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Tiwa Savage Becomes First Ever Female Star Brand Ambassador

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Jordi Burrut Bel, MD Nigerian breweries PLC and Tiwa Savage at the event
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Tiwa Savage has been unveiled as brand ambassador for Star Radler. The announcement was made at a special event hosted at Muri Okunola Park, on the 29th of March, 2019.

 

She becomes the first ever female to be officially signed on as an advocate for the beer brand, as she joins an elite bracket of superstars to be associated with Star.

 

Back in January, Burna Boy was announced as the first ever brand ambassador for Star Lager and the popstar’s unveiling was followed by a commercial which earned widespread acclaim.

 

Now with Tiwa’s unveil, fans of the Afro-pop sensation will be eagerly anticipating the creative ways the brand intends to exploit this landmark relationship.

 

Tiwa Savage is no stranger to “firsts”, last year she became the first ever Africa female to win a BET Award, etching her name in the history books in the process.

 

Since her emergence in the Nigerian music scene, Tiwa has released 3 studio albums which have earned critical and commercial success.

 

Her illustrious career has also seen her rise to becoming arguably the African queen of music.

 

Speaking on the unveil, Tiwa expressed her delight at becoming the first ever woman to be a brand ambassador for Star, “Star is a great brand and I’m thrilled to have joined the Star family.

 

“I’ve always loved the Radler brand and it’s an amazing opportunity to be the official face of the brand.

 

“The taste is quite exquisite! The Star brand is all about inspiring people to dream for bigger, greater things.

 

“Every Nigerian is somewhat aspirational, and this is a theme I try to imbibe in my music. I can’t wait for what the future holds with Star as I urge everyone to be on the lookout for us.”

 

During the special event Star also unveiled its brand new football kit, accompanied with a sporting emblem.

 

This kit will be worn by the Star football team, which will be made up of professional players like Austin Jay Jay Okocha and fans, in a novelty match on the 16th of April 2019.

 

Star Lager Beer is brewed by Nigerian Breweries, Nigeria’s pioneer and largest brewery. Incorporated in 1946, Nigerian Breweries introduced Star lager beer into the Nigerian market on June 2, 1949 as the first indigenously brewed beer in a market that was dominated exclusively by imported brands.

 

Star is largely responsible for the growth of Nigerian indigenous beer industry, as its success story has influenced the introduction of other successful brands.


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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