Telecom
TECNO Mobile Reassures of Improved Innovative Technologies
Globally, successful brands share one thing in common-high quality. It appears TECNO Mobile is not left out in the universal trend of unique brand development, as it reassures customers in Africa of high quality product offerings, affordability and improvements.
TECNO Mobile offerings in mobile voice and data technologies which include: smart phones, tablets and feature phones ranges enjoy huge popularity and adoption in Africa owing to its unique offering of Dual-SIM enabled mobile devices at a time it barely controlled less than 1% of the total market share in mobile devices original equipment manufacturers (OEMs) with shops in African.
TECNO Mobile known for price friendly products is not left out in the universal trend of unique brand development, high quality product offerings, affordability and improvement.
Sharing the TECNO’s success stories during a press conference in Lagos, Arif Chowdhury, vice president, TECNO Group told Technology Journalists that their success story was driven by innovative technology.
According to him, TECNO Mobile offerings in mobile voice and data technologies including smart phones, tablets and feature phones ranges enjoy huge popularity and adoption in Africa.
Having moved its Research and development (R&D) headquarters to Shanghai, he further informed their success story could be attributed to strong team of French designers committed to deliver innovative, high functional, competitive and stylish products to the African market.
Commending the Standard Organization of Nigeria, (SON) on its recent crack down on substandard mobile products in the market, he said with optimism that TECNO believes in Africa having achieved success in the region.
Acknowledging that majority of cheap phones in the Nigeria market are good, he warned on the dangers of counterfeit phones that are dangerous to human health as a result of high radiation.
Chowdhury also said, “TECNO Mobile has grown with Africa having consolidated on its position as a major mobile OEMs, delivering unique insight-based mobile technology service to African consumers.
“Africa is our sole market and we will treat her right . We will continue to also build lasting value in the Africa communities by driving initiatives such as the Local apps development challenge in partnership with sister company, Afmobi.
“Africa was willing to welcome our brand when Nokia and Samsung, among other brands were dominating the market.
“ We offered affordability, originality and aspiration in our range of products and such , customer base began to swell.
“By 2009, TECNO Mobile had become an accepted and robust competitor with low-end mobile devices that offered value at affordable rates.
Meeting African market needs
“The African market has always had huge purchasing potential. We understood the peculiar needs of the African market space. Our product is one of such brand that understand Africa’s unique infrastructural challenges. We tailored our products to meet this significant market.
“ In 2006 when TECNO Mobile entered the African Mobile, there were existing top global brands already operating within the African space from the likes of Nokia, Samsung, Alcatel, Motorola, among others.
“However, none of these global brands factored in the power challenges and the fairly nascent Telecos infrastructural development across the continent in design of their mobile products. Many of the mobile voice operators at the time had infrastructure that struggled to deliver quality voice connections across a wide range, thus the advent of TECNO Mobile Dual-SIM products” Chowdhury explained”.
Why Dual SIM
He said that TECNO Mobile Dual-SIM philosophy for Africa was hinged on the fact that telecommunications infrastructure for land lines service was under developed and cannot meet Africa’s need for voice service.
Given the fact that many African consumers have the need for to hold more than one SIM card, TECNO, he said introduced the Dual-SIM technology to market with price-friendly.
Telecom
NCC Advises Subscribers to Opt for Strong Passwords to Beat Hackers
Nigerian Communications Commission (NCC), has advised telecommunications subscribers to opt for strong passwords to prevent unauthorized access to their mobile devices.
In a recent update on its official Facebook page, the NCC focused on how cyber-attacks could be prevented, emphasizing the importance of creating strong passwords to safeguard online accounts
The Commission urged subscribers to ensure that they have a password to log in securely.
The NCC wrote on its official Facebook page, “Protect your online accounts (such as banks and digital media) by using strong and complex passwords.”
It believes that by opting for strong passwords, individuals could defend themselves against cyber attacks.
Telecom
Starlink Users in SA to be Cut Off April 30
Starlink users in South Africa are facing a major setback as the satellite internet service provider has issued a warning that their services will be terminated by the end of the month.
In an email sent to many South African users, Starlink stated that their internet access will cease on April 30 due to violation of its terms and conditions.
The email emphasized that using Starlink kits outside of designated areas, as indicated on the Starlink Availability Map, is against their terms. Consequently, users will only be able to access their Starlink account for updates after the termination.
Starlink, a company owned by Elon Musk’s SpaceX, operates a fleet of low earth orbit satellites that offer high-speed internet globally. Despite its potential to revolutionize connectivity, Starlink has been unable to obtain a license to operate in South Africa from the Independent Communications Authority of South Africa (Icasa).
Independent Communications Authority of South Africa (ICASA) requirements mandate that any applicant must have 30% ownership from historically disadvantaged groups to be considered for a license.
However, many in South Africa resorted to creative methods to access Starlink services, including purchasing roaming packages from countries where Starlink is licensed.
However, ICASA. clarified in a government gazette last November that using Starlink in this manner is illegal.
Additionally, Starlink itself stated in the recent email to users that the ‘Mobile – Regional’ plans are meant for temporary travel and transit, not permanent use in a location. Continuous use of these plans outside the country where service was ordered will result in service restriction.
Starlink advised those interested in making its services available in their region to contact local authorities.
Telecom
9mobile Clinches 2 Trophies at the Prestigious SABRE Awards 2024
Organizers of the SABRE awards have adjudged 9mobile winner in two distinct categories – The SABRE Award for Superior Achievement in Reputation Management and Special Event/Sponsorship based on the telco’s innovative and transformative campaign titled The Hack, Expand Your Hustle.
The SABRE Awards, organized by PRovoke Media, is the world’s most prestigious Public Relations awards programme dedicated to benchmarking the best PR works across the globe.
It recognizes exceptional campaigns, by brands, and agencies that exhibit the highest levels of strategic planning, creativity, integrity, effectiveness, and business results across Europe, North America, Asia and Africa.
9mobile carted home these awards based on its recognition of the importance of SMEs in driving the economic growth of Nigeria, thus positioning itself as an SME-friendly company to support their development and success to thrive and scale their businesses.
This drive to see SMEs succeed led the telco to launch a novel entrepreneurship programme – The Hack, an Enterprise Business Growth Series designed to empower entrepreneurs by giving them the knowledge, technology, and access to the market required to help them grow, with imprints in various Nigerian cities and university campuses.
With the Hack, 9mobile showed the endless opportunities in the SME sector while addressing challenges that business owners confront, assisting them in expanding their enterprises and overcoming obstacles, taking them through the hacks the SMEs need for business growth.
Expressing her delight at this global recognition, Saidat Lawal Mohammed, Director, Marketing Communications said: “It gives us great joy to see our work recognized by such a prestigious and globally respected organization such as PRovoke Media, organizers of the SABRE Awards.
“We know that this is a highly sought-after award and based on other projects we beat to clinch these awards, we are super delighted to be recognized on a global stage. What is key for us are the results we achieved and the impact we made which has served as an elevation for this recognition”, she said.
She went on to thank the management of 9mobile for their support of the Hack initiative, and the marketing communications team for the synergy in driving the campaign.
Lawal Mohammed affirmed that through this project, 9mobile burnished its reputation as Nigeria’s SME friendly telecommunications company, adding that “in the end we reached over 23.7 million people online, had over 20,000 knowledge participants, 382 entrepreneurs exhibit and over N10 million in Grants to budding entrepreneurs. The journey of the Hack has been fun and equally impactful”.
The SABRE Awards for Superior Achievement in Reputation Management recognizes public relations work that has played a central role in corporate strategy, positioning and messaging.
In its submissions 9mobile demonstrated that its PR professionals took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders’ relationships, and ultimately contributed to corporate performance.
The Special Event/Sponsorship category recognizes the creative spark and execution by brands and agencies in how to bring to life their ideas and strategy and propel their campaigns into the target audience consciousness, raising brand exposure and providing a competitive advantage.
9mobile had previously won Certificates of Excellence under the Corporate Social Responsibility category for its Health Talk Series and Health Workers Appreciation as well as Future CEO Initiative under the Technology category.
The 2024 Awards for Superior Achievement in Branding Reputation and Engagement (SABRE) will be held on May 16 in Abidjan, Cote D’Ivoire, on the sidelines of the annual Conference of the African Public Relations Association (APRA).
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