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Three Ways Embedded Finance can Drive a Cashless Economy

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Victor Irechukwu, Head of Engineering, OnePipe
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By Victor Irechukwu, Head of Engineering, OnePipe.

In recent years, non-bank providers have been integrating financial services into various products and services. This enables merchants that have these embedded financial services to interact with their customers in new ways.

Victor Irechukwu, Head of Engineering, OnePipe

Victor Irechukwu, Head of Engineering, OnePipe

Recall Nigeria’s recent cashless experiment? The main problem was not because the country wanted to go cashless, rather, people were unable to pay for goods and services. Yet, embedded finance could have solved this.

There were stories for instance in the poultry industry where thousands of farmers were said to have disposed of their eggs simply because they were dependent on cash. Maybe not individually but the value chain in which they operated was cash dependent. But what if one of the many big players had introduced embedded finance in that value chain?

The European Merchant Bank notes that embedded finance has the opportunity to truly change the financial sector forever, reaching a $138 billion value by 2026. Other estimates value this market in the trillions of dollars over the next decade, and Nigeria can also tap into these potentials in driving a cashless economy.

Here are three possibilities:

Embedded payments

Embedded payments refers to the integration of payments capabilities within an app or a platform that was not primarily designed to offer financial service. What it does is that when users need to make payments within that ecosystem, they need not go outside of it before money can be exchanged.

So, imagine in the midst of all the commotion from Nigeria’s cashless experience, if more organisations providing goods or services had embedded payments, there would have been less worry for Nigerians desperate to find cash. From such platforms, payments could have served a wide range of reasons, depending on what segment of the economy they were serving.

Examples abound in western markets from Starbucks, Uber, Amazon, Google and even WhatsApp which has a payments service.

Having some of such platforms locally, would have provided reputable intermediaries trusted by people expecting to get paid. For emphasis, while the fear of fake transfers remained an obstacle for some people, receiving payment via WhatsApp (for instance), which they already trust and use daily, would have been easier to adopt.

Embedded credit

This works both ways. On one hand, it can enable businesses to extend credit to their customers, allowing them to transact without the need for cash. On the other hand, it can be particularly useful for small businesses, which are already mostly starved of credit, to get access to lending that can keep them afloat when they do not have cash to operate.

What happens when you operate in an industry where vendors are bent on collecting cash before they supply you inputs? This happens a lot, beyond the urban, cosmopolitan areas of Nigeria, where cash still reigns.

In other instances, those coming to buy from you, after you have sourced inputs and produced a thousand eggs, usually only bring cash. However, since their retail side customers did not have access to cash during the cashless period, it means they also didn’t have money to buy from you. As simple as this may sound, it led to the collapse of many businesses.

A solution to both sides of this chaos could have been embedded credit. If enterprises had adopted one platform or the other, which allowed them to embed credit products into their business platforms, they could have been able to allow their consumers to apply for, acquire and repay loans within the platform. They could also have secured credit for their business, maybe in the form of inputs to keep their businesses afloat during the cashless period.

The best part is that they need not invest in custom made technology. These could in fact, be done at, say, cooperative or association levels, and not borne by individuals.

Embedded banking

Imagine paying your Uber driver after a trip, but doing so from your wallet in the Uber App. The driver gets this money but does not need to move it to their ‘regular bank account’. Why? Because the ride-hailing app has a feature for a savings account. This would mean whatever transactions they needed to do from a bank account could now take place from that same Uber app where they picked a customer, got paid and can in turn pay for anything they need.

The payments and credit feature earlier discussed, as well as everything else you can think of in a bank setting, can take place from this facility. This may sound foreign, but an ecosystem like this is possible in Nigeria. It in fact, depicts what could be a perfectly cashless environment. It could even go as far as issuing debit cards, which are linked to that account for them to pay for whatever they somehow can’t do from the app.

Embedded finance can deliver a win-win situation to both businesses that embrace them as well as their customers. The ease of access and low cost to entry is likely to make it viable across social demographics in a place like Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Financial

Afreximbank Decries $330Bn MSME Financing Gap in Africa

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Dr Yemi Kale, Group Chief Economist, Africa Export Import Bank (Afreximbank), has decried that despite micro, small and medium enterprises (MSMEs) constituting over 95 per cent of African businesses, they remain in the shadows of formal finance with a staggering $330 billion funding gap.

In his keynote at the G-20 SME Finance Forum 2025 in Johannesburg, he called for a bold re-imagining of global MSME finance and urged policymakers, financiers and entrepreneurs to build a financial architecture that is inclusive, resilient and fit for Africa’s 21st century.

He listed the obstacles to include information opacity, collateral dependency, policy incoherence, high cost of capital, weak digital infrastructure and entrepreneurial skills gap, which continue to limit MSME growth and competitiveness.

Noting that Afreximbank is acting as an ecosystem builder, he said, it is providing tailored trade and project finance, equity and venture support through FEDA, trade facilitation infrastructure, entrepreneurship and compliance training and targeted instruments for women and youth-led SMEs.


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E-Financial

FCMB Partners Truecaller to Reinforce Customer Communication, Trust

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First City Monument Bank (FCMB), one of Nigeria’s leading and most innovative customer-centric financial institutions, has announced a strategic partnership with Truecaller, the global platform for trusted communication, to transform the way it engages with customers across the country.

This collaboration is aimed at enhancing customer trust, reducing fraud, and ensuring that communication between FCMB and its customers is both safe, trusted, and seamless. With this partnership, FCMB will leverage Truecaller’s Customer Experience Solution and Branded Caller ID to ensure their customers receive transaction alerts, security notifications, and service updates with complete clarity and trust.

All FCMB calls will now display the bank’s verified name, logo, and brand details directly on customers’ mobile screens. This initiative reinforces FCMB’s strong commitment to digital safety, privacy, and customer trust. In today’s financial landscape, where impersonation and fraud are becoming increasingly sophisticated, Truecaller’s Customer Experience Solution is more than just a convenience — it is a vital safeguard for protecting customer relationships and enhancing confidence in every interaction.

In addition to smarter calling experience, FCMB has also activated its Business Page on the Truecaller app. This ensures that customers can independently discover, recognize, and engage with FCMB directly within the Truecaller app, reinforcing trust before the first point of contact is even made.

Together, these capabilities are helping FCMB strengthen its digital identity, reduce customer drop-offs, and improve the overall efficiency and credibility of its outbound communication efforts. Assured Authenticity: Customers can now instantly identify that calls from FCMB are genuine – reducing the risk of phishing or impersonation scams.

Enhanced Experience: Verified Business Caller ID brings clarity and eliminates uncertainty, particularly during critical communications such as security alerts or service updates.

Reinforced Trust: By adopting industry-leading communication capabilities, FCMB reaffirms its promise to protect customers with care, transparency, and innovation. Chief Information Officer at FCMB, Rotimi Famuwagun said: “At FCMB, our customers are at the heart of every innovation.

Through our partnership with Truecaller, we are strengthening communication security and fostering greater trust. When customers see the verified FCMB name along with our brand identity on incoming calls, they can be assured of transparency, authenticity, and care behind every interaction.’’

Priyam Bose, Global Head, GTM & Developer Products at Truecaller, shared: “At Truecaller, our goal is to help brands build meaningful, secure, and transparent communication at scale — especially in sectors like financial services where trust is everything.

“FCMB’s commitment to customer safety and trusted communication by embracing Truecaller Customer Experience Solution, FCMB is setting a new bar for what responsible, modern customer communication should look like — and we’re excited to support them on this journey.


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Don’t Spray, Mutilate Naira – CBN

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Central Bank of Nigeria (CBN)  has warned Nigerians, especially market women, against spraying, hawking and mutilating of the naira, the nation’s national currency.

Don’t Spray, Mutilate Naira - CBN

Olayemi Cardoso, governor, CBN, who was represented by Mrs Hakama Sidi Ali, acting director, Corporate Communications Department, CBN, spoke at the Central Bank Fair, held in Kaduna on Thursday.

He said the Fair was designed as a platform to interact with members of the public on the policies of the CBN for sustainable economic growth and development of the country.

The Fair was themed “Driving Alternative Payment Channels as Tools for Financial Inclusion, Growth and Accelerated Economic Development”.

The CBN boss said the theme was carefully chosen to address the links that catalyse Small and Medium Enterprises (SMEs) and other critical activities for the much-needed price stability.

“I urge everyone here to rely only on information disseminated through the verifiable official channels of the Central Bank of Nigeria. I also encourage you to respect and keep the naira clean. Do not spray, hawk, mutilate or counterfeit the naira. It is our critical national symbol.

“The core objective of this engagement, therefore, is to sensitise members of the public on how the Bank’s policies enhance their lives and livelihood and contribute to the growth and development of the Nigerian economy.

“Our dedicated team is on hand to take us through presentations on different operations of the Bank, ranging from the recent innovations in the Nigerian payments system; microfinance sub-sector activities; developments in the foreign exchange market, protection of financial consumers and all you need to know about the naira.

“The Management of the Bank is committed to stimulating productivity and financial inclusiveness, as well as delivering on its core mandate of monetary and price stability.

“These efforts have already started yielding positive results, which include increases of inflows of foreign investments, positive trade balances and remarkable progress in financial inclusion.

“The CBN has spearheaded several key policies to strengthen the financial system which includes exchange rate unification; to minimise arbitrage opportunities and reduce volatility in the foreign exchange market and cleared over $7bn verified backlog of FX forwards.

“It also include Bank Recapitalisation; to strengthen the resilience and global competitiveness of the banking sector, positioning it to support the $1 trillion economy, launched the non-resident BVN to connect Nigerians abroad with home banking, unveiled the Nigeria Payments System Vision 2028 (PSV 2028); to accelerate digital transformation, deepen financial inclusion, and position Nigeria more strongly in global payments.

“To further protect banks’ customers and strengthen consumer confidence, the CBN launched the Unified Complaints Tracking System (UCTS) to streamline the management of consumer complaints against financial institutions. Alongside this, USSD code (*959#) was also introduced for verifying licensed institutions, and enhancing transparency in the Nigerian financial sector,” Governor Cardoso said.

Speaking earlier, Ahmad Dalhatu, Kaduna branch Controller of CBN, reaffirmed that the CBN Fair is one of the Bank’s major public enlightenment initiatives aimed at sensitising members of the public on the Bank’s policies, programmes, and interventions.

“It serves as a platform to deepen financial literacy, promote transparency, and strengthen trust between the Bank and the Nigerian people.

“Over the years, the Fair has evolved into a veritable channel for fostering two-way communication between the Central Bank and the Nigerian public. It enables us not only to explain our policies but also to listen to your concerns, feedback, and expectations. This year’s event continues in that tradition, and I encourage everyone here to actively participate in the discussions.

“As we navigate the evolving economic landscape—both globally and locally—the need for increased public awareness of monetary policy, financial inclusion, consumer protection, digital payments, and intervention programmes cannot be overemphasised. The CBN remains committed to ensuring a sound financial system and an inclusive economy where every Nigerian can thrive,” Dalhatu said.


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