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Telecom

Understanding the Airtel SmartConnect’s Value Proposition

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According to Philip Kotler, father of modern marketing, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”

 

These words of the North American Professor succinctly summarizes the fact that beyond wanting to sell or profit making, brands must be willing and ready to create value and reward customers to earn their loyalty.

 

Like in every other industry, the demand for quality service experience, innovative products and services by customers in Nigeria’s telecommunications industry have been major driver of winning the marketplace.

 

Leading telecommunications service provider, Airtel has been one of the most consistent operators that have deepen its brand affinity and loyalty through innovative products and services in the last five years. One of such offerings is its SmartConnect package.

 

Since the introduction of SmartConnect 2.0, a package new offer which offers prepaid customers six times the value of every recharge, Airtel has continued to deliver added value that empowers and enriches the lives of its customers.

 

In the last three years, Airtel SmartConnect has provided customers more freedom to connect more with family and friends through bonuses on calls and data.

 

In line with its brand positioning as Nigeria’s leading mobile Internet services provider, Airtel recently launched SmartConnect 5.0 which offers new customers on its network 100% bonus on any data bundle purchased as well as eight times the value of any recharge.

 

Under the new offer, new customers get 100% bonus on every data bundle of N100 and above, and also get eight times bonus on any recharge, which will be split along the following: Main account, 100%; Voice, 250%; data, 250%; social, 100% and Family & Friends, 100%.

 

For example, if a new customer buys 3GB data bundle, he/she automatically gets 6GB with a validity period of one month. And when a customer refills with N100 worth of airtime, he/she gets credited with N100 in main account; N250 bonus for voice; N250 bonus worth of data; N10o for Social and N100 for Family & Friends, totaling N800.

 

Airtel says the new offer will empower more Nigerians, improve productivity and help more telecoms consumers stay connected with their friends, loved ones and business associates.

 

Commenting on the newly revamped SmartConnect package, Dinesh Balsingh, Ag. Chief Commercial Officer, Airtel Nigeria, said the company is committed to sustaining the SmartConnect’s history of creating value and offering mouth-watering opportunities for telecoms consumers.

 

“The SmartConnect package has a rich and interesting history of placing absolute power in the hands of telecoms consumers. With the package, we are offering choice and freedom to customers – the power to do whatever they want to do at a very affordable rate and on a reliable and robust 4G Network.

 

“At Airtel, we are totally committed to creating innovative products and services that will enrich the lives of our customers as well as enable them to succeed in their professional and personal endeavours,” he said.

 

The 100% data bonus Offer is available to new customers and valid for 90 days, beginning from the day a customer joins the Airtel Network.

 

Speaking to some customers that have enjoyed the SmartConnect package, Helen Mefor, said she actually bought her Airtel SIM in order to enjoy the offering. “I remember I bought my Airtel SIM during my final year at the University in order to enjoy SmartConnect 2.0 when it was launch in 2016. It’s been an awesome experience with Airtel ever since”, says Helen.

 

“Airtel SmartConnect has really help to make life easier for me. Since I switched to Airtel, SmartConnect has enabled me to call my clients and family more. It has greatly reduced my cost on calls and data every month. Thanks to Airtel for SmartConnect”, Tijani Aliu, a businessman at Computer Village Ikeja, also said.

 

Based on its market insight on consumers’ preference, Airtel has maintained a steady growth in its market share through SmartConnect and other innovative products including the launch of its 4G LTE network early this year.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Telecom

MTN Nigeria Unveils 21 Days of Y’elloCare to Empower Communities through Digital Tools

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MTN Nigeria today held the opening ceremony for the 2025 edition of 21Days of Y’ello Care, the company’s annual employee volunteerism initiative.

This year’s campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will run from June 1 to June 21, 2025, and focuses on supporting communities that continue to face barriers to digital access and connectivity.

MTN Nigeria kicked off on Sunday June 1 with trainings across different locations in Lagos where staff of the company volunteered to delivered training in valuable areas such as digital marketing and personal branding and employability skills.

In line with the Group-wide campaign theme, MTN Nigeria is implementing a series of grassroots initiatives aimed at expanding digital inclusion and connectivity in underserved areas.

Planned activities include equipping schools and community youth centres with devices, digital literacy workshops, deployment of community Wi-Fi access points, support for digital entrepreneurship and the establishment of an all-in-one Y’ello Pods across the country that will provide a digital hub for learning and support financial inclusion.

Speaking at the opening ceremony held in Lagos, Karl Toriola, Chief Executive Officer, MTN Nigeria said, Y’ello Care matters to us because we’re a digital company and we’re operating in an environment where there are so many needs. At MTN Nigeria, we care, and we want to show our direct connection and responsibility to the communities we operate in.

Now in its 18th year, Y’ello Care is a groupwide flagship MTN employee volunteering initiative that encourages MTNers to volunteer their time and expertise to support positive social change.

The campaign reflects MTN’s purpose to enable the benefits of a modern connected life for everyone and is anchored in the company’s core values.

In 2024, in a remarkable demonstration of corporate volunteerism, MTN staff, through the Y’ello Care initiative, reconstructed a school block at Iwerekun Community High School, Lakowe. This effort has restored hope and significantly improved learning conditions for both students and teachers.

For further information, updates on “21 Days of Y’ello Care”and MTN Nigeria’s commitment to social development, please visit yellocare.ng or follow us on social media.


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Google’s Open Buildings Data Empowers Africa’s Health and Climate Progress

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Fresh, on-the-ground evidence from health planners and climate analysts in Rwanda, Nigeria and South Africa shows how the Open Buildings dataset, which maps more than 1.8 billion structures, is helping frontline projects close service gaps and strengthen community resilience.

Across the continent, artificial-intelligence tools are graduating from pilots to public-service workhorses, powering everything from crop-price forecasts to live language translation. Open Buildings—developed by researchers at Google Research Africa—is part of that shift, proving that open, locally guided AI can turn sparse data into timely decisions without locking African problem-solvers behind paywalls or proprietary gates.

In Rwanda, the Ministry of Health and Kigali-based Sand Technologies resited rural clinics with help from the dataset. Their new blueprint aims to bring 92% of citizens within a 30-minute reach of care, trimming journeys that put mothers and newborns at risk.

Across Northern Nigeria, epidemiologists at AFENET and geographers from WorldPop uncovered 10,250 buildings, guiding vaccinators who reached 70% of the zero-dose and under-immunized children identified through the mapping in just six months.

Meanwhile, the World Resources Institute (WRI) has already applied this flood-risk modelling in Dire Dawa, Kigali, Musanze, Gqeberha and Johannesburg, combining two-dimensional hydraulic simulations with building footprints to create block-by-block exposure maps.

The need is pressing: Nairobi is still recovering from the May 2024 floods that displaced more than 278 000 residents, while Johannesburg’s rapid growth along the flood-prone Jukskei River continues to heighten vulnerability

These projects tackle challenges felt across the continent. Africa still has about 8.7 million “zero-dose” children who receive no routine vaccines each year, while the urban population is projected to almost double to nearly one billion people by 2035— forcing new homes into high-risk floodplains and informal settlements.

By giving ministries, city engineers and NGOs a street-level view of where communities are growing and how they change over time, the Open Buildings dataset lets limited budgets flow to the people and places that need them most.

Dr Aisha Walcott-Bryant, Research Scientist & Head, Google Research Africa, “These projects show what happens when local expertise meets open, scalable technology: mothers reach clinics sooner, children receive long-overdue vaccines, and city planners get ahead of the next flood.

“We’re thrilled to stand beside partners who turn data into decisive action, proving that AI’s highest calling is to solve real-world challenges.”

From lifesaving clinics to climate-smart cities, these projects show how open AI is fast becoming Africa’s quiet engine for equitable progress.

The Open Buildings dataset—along with sample code, tutorials and its new 2.5D layer—is freely available at g.co/openbuildings.


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Union Bank and PAPSS Revolutionize Cross-Border Payments

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To deliver simpler, smarter banking solutions, Union Bank of Nigeria has partnered with the Pan-African Payment and Settlement System (PAPSS) network, a Financial Market Infrastructure that provides hassle-free and convenient cross-border money transfers to some selected African countries.

This revolutionary payment solution for implementing the African Continental Free Trade Agreement (AfCFTA) is designed to transform how payments are made across Africa.

With PAPSS, customers can send money instantly to Ghana, Kenya, Rwanda, Liberia, Sierra Leone, Gambia, Malawi, Zambia, Zimbabwe, Djibouti, Nigeria and more African countries in the future.

Using PAPPS offers numerous benefits to customers, including, but not limited to, instant payments or transfers, cheaper foreign transaction costs, no need to source FX, enhanced security, and intra-African trade opportunities.

Commenting on this partnership that goes across borders, Peter Amadi, Head of Transaction Banking at Union Bank of Nigeria, said,
” At Union Bank of Nigeria, we are committed to driving innovation and excellence in banking. Our focus is on providing seamless and efficient banking through simpler, smarter solutions that meet the evolving needs of our customers.

“We believe in fostering strong relationships and delivering exceptional value to our customers, ensuring their success in today’s dynamic financial landscape.”

Mike Ogbalu III, CEO of PAPSS, commenting on this partnership, said, “I am very excited and proud to see Union Bank of Nigeria, a bank with over a century of banking legacy, joining the PAPSS network.

“This shows how PAPSS will be a game changer for the continent by enabling infrastructure to spur the growth of intra-African trade and commerce, with the active participation of regional economic communities, private sectors, and other stakeholders.”

Union Bank’s partnership with PAPSS marks a significant milestone in the Bank’s commitment to driving innovation and excellence in banking.

By providing seamless and efficient banking solutions through simpler, smarter means, the Bank aims to meet the evolving needs of its customers.

This collaboration enhances the Bank’s service offerings, fosters strong relationships, and delivers exceptional value to customers, ensuring their success in today’s dynamic financial landscape.


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