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Telcos Can Tackle Unsolicited SMS Via Targeted Marketing- Juma

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Nadeem Juma, the chairman and co-founder of AIM Group
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Although, issues relating to unsolicited SMS should not be dumped on the shoulders of the telcos alone, Nadeem Juma, founder and chairman of AIM Group, said that they have duties to perform to end the menace detested by majority of the subscribers. 

Juma who was speaking to Nigeria CommunicationsWeek recently said that a lot of companies offering value added services leverage the services of mobile network operators to market their services to targeted customers; however, telcos have the duty to adhere to subscriber’s satisfaction.

He said that AIM group has the technological competence to develop solutions to help telcos checkmate the rising cases of data miners breaking into their systems to perpetuate illegal acts. 

He said, “telcos are in business; they wouldn’t say no to a business that needs their services. We should not forget the activities of fraudsters or unethical hackers who ride on the network to perpetuate some cybercrimes.

“However, the telcos have a duty to prevent frivolous SMS. How can they achieve that? At the point of registering a customer, you can make provision for them to opt in for mobile marketing, alluding to receiving messages about your products/services, be it beer, food items, vehicles, hotels etc this communication can be sent by SMS, MMS, IVR, ring-back tunes, etc For instance, a certain message that appeals to a 60-year old, might be annoying to a 25-year old. That is why, through proper opt in, segmentation and our data analysis, you can make predictions about your customers.

“Proper SIM card registration provides you with such opportunity to know your customers well; that is why the regulator would always insist on getting it right. Some customer might prefer calling them to SMS. So engage with them in the manner they choose and not pushing communication or marketing messages blindly,” he said.

Juma added that a well filtered bulk SMS will also help dispatch messages at the right time.

“Some people would prefer late night SMS, others early in the morning, while others would say, send it during lunch time. Our technology will help you get it right. You can tie some benefits to your message: if you accept my SMS, I will give you one minute free airtime. So, you can monetize what you are doing with mobile customers. The packages have to be compliant and communicated directly to the consumers. If given opportunity in the Nigerian market for instance, we can help the telcos address come of these problems,” he added.

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Nigeria Commits to Boosting Nigeria’s Digital Infrastructure

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Airtel Nigeria has reaffirmed its long-term commitment to strengthening Nigeria’s digital infrastructure and data access to bridge gaps in connectivity and unlock new opportunities in the country.

The company restated this commitment during a recent high-level inspection tour of the Nxtra Data Centre that is being developed through Nxtra by Airtel Africa at Eko Atlantic, Lagos, the highly rated smart city with ambition to become the Data Centre hub of Nigeria.

The inspection tour was led by the Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh and the Chief Executive Officer of Nxtra by Airtel Africa, Yashnath Issur, with the esteemed chairman of Eko Atlantic Mr. Gabbi Massoud, the CEO of the lead Engineering firm Design Group Limited, Mr. Bayo Odunlami and tech journalists.

The Nxtra Data Centre went through a stringent design validation process and cleared the approval to proceed construction from Eko Atlantic.

Commenting on the developments, Mr Issur said the site visit was a milestone marker and an indication of the company’s commitment to delivering the world-class digital facility on time and ensure that, ultimately, the investments deliver reliable, secure, world-class services for Nigeria and the rest of the continent.

“This Nxtra Data Centre in Lagos represents a critical part of our long-term vision for Nigeria’s digital ecosystem. Today’s visit allows us to review progress, engage our stakeholders, and ensure that our infrastructure investments continue to meet global standards and local needs.

“This data centre will deliver critical high multi megawatt capacity in line with hyperscale customers and enable high density environment. We are putting the infra to bring the cloud to Nigeria,” he said.

The data centre, set to be the largest in Nigeria, is being established to deliver hyperscale and edge facilities across key African markets. With a load of 38 Megawatts, the Lagos facility is expected to serve as a major hub for data hosting, cloud services, content distribution, artificial intelligence, and enterprise solutions in West Africa.

In his remarks, Mr Balsingh reiterated that the data centre was progressing steadily towards the previously announced 2028 go live date.

“Since the announcement of this project, our focus has been on building a world-class facility that supports Africa’s digital transformation agenda. We are encouraged by the progress recorded so far and remain committed to delivering a secure, energy-efficient, and future-ready data centre for Nigeria,” he said.

During the tour, stakeholders were ushered through key sections of the site, including piling zones, where required structural requirements have been tested. Technical teams provided briefings on infrastructure design, security architecture, redundancy systems, and sustainability measures being implemented to ensure reliability and operational excellence.

Strategically located close to major fibre routes and undersea cable landing stations, the Eko Atlantic data centre is designed to enhance Nigeria’s data sovereignty, reduce latency, and improve access to reliable digital services for private and enterprise customers, significantly boosting the country’s data hosting capacity and supporting emerging technologies such as artificial intelligence and cloud computing.

Mr. Massoud noted that the inspection tour underscored the city’s dedication to infrastructure of global relevance.

“Eko Atlantic as a city with high quality infrastructure will contribute positively to boost the economy of Nigeria and is a perfect place for the development of the digital infrastructure of Nigeria. The Nxtra data centre reflects the calibre of projects we seek to attract — long-term, technology-driven investments built to the highest global standards.

Today’s visit affirms the rigour of the planning and execution process by Nxtra, and the commitment of Eko Atlantic to facilitate and promote the Nigeria’s evolving digital ecosystem,” he said.

Through this ongoing investment, Airtel Nigeria and Nxtra continue to demonstrate their commitment to building infrastructure that enables innovation, supports economic development, and accelerates Nigeria’s digital transformation.

Nxtra by Airtel is developing a network of hyperscale data centres across the continent. Besides Lagos, construction of a new data centre has also commenced in Nairobi, Kenya and the Democratic Republic of Congo.


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Google, African Partners Launch WAXAL to Empower 100m Africans in AI Era

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Google has partnered with top African research institutions to unveil WAXAL, a massive open-access speech dataset aimed at giving over 100 million people across Sub-Saharan Africa a stronger voice in the AI future.

Google, African Partners Launch WAXAL to Empower 100m Africans in AI Era

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The initiative, announced Monday, targets a key digital gap by supplying high-quality data for 21 local languages, such as Hausa, Yoruba, Luganda, and Acholi. It includes 1,250 hours of transcribed natural speech and more than 20 hours of studio-grade recordings for advanced synthetic voice tech.

Voice AI has exploded globally, yet Africa’s 2,000-plus languages suffer from severe data shortages, sidelining hundreds of millions from native-tongue tech access. WAXAL, three years in the making with Google funding, changes that equation.

“This dataset lays the groundwork for students, researchers, and entrepreneurs to craft tech in their own languages, impacting over 100 million lives,” said Aisha Walcott-Bryantt, Head of Google Research Africa.

She highlighted its potential for African innovators to develop educational tools and voice services that spark economic growth continent-wide.

Community-led from the start, the project involved Makerere University (Uganda), University of Ghana, Digital Umuganda (Rwanda), and others. These partners own the data outright, pioneering fair AI collaboration models.

Covered languages: Acholi, Akan, Dagaare, Dagbani, Dholuo, Ewe, Fante, Fulani (Fula), Hausa, Igbo, Ikposo (Kposo), Kikuyu, Lingala, Luganda, Malagasy, Masaaba, Nyankole, Rukiga, Shona, Soga (Lusoga), Swahili, Yoruba.

WAXAL goes live today. Details at goo.gle/IntroducingWaxal.


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NCC Hails $1Bn Telecom Surge as Networks Hit New Highs

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Nigerian Communications Commission (NCC) has unveiled its Q4 2025 Network Performance Reports, showcasing nationwide quality boosts fueled by over $1 billion in industry investments and sharper regulatory focus.

NCC Hails $1bn Telecom Surge as Networks Hit New Highs

NCC

Speaking at the launch, Dr. Aminu Maida, executive vice chairman, NCC,  hailed the Ookla-backed data as proof of NCC’s drive for transparent, evidence-driven oversight of Nigeria’s digital growth.

The reports track real-user experiences across cities, villages, highways, and nascent 5G areas, revealing faster median download speeds in both urban and rural spots versus Q3 2025.

Video streaming quality gaps between city and countryside have shrunk, thanks to a beefed-up 4G network—yet 5G rollout lags, upload speeds falter, and coverage holes linger in spots.

Maida said NCC is leaning on operators to fix these via spectrum tweaks, infrastructure drives, and stricter service rules, with 2025’s 2,850 new sites already paying off in broader reach and capacity.

Operators pledge even bigger spends in 2026 to keep the momentum, aiming for top-tier connectivity and economic inclusion for all Nigerians.

“We’ll turn these insights into real gains in service and access,” Maida affirmed, calling for sustained industry teamwork.


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