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Terragon Group wins Unilever Ghana Digital Business

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Terragon Group, Africa’s Digital Powerhouse,  has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana – Lifebuoy, Sunlight and Pepsodent.

This appointment comes against the backdrop of the Group’s ability to serve brands in key markets across Africa and its impressive performance of achieving and surpassing results for brands it has managed for the Unilever Nigeria business over the past three years.

The activities for the three brands will cover the entire spectrum of digital marketing – strategy, media, social, creative as well as other digital transformation initiatives focused on delivering measurable marketing results.

According to Anu Sanya, Head of Business and Strategic Partnerships, Terragon Digital, the appointment is proof of consistent delivery of value to clients.

“For over 3 years, we have leveraged on digital to drive results for Close Up, Pepsodent, Rexona, Sunlight, Vaseline and Pears. Unilever is family to us and we are excited to inject the much-needed spark into the Ghanaian market just as we have been doing in Nigeria. We are also fortunate to have in Unilever a client partner that believes in what we can accomplish with them in the digital landscape. It is an honour to build upon such a long-standing partnership. I can’t wait to see what’s to come” she said.

One of the many successful digital initiatives driven by Terragon for Unilever Nigeria was the #BrushBrushCampaign for Pepsodent which emerged 1st at the World Oral Health Day 2016 competition both at the continental level, where it was 1st ahead of 9 countries, and at the global level where it was 1st ahead of 31 countries.

The success of this initiative was measured by the delivery of over 1 million pledges from a fully integrated campaign across multiple touchpoints with best-in-class digital and in-market activation.

Commenting on the extended relationship, Andre Tayo Jnr, Communication Channel Manager, Ghana/Nigeria said, “Terragon has been a reliable business partner and they have contributed to the growth of our brands in their care. In consolidating our Nigeria and Ghana operations, we were excited to learn that Terragon could provide the same level of support to our brands in Ghana. We look forward to them bringing their innovative excellence to create more value for our consumers in both markets” he said.

With Terragon’s presence in Nigeria, Kenya and Ghana and its consequent ability to deliver services to clients who have operations that span the continent, Unilever is set to take advantage of the significant benefits that accrue from working with a single agency across diverse markets.

The partnership which has been further strengthened by this expansion will foster better alignment to business goals, streamlined operations, leaner span of control, cost reduction, communication quality consistency amongst others.

The service expansion takes effect from March 2017 on a multi-year agreement to manage, sustain and grow share of voice for the three brands as well as enhance engagement across relevant digital and mobile touchpoints.


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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