Connect with us

Telecom

Trusted, conversational AI will drive productivity & decision-making – here’s how

Published

on

Kindly share this post

By Zuko Mdwaba, Salesforce Area VP / Africa Executive

Businesses are embracing AI and increasing productivity across every industry, with 45% of executive leaders reporting increased investments in AI. Early enterprise adopters are already seeing the benefits, and freeing up more than 30% of time from every employee so they can be more strategic and creative.

Moving forward, every company will undergo an AI transformation to increase productivity and drive efficiency. As the technology continues to advance, it is becoming easier than ever to apply its insights and tailored content to everyday business decisions. By infusing trusted AI across every job, business, and industry, together we can unlock a more productive, innovative business economy.

Nowhere is the potential for transformation more clear than with conversational AI – assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure company data.

The capability to offer options for additional actions beyond the user’s query – such as a recommended action plan after a sales call, or creating a new service knowledge article – is fundamentally reshaping how people build and interact with business applications to achieve higher performance and job satisfaction.

At Dreamforce recently, Salesforce introduced the next generation of Einstein, its AI technology, bringing conversational AI to any workflow, user, department and industry. This includes Einstein Copilot – a trusted out-of-the-box conversational AI assistant, built into the user experience of every Salesforce application.

The great advantage of this technology is that it can be customised and built to the unique specifications of any business, allowing employees to easily integrate it into their day-to-day work.

For marketers, for example, it means benefiting from automatically generated email copy for campaigns, creating smarter campaign segmentation, and creating website landing pages based on personalised consumer browsing and buying preferences.

In commerce, it means taking care of complex and time-consuming tasks like managing multi-product catalogue data, creating product descriptions in multiple languages, personalising product promotions, and generating search engine optimisation (SEO) metadata that drive conversions. Embedding AI assistants into websites will enhance customer interactions by powering real-time chat, or integrating with messaging platforms like WhatsApp, or SMS.

In healthcare, an administrator can automatically reduce patient scheduling no-shows and generate appointment summaries. In financial services, an advisor can analyse client spending and savings history to offer personalised coaching and create tailored plans and goals.

The need for secure AI architecture

Any business’ AI strategy is only as good as its data strategy. Yet today’s customer data has never been more fragmented.

On average, organisations are using 1,061 different applications, yet only 29% of them are currently integrated.

What companies really want is one connected platform or one that will connect all of their data. In this era of AI, organisations need a customer data platform that acts as a single source of truth enabling them to drive business resilience, meaningful customer engagement, and future growth.

With a secure AI architecture, teams can benefit from generative AI without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses.

It’s crucial that AI recommendations are reliable, and that users are enabled to train models on their own data and validate these responses. Every effort to mitigate harmful outputs by conducting bias, explainability, and robustness assessments should always be a priority in AI.

By combining an integrated customer data platform with a conversational AI platform that draws on secure, trusted data, business leaders and their employees can be confident in making better, data-driven decisions.

The era of generative AI is just getting started, but the full potential of this technology’s benefits is yet to be realised. There is so much promise and opportunity for businesses to gain real value and growth, ultimately giving employees and customers a better experience.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Mobile Money Transactions Accounted for $2 trillion in 2025

Published

on

Kindly share this post

More than $2 trillion flowed through mobile money wallets globally in 2025, found the State of the Industry Report on Mobile Money 2026, prepared by the GSMA Mobile Money programme.

This is an important threshold and exemplifies the exponential growth in transaction values the industry has experienced in recent years. It took 20 years to pass $1 trillion in annual transaction values, but just four years for this figure to double.

From its inception, only 25 years ago, mobile money has now become a mainstream financial service for underserved populations around the world, empowering those without access to traditional banking services and contributing to economic growth in countries where mobile money is present. The report also found that mobile money reached 2.3 billion registered accounts in 2025, growing by 268 million.

Vivek Badrinath, GSMA Director General, comments: “Mobile money has become one of the world’s most impactful financial services. What began as a simple way to move money has evolved into a global financial ecosystem, reshaping how hundreds of millions of people manage their financial lives. The market is reaching new heights and greater maturity. Adoption and regular use are surging, and value is scaling even faster than volume, with more than $2 trillion flowing through mobile money in 2025 – doubling from the first trillion in just four years.

“Looking ahead, the industry’s growing scale and sophistication will bring new opportunities, and new responsibilities. By prioritising interoperability and cross‑border harmonisation; engaging in digital public infrastructure; strengthening consumer protection and fraud controls; and accelerating women’s inclusion and financial health outcomes, we can ensure mobile money continues to provide safe, inclusive and sustainable digital financial services.”

Regular mobile money usage is growing, supporting financial health  

Regular mobile money usage has increased worldwide over the past year, with active 30-day accounts rising by 15% to 593 million. Most new registered and active accounts came from Sub-Saharan Africa, although almost every region where mobile money is offered experienced a rise.

This has led to monthly usage of mobile money accounts growing by half a percentage point to 25.7%, the highest it has been since 2021. However, this still leaves almost 75% of accounts inactive monthly, with fraud remaining widespread and transaction taxes often encouraging users to revert to cash in the countries where they’re in effect, negatively impacting financial inclusion.

Through more frequent usage, mobile money users can improve their financial health – the capacity to manage day-to-day financial needs, withstand shocks and invest in the future – by benefiting from the increasing provision of adjacent services like credit, savings and insurance.

The report found that the number of mobile money providers offering insurance increased by one-third in 2025. Mobile-money enabled credit remains the most widely offered adjacent financial service, and this is nearly matched by those offering saving options.

Regulation is supporting mobile money in improving financial inclusion 

Regulation is playing a key role in expanding the reach of mobile money, the GSMA reports. Over 60% of mobile money providers believe that interoperability, know-your-customer and consumer protection regulations have supported their operations.

Although more must be done to support the industry, significant regulatory issues remain – particularly cross-border data transfer regulations, which 24% of mobile money providers report have hindered their operations.

With a supportive regulatory environment, the mobile money industry will be able to continue growing and, in turn, advance financial inclusion, especially among groups that have traditionally lacked access to banking services.

This is vital as a wide gender gap persists in mobile money account ownership across seven out of 10 countries surveyed in the report.  Aside from in Ghana, Kenya and Nigeria, women who own a mobile money account are still less likely than men to have used it within the past month.

Mobile money fosters innovation for good   

In addition to accelerating financial inclusion and supporting improved financial health, mobile money usage is enabling wider social and humanitarian benefits by enabling rapid payouts during crises, particularly in remote regions. However, for these and other use cases to succeed, mobile money needs to be complemented by digital financial literacy initiatives to continue responsible growth across regions and demographics.

 


Kindly share this post
Continue Reading

Telecom

US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

Published

on

Kindly share this post

A Los Angeles jury has found Alphabet’s Google and Meta Platforms liable for $3 million in damages in a groundbreaking social media addiction lawsuit, a verdict expected to reverberate across thousands of similar cases against major tech firms and intensify scrutiny over addictive app designs targeting young users.

US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

The case centres on a 20-year-old woman who alleged that Google’s YouTube and Meta’s Instagram hooked her at a young age through deliberate attention-grabbing features, with the jury ruling that both companies were negligent in their platform designs and failed to warn about inherent risks.

Judge Carolyn Kuhl noted that punitive damages remain pending, with jurors set to weigh whether the apps caused physical harm or if the firms disregarded broader user health impacts.

The plaintiffs’ lead counsel hailed the decision as a “referendum from a jury to an entire industry” signalling that accountability has arrived for tech giants long criticised for prioritising engagement metrics over youth wellbeing.

While Meta shares rose 1 per cent and Alphabet’s climbed 0.2 per cent post-verdict, both companies pushed back—Meta calling the outcome disagreeable and evaluating appeals, while Google spokesperson José Castañeda confirmed plans to challenge the ruling.

Notably, the trial sidestepped content moderation disputes by zeroing in on platform mechanics, a strategy that complicated defences; co-defendants Snap and TikTok settled pre-trial on undisclosed terms.

The ruling amplifies a decade of escalating backlash against U.S. tech behemoths over child and teen safety, shifting the battleground to courts and statehouses after federal lawmakers stalled on comprehensive regulation.

At least 20 states passed child-focused social media laws last year, including cellphone bans in schools and mandatory age verification for accounts, measures now under legal fire from NetChoice—a tech-backed group including Meta and Google—challenging verification mandates as unconstitutional.

Looking ahead, a multi-state and school district addiction suit heads to federal trial in Oakland, California this summer, while another Los Angeles state case involving Instagram, YouTube, TikTok, and Snapchat kicks off in July, per plaintiffs’ attorney Matthew Bergman.

This verdict underscores mounting parental and regulatory alarm over algorithms that keep minors scrolling for hours, fueling mental health crises from anxiety to sleep disruption, even as platforms tout safety tools like parental controls and time limits.

For Nigeria and Africa—where youth form the bulk of 300 million-plus social media users—the outcome spotlights urgent needs for homegrown safeguards amid rising app penetration and similar addiction concerns in emerging markets.

Tech accountability campaigners see the case as a potential tipping point, pressuring firms to redesign feeds, enforce age gates, and fund independent research, lest a cascade of global litigation erodes their trillion-dollar valuations.


Kindly share this post
Continue Reading

Telecom

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

Published

on

Kindly share this post

PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.

Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”

The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.

The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.

This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.

As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.

This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.

PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.

The report noted that AI could make these attacks even more sophisticated.

Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.

The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.

Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N

early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.

Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.

By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.

AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.

Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.

However, PwC stressed that technology alone is not enough to tackle the problem.

The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.

With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.

PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.


Kindly share this post
Continue Reading

Trending