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Telecom Promos: Real or Imaginary?

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Telecommunication companies as part of their marketing strategies roll out promos at different times to maximize the sales of their products and to compensate their subscribers for their patronage.
Promos enable two-way dialogue between brands and audiences.
Since the advent of the telecommunications revolution, telecommunications companies have been at their competitive edge dishing out mouth watering bumper offers to their subscribers.
Such offers range from make money while you receive calls, get 10 percent free airtime on every recharge you make, to win cars and lots of other prizes.
In the real sense, sales promos help to build sales, reverse declining sales, or to convert from niche to mainstream.
The explosion in promos by telecom companies has raised concerns over their authenticity.
Ikechi Ogwuegbu, a business man said that some “promos are means of extortion. In a promo where millions of people are conditioned to buy recharge cards, the chances of people being picked are like a cattle passing through the eye of a needle. After the prizes have been presented, I have never seen a winner drive in the cars they claim to have won. The only one I can say is real is who wants to be a millionaire”
Pastor Mrs. Florence N. Toby, Mrs. Zainab Salami and Mr. Emeka Igenaka, all had early Christmas gifts last year as they won brand new Kia Rio cars in the Visafone Fantastic Bonanza 12 cars in 12 weeks promo.
The winners were picked in a raffle draw held in public view.
Also Edet Udo, a building materials trader, won a brand new BMW 3 Series in the Glo Win & Rule promo held in Calabar last December.
Elsewhere, Zain is offering instant N200 bonus airtime on every N2000 recharge using its physical cards; N100 bonus on every N1000 recharge and N50 and N20 bonus airtime on every N500 and N200 recharge respectively using recharge cards.
Toyin Owolabi, a medical doctor stated that “until I see with my eyes someone who has won, then and then would I believe it is real. I know of someone who buys credit   worth N2,000 everyday, kept sending text messages to the operator’s required numbers on a daily basis and has not won a dime. I don’t bother myself playing it because I know it is fake. I have got text messages in time past informing me that I have won in one of the promotions but at the end of the day, it was all a lie”.
Chidi Okeke, a civil servant said that “they disturb me a lot with text messages asking me to participate in their promos. I see the promos as propagandas and I will not deceive myself by participating in one. It is nothing but an avenue of making money for themselves”.
Bisi Adebowale, a student added that “the promos are real because a friend of mine won a Honda VTEC in a telecom promo sometime ago.”
Mr. Emma Otokhine, Public Relations Manager Zain, said that “we don’t organize promotions without bringing it to the notice of the Nigeria Consumer Protection Council.
This body is saddled with the responsibility of protecting consumers’ rights and is empowered by law to protect consumer’s interest, preventing them from being exploited.
As part of giving credibility to the promos we conduct, journalists from the print and broadcast media are invited to cover the draw events in order for the whole world to see that nothing is done in secrecy.
Speaking of terms and conditions in promos, these always apply depending on the nature of the promo in question. The terms and conditions states what must be done to become a prospective winner.”
Whatever the argument, it is hoped that subscribers sees promos as incentives designed to stimulate the purchase or sale of a product, usually in the short term. 
Telecom operators should concentrate efforts at improving the quality of their offering because as the saying goes, “a good market advertises itself”.


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Why Elon Musk Halted Sales of Starlink in Lagos, Abuja

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Starlink, the satellite internet provider operated by Elon Musk’s SpaceX, has stopped taking new orders for residential kits in parts of Lagos and in Abuja after network capacity was reached, the company’s online ordering page shows.

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Neighborhoods listed as sold out include Victoria Island, Ikoyi, Lagos Island and Surulere.

Prospective customers in those areas can join a wait list by paying a deposit and will be notified when service space opens.

At Chevyville Estate in Lekki, one resident trying to subscribe was met with a message that read: “Starlink service is currently at capacity in your area. However, you can place a deposit now to reserve your spot on the waitlist and receive a notification as soon as service becomes available again.”

That experience mirrors what consumers in other busy districts are seeing.

A Starlink engineer who spoke on condition of anonymity to discuss internal limits said the company temporarily closes new sales in zones where adding customers would degrade service for existing users.

“It happens when the area cannot take a new customer due to its designed capacity at the time,” the engineer said.

“This also helps preserve a steady connection for people already online.” Remedies can include adding more ground infrastructure, securing regulatory clearances, or expanding satellite coverage.

Since entering Nigeria, Starlink’s monthly fee has climbed: the service began at about N38,000 (roughly $25), rose to about N45,000 ($30) and — by 2025 — was charging roughly N56,000 ($37).

Starlink has cited naira depreciation, higher operating expenses and costs tied to meeting rules set by the Nigerian Communications Commission for the increases.

Those higher prices, and the service interruptions, appear to have affected subscription numbers. After a near eight-month pause that began in November 2024 and was tied to limited bandwidth and regulatory issues, orders resumed in late June 2025.

Still, data from the NCC show active Starlink users in Nigeria fell from 65,564 in the fourth quarter of 2024 to 59,509 in the first quarter of 2025, a decline of more than 6,000 users, or about 9 percent.

Analysts point to the price rises, service holds and economic pressure as key reasons for the drop; some customers have switched to cheaper alternatives or stopped service.

As Elon Musk maintains his position as the world’s richest individual, with a net worth of $429 billion (according to the Bloomberg Billionaires Index), his commitment to global digital inclusion through Starlink remains a central focus.

Starlink’s activity in Nigeria is part of a wider push across Africa.

The company has recently moved to enter markets including Lesotho and Somalia and secured permission to operate in the Democratic Republic of Congo after earlier restrictions,

SpaceX is also working with operators such as Airtel Africa to reach rural areas where wired internet is scarce.

For many users in Nigeria, the appeal of Starlink remains clear: a reliable option where terrestrial networks falter.

But until the company expands capacity or adjusts pricing, consumers in dense urban pockets may have to wait for access or turn to other providers.

 

Credit excluding Headline: Pm News

 

 

 


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Google Expands Digital Infrastructure with Four New Subsea Cable Hubs and $9m AI Fund for Africa

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Google has announced a new set of investments in Africa, reaffirming its nearly two-decade commitment to the continent’s digital transformation.

The latest commitments focus on empowering Africa’s next generation through AI, unlocking opportunities and expanding on the innovation capacity of young Africans. They cover internet connectivity; youth-led learning and innovation; and skills training.

Connectivity

Google is announcing four strategic subsea cable connectivity hubs in the north, south, east and west regions of Africa. This investment creates new digital corridors within Africa and between Africa and the rest of the world – ultimately deepening international connectivity and resilience, as well as spurring economic growth and opportunity.

This is the latest addition to Google’s Africa Connect infrastructure program, which sees the company build vital connectivity across the continent: including the Google Cloud region in Johannesburg serving users across the continent, the Equiano cable running along the entire western seaboard of the continent, and Umoja, the first fiber optic route to directly connect Africa with Australia (running through Kenya, Uganda, Rwanda, Democratic Republic of the Congo, Zambia, Zimbabwe and South Africa).

Google’s investments to date have enabled 100 million Africans to access the internet for the first time, and the Equiano cable alone is expected to increase real GDP this year in Nigeria, South Africa and Namibia by an estimated $11.1 billion, $5.8 billion and $290 million, respectively.

Youth-led learning and innovation

Enabling Africa’s young people to learn, innovate and lead is critical to Africa’s development and economic growth. That’s why Google is today also announcing free one-year subscriptions to Google AI Pro plan for college students (18 or older) across the continent – starting with Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, Rwanda and Zimbabwe. The subscription provides advanced AI to students – from Deep Research, which helps save time with custom research reports and in-depth information from hundreds of sources across the web, to Gemini 2.5 Pro, which provides help with assignments or writing.

Building skills and solutions

Equipping people with AI skills is critical. To date, Google has trained 7 million Africans and plans to train an additional 3 million students, young people, and teachers by 2030. Google is also bolstering local capacity by providing African universities and research institutions with over $17 million in funding, curriculum, training and compute and access to advanced AI models over the past four years – with an additional $9 million planned for the coming year.

On the announcements, Alex Okosi, Managing Director for Google in Africa, said: “Africa’s digital economy holds immense potential, and it will be driven by the talent and ingenuity of its next generation. Today’s announcements, spanning AI education, advanced tools for students, and expanded connectivity, are a unified investment into the upward trajectory of the continent.

“We are committed to providing the foundational infrastructure, the cutting-edge tools, and the financial support necessary for Africa’s youth to innovate, lead, and build a thriving digital world.”

Google’s long term partnership

These announcements are the latest chapter in Google’s long-term investment in the continent, which has delivered on $1 billion of investment. Google’s sustained commitment to Africa has included driving connectivity; training more than 7 million people across the continent in digital skills to support the future workforce; and supporting 153 startups from 17 African nations through the Google for Startups Accelerator Africa, helping them raise $300 million and create 3,500 jobs.

AI creates an unprecedented opportunity to benefit everyone, and Google is committed to making that a reality for people, businesses and communities across Africa. Today’s announcements are another example of how Google is continuing to expand connectivity, increase product access and skills across the continent and enable African-led innovation – with more to come.


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MTN Nigeria to Lease Spectrum from T2 Mobile, Ends Agreement with Ntel

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MTN Nigeria Communications Plc has secured regulatory approval from the Nigerian Communications Commission (NCC) to lease frequency spectrum from T2 Mobile Limited (formerly 9Mobile), marking a strategic shift in its network expansion plans.

Effective October 1, 2025, MTN will lease 5MHz in the 900MHz band and 15MHz in the 1800MHz band from T2 Mobile for a period of three years.

This move supports MTN’s national roaming agreement with T2, enabling shared infrastructure to manage growing network traffic and improve service delivery

According to MTN Nigeria CEO Karl Toriola, the agreement aligns with the company’s Ambition 2025 strategy, which emphasizes cost-effective, sustainable growth, industry collaboration, and digital inclusion.

In a related development, MTN Nigeria has announced it will not renew its current spectrum lease with Natcom Development and Investment Ltd (Ntel). That lease—covering 5MHz in the 900MHz band and 10MHz in the 1800MHz band across 17 states—is set to expire on November 29, 2025.

MTN reaffirmed its commitment to investing in infrastructure and strategic partnerships to deliver high-quality, innovative telecom services across Nigeria.


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