Telecom
Telecom Promos: Real or Imaginary?
Telecommunication companies as part of their marketing strategies roll out promos at different times to maximize the sales of their products and to compensate their subscribers for their patronage.
Promos enable two-way dialogue between brands and audiences.
Since the advent of the telecommunications revolution, telecommunications companies have been at their competitive edge dishing out mouth watering bumper offers to their subscribers.
Such offers range from make money while you receive calls, get 10 percent free airtime on every recharge you make, to win cars and lots of other prizes.
In the real sense, sales promos help to build sales, reverse declining sales, or to convert from niche to mainstream.
The explosion in promos by telecom companies has raised concerns over their authenticity.
Ikechi Ogwuegbu, a business man said that some “promos are means of extortion. In a promo where millions of people are conditioned to buy recharge cards, the chances of people being picked are like a cattle passing through the eye of a needle. After the prizes have been presented, I have never seen a winner drive in the cars they claim to have won. The only one I can say is real is who wants to be a millionaire”
Pastor Mrs. Florence N. Toby, Mrs. Zainab Salami and Mr. Emeka Igenaka, all had early Christmas gifts last year as they won brand new Kia Rio cars in the Visafone Fantastic Bonanza 12 cars in 12 weeks promo.
The winners were picked in a raffle draw held in public view.
Also Edet Udo, a building materials trader, won a brand new BMW 3 Series in the Glo Win & Rule promo held in Calabar last December.
Elsewhere, Zain is offering instant N200 bonus airtime on every N2000 recharge using its physical cards; N100 bonus on every N1000 recharge and N50 and N20 bonus airtime on every N500 and N200 recharge respectively using recharge cards.
Toyin Owolabi, a medical doctor stated that “until I see with my eyes someone who has won, then and then would I believe it is real. I know of someone who buys credit worth N2,000 everyday, kept sending text messages to the operator’s required numbers on a daily basis and has not won a dime. I don’t bother myself playing it because I know it is fake. I have got text messages in time past informing me that I have won in one of the promotions but at the end of the day, it was all a lie”.
Chidi Okeke, a civil servant said that “they disturb me a lot with text messages asking me to participate in their promos. I see the promos as propagandas and I will not deceive myself by participating in one. It is nothing but an avenue of making money for themselves”.
Bisi Adebowale, a student added that “the promos are real because a friend of mine won a Honda VTEC in a telecom promo sometime ago.”
Mr. Emma Otokhine, Public Relations Manager Zain, said that “we don’t organize promotions without bringing it to the notice of the Nigeria Consumer Protection Council.
This body is saddled with the responsibility of protecting consumers’ rights and is empowered by law to protect consumer’s interest, preventing them from being exploited.
As part of giving credibility to the promos we conduct, journalists from the print and broadcast media are invited to cover the draw events in order for the whole world to see that nothing is done in secrecy.
Speaking of terms and conditions in promos, these always apply depending on the nature of the promo in question. The terms and conditions states what must be done to become a prospective winner.”
Whatever the argument, it is hoped that subscribers sees promos as incentives designed to stimulate the purchase or sale of a product, usually in the short term.
Telecom operators should concentrate efforts at improving the quality of their offering because as the saying goes, “a good market advertises itself”.
Telecom
NCC Committed to Regional Digital Integration – Maida


L-R – Engr. Aliyu Yusuf Aboki , Executive Secretary WATRA; Mrs Nneena Ukoa, Head Public Affairs, Nigerian Communications Commission; Hon. Clarence K. Massaquoi, Chairman Board of Commissioners, Liberia Telecommunications Authority; Kelechi Nwankwo, Director Corporate planning, strategy and Risk Management(NCC); Hon. Ben Fofana, Commissioner with oversight responsibility for Licensing and Regulation (LTA); Usman Mamman Director, Licensing & Authorization (NCC) during a courtesy visit to the Commission’s Headquarters in Abuja on 30th January, 2026.
Telecom
ITU Top Director Visits NITDA, Boosts Nigeria’s Digital Literacy Push

Dr. Cosmas Luckyson Zavazava, Director Telecommunication Development Bureau of the International Telecommunication Union (ITU), has paid a courtesy visit to the the National Information Technology Development Agency (NITDA) in Abuja, reinforcing growing cooperation on digital development.

NITDA
Dr. Zavazava was accompanied by the ITU Regional Director for Africa, Dr. Emmanuel Manasseh, as part of the ITU delegation.
The delegation was received on behalf of the Director General of NITDA by the Director of Corporate Planning and Strategy, Dr. Warowei Dimie, alongside other directors of the Agency.
The visit provided a platform for strategic engagement and exchange of ideas on key digital development challenges facing Nigeria, Africa, and other developing regions, with a shared focus on inclusive and sustainable ICT growth.
Speaking on behalf of the NITDA Director General, Dr. Dimie reaffirmed the Agency’s commitment to deepening collaboration with ITU, describing the organisation’s global experience as a valuable asset for transferring tested solutions and best practices to Nigeria’s local context.
He noted that digital skills and capacity building featured prominently in the discussions, as Nigeria pursues its ambitious target of achieving 70 percent digital literacy nationwide by next year, with encouraging progress recorded through partnerships with the private sector and other stakeholders.
The adoption of Nigeria’s National Digital Literacy Framework was highlighted as a major milestone, providing a structured and inclusive approach to skills development across different segments of society.
Attention was also drawn to the persistent challenge of limited connectivity in rural and underserved communities, with participants emphasising targeted interventions such as grassroots digital training and the deployment of National Youth Service Corps members as digital literacy ambassadors.
In his remarks, Dr. Zavazava outlined ITU-BDT’s mandate to bridge the digital divide, promote inclusive ICT development, strengthen regulatory frameworks, and support member states in building resilient digital infrastructure.
He noted that these priorities strongly align with Nigeria’s digital transformation aspirations, adding that ITU works across its 194 member states through regional and area offices, including its West Africa office in Dakar, Senegal, and the Africa regional office in Addis Ababa, Ethiopia.
Dr. Zavazava further highlighted ongoing collaboration with Nigeria on initiatives such as digital skills development, broadband infrastructure mapping, and cybersecurity.
He disclosed that Nigeria is among 11 sub-Saharan African countries benefiting from a €15 million ITU-European Commission project on broadband infrastructure mapping and modelling, while also participating in global cybersecurity drills organised by ITU in partnership with the United Arab Emirates, which attracted over 136 countries in the last edition.
The courtesy visit underscored the importance of sustained collaboration between international development institutions and national agencies, reaffirming the shared commitment of ITU and NITDA to leveraging ICTs for sustainable development, innovation, and inclusive socio-economic growth in Nigeria.
Telecom
Airtel Nigeria Commits to Upgrade of its Network Infrastructure for Improved Quality of Service

Airtel Nigeria has unveiled a robust update on a range of network, infrastructure and technology advancements that position the company at the forefront of quality of service leadership in Nigeria’s telecommunications industry.

Announced at its first media roundtable of 2026, the updates reflect sustained investments made over the past 12 to 24 months and signal an accelerated push to stay ahead of surging data demand in a rapidly digitising economy.
Speaking to senior editors and industry correspondents, Airtel Nigeria Chief Executive Officer, Dinesh Balsingh, said the company’s strategy is anchored on deliberate scale, depth and resilience.
“Over the last two years, we have invested with discipline and clarity to strengthen our network nationwide. Those investments are now translating into measurable improvements in performance, customer experience and reach, including in underserved and hard to reach communities,” he said. “In 2026, we are accelerating these upgrades because Nigeria’s data appetite is growing, and leadership in this industry will belong to those who plan ahead.”
At the core of Airtel Nigeria’s quality of service drive is the rapid expansion of its network footprint. Since December 2023, the company has increased the number of network sites by 15.5%, adding 2,242 new sites and bringing its total to nearly 16,711 nationwide. Further deployments are planned in 2026 to strengthen coverage, capacity and resilience across urban and rural locations.
Network capacity upgrades have also reached significant scale. In 2025, Airtel completed capacity enhancements on 30% of its sites, covering over 5032 sites nationwide.
Today, 99% of Airtel Nigeria’s sites deliver high-speed 4G mobile broadband, establishing the operator as a full nationwide 4G network. This year, capacity upgrades are being extended to more sites to sustain performance as data usage continues to rise.
According to Harmanpreet Singh Dhillon, Chief Technology Officer, spectrum depth and optimisation remain critical to network quality. “We have increased our 4G spectrum by 10MHz and we are actively optimising our holdings. These actions allow us to support higher data throughput, better speeds and more consistent service, especially in high-traffic areas,” he said.
Airtel Nigeria is also accelerating its 5G rollout. Over the last three months, the company has more than doubled the number of active 5G sites. The accelerated 5G upgrade happening now will connect the top 20 Nigerian cities to high-speed 5G networks, with a significant part of Airtel’s network in these cities becoming 5G-enabled in the coming year.
Beyond terrestrial infrastructure, Airtel is extending connectivity through space-based solutions. The company has established and signed partnerships with satellite providers OneWeb and Starlink, enabling enterprise-grade connectivity for businesses in remote locations, hard to reach areas and operational outposts. Recently, Airtel announced Nigeria’s first Direct-to-Cell partnership with Starlink, a breakthrough that will allow customers to remain connected while travelling through deep remote areas and enable small rural communities to access Airtel’s digital and fintech services.
The backbone supporting these services continues to expand. Airtel Nigeria has built an extensive fibre footprint across almost all states, developed through years of sustained deployment. Following the announcement to double capital expenditure last year, the company committed to expanding its fibre network by 25%, and intensive rollout activity is ongoing across cities and states. Airtel has also confirmed plans to extend its fibre footprint even further, both within major cities and between states.
A pivotal national milestone is also on the horizon. Nigeria currently relies on a single internet submarine cable landing and breakout point in Lagos. Airtel Nigeria has announced that it will launch a second internet breakout from the South of Nigeria, leveraging the 2Africa submarine cable. In partnership with 2Africa, Airtel will shortly begin carrying internet breakout traffic from Kwa Ibo in Akwa Ibom State.
“This will create a faster and alternative path for large parts of the North and South, improve resilience for the entire ecosystem. Airtel is proud to take the lead in making this happen,” Balsingh said.
Underpinning these advances is a robust IT and cloud backbone. Airtel Nigeria operates an enterprise-grade private cloud with thousands of virtual machines, managing massive storage and compute power across locations.
The infrastructure includes large GPU clusters, supporting AI-driven applications such as fraud detection, intelligent network self-healing and advanced customer analytics.
The company recently announced the upcoming launch of its hyperscaler-ready 38 megawatt data centre in Eko Atlantic. This is designed for Nigeria’s next phase of digital growth, powered by AI.
From a customer access perspective, Airtel Nigeria maintains one of the largest retail footprints in the country. Its products and services are available in over 200,000 outlets nationwide, supported by more than 4,000 exclusive shops across all local government areas and 250 flagship stores.
Balsing added that, “Quality of service today is about resilience, redundancy and intelligence, and that is what Airtel is delivering. From fibre to cloud to satellite-enabled connectivity, we are building a platform that allows Nigerian businesses to scale with confidence, regardless of location.”
He reaffirmed Airtel Nigeria’s long-term commitment to the country. “Our focus is consistent investment, disciplined execution and deep confidence in Nigeria’s future,” he said.
Aside from Singh Dhillon, other members of the Airtel Nigeria leadership on hand with subject matter expertise at the roundtable included Director, Airtel Business, Ogo Ofomata; Director, Marketing, Ismail Adeshina; Director, Information Technology, Kemi Ariyo; and Director, Corporate Communications and CSR, Femi Adeniran.
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