Telecom
Understanding the Airtel SmartConnect’s Value Proposition
According to Philip Kotler, father of modern marketing, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”
These words of the North American Professor succinctly summarizes the fact that beyond wanting to sell or profit making, brands must be willing and ready to create value and reward customers to earn their loyalty.
Like in every other industry, the demand for quality service experience, innovative products and services by customers in Nigeria’s telecommunications industry have been major driver of winning the marketplace.
Leading telecommunications service provider, Airtel has been one of the most consistent operators that have deepen its brand affinity and loyalty through innovative products and services in the last five years. One of such offerings is its SmartConnect package.
Since the introduction of SmartConnect 2.0, a package new offer which offers prepaid customers six times the value of every recharge, Airtel has continued to deliver added value that empowers and enriches the lives of its customers.
In the last three years, Airtel SmartConnect has provided customers more freedom to connect more with family and friends through bonuses on calls and data.
In line with its brand positioning as Nigeria’s leading mobile Internet services provider, Airtel recently launched SmartConnect 5.0 which offers new customers on its network 100% bonus on any data bundle purchased as well as eight times the value of any recharge.
Under the new offer, new customers get 100% bonus on every data bundle of N100 and above, and also get eight times bonus on any recharge, which will be split along the following: Main account, 100%; Voice, 250%; data, 250%; social, 100% and Family & Friends, 100%.
For example, if a new customer buys 3GB data bundle, he/she automatically gets 6GB with a validity period of one month. And when a customer refills with N100 worth of airtime, he/she gets credited with N100 in main account; N250 bonus for voice; N250 bonus worth of data; N10o for Social and N100 for Family & Friends, totaling N800.
Airtel says the new offer will empower more Nigerians, improve productivity and help more telecoms consumers stay connected with their friends, loved ones and business associates.
Commenting on the newly revamped SmartConnect package, Dinesh Balsingh, Ag. Chief Commercial Officer, Airtel Nigeria, said the company is committed to sustaining the SmartConnect’s history of creating value and offering mouth-watering opportunities for telecoms consumers.
“The SmartConnect package has a rich and interesting history of placing absolute power in the hands of telecoms consumers. With the package, we are offering choice and freedom to customers – the power to do whatever they want to do at a very affordable rate and on a reliable and robust 4G Network.
“At Airtel, we are totally committed to creating innovative products and services that will enrich the lives of our customers as well as enable them to succeed in their professional and personal endeavours,” he said.
The 100% data bonus Offer is available to new customers and valid for 90 days, beginning from the day a customer joins the Airtel Network.
Speaking to some customers that have enjoyed the SmartConnect package, Helen Mefor, said she actually bought her Airtel SIM in order to enjoy the offering. “I remember I bought my Airtel SIM during my final year at the University in order to enjoy SmartConnect 2.0 when it was launch in 2016. It’s been an awesome experience with Airtel ever since”, says Helen.
“Airtel SmartConnect has really help to make life easier for me. Since I switched to Airtel, SmartConnect has enabled me to call my clients and family more. It has greatly reduced my cost on calls and data every month. Thanks to Airtel for SmartConnect”, Tijani Aliu, a businessman at Computer Village Ikeja, also said.
Based on its market insight on consumers’ preference, Airtel has maintained a steady growth in its market share through SmartConnect and other innovative products including the launch of its 4G LTE network early this year.
Telecom
MTN Guns for $2.76bn IHS Towers Buyout in African Telecom Power Grab

MTN Group, the continent’s telecom behemoth, has plunged into advanced negotiations to acquire the outstanding 75 percent stake in IHS Towers for a staggering $2.76 billion, a seismic move that would hand Africa’s largest mobile operator full reins over one of the world’s premier independent tower companies and redefine infrastructure control across emerging markets.

MTN
The proposed transaction, pegged to IHS’s latest New York Stock Exchange closing price where it trades alongside a Frankfurt listing, builds on MTN’s existing 25 percent holding forged in a landmark 2014 deal that saw the operator offload most tower assets to IHS in exchange for cash and long-term leases.
Sources close to the talks confirm discussions remain fluid with no binding agreement yet inked, and both sides caution that negotiations could shift or stall entirely—MTN has signalled readiness to pivot to alternative value-unlocking strategies for its stake if a full buyout eludes grasp.
Strategically, the power play catapults MTN toward vertical integration in a sector where operators increasingly crave direct grip on passive infrastructure to slash lease bills, streamline upgrades, and rocket-roll 4G/5G amid Africa’s insatiable data deluge.
IHS Towers, MTN’s anchor tenant across swathes of Africa with tens of thousands of masts from Nigeria’s 13,500 tenancies—renewed amid naira-dollar tussles—to South Africa and beyond the Middle East into Latin America, represents a golden infrastructure war chest primed for the operator’s 20-nation blitz.
The saga traces to 2014’s seismic sale that freed MTN capital for spectrum wars while birthing enduring lease pacts, now ripe for reversal as governance dust-ups over shareholder nominations and agendas underscore the buyout’s boardroom chess.
Market tremors rippled through IHS shares post-leak, underscoring the $2.76 billion tag’s gravity as MTN eyes cost efficiencies, network agility, and expansion muscle in oil-volatile economies where tower mastery spells survival.
Should the ink dry, MTN vaults to ownership of a colossus fuelling digital bridges from Lagos megacities to rural frontiers, slashing third-party dependence while supercharging investments in fibre-deep data dreams and 5G horizons.
Analysts buzz that the mega-deal heralds telecom consolidation waves, with operators reclaiming tower turf to fortify against rivals and unlock synergies in a landscape where infrastructure crowns kings.
Neither MTN nor IHS commented officially by press time, but the high-stakes huddle spotlights Africa’s telecom arena hurtling toward an era where owning the poles decides who dominates the digital skies.
Telecom
NCC, NSCDC Warn Construction Firms Against Damaging Fibre Optic Cables

Nigerian Communications Commission (NCC) and the Nigeria Security and Civil Defence Corps (NSCDC) have issued a forceful warning to road construction companies, government contractors and civil engineering firms across the country, declaring that the era of unchecked fibre-optic cable damage during excavation works is over, with perpetrators now facing criminal prosecution.

NCC, NSCDC
The two agencies, in a joint statement, highlighted the alarming surge in avoidable fibre cuts caused by negligence, poor planning or outright disregard for infrastructure protection protocols, stressing that such incidents severely disrupt Nigeria’s digital backbone and will attract the full weight of the law moving forward.
They described fibre optic cables as indispensable national assets that fuel the nation’s burgeoning digital economy, ensuring uninterrupted communication services, powering emergency response systems, linking businesses for commerce and trade, and enabling seamless government operations at all levels.
Any destruction of these cables, whether through careless excavation, lack of coordination with telecom operators or deliberate sabotage, directly endangers national security, undermines economic stability and compromises public safety, the organisations warned, painting a grim picture of the cascading effects of even brief network outages on hospitals, financial institutions and security agencies nationwide.
Under the Designation and Protection of Critical National Information Infrastructure (CNII) Order 2024, telecommunication fibre infrastructure has been officially classified as Critical National Information Infrastructure, making any damage from unauthorised digging, construction activities or failure to collaborate with relevant authorities a clear-cut criminal offence punishable under existing statutes.
Individuals, private construction companies and even government contractors found culpable will face immediate prosecution and stiff sanctions as stipulated in the Cybercrimes (Prohibition, Prevention, etc.) Act 2015, with the agencies vowing zero tolerance for what they termed economic sabotage disguised as construction mishaps.
“Future damage to fibre optic infrastructure caused by excavation, road construction or any civil engineering activity conducted without due consultation or collaboration with network operators and relevant regulators will attract strict legal consequences,” the NCC and NSCDC declared categorically, underscoring their resolve to safeguard this vital ecosystem through heightened enforcement.
To forestall further incidents, the agencies implored federal, state and local government bodies, road construction firms, utility service providers and private property developers to adopt proactive measures including thorough pre-construction verification of underground fibre routes using approved mapping tools, early collaboration with the NCC, telecom operators and NSCDC both before and during project execution, strict adherence to national guidelines on excavation procedures and right-of-way management, and prompt reporting of any accidental damage to facilitate swift repairs and minimise downtime.
They emphasised that these steps represent the bare minimum for compliance in an era where digital connectivity is non-negotiable for Nigeria’s progress.
Members of the public have also been enlisted in this protection drive, with calls to report suspected sabotage, vandalism or unintended damage to fibre optic installations at the nearest NSCDC office, via email to [email protected] or [email protected], or by dialling the toll-free line 622 for immediate action.
This collaborative approach, the agencies believe, will not only deter would-be offenders but also foster a culture of accountability among all stakeholders handling earth-moving equipment or infrastructure projects in a country racing towards full digital transformation.
Telecom
Google Calls on Africa’s AI Trailblazers for 10th Startup Accelerator Cohort

Google has flung open applications for its landmark 10th cohort of the Startups Accelerator Africa, doubling down on nearly a decade of continent-wide tech propulsion by targeting Series A pioneers wielding AI and machine learning for scientific and societal moonshots.

The 12-week “AI First” hybrid bootcamp, kicking off April 2026, equips Africa-based or Africa-centric innovators with Google’s AI arsenal, expert mentorship, technical firepower, and investor matchmaking to catapult health and deep-tech ventures into orbit—deadline March 18 at g.co/acceleratorafrica.
“Africa’s tech landscape is seeing a vibrant shift toward deep-tech innovation,” proclaimed Folarin Aiyegbusi, Head of Startup Ecosystem, Africa. “For Class 10, we are focusing on the potential of AI to drive health and societal benefits, providing the infrastructure and expertise to turn these startups into the research labs of the continent.”
Since 2018, the accelerator has turbocharged 180+ startups across 17 nations, unlocking $350 million in funding and 3,700 direct jobs, cementing Google’s role as Africa’s AI innovation forge amid a deluge of homegrown problem-solvers.
Equity-free and hybrid-powered, Class 10 promises Google’s product credits, strategic war rooms, and global networks to forge the next wave of African AI trailblazers reshaping everything from disease detection to climate resilience.
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