Broadcasting
The Pandemic Undid The Global Strides Made Towards Gender Equality
By Joanna Baidu, Youth Lead, PMI
Over the past decades, the movement to dismantle organised bias against women in workplaces, politics, academia, fast-tracking of economic opportunities and access to healthcare has been gaining ground. While society remains unequal, these gains were unequivocally meritorious and resulted from the tenacity of women driving it. However, in just over two years, Covid-19 undid the gains and exposed existing social inequalities.
Joanna Baidu
If not addressed, discrimination against women and girls will stay on as a side effect of the pandemic. The gender-skewed labour shortages in the workplace need to be ironed out on priority to create an even playing field for women who are in and will be entering the job market. This year’s theme for International Women’s Day “Gender equality today for a sustainable tomorrow” is timely and rooted in human and not just women’s rights.
Project Management Institute (PMI) identified several megatrends such as civil, civic and equality movements, demographics shifts etc in their 2022 Global Megatrends report. The report paints as an ongoing concern the rising inequality intensified by the pandemic as a contributor to social unrest.
According to the Wits University School of Economics and Finance, while women accounted for less than half (47%) of those employed in February 2021, they accounted for two million, or two-thirds (67%), of the three million net job losses recorded between February and April of the same year.
Although women suffered 67% of job losses, men received two-thirds of Covid-19 grants (65%). As the economy started opening again in September 2021 women’s employment levels were still down 20%, while men were down 13%. The fact that, Covid-19 forced more women than men out of work speaks to both the real and perceived value of women in the workplace.
The reality remains that women have had to find a balance under extreme conditions that the pandemic has presented or needed to drop out of the workforce to focus on their caregiver duties which further diluted their contributions in the workplace or presents challenges they’ll face in re-entering the job market.
Despite studies showing the importance of Diversity, Equity and Inclusion for business growth, women and ethnic minorities remain underrepresented and underpaid at all corporate levels.
As such from a project management perspective, it has never been more important to get women back to work as well as more women into work. As the Covid-19 pandemic subsides and companies once again actively seek employees, many women are, however, having trouble resuming or starting new careers.
With 25 million new project professionals needed by 2030, according to PMI’s 2021 Talent Gap report, current labour shortages will only intensify the challenges of delivering projects that are on time, on a budget that meets customer expectations.
Available statistics from PMI show that women only constitute an estimated 20% – 30% of the project management staff worldwide. For women to directly benefit, diversity must be at the heart of sustainability and a preamble to driving solutions and opportunities for women in the project management space.
Overall, the trends we have been witnessing and monitoring combine to present the sector opportunities to build a better, more inclusive, and efficient working environment.
Despite current setbacks, in the longer term, we expect the trend of female participation in the workforce to increase. Equality of access from a gender perspective can hopefully be understood on a more level playing field, one that acknowledges and correctly values and rewards the full contribution of women to economies, beyond the workplace. We also need to recognise the imperative to include more women in leadership so that we can guide more gender-diverse and accommodating cultures.
We believe a lot of the changes that have taken place recently, and observed in the 2022 Global Megatrends report, can be used to achieve greater gender equality.
Remote work, for example, provides flexibility and should over time see more women enter the workforce and stay. Remote work has also been a great leveler for people subject to bias in the workplace.
Many women of colour are reluctant to return to the office, according to a recent New York Times article. In the United States, remote work has also eased the stress of working in predominantly white workspaces and reduced exposure to microaggressions and discrimination.
As far as gender equality goes for a sustainable tomorrow, it will require buy-in from everyone including men.
Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.
Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.
The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.
Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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