E-Business
Union Bank Unveils Brand New Sonic Identity – The Sound of Union
Union Bank of Nigeria has launched a brand-new sonic identity tagged ‘The Sound of Union. At 105 years, the Bank is now leveraging the universality of music to engage with new and existing audiences through this unique sound identity.
The Bank tapped prolific and award-winning music producer Tee-Y Mix, to create a timeless sound and interpret it across multiple genres for today’s and tomorrow’s generations.
Speaking about The Sound of Union during the official Twitter Space unveiling, Ogochukwu Ekezie-Ekaidem, Chief Brand and Marketing Officer, Union Bank, spoke about why the Bank is unveiling the sound identity at this time. She said:
“Over the past couple of years, Union Bank has gone through significant evolution and as a team, we are constantly thinking of ways to connect with our audiences – new and existing.
“At 105 years, we are entering into a new era of identity and the Sound of Union represents a milestone for us. We have produced a distinct tone and instrumental melody spanning five music genres drawing on our local culture to connect with audiences across different geographical zones.
“We believe we are the first Nigerian bank to create an identity using sound, and not just a one-off jingle or payoff.
“This launch underscores our commitment to providing the simplest and smartest solutions while offering the best experience for our customers.”
To launch the sound identity, Union Bank has partnered with Boomplay to release an EP which will include the five genres of the melody which will make the EP available exclusively to Boomplay subscribers for a period before it is available on other other platforms.
Also commenting during the Twitter Space, about the audio distribution partnership between Union Bank and Boomplay, James Afuwape, Marketing Manager at Boomplay said:“Boomplay is the largest and fastest growing streaming platform in Africa, and we are passionate about building and sustaining the music culture and consumption in Africa.
“We do this by leveraging partnerships and collaborations and this one with Union Bank was one we couldn’t pass up on. The Sound of Union is a unique project, and we are honoured to use our platform to help amplify the sound.”
Gartner predicts that by 2028, 75 percent of enterprise software engineers will use Artificial Intelligence (AI) code assistants, up from less than 10 percent, currently.
According to a Gartner poll of 598 global respondents conducted in the third quarter of 2023, 63 percent of organisations are now testing, deploying, or have previously implemented AI code assistants.
AI code assistants provide for more capabilities than only code development and completion, notes the research firm.
According to Gartner, the use of AI code assistants can lead to higher work satisfaction and retention, resulting in lower turnover costs.
Philip Walsh, senior principal analyst at Gartner, comments: “Software engineering leaders must determine ROI and build a business case as they scale their rollouts of AI code assistants.
“However, traditional ROI frameworks steer engineering leaders toward metrics centred on cost reduction. This narrow perspective fails to capture the full value of AI code assistants.”
Gartner notes that software engineering leaders must “reframe the ROI conversation from cost reduction to value generations”.
Walsh adds: “Calculating time savings on code generation is a good place to begin building a more robust value story. To convey the full enterprise value story for AI code assistants, software engineering leaders should connect value enablers to impacts, and then analyse the overall return to the organisation.”
National Identity Management Commission (NIMC) has said that the planned national ID card will be issued to applicants by their banks.
NIMC said it is working with the Nigerian Interbank Settlement System (NIBSS) to deliver the cards to applicants.
“The card will be issued through the applicants’ respective banks in line with existing protocols with the issuance of the Debit/Credit cards,” the agency said at the weekend update on its official X handle.
KEY FACTS ABOUT THE PROPOSED NEW GENERAL MULTIPURPOSE NATIONAL IDENTITY CARD
- The new National ID Card is a single, convenient, and General multipurpose card (GMPC) , eliminating the need for multiple cards—not three.
- The single GMPC has multiple use cases:…
— NIMC (@nimc_ng) April 12, 2024
It said applicants need to request their cards with their NIN “through the self-service online portal, NIMC offices, or their respective banks”.
“The card will be powered by the AFRIGO card scheme, an indigenous scheme powered by NIBSS,” NIMC said.
“The card can be picked up by holders at the designated center or delivered to the applicants at the requested location at an extra cost to be borne by the applicants,” the update read.
National Identity Management Commission (NIMC) has said that the new national Identity card, powered by AfriGo Card, is a single card with multiple services.
NIMC made the clarification against the confusion and criticisms that have trailed the AfriGo Card , touted as a National Domestic Card Scheme.
NIMC is launching the AfriGo Card, in collaboration with the Central Bank of Nigeria (CBN) and the Nigeria Inter-bank Settlement System (NIBSS), and has had appointed SecureID, a Lagos headquartered company to manufacture the Card Scheme
Making clarification on the card, Kayode Adegoke, head of Corporate Communications of the NIMC, said the General multipurpose card (GMPC) will eliminate the need for multiple cards.
“The new National ID Card is a single, convenient, and General multi-purpose card (GMPC), eliminating the need for multiple cards—not three.
“The single GMPC has multiple use cases: Payments/Financial, Government intervention/services, travel, etc.
“The National Identity Management Commission is working with the Central Bank of Nigeria and the Nigerian Interbank Settlement System to deliver the payment and financial use cases.
“The card will be powered by the AFRIGO card scheme, an indigenous scheme powered by NIBSS. Applicants for the card will have to request with their NIN through the self-service online portal, NIMC offices, or their respective banks.
“The card will be issued through the applicants’ respective banks, in line with existing protocols with the issuance of the Debit/Credit cards.
“The card can be picked up by holders at the designated centre or delivered to the applicants at the requested location at an extra cost to be borne by the applicants,” he said.
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