Telecom
Thumbs Up for Starcomms’ iZAP
Starcomms Plc., the only telecommunication company in Nigeria quoted on the Nigerian Stock Exchange has cut a niche for itself in the data segment of the telecom market. The company has adopted the performance competition strategy to delight the market and thus lead in the provision of internet access to telecommunications subscribers.
Starcomms is aware of the challenges that data subscribers go through and have worked hard to satisfy its own subscribers better. By providing good products and services, the company endeavours to lead the pack of telecom data providers. Marketing and making the customers aware of their products and company is also done to improve their business performance.
Companies engaging in performance competition are always aware of their competition and their position in the marketplace, so they simply try to do their best to meet their customers’ needs.
Starcomms responds swiftly to new technologies, bringing innovations to the Nigerian subscribers from time to time. From 2006 when the company introduced EvDo services to the market, it has mainly been competing with itself in the data segment having revolutionized it through the introduction of new devices from time to time.
Therefore, internet access subscribers who desire fast internet browsing resort to Starcomms iZAP, the award winning internet service of Starcomms. This has helped the company to seek every way to delight its data subscribers.
Recently, the company reinvented an old marketing strategy to relieve data subscribers who have been struggling with the internet service they had been getting from their telecommunication companies, including Starcomms, because of the fact that their data modems are getting out of step with fast moving technology.
Starcomms began to offer an exchange service in which subscribers can trade in any old internet modems for new ones on Starcomms network. With this plan, Starcomms has been receiving old modems of any kind and replacing them with Starcomms state-of-the-art iZAP modems for half its price. Internet service subscribers who had been using lower grade or old models of modems now upgrade to Starcomms iZAP, an enhanced version of Rev. A EvDo internet USB modems at such affordable cost.
For Sakina Bello, an Abuja based subscriber who swapped her GSM based modem for Starcomms iZAP, the exchange has been a blessing. “Although I have been too busy to browse these days but I must tell you that I noticed a lot of improvement from what I used to have. iZAP is a lot better.
The modem trade-in offer is not limited to any particular device. Subscribers exchanged PCIMCIA cards, USB modems or Express cards for the sleek new Starcomms iZAP USB Rev.A modems. These modems are compatible with any computer and are in plug-and-play mode without any need for complicated installation.
This is one of the things that thrilled Ruth Edeh, a Lagos based subscriber who changed her medem from another CDMA network. According to her, “The service I get now is better than what I used to get from my former provider, In fact I am going to change my payment plan at the expiration of this one to get more browsing experience from it than what I get now. I am subscribed to only night browsing.”
According to Tushar Maheshwari, Starcomms Chief Commercial Officer, “The incredible offer is being made so that Nigerians can experience the best of Starcomms iZAP, which is revolutionizing broadband internet connectivity in Nigeria. Data subscribers now have the opportunity to move up to the upgraded version of 3G Rev. A broadband internet facility. Starcomms has stocked state-of-the-art devices to meet the yearnings of people in the area of internet access.”
By upgrading to Starcomms iZAP, subscribers enjoys high speed internet experience as high as 3.1 mbps (in an ideal condition) and flexibility in access plan as well as in payment options. This has really endeared the service to Igboko Ochibuto, another Lagos based subscriber who migrated to iZAP from a CDMA network to Starcomms.
“I cannot compare what I used to have to what I now have. iZAP gives me a better service. I wish I had it all along.”
“We consider the data services that we offer very important and we are aware of the yearnings of people to get the most effective data service available. Starcomms prides itself in the culture of bringing excellent innovative products and services to its subscribers at affordable prices as a continuing business strategy. It has been our plan in Starcomms to make the best of broadband internet access available to everybody,” said Maher Qubain, Starcomms CEO.
The telecommunication sector of the Nigerian economy, having gone through a rebirth about a decade ago has witnessed tremendous growth. The sector suddenly became one of the most active both because of the relevance of the products and services on offer to people’s daily lives and because of its dependence on changing technology.
Gradually, companies, which have been so strong on voice communication, increased competence in data provision because of the increasing demands of subscribers for internet access. Nigerians who used to be holed up for hours on end for slow internet connection in cyber cafés are now been offered opportunity for fast internet connection which portable and personal.
Meanwhile, the data segment of the telecommunication market is still going through a lot of perfection. Telecommunication companies have been engaging in a lot of innovation in product design, customer relations and market strategies to be on top of the data game.
Some companies engage in a lot of publicity and marketing stunts to push their data products and services to the market. But the experience of consumers in the use of these products and services different from what is touted by them. Frustration overwhelms many a data subscriber either as a result of dissatisfaction in what they get in return for their money or as a result of difficulty they go through to get the services.
Telecom
Lebara Nigeria Becomes Member of GSMA Network

Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.
Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.
Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.
Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.
Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.
Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.
The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.
GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.
Telecom
Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.
They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.
The statement reads: “The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’
“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.
“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.
“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”
Telecom
Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).
Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.
He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.
According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.
“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.
He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.
Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.
Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.
“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.
Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.
The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.
The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.
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