General News
Trade Integration Key to Reduce Poverty & Support Growth in Africa- Brewer

Africa continues to remain vastly unexplored, and making Africa’s most remote regions accessible for trade will not only promote prosperity in those regions, but also elevate the continent’s continued growth path.
This is according to Charles Brewer, managing director of DHL Express Sub-Saharan Africa, commenting on “The Role of Trade in Ending Poverty1” report recently released by the World Bank Group and World Trade Organisation.
Explaining the role that international trade plays in development and poverty reduction in Africa, the report states that the value of trade is measured by the extent to which it delivers better livelihoods, measured through higher incomes, greater variety of choice and a more sustainable future, among others.
“While countries need to continue to establish better trade relations with international partners, enabling trade routes within the continent can yield numerous benefits for the region and its people,” said Brewer.
Having entered the African market in 1978, when the continent was still relatively ‘unknown’, Brewer said that DHL has explored the remotest of regions in Africa and witnessed these areas transform; both economically and socially, simply due to access to new services.
He points to Cape Verde, situated off the northwest coast of Africa, as a good example of this.
“Cape Verde is a small country consisting of 10 islands, and as a result, the quickest and most reliable way of transporting goods to and from the country is by air,” he said.
“Currently, there are three commercial airlines operating in the area and given that commercial airlines offer priority to passenger baggage, offloading of cargo from these planes was a regular occurrence. In order to better service the area, we introduced a DHL flight which operates between Senegal and Cape Verde weekly. This dedicated flight route provides various trade opportunities and greatly improves connectivity in the region.”
To effectively reduce poverty, growth needs to be inclusive, and poor people aren’t often located where growth takes place.
The World Bank and The World Trade Organization estimate that one billion (15%) of the world’s population remain in extreme poverty, and that of this number, 415 million are concentrated in Sub-Saharan Africa.
The report states that extreme poverty in many countries is predominately a rural phenomenon, and that an estimated 75% of the extreme poor in Africa live in rural areas.
Dr Jim Yong Kim, World Bank Group President, says that beyond expanding trade, more must be done, such as building roads that connect farmers to markets: “We must always connect the poorest to trade opportunities.”
Brewer said that connecting rural areas to trade opportunities is a key focus for DHL Express in Sub-Saharan Africa.
“We have made great progress in making the global market and the world at large more accessible and connected by increasing the number of points where customers can access DHL and our global network. We now have over 4,500 retail outlets across Sub-Saharan Africa offering DHL services. This allows anyone – from a student to a small business –access over 220 countries and destinations that we serve,” he added.
The report paints trade as a key enabler of facilitating growth in developing countries and highlights that lower trade costs and fewer barriers between countries is vital to eliminating extreme poverty.
“Trade plays an essential role in driving private sector-led growth and job creation and can be a powerful force in reducing poverty and increasing incomes,” says Dr Kim2. The World Bank3 has already implemented measures to facilitate trade by approving a US$100 million Development Policy credit to help the governments of Burkina Faso and Cote d’Ivoire reduce trade and transport transaction costs.
“There needs to be a collaborative effort between the public and private sector to work together to ease doing business across borders. We work very closely with the government and custom authorities in each country on solutions to make doing business easier. There is ongoing progress with a number of successful trade blocs in place focusing on better connecting the region, and we look forward to seeing Africa continue on its growth path in years to come,” concluded Brewer.
DHL is the leading global brand in the logistics industry. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, international express, road, air and ocean transport to industrial supply chain management.
With more than 325,000 employees in over 220 countries and territories worldwide, they connect people and businesses securely and reliably, enabling global trade flows.
With specialized solutions for growth markets and industries including e-Commerce, technology, life science and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of Deutsche Post DHL Group.
The Group generated revenues of more than 56 billion euros in 2014.
General News
Nigeria Connects National Electricity Grid to West Africa Power Pool

Nigerian Independent System Operator (NISO), in collaboration with the West African Power Pool Information and Coordination Centre (WAPP-ICC), has successfully conducted the long-awaited synchronisation test between the Nigerian power grid and the rest of the West African power network.

The test marks a major milestone in the ongoing efforts to establish a unified West African electricity grid operating at a single frequency.
In a joint statement signed by Mr Adesegun Akin-Olugbade, chairman of the NISO Board, and Mr Abdu Bello Mohammed, managing director, the breakthrough connects Area 1, comprising Nigeria, Niger Republic, and parts of Benin and Togo—with Areas 2 and 3, which cover the rest of West Africa.
This achievement effectively creates a single operational grid that enhances reliability, stability, and cross-border energy exchange across the ECOWAS region.
According to the statement, “The initiative aims to achieve operational unification of the regional grid, improve system reliability through shared reserves, enable cost-effective power generation and trading under the West African Electricity Market (WAEM), and strengthen institutional cooperation among member system operators.”
Highlighting the national significance of this milestone, the NISO Managing Director said, “For Nigeria, this achievement provides multiple benefits, including unlocking stranded generation capacity, enabling energy exports and foreign exchange earnings, improving grid resilience, and reinforcing the country’s leadership role in regional energy integration.”
According to him, the initiative would also open access to donor funding for priority transmission projects such as the North Core Project in Birnin Kebbi and the Ajegunle 330 kV Substation in Lagos State, south-western Nigeria.
“The successful exercise was made possible through renewed coordination, enhanced system monitoring, stricter frequency control, and real-time communication among participating regional control centres.
“This development not only strengthens the foundation for cross-border electricity trade but also boosts investor and donor confidence in ongoing regional infrastructure projects, including the North Core Transmission Project and other grid expansion initiatives,” the statement reads.
The successful synchronisation is being celebrated as a historic milestone in West African energy cooperation and a clear demonstration of NISO’s technical expertise in managing complex power systems in accordance with international standards.
With this achievement, West Africa moves one step closer to an integrated and reliable regional power system, lighting up the future together.
General News
Nigeria ICT Space Set to Receive Boost as Digital Economy, e-governance Bill Nears Presidential Assent

Nigeria is poised to take a continental lead in digital economy and e-governance as the National Digital Economy and E-Governance Bill 2025 is expected to be signed into law this week by President Bola Ahmed Tinubu.

The bill, jointly drafted and processed by the Senate and the House of Representatives, was the focus of a one-day public hearing organized by the National Assembly’s joint committees on ICT and Cybersecurity.
Senator Shuaib Afolabi Salisu and Hon. Adedeji Olajide, chairmen of the respective committees, assured lawmakers and stakeholders that the bill will be laid for third reading and passed in both chambers this week. Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani, confirmed that the President is ready to give assent, describing the legislation as a key catalyst for achieving Nigeria’s projected $1 trillion economy.
“The Act from this bill will be the first of its kind on the African continent, demonstrating Nigeria’s leadership in technological advancement,” Tijani said. He added that the digital economy, which currently contributes 19 percent to GDP, is targeted to account for 21 percent by 2027 under President Tinubu’s administration.
The bill provides for the digitization of government operations, deployment of 90,000 kilometers of fiber-optic networks, nearly 4,000 new communication towers in underserved communities, a national data exchange system, and a framework for artificial intelligence adoption to enhance productivity across sectors.
Senator Salisu described the legislation as essential for regulatory clarity in electronic transactions, while Hon. Olajide emphasized its role in driving nationwide digital transformation.
Key stakeholders, including the Nigerian Communications Commission (NCC), Nigeria Communication Satellite (NICOMSAT), Galaxy Backbone, NIPOST, and the Office of the Head of Service, expressed support for the bill, highlighting its potential to serve as the backbone of Nigeria’s digital economy and e-governance framework.
General News
BHM Launches Africa’s First Comprehensive AI Ethics Framework for Media and Communications Industry

BHM, the African communications services company, today published a groundbreaking white paper that establishes Africa’s first comprehensive AI Ethics Readiness Framework specifically designed for the continent’s marketing, media, and communications sectors.

Titled “AI Ethics in Africa’s Media and Communications Landscape: A Readiness Framework for 2026 & Beyond,” the white paper addresses the urgent need for a proactive, culturally-grounded approach to AI governance as Africa rapidly integrates artificial intelligence into its burgeoning digital landscape.
The white paper, authored by Femi Falodun, Executive Director at BHM, and PhD candidate at Kent Business School, University of Kent, reveals a significant readiness gap between the pace of AI adoption and the industry’s preparedness for its ethical challenges. Drawing on insights from BHM’s AI literacy and readiness survey of professionals across Nigeria, Kenya, Ghana, and South Africa, the research indicates that while professionals are actively experimenting with AI tools, a majority feel ill-equipped to manage critical risks.
Key findings include: 73% of respondents are only “somewhat confident” in identifying potential cultural bias in AI-generated content; 66% are only “somewhat equipped” to detect AI-generated misinformation or deepfakes; and a staggering 90% of organisations and sectors are not adequately prepared for upcoming AI regulations.
“As Africa stands at a critical ethical crossroads in AI adoption, we have a unique opportunity to leapfrog global trends and establish ourselves as leaders in responsible, human-centric AI,” says Ayeni Adekunle, BHM Founder and CEO. “This white paper is not just about keeping pace with technology; it’s about defining how AI should be used responsibly in our industry while staying true to African values and cultural principles. We are positioning Africa at the centre of global AI ethics discourse, ensuring that our voices, values, and perspectives help shape the future of this transformative technology.”
At the heart of the white paper is the OMOLUABI-AWARE Model, a proprietary assessment framework that uniquely integrates global AI standards with African cultural values. Grounded in BHM’s People Before Profit philosophy, the model draws from the concept of Omoluabi (representing moral character and ethical living) and Ubuntu principles of collective responsibility, alongside other traditional African philosophies.
The framework encompasses 13 critical dimensions, including Origin & Cultural Sensitivity, Misinformation & Narrative Control, Objective Understanding & Digital Literacy, Language & Representation Awareness, User Privacy & Data Protection, Accountability & Transparency, Bias Detection & Mitigation, Integrity in AI Interactions, Accessibility & Inclusion, Workforce Readiness, Accountable Governance, Responsible Innovation, and Ethical Leadership.
“The integration of African ethical principles with global AI standards represents a significant advancement in how we approach technology governance,” says Femi Falodun, Executive Director, BHM and author of the white paper. “This framework doesn’t just adapt Western models, it creates something genuinely innovative that reflects Africa’s unique cultural context while setting new global benchmarks for ethical AI adoption.”
The OMOLUABI-AWARE Framework serves as a first-of-its-kind source of credible local insights to aid strategic planning for marketing and communications industry stakeholders within and outside Africa. It addresses critical areas, including bias detection, misinformation control, data privacy protection, cultural sensitivities, transparency requirements, and governance frameworks, all tailored to African and emerging market contexts.
The white paper provides a strategic implementation roadmap for 2026 and beyond, with actionable recommendations for government and policy makers, business leaders and organisations, media and communications professionals, and media content consumers.
“Africa has the opportunity to lead the world in demonstrating how technology can be harnessed responsibly while preserving cultural identity and prioritising human welfare,” Ayeni adds.
The white paper serves as a call to action for multi-stakeholder collaboration to build a sustainable and inclusive AI ecosystem. It is a guide for harnessing AI’s transformative potential to not only drive economic growth but also to protect and enrich the diverse cultures and shared future of African people, positioning the continent as a global standard-bearer for ethical AI.
This milestone builds on BHM’s track record of producing industry-defining research, including the Africa PR and Communications Report, Concept of Virality, Nigeria PR Report, UK Cost of Living Report, among other projects.
The white paper is available for download at: bhmng.com/AIEthicsWhitePape
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