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Truecaller Launches Anti-Fraud Enterprise Solution

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Truecaller, the world’s most trusted telephone search engine and caller ID service, has introduced a new identity solution for businesses to bolster safety and eliminate fraud.

Truecaller Launches Anti-Fraud Enterprise Solution

Africa is a growing market for Truecaller, with more of the population switching to smartphones, there is a pressing need to increase trust in communication as the rise in fraud and scams using spoofed identities is on the rise across the continent.

The enterprise solution dubbed Truecaller Business Identity allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and logo of the organization.

The new solution brings greater trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Truecaller.

Apart from adding trust and reducing the possibility of fraud, a Verified Business badge can be a big boon for startups and businesses who are brand conscious and want to accurately present the name of their entity, logo and give their customers the satisfaction of knowing exactly who they are conducting business with.

The new feature also allows businesses to drive efficiency in their communications while improving call-pickup rates for genuine and important calls.

Speaking during the launch, Zakaria Hersi, director of Business Development in Africa said, “Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level.

“Trust is at the heart of everything we do and with so much of our lives lived through our phone, we need to ensure that our communication happens in a safe environment.

Truecaller Enterprise has been set up with the strong intent of building solutions for businesses that will not just improve the efficiency of their communication but also provide significant value and safety to consumers in their day-to-day lives.

“Truecaller is ready to scale the offering to a significant number of businesses globally ensuring that the ever-growing community of users can trust more calls coming from these businesses making communication safer for everyone. Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over a period, this can result in a drastic reduction of frauds and scams that happen over phone calls.”, added Sony Joy, VP head of Truecaller Enterprise.

Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo.

This lets consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual, and they retain the right to mark verified numbers as spam or block them completely.”

Importantly, Truecaller’s spam algorithms will continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales call, even if they have a verified badge and Caller ID.

For more information or to sign up for Truecaller Enterprise Solutions, businesses can head to https://business.truecaller.com/

 

 

 

 


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Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

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Lebara Nigeria has officially stepped into Nigeria’s bustling telecom market with the introduction of its unique 0724 number series—a bold move that promises fresh competition and a more transparent user experience.

Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

Leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), the company is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.

From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.

This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.

Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.

What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.

This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.

Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.

With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.

The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.

he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”

 


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PIN Pushes for Equitable Digital Governance at World Internet Forum

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As the 20th Global Internet Governance Forum (IGF) opens in Lillestrøm, Norway, leading pan-African social enterprise Paradigm Initiative (PIN) is championing grassroots voices in global digital policy discussions.

Running from June 23–27 under the theme “Building Digital Governance Together,” the IGF unites stakeholders from civil society, governments, the private sector, and technical communities to tackle pressing digital issues such as access, AI ethics, surveillance, and content moderation.

The discussions also contribute to the upcoming World Summit on the Information Society (WSIS)+20 review in December 2025.

PIN’s participation comes at a time when digital governance decisions are increasingly shaping the future of billions. “It is essential that grassroots solutions are heard,” said ‘Gbenga Sesan, Executive Director of PIN. “At PIN, we believe that meaningful digital inclusion requires more than just connectivity.

“It demands inclusive, progressive and sustainable policies and frameworks built taking the realities of grassroots stakeholders into consideration.”

Representing PIN at IGF 2025 are Sesan, Chief Operating Officer Nnenna Paul-Ugochukwu, and Senior Manager for Partnerships and Engagements Thobekile Matimbe. They will engage in strategic sessions on topics like connectivity in excluded communities, AI accountability in content moderation, and human rights in emerging tech.

The team will also participate in coordination meetings with partners including Meta, UNESCO, the Freedom Online Coalition, and GPD.

PIN’s presence at the forum underscores its ongoing mission to embed digital rights within grassroots realities and to ensure that global internet governance frameworks are inclusive, accountable, and responsive to the needs of marginalised communities.


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Remmy Nweke’s “The Village Priest” Garners High Praise from Tech Community

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Information and Communications Technologies (ICT) stakeholders have applauded the latest in bookshelf by Remmy Nweke, the Village Priest, which was presented at the recently concluded Nigeria DigitalSENSE Africa Forum on Internet Governance for Development (IG4D) in Lagos.

The presentation and review of the book, “The Village Priest” by Ogbuefi Remmy Nweke, largely described as a powerful narrative explored the intersection of tradition and innovation in rural Igboland, received widespread acclaim, with its themes resonating deeply with the event’s focus on ‘Global Digital Compact: Opportunities for Multi-stakeholders in Nigeria.’

The highly anticipated review was delivered by Mr. ‘Gbenga Sesan, Executive Director of Paradigm Initiative (PIN), a renowned social entrepreneur and advocate for digital rights and inclusion in Africa.

Sesan lauded Nweke’s prose fiction for its insightful portrayal of “innovative technology adaptation transforming rural communities,” describing it as “a careful work of cultural documentation, offering not just a story but a chronicle—a record of transition that many rural and even urban African communities continue to live through.”

Sesan’s review highlighted the book’s central character, Ogboo AniEze, the revered chief priest of Ilimefo, whose life is dedicated to preserving his village’s customs. The narrative unfolds as “the village and its people, their traditional practices and strong cultural heritage at the crossroads!” with the arrival of GSM technology—a “strange and mysterious piece of technology” that initially challenges Ogboo AniEze’s traditional views.

The review detailed the chief priest’s journey of reconciliation, from initial fear of GSM eroding cultural heritage to a profound understanding that the technology “also offered opportunities for growth, development, and connection with the wider world.” This transformation leads to a new era of harmony in Ilimefo, where “tradition and modernity coexisted in balance.” The book beautifully illustrates how mobile phones become “a powerful tool for preserving the village’s cultural heritage” and how interfaith collaboration, particularly with Catholic priest Fada Ekie, fosters a “fusion of traditions” and a “new spiritual identity.”

“It teaches us, without preaching,” Sesan concluded, “that true innovation is not in abandoning our roots, but in strengthening them with new tools.”

This year’s Nigeria DigitalSENSE Forum, was presided over by Dr. Jimson Olufuye, former President of the Information Technology (Industry) Association of Nigeria and a member of the UN Secretary-General’s IGF Multistakeholder Advisory Group (MAG), served as a crucial platform for discussing the future of digital governance.

Olufuye also commended the author, Nweke for his perseverance in serving the ICT industry as well as endearing documentation of the sector.

For the Managing Director, Internet Exchange Point of Nigeria, Mr. Muhammed Rudman, the latest book by Nweke depicts the gift of in depth creativity and urged him on, despite the challenges the sectorial environment throws at industry players.

Organized by ITREALMS Media and hosted under DigitalSENSE Africa (DSA), an At-Large Structure certified by ICANN, the forum brought together key partners including the Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria, Internet Society Nigeria chapter, Association of Licensed Telecoms Operators of Nigeria (ALTON), and ICANN.

The NDSF series, running since 2009, continues to “motivate public discourse and create awareness on the technological cum business benefits of rapidly advancing technologies capable of impacting on Internet Governance, Internet Protocol (IP) addresses and domain name industry, access and affordability,” while offering a vital platform for industry networking.

The event not only celebrated the literary achievement of Ogbuefi Remmy Nweke, a multiple award-winning journalist, but also reinforced the commitment of ICT stakeholders to fostering digital inclusion and innovation across Nigeria.


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