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The Need to Harmonize VAS Operations in Telecom

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The traditional service that telecommunications operators are meant to provide is voice communications. However, there has been increased demand for value added service which is secondary focus of operators that has turned to be a strong source of revenue.

A value-added service (vas) is term for non-core services or, in short, all services beyond standard voice calls and fax transmissions but, it can be used in any service industry for the services providers provide at no cost to promote their main service business. In telecommunication industry on a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their average revenue per user (ARPU). For mobile phones, while technologies like SMS, MMS and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer) content and premium-charged content.

There are about 10 billion mobile subscribers worldwide, out of which 95 million mobile subscribers are Nigerian. Over 350 billion text messages are exchanged across the world every month.

Value-added services are supplied either in-house by the mobile network operator themselves or by a third-party value-added service provider (VASP), also known as a content provider (CP). VASPs typically connect to the operator using protocols like Short message peer-to-peer protocol (SMPP), connecting either directly to the short message service centre (SMSC) or, increasingly, to a messaging gateway that allows the operator to control and charge for the content better.

In the mobile phone market, new models are being rolled out with features targeted at specific user groups.

Encouraging VAS

In Nigeria the list of content providers and platforms are growing by the day, some of the major providers include, MTech, Cellcast, TaviaTxt, SaveMyContacts, Textnigeria, Entegration Solutions, Cellulant, CellTrust, 3G Reality Centre and A3&O among others, which generate mobile content to deliver value-added services via the GSM network operators. The mobile operators share the revenues equally with these private VAS companies.

The main players in the Mobile value added service chain in Nigeria apart from the National mobile operators are the content aggregators. They provide content to mobile operators; perform in-house content development and aggregating contents from other small players. They own the short codes and they have a tie up with multiple operators to ensure subscribers of all operators can access same short codes. Revenue sharing in percentage will either encourage more independent developers or discourage them from rolling out innovative services that will promote the service.

Nigeria CommunicationsWeek investigations revealed that sharing formula has changed from 60% for the mobile operator and 40% for VAS operators to present 70% for mobile network operators while VAS providers take 30%.  Wireless Application Service Providers Association of Nigeria (Waspan), the umbrella body of VAS providers has argued that the present sharing formula and none payment of money that accrue to providers is adversely affecting their effort to develop the market.

Growth is stifled in the vas market in Nigeria because National mobile operators are playing safe and concentrating only on mass services for which content is readily available and chances of failure less. For instance, entertainment value added service despite the fact that its practical value is minimal, is popular because of its mass appeal especially to youth segment and it is promoted over mobile commerce and infotainment which has the capacity to create real value for subscribers.

According to Simon Aderinlola, coordinator, Waspan, said, they have made effort to formalize the operation of VAS in the country by seeking license from Nigerian Communications Commission (NCC) which was granted last year. They also seek intervention of NCC to harmonize their relationship with mobile network operators.

Against this backdrop thatDr. Eugene Juwah, Executive Vice-Chairman of Nigerian Communications Commission, pledged to address complaints by companies that provide value added service using mobile networks over unfair treatment by network operators.

Juwah noted that VAS is a licensable set of services that run on mobile networks but added that NCC was yet to develop requisite regulation for such services. He noted that given that complaints about their relationship was now in the public, NCC could then convey a VAS stakeholder conference.

Wireless Application Service Providers ofNigeria, recently rejected a proposal an operator for a change of VAS revenue sharing formula from 70:30 to 75:25 between operators and VAS companies respectively.

According to Waspan, the proposal seeking a change of the current revenue sharing formula was not in the best interest of VAS companies.

According to Eunice Benjamin-Ade Head, Business Development, Waspan, companies that are affected by the proposal have already contacted their lawyers to seek possible legal redress of the matter if other steps taken to redress the matter fail.

Benjamin- Ade said Wireless Application Service Providers are legally-registered businesses in Nigeria that operate based on laid down business laws and have helped develop various offerings in the telecommunications sector since inception until now.

She added that VAS providers have consistently allowed a change of revenue share over the years in favour of operators and will not agree to any further shift that will reduce revenue that accrue to VAS companies.

“We believe that the recent moves by various operators to continue to change the revenue sharing ratio in their favour will not only set the stage to run down businesses of many wireless providers, but one that could eventually destroy the entire industry,” she said.

The new development represents yet another twist in the battle between mobile network operators and Value Added service providers over the sharing of revenue generated in wireless application services.

The move by NCC to call stakeholders forum to address issues arising from relationship between mobile operators and vas providers is a welcome development that will harmonize the market for development in that segment.

 


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NOTAP Urges South Eastern Entrepreneurs to Embrace Franchising as Business Model  

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Dr. Obiageli Amadiobi, DG/CEO, NOTAP
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Dr. Obiageli Amadiobi, director general and chief executive officer, National Office for Technology Acquisition and Promotion (NOTAP), has advocated Franchising as a sustainable business model for the South East entrepreneurs.

NOTAP Urges South Eastern Entrepreneurs to Embrace Franchising as Business Model  

Dr. Obiageli Amadiobi, DG/CEO, NOTAP

She made this call during a one-day sensitization and unveiling of the NOTAP Franchising Guidelines for south east stakeholders and entrepreneurs for a successful franchising business.

The DG who was represented at the event by Mr. Emeka Orji, head of Department Corporate Planning (CP) Department, NOTAP, said that franchising business model had globally been proven to be successfully sustainable due to low business risks associated with it.

She defines franchising as a contractual business relationship between a licensor (the franchisor) and a licensee (the franchisee) that allows the business owner to use the licensor’s brand and methods of doing business to distribute products or provide services to consumers.

She added that in essence, the franchisee pays the franchisor for the opportunity to use his established business model and brand name in running his business.

Dr. Amadiobi said the essence of the workshop was not just organised to explore the possibility of adopting franchising as a strategic platform to transform local dreams into national and global business realities.

She described the programme as an opportunity for business owners and intending entrepreneurs from the Zone  to latch into the huge and untapped potentials provided by franchising business models in becoming business and brand ambassadors.

With over 800,000 franchise establishments across the globe, generating trillions in revenue, she described Franchising as a pathway to economic empowerment.

 

 

 


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FG Launches Online Citizenship, Business Management Portal to Enhance Transparency, Service Delivery

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The Federal Government has launched a new Online Citizenship and Business Management Platform, in a bid to boost transparency, operational efficiency, and service delivery. The initiative, unveiled by the Ministry of Interior, is in line with the Renewed Hope Agenda of President Bola Ahmed Tinubu.

The platform is designed to simplify and accelerate the processing of citizenship and business-related services, allowing individuals and corporate entities to carry out transactions seamlessly from anywhere in the world.

According to a statement issued by Magdalene Ajani, Permanent Secretary of the Ministry, the digital platform represents a significant milestone in the Ministry’s ongoing reform agenda.

It noted that the new system would drastically reduce bureaucratic bottlenecks, enhance user experience, and improve turnaround time for applications. “The Ministry is committed to promoting a more efficient, transparent, and secure framework for citizenship administration.

“This digital transformation is a testament to our resolve to improve public service delivery through the use of technology”, the statement reads.

Members of the public, private organisations, and other stakeholders can now access the platform through the Ministry’s official website: https://interior.gov.ng, or directly via the portal: https://candb.interior.gov.ng. For technical support or inquiries, users can contact: candb-support@interior.gov.ng.

The Ministry emphasised that the launch of this platform is just one of several digital initiatives aimed at transforming the nation’s administrative processes and aligning them with global best practices.

Observers believe the platform could become a game-changer in reducing red tape and promoting a more investor-friendly environment in Nigeria, particularly in areas involving citizenship acquisition and business operations.


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NITDA DG says its Community IT Centres Should be a Catalyst of Change

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Kashifu Inuwa Abdullahi, director general of National Information Technology Development Agency (NITDA) has said that the 18 community IT centre the agency has built in the past two years are meant to be a beacon of calls and catalyst of change in those communities where they are cited.

He sated this at the commissioning/handing over of IT centre at Akesan area in Lagos. He noted that the IT centres, Innovation hubs among others are part of digital literacy programme of the agency.

“This center is designed and build to help Akesan community to be part of the digital economy, because the President is big and loud when it comes to national prosperity and inclusivity.

“Our target is to build more than 1600 across the country. We want every community every Nigerian to be part of this national prosperity and inclusivity when it comes to digital economy.

“Today, we are here to commission it, to ensure and encourage you to put it in a good use, because we call it a community center means that we want everybody to be part of it. We don’t want it to be suited in a school where the school will lock it for only students and the staff.

“That’s why we located it in the community. Schools can be part of it. Our senior citizens can be part of it. Our religious centers also can be part of it to learn.

“We want it to be a beacon of call as well as a catalyst of change in this community. We want to see more information technology gurus coming from Akesan community. So, I want to encourage you to also come with a sustainability model so that the center will be on. It is on because when you invest in this kind of infrastructure, we don’t want to be called when there are small things that we should come and fix it. That’s why we are handing it over to the community so that the community can put it in a good use. The community can find a way to make it self-sustaining,” he said.

Dr. ‘Bosun Tijani, Honourable Minister of Communications, Innovation & Digital Economy, the NITDA Community Centre in Lagos, a space that is more than just a building. It is a strategic extension of our national mission – a bridge between the Federal Government’s digital economy policies and the unmatched energy, ingenuity, and innovation that Lagos represents.

The minister who was represented by Mr. Johnson Bareyei, director, e-governmance in the ministry, added that his ministry is committed to promoting inclusivity through capacity building initiatives like the 3MTT programme.

“We are also developing the National Digital Economy & e-Governance Bill, which is a robust legislative framework that will help guide our everyday engagement online.

“Our work at the Ministry also includes Project BRIDGE, our ambitious effort to improve interconnectivity by deploying 90,000km of fibre-optic cable across Nigeria. This is a critical imperative as we work towards making Nigeria a $1trillion economy powered by innovation, infrastructure, and inclusive growth,” he said.


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