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Thumbs Up for Starcomms’ iZAP

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Starcomms Plc., the only telecommunication company in Nigeria quoted on the Nigerian Stock Exchange  has cut a niche for itself in the data segment of the telecom market. The company has adopted the performance competition strategy to delight the market and thus lead in the provision of internet access to telecommunications subscribers.
Starcomms is aware of the challenges that data subscribers go through and have worked hard to satisfy its own subscribers better. By providing good products and services, the company endeavours to lead the pack of telecom data providers. Marketing and making the customers aware of their products and company is also done to improve their business performance.
Companies engaging in performance competition are always aware of their competition and their position in the marketplace, so they simply try to do their best to meet their customers’ needs.
Starcomms responds swiftly to new technologies, bringing innovations to the Nigerian subscribers from time to time. From 2006 when the company introduced EvDo services to the market, it has mainly been competing with itself in the data segment having revolutionized it through the introduction of new devices from time to time.
Therefore, internet access subscribers who desire fast internet browsing resort to Starcomms iZAP, the award winning internet service of Starcomms. This has helped the company to seek every way to delight its data subscribers.
Recently, the company reinvented an old marketing strategy to relieve data subscribers who have been struggling with the internet service they had been getting from their telecommunication companies, including Starcomms, because of the fact that their data modems are getting out of step with fast moving technology.
Starcomms began to offer an exchange service in which subscribers can trade in any old internet modems for new ones on Starcomms network. With this plan, Starcomms has been receiving old modems of any kind and replacing them with Starcomms state-of-the-art iZAP modems for half its price.  Internet service subscribers who had been using lower grade or old models of modems now upgrade to Starcomms iZAP, an enhanced version of Rev. A EvDo internet USB modems at such affordable cost.
For Sakina Bello, an Abuja based subscriber who swapped her GSM based modem for Starcomms iZAP, the exchange has been a blessing. “Although I have been too busy to browse these days but I must tell you that I noticed a lot of improvement from what I used to have. iZAP is a lot  better.
The modem trade-in offer is not limited to any particular device. Subscribers exchanged PCIMCIA cards, USB modems or Express cards for the sleek new Starcomms iZAP USB Rev.A modems. These modems are compatible with any computer and are in plug-and-play mode without any need for complicated installation.
This is one of the things that thrilled Ruth Edeh, a Lagos based subscriber who changed her medem from another CDMA network. According to her, “The service I get now is better than what I used to get from my former provider, In fact I am going to change my payment plan at the expiration of this one to get more browsing experience from it than what I get now. I am subscribed to only night browsing.”
According to Tushar Maheshwari, Starcomms Chief Commercial Officer, “The incredible offer is being made so that Nigerians can experience the best of Starcomms iZAP, which is revolutionizing broadband internet connectivity in Nigeria. Data subscribers now have the opportunity to move up to the upgraded version of 3G Rev. A broadband internet facility. Starcomms has stocked state-of-the-art devices to meet the yearnings of people in the area of internet access.”
By upgrading to Starcomms iZAP, subscribers enjoys high speed internet experience as high as 3.1 mbps (in an ideal condition) and flexibility in access plan as well as in payment options. This has really endeared the service to Igboko Ochibuto, another Lagos based subscriber who migrated to iZAP from a CDMA network to Starcomms.
“I cannot compare what I used to have to what I now have. iZAP gives me a better service. I wish I had it all along.”
“We consider the data services that we offer very important and we are aware of the yearnings of people to get the most effective data service available. Starcomms prides itself in the culture of bringing excellent innovative products and services to its subscribers at affordable prices as a continuing business strategy. It has been our plan in Starcomms to make the best of broadband internet access available to everybody,” said Maher Qubain, Starcomms CEO.
The telecommunication sector of the Nigerian economy, having gone through a rebirth about a decade ago has witnessed tremendous growth. The sector suddenly became one of the most active both because of the relevance of the products and services on offer to people’s daily lives and because of its dependence on changing technology.
Gradually, companies, which have been so strong on voice communication, increased competence in data provision because of the increasing demands of subscribers for internet access. Nigerians who used to be holed up for hours on end for slow internet connection in cyber cafés are now been offered opportunity for fast internet connection which portable and personal.
Meanwhile, the data segment of the telecommunication market is still going through a lot of perfection. Telecommunication companies have been engaging in a lot of innovation in product design, customer relations and market strategies to be on top of the data game.
Some companies engage in a lot of publicity and marketing stunts to push their data products and services to the market. But the experience of consumers in the use of these products and services different from what is touted by them. Frustration overwhelms many a data subscriber either as a result of dissatisfaction in what they get in return for their money or as a result of difficulty they go through to get the services.

 


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Nigerians Lose N12.5bBn to Telecom-Related Financial Crimes – PwC

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Nigerians lost about N12.5 billion to telecom-related financial crimes from 2019 to January 2023, underscoring the scale and persistence of this threat to the telecommunications industry, PwC Nigeria has said, citing data from the Nigerian Communications Commission (NCC).

Nigerians Lose N12.5bBn to Telecom-Related Financial Crimes - PwC

PwC, in its latest report, ‘AI’s Dual Role in Telecom Fraud: Why Artificial Intelligence is Both a Threat and a Shield for Telcos’, said the growing adoption of AI by fraudsters is amplifying the frequency and impact of fraud.

The report said fraud has long been a persistent challenge in the telecoms landscape, leading to substantial financial losses for customers and reputational damages for telecommunication companies (telcos).

PwC’s latest report, ‘AI’s dual role in telecom fraud’, highlights global trends in how AI is reshaping both the threats and defences in telecommunications.

The publication examined what these shifts mean for operators in the local market and how they can stay ahead by adopting proactive, AI driven fraud management strategies.

It offered insights into how AI is enabling more sophisticated fraud schemes, from deepfake social engineering to automated attacks; the emerging role of AI powered detection and monitoring tools in strengthening fraud prevention frameworks.

The report also gave practical steps for telecom operators to balance innovation, resilience, and customer trust in an AI driven fraud ecosystem.

PwC noted that the impact of fraud on telecommunications companies is far-reaching, resulting in financial losses, reputational damage, and compliance issues.

The report said for instance, that in 2023, global telecom fraud was estimated at $38.95 billion.

It, however, stated that in Nigeria, where telecom acts as a key gateway to financial services through Unstructured Supplementary Service Data (USSD) and some are moving into fintech, these evolving risks place added pressure on operators.

The report stated that while operators have developed systems and controls to manage these risks, the sector’s expansion into adjacent domains (such as mobile money and payment service banking) is blurring the traditional boundaries of telecom fraud.

“The result is a more complex and interconnected risk environment, where both the frequency and impact of fraud are escalating. Adding to this complexity is the rapid pace of technological advancement.

For instance, Russian cybersecurity firm F6 reported a rise in SIM swapping incidents, particularly related to the shift to eSIM technology. These fraudsters are hijacking phone numbers and bypassing security measures to access bank accounts,” the report said.

The report, authored by Udochi Muogilim, Partner and Technology, Media and Telecommunications Leader,  PwC Nigeria, and Adeola Adekunle, associate director, Forensic Services,  however, said as AI continues to mature, it is reshaping the fraud landscape—introducing heightened threats and powerful new tools.

“On one hand, AI can be exploited to scale and automate fraud schemes with unprecedented sophistication. On the other, it equips telcos with advanced capabilities for fraud detection, prevention, and response.

“This dual role—AI as both a tool and a target—underscores the urgent need for Nigerian telecom players to adopt AI thoughtfully and strategically.

“Navigating this evolving landscape requires more than just investment in technology; it demands a deep understanding of what’s happening today in the world of technological disruption, and what’s to come,” the experts stated.

The report reiterated that telecom fraud affects a wide range of stakeholders, from individual consumers facing unauthorised charges to large corporations suffering reputation damage.

“The combination of AI and various fraud types significantly increases the success rate of these schemes.

“Furthermore, the global nature of telecommunications networks allows fraud to swiftly cross borders, complicating efforts to investigate and prosecute offenders, thus presenting a pressing concern for telecom companies and their regulators,” PwC said.

The firm, however, emphasised that AI has the potential to revolutionise how telecom companies and regulators combat fraud while enhancing the quality of service, ultimately fostering greater trust among consumers.

To fully harness this potential, PwC said it is crucial for industry players to stay informed about evolving technology trends and anticipate future challenges.

This awareness, it added, will empower them to leverage AI’s capabilities for more effective fraud prevention and the proactive management of emerging fraud types, all while adhering to responsible AI principles.

“A well-coordinated combination of the right resources and strategic alliances will enable the industry to make a significant impact in the fight against telecom fraud and build a safer, more efficient telecommunications ecosystem,” PwC affirmed.

The firm even went a notch higher by offering to help industry players and stakeholders turn fraud-related friction into forward movement, powered by the right technology.

“We bring trust and transparency to the heart of your decision-making, helping you use AI, data and tech to reduce the risk of fraud, respond swiftly to breaches, and emerge stronger—so you can prepare your business for what’s next,” PwC offered.

 


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NITDA Showcases Nigeria’s Startup Framework as Model for Angola

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National Information Technology Development Agency (NITDA) has reaffirmed its commitment to building a coordinated and inclusive digital ecosystem in Nigeria, further strengthening its role as an ecosystem orchestrator.

NITDA Showcases Nigeria’s Startup Framework as Model for Angola

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This was disclosed during a working visit centred on Nigeria’s startup ecosystem framework, where the Director General of NITDA, Kashifu Inuwa, was represented by the Director of Stakeholders Management and Partnerships, Dr Aristotle Onumo.

Speaking during the visit, the DG said NITDA was established to drive coordinated and sustainable information technology development in Nigeria, leveraging both its regulatory and developmental mandates, serving as an ecosystem orchestrator that fosters collaboration, innovation, and growth across the digital economy.

He stated that these reforms are aligned with the Federal Government’s Eight-Point Agenda and reflected in NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), which is built around eight strategic pillars designed to accelerate the growth of Nigeria’s digital economy.

According to him, a key objective of the roadmap is to position Nigeria as a technologically driven nation that promotes inclusive economic development through innovation. He highlighted digital literacy as a major priority, with NITDA targeting 70 percent digital literacy by 2027 under the National Digital Literacy Framework, with a long-term goal of achieving 95 percent by 2030.

Other priority areas, he said, include ecosystem development, IT talent advancement, expansion of digital infrastructure, policy implementation, and research-driven innovation.

The visiting delegation from Angola’s National Institute of Support for Micro, Small and Medium Enterprises (INAPEM), led by Chairman of the Board of Directors (PCA) and Chief Executive Officer, Bráulio Augusto, commended Nigeria’s progress in implementing the Nigeria Startup Act and described the country as a valuable model for shaping Angola’s own startup legislation.

Augusto disclosed that Angola’s Startup Law has received initial parliamentary approval and is now entering the implementation stage. He expressed interest in understanding how Nigeria transitioned from legal adoption to practical execution, particularly in areas such as startup labelling, incentive management, ecosystem mapping, investor registration, and the operation of the Nigeria Startup Portal.

According to him, Angola is currently developing the Startup Angola Programme under its Digital Entrepreneurship Support Programme, aimed at building a structured and integrated startup ecosystem rather than isolated interventions.

The programme will focus on institutional strengthening, startup funding, support for business development service providers, expansion of innovation hubs, and partnerships with international accelerators.

He added that Nigeria’s experience is especially relevant as Angola seeks solutions to challenges including informality, limited access to finance, youth unemployment, digital inclusion gaps, and restricted market access for small and medium-sized enterprises.

The INAPEM chief also requested further technical insights into Nigeria’s National Startup Council, its member selection process, and the governance structure of the Nigeria Startup Portal.

The visit highlights growing collaboration among African nations in digital policy development and further reinforces Nigeria’s position as a reference point in shaping startup ecosystem frameworks across the continent.


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NITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation

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Kashifu Inuwa, National Information Technology Development Agency (NITDA), has reaffirmed the Agency’s commitment to deepening collaboration with the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) to accelerate Nigeria’s digital transformation and strengthen policy alignment across the sector.

NITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, taking the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy, Mr. Nadungu Gagare, on a tour of the newly commissioned Innovation Space during the Permanent Secretary’s working visit to the Agency’s corporate headquarters.

Speaking during a courtesy visit by the Permanent Secretary of the Ministry of Communications, Innovationand Digital Economy, Mr. Nadungu Gagare, to NITDA headquarters, Inuwa described the engagement as a significant demonstration of the Ministry’s support and leadership, noting that sustained collaboration between both institutions is essential to delivering Nigeria’s digital economy agenda.

The NITDA Director General recalled previous engagements with the Ministry, including a familiarisation visit during which the Agency shared its strategic roadmap and ongoing initiatives, noting that continuous dialogue has strengthened alignment between both institutions.

He highlighted key policy areas requiring continued collaboration, including the development of a national sovereign cloud infrastructure and a comprehensive cybersecurity policy framework.

“We are awaiting the Ministry’s guidance on how to move forward, particularly on the national cloud and cybersecurity policies,” he said, while emphasising the importance of clear institutional boundaries and mutual respect in enhancing operational effectiveness and inter-agency cooperation.

Inuwa also revealed that NITDA has been at the forefront of implementing the Performance Management System (PMS), having introduced the framework internally several years before its adoption across the Federal Civil Service.

“We started PMS about four years ago. What we have now at the national level actually originated from our internal reforms,” he disclosed, adding that initiatives such as Project NEXT have strengthened accountability, role clarity, and measurable outcomes across the Agency.

“If you perform well, you are rewarded. If not, there are consequences. Even promotions are tied to performance,” he added.

The Director General further highlighted NITDA’s transformation from a traditional regulatory institution into a dynamic ecosystem enabler focused on innovation, inclusion, and national development.

“We are building a high-velocity organisation—one that is agile, inclusive, and driven by innovation,” he said, explaining that the Agency is embracing a more flexible and entrepreneurial culture that empowers staff to contribute ideas and drive institutional growth.

In his remarks, the Permanent Secretary of the FMCIDE, Mr. Nadungu Gagare, reaffirmed the Ministry’s commitment to strengthening collaboration with its agencies, describing partnership as fundamental to achieving sustainable progress in Nigeria’s digital transformation journey.

“If there is no partnership, there is nothing that can be achieved. But with partnership and collaboration, a lot can be accomplished, and that is exactly what we are seeing now,” he stated.

Gagare explained that the visit forms part of the Ministry’s ongoing engagement with agencies under its supervision to strengthen policy coordination, assess progress, and address operational challenges requiring higher-level intervention.

He commended the management and staff of NITDA for their dedication to advancing Nigeria’s digital innovation ecosystem, acknowledging the Agency’s contributions to digital literacy, innovation, cybersecurity awareness, and the creation of opportunities for startups and young innovators.

“NITDA has continued to play a pivotal role in shaping Nigeria’s digital future through the promotion of information technology development, digital literacy, innovation, and regulatory standards,” he said.

The Permanent Secretary also stressed the importance of policy coherence among institutions within the Ministry, noting that agency mandates are interconnected and must be implemented seamlessly.

“Your mandates are inputs into one another. That is why we need tight collaboration so implementation can go smoothly,” he said, while assuring NITDA of the Ministry’s continued guidance and institutional support.

He further highlighted ongoing Federal Civil Service reforms, particularly the adoption of the Performance Management System, which promotes accountability, clear target-setting, and measurable performance outcomes.

“When everything needed for performance is made available and targets are not met, consequence management follows. Where targets are exceeded, there is reward. This is how we drive performance in the service,” he noted.

The visit showcases the shared commitment of both FMCIDE and NITDA to advancing Nigeria’s digital economy through stronger collaboration, innovation, and effective governance, with the strengthened partnership expected to play a critical role in delivering inclusive growth, improved service delivery, and sustainable national development.


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