E-Business
Temu Celebrates 100 Days in Nigeria with Deals and Growing Fan Base

Temu has won over many consumers in Nigeria in its first 100 days with its blend of quality products at affordable prices, made possible by its direct-from-factory model that reduces middleman costs.
Since its launch in Nigeria last November, Temu has seen strong consumer uptake. Offering a wide range of products from electronics to home goods and sporting equipment, the online marketplace makes it easier than ever for Nigerians to find great deals and upgrade their lifestyles without spending a fortune.
Temu’s popularity is part of the explosive growth in Nigerian e-commerce, where industry revenues are projected to climb 7.81% from a year ago to US$7.43 billion in 2025, while user numbers are estimated to rise 15% to 28.6 million by 2029.
Temu Fans
Precious Ntuko, a Lagos-based digital creator and mother, is among the many early users who couldn’t wait to try Temu once the direct-from-factory marketplace launched in Nigeria.
Ntuko (@redgrapescafe) was initially hesitant, but her first purchase made her a convert. She is now a fan and recommends Temu to her followers, friends, and family for its wide selection of products, reasonable prices, and easy-to-use website. Her “Temu finds” video has garnered comments like, “So Temu has nice stuff. Good to see and KNOW.”, reflecting growing confidence in the platform.
Temu’s African journey began in South Africa last year, marking the platform’s first foray into the continent. The reception has been similarly positive. A recent survey conducted by News24, with support from Temu, reveals the platform’s impressive penetration: 1 in 3 South African respondents have used the platform, and nearly 40% have become active monthly users just one year after its launch in South Africa.
Among its users, 81% recognised the platform for its affordability and 46% estimated they save over half of their shopping budget when using Temu.
Affordable Quality
Underpinning this popularity is Temu’s ability to offer quality products at affordable prices. Temu’s model allows consumers to purchase products directly from manufacturers, eliminating middleman markups and handling costs. This direct connection results in lower prices, closer to wholesale levels.
A study by the UK-based Centre for Economics and Business Research (CEBR) indicates that UK households could save approximately £3,000 annually by purchasing goods through direct distribution channels like Temu.
Digital marketplaces like Temu have decoupled price and quality by removing intermediary markups and enabling consumers to buy directly from manufacturers, according to e-commerce strategist Gregor Murray.
“The difference here is that it is the same product, sold without the additional costs or margins, at prices previously only available to those buying in huge bulk. Replace one retailer buying many to get cheap pricing, with many customers buying one and getting the same pricing,” he said to News24.
Global Expansion
Consumers globally have responded by propelling the platform to become one of the most visited e-commerce sites and a top Apple-recommended app of 2024. Temu now operates in 90 markets worldwide across the Americas, Europe, the Middle East, Africa, Asia, and Oceania.
Favour Kolapo (@ShazzleInc), a civil engineer from Osun State, has made e-commerce a regular part of her life due to its convenience and growing accessibility. She appreciates Temu’s product quality and the ease of payment it offers.
“Temu has been all up in our faces these past few weeks, so I took it upon myself to test it out. Everything I got was exactly as ordered!” she said.
Kolapo confirmed that her purchases met expectations, noting, “Yes, all the products I bought met my expectations. I also like that Temu puts product descriptions and dimensions that let you know what you’re expecting. Even as a batch shopper for people in Osun State, I am yet to get a bad review.”
She also highlighted Temu’s shipping and delivery, stating, “The shipping and delivery are fast. I’d give them kudos on that.” Looking ahead, she sees room for growth, adding, “Temu in Nigeria is a work in progress, and I believe they’ll get the good recognition they deserve.”
E-Business
NIMC to Prosecute Nigerians Printing ‘NIN Cards’, Says Only Slip is Legal

National Identity Management Commission (NIMC) yesterday said that it has mandated security agencies to arrest and prosecute Nigerians printing what it described as ‘NIN cards’ ahead of its planned General Multipurpose Card (GMPC).
NIMC in a statement by Kayode Adegoke, head, Corporate Communications Unit, reiterated that the NIN slip is the only legal document authorized as a means of identification.
NIMC said it has observed that “some unscrupulous individuals, cyber cafes, and organizations” are indiscriminately printing unauthorized NIN cards and charging unsuspecting members of the public exorbitant fees.
Such activities, it warned, are a direct violation of the NIMC Act No. 23 of 2007.
NIMC urged the public and organizations to refrain from printing or accepting these unauthorized cards, emphasising that they are not legally recognised.
On no account should these counterfeit NIN cards be presented as valid means of identification.
The security agencies have been notified and mandated to apprehend those involved, with offenders set to face legal consequences.
The commission reaffirmed that the only valid document for identification is the NIN slip, which must be verified before accessing services.
To address public demand, NIMC has concluded plans to launch the Improved GMPC, a multifunctional card serving as both a physical identification document and a payment card, powered by the AfriGO local payment platform.
E-Business
Unleashing Nigeria’s Business Potential: The Cloud as Catalyst for Growth

By Kehinde Ogundare, Country Head, Zoho Nigeria
Nigeria’s entrepreneurial spirit is undeniable. Amidst a dynamic and competitive market, businesses are brimming with potential, poised to become regional and even global powerhouses. However, realising this potential requires navigating a challenging landscape—one marked by limited IT resources, complex operational hurdles, and the inertia of traditional business practices. For Nigerian businesses, the path to sustainable growth lies in digital transformation, with cloud-based technologies serving as a key enabler.
With a burgeoning middle class and a tech-savvy population, Nigeria offers fertile ground for innovation and expansion. Yet, many businesses remain tethered to manual processes, limiting their ability to scale and compete effectively. This is where cloud technology and comprehensive digital toolsets become indispensable.
The need for digital transformation
Traditional growth models lack the agility needed to keep pace with an evolving market. Manual processes lead to inefficiencies, limited data insights hinder informed decision-making, and restricted IT resources stifle innovation. To overcome these hurdles, businesses must adopt digital tools that streamline operations, automate workflows, and provide actionable insights.
Digital transformation isn’t about adopting technology for its own sake—it’s about scaling efficiently. In today’s digital economy, scaling is critical for businesses seeking to expand their market reach, remain competitive, and meet evolving customer demands. Digital tools enable businesses to amplify their impact, drive revenue growth, and optimise costs, ensuring long-term sustainability.
The power of cloud-based solutions
Cloud-based platforms eliminate the need for costly infrastructure investments, offering businesses access to cutting-edge technology on a flexible, scalable basis. By automating repetitive tasks, streamlining workflows, and enhancing productivity, these platforms free up valuable resources, allowing businesses to focus on strategy and customer engagement.
An integrated SaaS platform offers a unified ecosystem to manage all facets of a business. By providing a centralised suite of applications, it automates workflows, reduces manual data entry, and improves team collaboration. Businesses can reduce operational costs and accelerate decision-making, ultimately enabling faster expansion into new markets.
With Zoho software, the emphasis is on contextual intelligence, leveraging AI to provide genuine customer value. In a market where customer experience is paramount, Zoho’s AI-powered insights enable businesses to personalise interactions, anticipate needs, and strengthen customer relationships. Zoho’s unwavering commitment to customer privacy also ensures that businesses can leverage data responsibly, fostering trust and long-term loyalty.
A holistic approach to business growth
Zoho’s philosophy of optimising the entire technology stack—from hardware to software—ensures seamless integration and optimal performance. This holistic approach translates into better technology for Nigerian businesses, enabling them to focus on their core competencies without being weighed down by technical complexities.
For Nigerian businesses, digital transformation is no longer optional—it’s a necessity. By embracing cloud-based technology, they can overcome traditional growth barriers, scale efficiently, and unlock their full potential.
The future of Nigerian business is digital. By adopting the cloud, businesses can transform challenges into opportunities, paving the way for sustainable growth in an increasingly competitive global marketplace.
E-Business
Otti, Abia State Gov Promises Internet Access for all Abia Communities in 9 Months

All communities in Abia State are to be connected to Internet Service within the next 9 months, according to Dr. Alex Otti, state governor.
All communities in Abia State are to be connected to Internet Service within the next 9 months, according to Dr. Alex Otti, state governor.
Otti stated this at the Nnamdi Azikiwe State Secretariat premises at Umuahia, the state capital, while flagging off the first phase of the Umuahia Dedicated Internet Access/Wide Area Network And Managed Network Services Project (Project), saying that it promises to re-engineer efficiency and flexibility in operations and interactions within and amongst institutions, enhance policy execution, and engender a culture of outcome-oriented competition amongst civil servants.
The Project is being handled by iPNX, a major internet service provider.
At the ceremony, Otti, said the project includes distributing high-performance digital tools, laying fibre optic cables in public institutions, and installing infrastructure for high-speed data transmission.
He added that the initiative focuses on improving leadership efficiency, empowering civil servants with digital tools, and enhancing service delivery.
Transitioning to digital platforms would streamline government processes, enable faster communication among Ministries, departments, and Areas (MDAs), and improve engagement with development partners and the global community.
The governor also announced a mandatory digital literacy requirement for civil servants, making proficiency in technology essential for career growth.
Assuring that while the government would provide training, those unwilling to embrace technology risk becoming uncompetitive in the evolving civil service structure.
Plans are underway to expand digital access across Abia, with an agreement already in place to lay fiber optic cables in Aba, Umuahia, and Ohafia.
Otti directed Mr. Gerald Ilukwe, chief information officer to ensure that within nine months, every community in Abia must have reliable network service, enabling businesses to thrive virtually.
The Governor urged the people of Abia to embrace technology as a tool for empowerment rather than a replacement for human roles as the use of technology ought to be on enhancing service delivery and economic development, as well as keeping human decision-making at the core of governance.
The commencement of the initiative marks a major milestone in Abia’s journey towards a fully digital economy.
Ilukwe, described the project as a critical foundation for a digital government, emphasising its role in modernising service delivery.
Ilukwe said Phase I of the initiative prioritises multi-tenant buildings and complexes housing multiple MDAs and assured that MDAs not included in this phase would be covered in subsequent stages.
“Even as we are rounding off this phase, we are already preparing for the next, by the end of this service year, the entire government offices in Umuahia will be interconnected on a single network,” Ilukwe said.
Mr Ejovi Aror, group managing director, ipNX, expressed gratitude to Gov. Alex Otti for the opportunity to be part of the state’s digital transformation journey.
“This partnership signals the beginning of a new chapter in the journey towards building a digitally connected, technologically advanced, and economically empowered Abia State,” Aror said.
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