hybrid pattern: they initially appeared as rapid attacks but involved a considerable delay between the initial breach and subsequent malicious activities, extending their overall duration to nearly 19 days.
“Given that attackers are increasingly orchestrating coordinated, multi-stage attacks, organisations cannot afford to rely on a reactive, “firefighting” approach. To counter this, a proactive security posture is essential, one that embeds real-time threat monitoring and continuous detection into everyday operations.
This enables defenders to respond swiftly to adversary activity before it escalates. Key measures for protecting digital assets against both rapid intrusions and long-term compromises include: timely patching, enforcement of multi-factor authentication and strict control of third-party access,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.
E-Business
Meta Expands AI-Powered Age Assurance Measures to Strengthen Teen Safety Online

Meta has announced new advancements in its age assurance technology as part of its ongoing efforts to create safer, age-appropriate experiences for young people across its platforms. Through a combination of AI, product design, and parental support tools, Meta continues to strengthen how it identifies teens, protects them by default, and supports families in navigating digital environments.

Meta
Strengthening underage enforcement with advanced AI
Meta requires users to be at least 13 years old to use its platforms and continues to invest in advanced technologies to uphold this policy at scale. As part of these efforts, the company is further enhancing its AI-driven systems to more effectively identify and take action on accounts that may belong to underage users.
These advancements include:
Contextual AI analysis across profiles: Meta’s systems analyse a wide range of signals—including posts, comments, bios and captions—to identify contextual indicators such as references to school environments or age-related milestones. This capability is being expanded across additional surfaces within Meta’s apps, strengthening enforcement in a more consistent and proactive way.
Advanced visual analysis technology: Meta is introducing AI that can interpret general age-related cues within photos and videos. This technology estimates age ranges based on broad characteristics and does not use facial recognition or identify individuals. When combined with behavioural and textual signals, it significantly enhances detection accuracy.
Expanded enforcement and verification processes: Accounts identified as potentially underage are subject to age verification requirements. Where age cannot be confirmed, accounts may be removed to maintain platform integrity.
Improved reporting and flagging tools: Meta is making it easier for people to report suspected underage accounts through simplified reporting flows available both in-app and via the Help Center, helping surface potential violations more efficiently.
AI-supported review systems: To improve consistency and speed, Meta is supplementing human review teams with AI models that apply standardised evaluation criteria to reports, enabling faster and more reliable enforcement outcomes.
Stronger circumvention safeguards: Meta is also enhancing its ability to detect and prevent repeat attempts by users who may try to bypass age restrictions by creating new accounts.
While many of these AI-driven systems are already in use globally, certain advanced capabilities continue to be rolled out progressively across additional markets.
Expanding Teen Account protections
Meta continues to expand its Teen Account framework, which is designed to provide built-in protections that limit unwanted contact and reduce exposure to inappropriate content. Since its introduction, hundreds of millions of teens have been enrolled in these protections across Instagram, Facebook, and Messenger.
These protections include automatically placing teens under 18 into age-appropriate experiences, including a default 13+ content setting designed to limit exposure to sensitive content.
Building on this progress, Meta is further scaling its proactive detection technology that identifies users who may be teens—even if they have entered an adult birthdate—and automatically places them into age-appropriate settings. This technology, already rolled out in several markets, is being expanded to additional regions, with the goal of making these protections available more broadly over time.
Supporting parents with tools and guidance
Meta continues to support parents as key partners in helping teens navigate online experiences safely. The company is introducing new notifications and guidance designed to help parents better understand how to verify their teen’s age and encourage open conversations about the importance of providing accurate information online.
These efforts build on existing resources available through Meta’s Family Center, which provides tools and educational materials to help families manage their digital experiences more effectively.
Meta also maintains age verification requirements for users who attempt to change their age in ways that may bypass protections, using a combination of ID verification and facial age estimation tools.
Advocating for industry-wide solutions
Meta continues to emphasise that age assurance is a complex, industry-wide challenge that requires broader collaboration. The company supports approaches where age verification is conducted at the operating system or app store level, enabling developers to deliver consistent, age-appropriate experiences across apps.
In addition to AI-based detection, Meta uses age estimation based on user activity and signals, as well as user reports, to help determine whether someone may be misrepresenting their age.
Meta believes that such an approach would help reduce fragmentation, improve consistency in protections, and provide a more privacy-preserving solution compared to requiring each individual app to implement separate systems.
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