Broadcasting
TD Africa, Vivo thrill over 100 partners with Qatar 2022 World Cup final viewing party
TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products, services and solutions in partnership with Vivo, a world leading manufacturer of innovative smartphones and accessories transformed the final match of the recently concluded FIFA World Cup Qatar 2022™ into an unforgettable experience for channel partners drawn from TD’s extensive database as they were hosted to a memorable viewing party.
The event, hosted at the imposing Yudala Heights on 13 Idowu Martins Street, Victoria Island, Lagos on Sunday, December 18, 2022, witnessed a convergence of key stakeholders in the IT industry, including over 100 partners as well as staff of TD Africa and Vivo.
It was an electrifying event, with the viewing of the FIFA World Cup final which was keenly contested between eventual winners Argentina and former holders, France taking centre stage. But more importantly, the occasion provided a unique opportunity for attendees to bond, network, party, play games and enjoy delightful refreshments, all in an atmosphere of utmost relaxation and excitement.
Although action on the pitch between Argentina and France kept many enthralled, it was not just the players who traded tackles on the day as attending partners also participated in a series of competition for several juicy prizes won during the game sessions.
Participants with knowledge of football and some of the amazing devices/accessories and other facts about Vivo went home with great prizes.
Items won by partners who were present at the viewing party include branded gifts and other collaterals such as cookery and cutlery sets, bags and bottles, footballs and other FIFA World Cup Qatar 2022™ memorabilia, courtesy of Vivo. There was also a lot to eat and drink for all attendees.
Foluso Olulade, Head of Marketing, TD Africa, while speaking on the success of the event, hailed participating partners for making it a fun gathering.
“It was a great ambience to bond with partners and other stakeholders. With the passion associated with football, the turnout was great as guests had a really good time. Our partners mean so much to us.
“They are the reason we have remained in the forefront of trade revolution on the continent for more than two decades. We are also glad to have been able to contribute to their smiles during this festive season.
“We were leveraging the platform of the Qatar 2022 FIFA World Cup to deepen engagement with our partners (resellers).
“This is important when you consider that we operate in an industry where we can’t always be transactional in our approach. We must build and maintain a solid relationship with customers, to maintain top-of-mind awareness and brand affinity,” he added.
One of the objectives of the event was to deepen the bond and engagement with partners. In addition, the occasion also served to create awareness on new products from Vivo. Attendees had the opportunity to see new products and ask questions, which were answered.
Additionally, participants had the opportunity to expand their network by making new acquaintances. Before the football match began, there was ample opportunity for attendees to chat with and engage others. It was an event that left many participants delighted.
Speaking after the event, one of the partners present expressed gratitude to TD Africa and Vivo for delivering an awesome experience.
“Thank you to TD for always hosting us. I had fun. It means a lot to me to know that TD is not just about business. It shows that they care about their customers and would like to see them happy.”
“I think it was thoughtful of TD Africa and Vivo as I had a wholesome experience,” said another partner.
TD Africa, through its strategic partnerships, unwavering mission of diffusing accessible, affordable and usable products and services across Africa and other customer-facing campaigns, has consistently delivered exciting experiences for Nigerians.
Millions of people have also benefited from its strong approach to Corporate Social Responsibility (CSR) and gender-sensitive initiatives as well as its track record of regularly celebrating its partner and customer base, earning the company commendation from the public.
Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.
The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
Lebara Nigeria has announced the launch of Lebara Play, described as Africa’s first telecoms-owned micro-drama platform aimed at expanding opportunities for African storytellers and distributing local content to global audiences.
The company said the platform is designed to support creators by providing a new distribution channel for African narratives while making content accessible to both subscribers and non-subscribers worldwide.
Lebara Nigeria added that the platform will debut with an original production titled Imported Bahu, produced by Forever 7 and starring Osas Ighodaro.
The project is directed by Hamisha Daryani Ahuja, known for her work on Namaste Wahala, and is positioned as the first in a series of original content offerings.
According to the company, Lebara Play is built to serve both creators and audiences, with a focus on showcasing African stories to a global market and strengthening the continent’s growing digital entertainment ecosystem.
Speaking on the company’s vision at the launch, Teniola Stuffman, chief executive officer, Lebara Nigeria, said the organisation was focused on building a telecommunications ecosystem that combined innovation, connectivity, and customer-centric digital experiences.
Stuffman said, “This platform represents an important step in our vision of building a telecommunications brand that delivers more than connectivity. We are creating an ecosystem where technology, innovation, and entertainment come together to provide meaningful experiences for customers while unlocking new opportunities for creative talent and content development across Africa.”
Beyond entertainment, she said, industry stakeholders believed the initiative demonstrated how global telecommunications expertise could be adapted to local market realities.
“Drawing from decades of experience across multiple international markets, Lebara is expected to introduce additional innovative services aimed at enhancing convenience, engagement, and value for Nigerian consumers,” she said.
Stuffman added that the company’s strategy reflected growing recognition that today’s telecom customers demanded more than network access, pointing out that consumers increasingly seek brands that offer seamless digital experiences, personalised services, and access to content that enriches everyday life.
Stuffman stated that LebaraPlay also aligned with the company’s commitment to supporting Africa’s creative economy by creating new distribution channels for content creators, producers, and digital storytellers.
“Through a combination of original productions and strategic partnerships, the platform seeks to create opportunities for talent while delivering quality entertainment to audiences,” she said.
Hamisha Daryani, founder of Forever7 Entertainment, expressed excitement over the partnership with Lebara Nigeria and the premiere of her latest micro-drama series on the LebaraPlay platform.
She stated that Lebara’s customer-centric vision aligns closely with the values of Forever7 Entertainment, making the collaboration a natural fit for both organisations.
Daryani revealed that the new microdrama featured a star-studded cast drawn from both Bollywood and Nollywood, in a compelling romantic story designed specifically for mobile audiences.
According to her, the production is developed with mobile-first consumers in mind, delivering premium entertainment in short, engaging formats at an affordable cost.
“Microdrama, which typically consists of short episodes of about three minutes, is redefining how audiences consume entertainment. It offers a convenient, immersive, and affordable viewing experience for people who increasingly access content through their mobile devices,” she said.
She added that the platform was created to support seamless creative expression while providing new opportunities for content creators across the continent.
Daryani further explained that the microdrama format has already achieved significant success in Asia and the Americas and is now gaining traction across Africa.
She said the initiative would create opportunities for emerging creatives through knowledge sharing, skills development, content curation, and industry collaboration, with the Nigerian rollout of the featured series expected to commence in July.
Broadcasting
CANAL+ Partners Samsung to Pre-Load DStv Stream on New Samsung TVs In Nigeria, Other African Countries
Following an expanded partnership between CANAL+ and Samsung Electronics, the DStv Stream app will now be pre-installed on new Samsung Smart TVs sold in Nigeria and 17 other African countries.
The agreement covers English and Portuguese-speaking African markets, including Nigeria, Kenya, Angola, Tanzania, Uganda, Zambia, Zimbabwe and South Africa. It marks the first pre-installation rollout of a MultiChoice Group streaming application on Samsung Smart TVs.
The development comes after the completion of the combination between CANAL+ and MultiChoice Group. It also extends an existing relationship between both companies that already spans 40 markets across Europe, French-speaking Africa, and Asia.
Through the integration, Samsung customers can now access DStv Stream directly from the television home screen. The app provides access to premium sports and entertainment content, including coverage of the FIFA World Cup 2026, English Premier League football, domestic and international rugby, and local and international television programming.
With the introduction of this connected television which kicked off on June 1, televisions can now connect to the internet, allowing users to stream content directly without requiring a separate decoder or satellite dish. The pre-installation of the app removes the need for users to search for and download it themselves, reducing friction and improving content discoverability.
The rollout is one of the first major distribution initiatives following the integration of CANAL+ and MultiChoice. The combined group has identified streaming growth and enhanced digital distribution as key priorities across Africa, where connected television adoption continues to increase.
David Mignot, CEO of CANAL+ Africa and CEO of MultiChoice Group, affirmed, “We are delighted to extend our longstanding partnership with Samsung across new English and Portuguese-speaking African countries. It marks a significant milestone in the synergies created by the combination of CANAL+ and MultiChoice Group.
“Mignot added, “As viewing habits continue to evolve rapidly across the continent, strengthening the accessibility and discoverability of our content offer on connected devices is key. By expanding the availability of our applications on Samsung Smart TVs across key African markets, we are making it even easier for millions of MultiChoice Group’s subscribers to seamlessly access the content that define the uniqueness of the CANAL+ and MultiChoice Group experience.”
This extended partnership is expected to strengthen Samsung’s position as a key distribution partner for streaming services globally while providing CANAL+ and MultiChoice with a broader route to market as competition intensifies among international and regional streaming platforms across Africa.
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