E-Business
The Unified Insuree Experience Advantage is Key for Insurers to Scale into New Markets

By Dorotea Vatavuk
With customers rapidly adopting digital communication channels that offer quick, simple and convenient processes, digitalisation of the entire insurance process is unavoidable. In fact, digital transformation for the insurance industry is no longer an option, but a necessity.

Traditional processes are increasingly becoming frustrating for the modern customer, who is realising that there are better and easier ways to do things. These are trends that those customers are seeing across other industries and expect their insurers to deliver similar digitalised processes that enhance the customer experience.
For the most part, we are seeing a serious underutilisation of digital channels in the insurance sector. While some insurance companies are trying to keep up with the needs of the modern customer by using digital channels, such as SMS and email, most are still relying on traditional platforms for their business-critical processes.
So, in reality, many insurers are adding digital channels to their traditional ones, but are not using them in a way that leads to the optimisation of their business processes.
This results in complex onboarding and policy renewal procedures that are tiring for both clients and staff. This, alongside an overall process that still relies on traditional engagement methods such as telephone or face-to-face communication and even the physical printing and posting of documents.
Omnichannel strategy
The modern customer looking for cover and insurance companies must realise that adopting an omnichannel communication strategy is the key ingredient to delivering a superior insuree experience. There is a need to offer support over multiple communication channels, and insurance companies need to ensure that they have the right channels for different customer segments.
Starting with onboarding – where insurance companies make their first impression – the modern customer expects a simple and hassle-free process. Once the client is onboarded, the insurer should focus on client retention, keeping in mind their own profitability.
However, we are still observing a lack of pro-active support and a lot of missed opportunities, mainly due to insurers’ inability to personalise engagement. Another challenge is that without rich data, insurance companies are unable to provide the most suitable products for their customers along the different steps of their lifecycle. This means a direct loss of business that was actually within the insurer’s reach.
An omnichannel communication strategy will give insurers the ‘Unified Insuree Experience’ advantage, so it is key for businesses to automate their processes to serve their customers better and faster. In return, companies will save on resources, time and money. While this might sound contradictory, it is actually quite achievable.
Insurance businesses can streamline their processes and provide their clients with a superior level of service, while reducing costs at the same time. Similarly, it is possible to scale customer engagement and experience by, for example, making e-policy delivery faster and more secure, while lowering costs.
Optimising the contact centre
In addition, it is possible for insurers to optimise their contact centre, or even fully replace the legacy, on-premises contact centre with a digital one. With a cloud-based digital contact centre, multichannel interactions with clients can be made through voice, email, SMS, and even chat apps, allowing insurers to be in touch with their clients from virtually anywhere and on the channels their customers prefer.
Achieving the Unified Insuree Experience advantage is not only possible but is expected of any insurance service provider that aims to stay profitable and scale into new markets.
To meet this increased demand for innovative product and service offerings, insurers must partner with a service provider that can lead them through the digitalisation of each and every step of their customer’s lifecycle.
Ideally, companies should avoid introducing partial solutions or single channels, and rather look for a provider that can support full digitalisation, with an all-in-one, feature-packed solution that allows for a 360-degree view of the customer, cross-channel orchestration and powerful analytics. Everything a company needs for a successful journey into the digital realm should be on one platform.
In essence, insurance companies should partner with a provider that can bring it all together and ensure that their digital channels are not underutilised and that the organisation does not miss opportunities to grow its business throughout the insuree lifecycle. The right partner will provide a solution that can support an insurer’s expansion into new markets and follow them as they grow.
Dorotea Vatavuk is Enterprise Sales Lead at Infobip
E-Business
Jumia Expands Nationwide Footprint, Deepens Reach Across Underserved Nigerian Cities

e-commerce company, Jumia Nigeria, has announced a significant expansion of its logistics and pickup network across Nigeria, extending its reach into underserved regions and strengthening access to e-commerce services for millions of consumers.

The expansion, executed during the first quarter of 2026, marks a deliberate shift toward upcountry growth, with new and expanded operations across Northern Nigeria, including Kebbi, Sokoto, and Kaduna, while also strengthening presence in strategic cities like Zaria. The move is designed to close long-standing coverage gaps in high-potential areas and bring its services closer to more customers.
According to the company, the expansion reflects a convergence of customer demand, infrastructure strategy, and long-term market development, as more Nigerians outside major urban centres seek reliable access to digital retail.
“We are seeing a structural shift in where demand is coming from. What this expansion does is align our infrastructure with that reality. By extending our network deeper into the country, we are not only improving service delivery, but we are also unlocking new demand, enabling more sellers to participate in the digital economy, and building a more inclusive retail ecosystem that reflects the true scale of the Nigerian market,” said Temidayo Ojo, CEO of Jumia Nigeria.
The rollout includes a significant increase in pickup stations and delivery touchpoints across both established and emerging cities. Existing urban centres such as Lagos, Ibadan, Abuja and Port Harcourt have seen network density increase, while new and previously underserved locations are being integrated into Jumia’s logistics grid. This broader footprint is supported by investments towards parcel distribution centres, designed to decentralise inventory flow, reduce delivery time, and optimise operating costs across regions.
As part of the expansion, Jumia has also strengthened its logistics partnerships and delivery capacity, enabling more efficient last-mile fulfilment while creating income opportunities for a growing network of logistics partners and JForce agents. The company notes that these investments are critical to sustaining scale as order volumes increase across a more geographically diverse customer base.
Looking ahead, Jumia plans to extend its expansion into the South-East and South-South regions ahead of the peak retail season, further increasing its national coverage and reinforcing its position as a leading e-commerce platform in Nigeria.
E-Business
RHUCE Taps Into Africa’s $3Bn Creator Economy with New Monetisation Platform

RHUCE, a new social platform designed for African creatives, has officially launched today, introducing a new model for how creators across the continent can turn their skills, learning, and content into income.

RHUCE
As Africa’s creator economy, estimated at over $3 billion, continues to grow, millions of young people are building digital skills but struggle to convert them into sustainable opportunities. RHUCE aims to bridge this gap by combining professional identity, creator monetisation, and opportunity discovery in a single ecosystem.
“Across Africa, talent is everywhere, but opportunity is fragmented,” said Simeon Ifeoluwa Adeyanju, CEO of RHUCE Limited. “Creators are learning, building, and sharing their work, but they lack a structured way to turn that into visibility, credibility, and income.”
Unlike traditional platforms that prioritise virality or finished work, RHUCE enables users to document their growth in real time, transforming their learning journey into a living portfolio.
“We believe your journey is your greatest asset,” Adeyanju said. “On RHUCE, your growth becomes your portfolio, your consistency builds your credibility, and opportunities can discover you based on what you’re becoming, not just what you’ve done.”
The platform introduces a shift from application-based hiring to discovery-driven opportunities, where creators are matched with jobs, gigs, and collaborations based on their evolving skills and documented progress.
“Instead of chasing opportunities across WhatsApp groups, DMs, and multiple platforms, we’ve built a system where you can post once and be discovered continuously,” he added.
RHUCE also provides monetisation tools that allow creators to earn through digital products, paid learning content, and brand-sponsored campaigns, unlocking new income streams within Africa’s fast-growing digital economy.
With over 60% of Africa’s population under 25, the platform positions itself as infrastructure for the continent’s next generation of talent.
“RHUCE is not just a platform for finished professionals,” Adeyanju said. “It is for people becoming something. Our goal is simple: help Africans turn learning into opportunity, and opportunity into income.”
E-Business
Kaspersky Warns of Digital Medicine Risks on the Occasion of World Health Day

On World Health Day, Kaspersky warns of risks tied to the digitisation of healthcare and use of telemedicine. Recent incidents show that medical services can be breached, and as a result, medical records may be leaked and then traded on the dark web.

The operations of healthcare services can get disrupted. Another aspect is that healthcare platforms may share user data with third parties that handle it irresponsibly.
Telemedicine has moved from a convenience to a core part of healthcare delivery, but its security model has not kept pace with its adoption, and the risks are not theoretical. Recent incidents highlight how real these risks have become.
In 2023, it was disclosed that Cerebral, a major telehealth provider focused on mental health services, had been sharing sensitive patient data – including mental health assessments, intake information, and personal identifiers – with third-party platforms such as social media and advertising networks. Millions of users were affected over several years.
More broadly, incidents in 2025 illustrate a different but equally critical risk – large-scale disruption of digital healthcare infrastructure. The breach of the ManageMyHealth patient portal exposed sensitive medical records of more than 120,000 patients, while the attack on SimonMed Imaging compromised over a million records and led to ransomware demands. These cases show that both telemedicine platforms and the broader digital healthcare ecosystems are increasingly targeted by attackers.
In parallel, scam campaigns focusing on medical topics are evolving, inviting patients for check-ups or follow-up consultations. Often the domains of the alleged “medical services” websites were created just a few weeks ago, links to the social media accounts on their pages are not working, and the Terms of Use and Privacy Policy pages are absent.
At the same time, these pages request users’ personal information, including photos of documents and even photos of parts of the body that need medical attention. Such websites often try to convince users with branding, fake doctor profiles, and urgent calls to action.
Users risk submitting sensitive personal data that can be either sold on the dark web, be used for identity theft, or subsequently used in more sophisticated attacks in the future that are targeted specifically at them for further data extortion.
To safeguard sensitive data, use a reliable security solution with an AI-powered anti-phishing component which prevents clicking on malicious links.
“The digital healthcare experience is transforming access to care, but it is also expanding the attack surface in ways many users underestimate. Medical data is highly valuable and actively traded on the dark web, making patients a prime target for fraud and targeted phishing.
“At the same time, health-related scams exploit urgency and trust, using fake consultations or discounted offers to trick users into sharing sensitive information. Patients should approach digital healthcare with the same caution as financial services – verifying providers, avoiding unsolicited links, and understanding how their data is used. Security and privacy must become a core part of the digital healthcare experience,” comments Anna Larkina, Web Content and Privacy Analysis Expert at Kaspersky.
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