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Trusted, conversational AI will drive productivity & decision-making – here’s how

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By Zuko Mdwaba, Salesforce Area VP / Africa Executive

Businesses are embracing AI and increasing productivity across every industry, with 45% of executive leaders reporting increased investments in AI. Early enterprise adopters are already seeing the benefits, and freeing up more than 30% of time from every employee so they can be more strategic and creative.

Moving forward, every company will undergo an AI transformation to increase productivity and drive efficiency. As the technology continues to advance, it is becoming easier than ever to apply its insights and tailored content to everyday business decisions. By infusing trusted AI across every job, business, and industry, together we can unlock a more productive, innovative business economy.

Nowhere is the potential for transformation more clear than with conversational AI – assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure company data.

The capability to offer options for additional actions beyond the user’s query – such as a recommended action plan after a sales call, or creating a new service knowledge article – is fundamentally reshaping how people build and interact with business applications to achieve higher performance and job satisfaction.

At Dreamforce recently, Salesforce introduced the next generation of Einstein, its AI technology, bringing conversational AI to any workflow, user, department and industry. This includes Einstein Copilot – a trusted out-of-the-box conversational AI assistant, built into the user experience of every Salesforce application.

The great advantage of this technology is that it can be customised and built to the unique specifications of any business, allowing employees to easily integrate it into their day-to-day work.

For marketers, for example, it means benefiting from automatically generated email copy for campaigns, creating smarter campaign segmentation, and creating website landing pages based on personalised consumer browsing and buying preferences.

In commerce, it means taking care of complex and time-consuming tasks like managing multi-product catalogue data, creating product descriptions in multiple languages, personalising product promotions, and generating search engine optimisation (SEO) metadata that drive conversions. Embedding AI assistants into websites will enhance customer interactions by powering real-time chat, or integrating with messaging platforms like WhatsApp, or SMS.

In healthcare, an administrator can automatically reduce patient scheduling no-shows and generate appointment summaries. In financial services, an advisor can analyse client spending and savings history to offer personalised coaching and create tailored plans and goals.

The need for secure AI architecture

Any business’ AI strategy is only as good as its data strategy. Yet today’s customer data has never been more fragmented.

On average, organisations are using 1,061 different applications, yet only 29% of them are currently integrated.

What companies really want is one connected platform or one that will connect all of their data. In this era of AI, organisations need a customer data platform that acts as a single source of truth enabling them to drive business resilience, meaningful customer engagement, and future growth.

With a secure AI architecture, teams can benefit from generative AI without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses.

It’s crucial that AI recommendations are reliable, and that users are enabled to train models on their own data and validate these responses. Every effort to mitigate harmful outputs by conducting bias, explainability, and robustness assessments should always be a priority in AI.

By combining an integrated customer data platform with a conversational AI platform that draws on secure, trusted data, business leaders and their employees can be confident in making better, data-driven decisions.

The era of generative AI is just getting started, but the full potential of this technology’s benefits is yet to be realised. There is so much promise and opportunity for businesses to gain real value and growth, ultimately giving employees and customers a better experience.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Gaps on Phone Number Recycling Fuel Identity Theft, Data Breaches- ICIR

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When Okezie Kelechi lost his SIM card, the one he had used since his secondary school days, he didn’t think much of it.

Gaps on Phone Number Recycling Fuel Identity Theft, Data Breaches- ICIR

He was shocked weeks later to find out it had been reassigned to someone else.

“I had no idea that if your SIM card has been inactive for more than three months, they will resell it,” he wrote on social media.

“They recycled my SIM card and sold it. Same number, I have had it since secondary school.”

Kelechi’s story is far from unique.

Across Nigeria, more people are waking up to the realities of what is known as SIM recycling, a process where telecommunication companies reassign inactive phone numbers to new users. While allowed under existing rules set by the Nigerian Communications Commission (NCC), the practice is now raising serious concerns over data privacy, fraud, and national security.

A regulatory gap with real-life consequences

Experts in Nigeria’s telecommunications and security sectors are increasingly warning that the NCC’s failure to establish stronger oversight of SIM recycling is endangering millions.

“Beyond the data breaches, this issue posed a big threat to national security. I have always maintained the need for a central data system in Nigeria,” said Daniel Makolo, a retired senior official of the Nigerian Immigration Service to The ICIR.

“There’s much more to this if we don’t pay attention to an appropriate central data mining system that gives us a history of each person in the country.”

Ayodele Ajayi, an engineering professor at the Federal University of Technology, Akure, explained the security risks from his own experience.

“I used to have one Airtel number, but I travelled out. Before I came back, it was reallocated to another user,” he said.

Because phone numbers are tied to Bank Verification Numbers (BVNs) and National Identity Numbers (NINs), reassigning them can expose people to identity theft and financial loss.

The NCC should find a way to notify users when their numbers are at risk of being deactivated, Ajayi urged.

He also recounted an incident he witnessed at a bank, “a woman was narrating how she used to have a particular number but lost it. Somebody saw the number and started using it.

The woman said that before she could act, the person who got the number had started using it and had connived with a bank office to almost wipe out all her savings.

“Upon arriving at the bank to check her account balance, she found out that she had only N50,000 left from about N5 million she had saved up.”

Ajayi emphasised that while recycling is a practical move for telcos to manage limited number availability, more caution is needed.

“Let people know so they can migrate their data to another line, particularly now that almost every channel we use is linked to the phone number, including our bank verification number (BVN)”, he stated.

Kelechi recalled that his number was reassigned to another user despite still being active on WhatsApp.

“I used to wonder why random Hausa boys were always messaging me and calling me baby.

He added that “when I finally visited MTN office in Nigeria, I was told the line has been sold to someone else. E pain me, I no go lie.”

Another social media user Elizabeth Kandi, @DrETKandi warning others about the hidden risks of SIM inactivity alleges that when reassigned the new user can have  access to your USSD banking.

“If your Nigerian number was connected to your Nigerian bank accounts for USSD, if you didn’t use it for long, the network provider can disconnect and sell the number to someone else…but that person would be able to access your money via USSD,” Kandi wrote.

Her post underscores the growing fear that recycled numbers, still linked to sensitive services like mobile banking, can open the door to fraud and financial loss

Why do Telcos recycle SIMs?

At a virtual stakeholder meeting in April 2025, NCC Executive Vice Chairman Aminu Maida acknowledged the concern noting that with the evolving landscape, it has become necessary to address emerging challenges that could undermine consumer rights.

He further noted that the Quality-of-Service Business Rules 2024 stipulate that a prepaid line without a revenue-generating event for six months must be deactivated.

This means if a prepaid SIM card goes unused for six months (i.e., no calls, texts, or data use), it must be deactivated.

If the inactivity continues for another six months, the number may be recycled/reallocated to a new user.

In Section 28 of the NCC’s draft business  it is stated that all recycled SIMs must be purged of any NIN attached  to allow a new user to link their own NIN. But real-world cases suggest that in practice, many recycled numbers are not properly sanitised before reassignment.

The business case for SIM recycling

For telecom operators, recycling isn’t just a technical choice, it’s economic.

Gbenga Adebayo, chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON), explained that subscribers do not have ownership rights to SIM cards in their possession, as the telecom operators pay procurement and recurring costs for each registered subscriber.

He further explained that SIM cards are “recycled” to prevent number exhaustion while reducing the cost of generating and maintaining them.

“SIM cards are reassigned to reduce the dormant subscribers, as telcos are profit-oriented organisations,” Adebayo said.

In the exercise of its powers under Section 70 of the NCC Act (2003), the commission made provisions for the development of a new numbering plan for Nigeria. Under the provision, telcos are obligated to pay a sum that is the ‘numbering plan fees’ to maintain their allocated numbers.

 

 


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Airtel Recommits to Fraud Prevention after NCC’s N104m Fine for SIM Registration Breaches

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Airtel Nigeria has restated its commitment to transparency, customer safety, and regulatory collaboration following recent regulatory enforcement by the Nigerian Communications Commission (NCC).

Airtel Recommits to Fraud Prevention after NCC’s N104m Fine for SIM Registration Breaches

The NCC had served Airtel Nigeria a notice of sanction over some alleged SIM infractions in Kano State and consequently slammed a fine of N104 million on the telecommunications firm.

NCC had in  a letter, addressed to Airtel Nigeria Chief Executive Officer, dated May 26, 2025, signed by Chizua Whyte, head, Legal and Regulatory Services, and Mohammed Dari, acting head, Compliance Monitoring and Enforcement,  on behalf of Dr Aminu Maida, executive vice chairman, NCC,  titled: ‘Notice of Sanction: Non-Compliance with SIM Registration Directive in Kano,’ where the infractions were spelt out.

According to NCC, Airtel infractions include unauthorised SIM registrations using 198 unapproved devices, resulting in 8,275 registrations outside the 281 verified Airtel shops; premature activation of 63 MSISDNs prior to proper SIM registration, contrary to the provisions of the Registration of Communications Subscribers Regulations 2022; failure to conduct effective eyeballing, leading to 407 fraudulent SIM registrations with multiple NINs, contrary to the provision of the Registration of Communications Subscribers Regulations 2022 and failure to provide satisfactory explanation for SIM registrations conducted between 12.00 a.m and 6.00 a.m.

On the matter, the letter revealed that there were some letter exchanges and subsequent meetings on the infractions between the telecom regulator and Airtel, starting from January 12, 2025, March 19, 2025, March 24, 2025, and March 27, 2025, respectively.

Apparently, after investigations and responses from Airtel, the NCC was not satisfied and this led to the fine of N104 million, which was to be paid within seven days from the date the letter was issued.

Specifically, NCC fined Airtel N5 million, N12 million, N81.4 million and N5 million for the infractions respectively.

Reacting, Airtel, expressed appreciation to the NCC for uncovering the infractions, describing the development as a critical opportunity to strengthen internal processes and further align with national security and regulatory expectations

“We thank the NCC for its vigilance and continued support in protecting the integrity of the telecoms ecosystem. Airtel takes these findings seriously and is already implementing corrective measures,” a spokesperson for the company said.

Only recently, Airtel Nigeria’s CEO recently announced that the company is doubling its investment in the country, focusing on network expansion, fiber-to-the-street rollout, 4G/5G deployment, customer care upgrades, and digital infrastructure security.

These investments reinforce Airtel’s long-term vision of building a resilient and forward-looking telecom network that meets the evolving needs of Nigerians.

“Our systems are constantly evolving to stay ahead of scammers and malicious actors,” the spokesperson added. “This is not just about compliance; it’s about our responsibility to the millions of Nigerians who rely on Airtel daily.”

Airtel Nigeria says it will continue to work closely with the NCC and other arms of government to ensure high standards of service and safety for all telecom users nationwide.

 

 

 

 


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Kenya Beats Nigeria As the Most Progressive ICT Regulation in Africa

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Kenya is celebrating its regulatory ecosystem being ranked as the most progressive in Africa. The International Telecommunications Union (ITU) has ranked the East African country first in its most recent ICT Regulatory Tracker.

ITU’s ICT Regulatory Tracker is an evidence-gathering tool for decision-makers and regulators. It demonstrates the effectiveness of regulatory systems in the age of technology.

The ITU evaluates the design of the national regulatory authority, the scope of the regulatory mandate, the obtaining regulatory environment, and the robustness of the competition framework in member countries.

Kenya received 93 points, up from 92 in 2023, and now leads the continent in best practices for ICT regulations.

Nigeria and South Africa finished second and third, with 92 and 88 points respectively. Malawi, Egypt, Rwanda, Morocco, Uganda, Burkina Faso, and Senegal complete the top 10 list.

Globally, Kenya was ranked 20th out of 194 countries covered.Italy led the rankings, with 100 points.

The regulator, Communications Authority (CA) of Kenya, said the achievement underscored Kenya’s commitment to creating a robust, technology-neutral regulatory environment that supports innovation, affordability and access.

Steve Isaboke, permanent secretary for broadcasting and telecommunications, visited CA Centre in Nairobi following the announcement on Thursday.

“The ranking is a clear testament of the excellent work that CA has done in spearheading Kenya’s digital transformation and driving digital access for all,” he said.

“After 25 years, CA’s regulatory regime has attained maturity, and gained global recognition. This ranking shows that the CA staff and leadership are executing their work diligently.”


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