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Terragon Group wins Unilever Ghana Digital Business

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Terragon Group, Africa’s Digital Powerhouse,  has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana – Lifebuoy, Sunlight and Pepsodent.

This appointment comes against the backdrop of the Group’s ability to serve brands in key markets across Africa and its impressive performance of achieving and surpassing results for brands it has managed for the Unilever Nigeria business over the past three years.

The activities for the three brands will cover the entire spectrum of digital marketing – strategy, media, social, creative as well as other digital transformation initiatives focused on delivering measurable marketing results.

According to Anu Sanya, Head of Business and Strategic Partnerships, Terragon Digital, the appointment is proof of consistent delivery of value to clients.

“For over 3 years, we have leveraged on digital to drive results for Close Up, Pepsodent, Rexona, Sunlight, Vaseline and Pears. Unilever is family to us and we are excited to inject the much-needed spark into the Ghanaian market just as we have been doing in Nigeria. We are also fortunate to have in Unilever a client partner that believes in what we can accomplish with them in the digital landscape. It is an honour to build upon such a long-standing partnership. I can’t wait to see what’s to come” she said.

One of the many successful digital initiatives driven by Terragon for Unilever Nigeria was the #BrushBrushCampaign for Pepsodent which emerged 1st at the World Oral Health Day 2016 competition both at the continental level, where it was 1st ahead of 9 countries, and at the global level where it was 1st ahead of 31 countries.

The success of this initiative was measured by the delivery of over 1 million pledges from a fully integrated campaign across multiple touchpoints with best-in-class digital and in-market activation.

Commenting on the extended relationship, Andre Tayo Jnr, Communication Channel Manager, Ghana/Nigeria said, “Terragon has been a reliable business partner and they have contributed to the growth of our brands in their care. In consolidating our Nigeria and Ghana operations, we were excited to learn that Terragon could provide the same level of support to our brands in Ghana. We look forward to them bringing their innovative excellence to create more value for our consumers in both markets” he said.

With Terragon’s presence in Nigeria, Kenya and Ghana and its consequent ability to deliver services to clients who have operations that span the continent, Unilever is set to take advantage of the significant benefits that accrue from working with a single agency across diverse markets.

The partnership which has been further strengthened by this expansion will foster better alignment to business goals, streamlined operations, leaner span of control, cost reduction, communication quality consistency amongst others.

The service expansion takes effect from March 2017 on a multi-year agreement to manage, sustain and grow share of voice for the three brands as well as enhance engagement across relevant digital and mobile touchpoints.


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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