Broadcasting
Unique Selling Point in the Den
Dragons Den Nigeria has empowered young entrepreneurs across the country with business advice from five experienced and successful businesspersons selected from various sectors of the economy.
However, only two entrepreneurs – Yusuf who got an investment of 10 million naira in his business "
Naijacities.com"and Alsu Odewinge who got 3 million naira investment for her "Start-Up City" business – have been able to convince the dragons enough.
The first entrepreneur in this episode, Idowu Oluwakayode, came to the den seeking a 15 million naira investment (for 40% equity) from the dragons to boost his product "H2Jo"- which according to him was a new idea developed to fizzle out the production of water in sachets.
He was to package table water in 50cl plastic cups, an idea that put him under the dragons’ fire. The last straw however was when he stated he was going to recycle the containers to which Ishmael was quick to point out the health implications – he got no investment.
Martin the second entrepreneur had come to the den seeking 50 million naira in exchange for 20% equity in his business "Doctor-on-Phone" which would offer assistance during medical emergencies via the telephone.
The dragons considered the idea a high-risk one since he was not sure of the availability of medical doctors at the time of distress, the absence of physical contact between the doctors and patients to be able to make diagnosis and lastly, the legal implications of falling short of service.
Martin got no deal.
The third entrepreneur, Oluwaseun Kayode needed 2 million naira for his business of designing books in African fabric covers and was ready to part with 30% equity. His current unit production cost was estimated at about 550 naira, and he intended to retail the books at 700 naira.
However, Awosika and Parkes observed that the prototype he presented was not well done and so, the dragons lost faith in that venture.
Ibrahim Jairo was the fourth entrepreneur who came with a proposition to establish a computer gaming arcade in Abuja, and was looking for N9,995,000 (nine million, nine hundred and ninety-five thousand naira).
The idea raised serious copyright issues. This coupled with the fact that he did not conduct an extensive feasibility study of the business sent him out of the Den without a deal.
The fifth entrepreneurs, Frank and Erastus wanted 4.5 million naira to give up 20% equity in their business, "Nigerian Sales Genie", a site where people can come buy and sell products and services. In other words, an online-classified advert portal.
On close examination, the dragons discovered they had not laid any foundation for this business and Amosu’s final comment decided their fate.
They had lost out but with words of encouragement from Momoh.
Babajide Oyeleye, the sixth entrepreneur came seeking 18 million naira for "Emergency Kits for Cars" in exchange of 40% equity in the business.
He came to display towing ropes assembled in Nigeria, to help motorists when they experience vehicle breakdowns. But the dragons aptly pointed out that the business had no uniqueness and no testimonial from any monitoring organization like the Road Safety Commission of Nigeria – they opted out.
The last entrepreneurs for this episode were the siblings Nuyin and Damilola, who came to raise 30 million naira in exchange for 40% equity in their "24-hour Electrical and Electronics Repair Centre," that could provide solutions to every electrical need within Lagos once the customer dials their company.
Well, the dragons did not invest but the trio of Awosika, Parkes, and Ishmael offered them an opportunity to return for more talks when they have prepared a more functional business plan. .
Broadcasting
Nigeria Finally Moves Closer to Digital TV as 100 Channels Go Free-to-Air

More than 100 channels have signed on to broadcast free-to-air digital content under Nigeria’s Digital Switchover (DSO) programme, marking a major milestone in the country’s transition to digital broadcasting.

The National Broadcasting Commission (NBC) disclosed this in a statement on Wednesday, saying the development followed the unveiling of FreeTV, a free-to-air direct-to-home (DTH) national platform supported by satellite and Internet Protocol (IP) delivery.
According to the commission, the platform offers a broad mix of content targeted at Nigerian households.
It said the channel line-up includes 14 news and current affairs stations, 15 general entertainment channels, six kids and family channels, two lifestyle and talk shows, three music and entertainment channels, one business and finance station, and five movie channels.
The commission added that 57 of the channels are already live and accessible through the FreeTV app and the NigSat satellite platform.
It advised viewers to download the FreeTV application from Google Play Store to access the services.
Director-General of NBC, Charles Ebuebu, said the initiative would improve television access and viewing quality for Nigerians.
“We will deliver digital TV with clearer pictures, more free channels, and opportunities for every family.
“It is one simple change for a better future,” he said.
Ebuebu noted that with over 100 stations onboard and a satellite-led strategy, Nigeria’s digital migration was making significant progress.
The DSO project was launched in 2008 following the Geneva 2006 Agreement (GE06) as part of efforts to modernise the nation’s broadcasting ecosystem.
Its objectives include improving picture and sound quality, freeing up spectrum space for broadband development, and supporting Nigeria’s creative industry.
The commission acknowledged that the project had faced delays despite its official launch in 2016 and an earlier pilot phase in Jos.
It said nationwide implementation had remained slow due to infrastructural and logistical challenges.
According to NBC, a major turnaround came after President Bola Tinubu approved a N10 billion intervention fund in August 2024 to accelerate the project.
The commission said the funding enabled the adoption of a new satellite-first model under a partnership between NBC and the Nigerian Communications Satellite Limited (NIGCOMSAT).
The strategy replaces the earlier terrestrial tower-heavy rollout with direct satellite broadcasting using the NigComSat-1R satellite.
“This technological leap is expected to accelerate nationwide rollout by over 65 per cent while avoiding infrastructure bottlenecks,” Ebuebu said.
He added that about 10 million Nigerian households already own satellite-ready televisions or DVB-S2 set-top boxes and can immediately access the channels.
For households without compatible devices, NBC said hybrid set-top boxes combining satellite reception and internet streaming would be introduced.
The commission added that the DSO initiative would also support local content creation, with 40 per cent of channel slots allocated to independent and regional producers.
It said plans were also underway for local production of five million set-top boxes annually, a move expected to generate more than 20,000 jobs.
Broadcasting
Spotify Launches Verification Badge to Distinguish Human Artists From AI Content

Music streaming platform Spotify has introduced a new verification system, “Verified by Spotify,” to help users identify authentic human artists and distinguish them from AI-generated music content.

Spotify
The company disclosed that the new verification badge, represented by a green checkmark on artist profiles and search results, would be rolled out in the coming weeks.
Spotify said only artists who meet specific authenticity requirements would qualify for verification.
According to the company, eligibility criteria include consistent listener engagement, compliance with platform policies, and proof of an active presence beyond the platform, such as live performances or verified social media activity.
“In the AI era, it is more important than ever to be able to trust the authenticity of the music you listen to,” Spotify said in a statement.
The company added that more than 99 per cent of artists actively searched by users are expected to be verified at launch, covering hundreds of thousands of musicians across multiple genres and regions.
Spotify’s move comes amid a rapid rise in AI-generated music on streaming services.
Music platform Deezer recently reported that approximately 44 per cent of daily uploads on its platform are fully AI-generated, while Apple Music has also recorded growing uploads created using artificial intelligence tools.
Spotify stated that profiles primarily dedicated to AI-generated music or virtual personas would not be eligible for the verification badge.
The company said the policy forms part of broader efforts to improve transparency and build user trust on the platform.
In addition to the verification badge, Spotify is also rolling out expanded profile details for all artists, including release history, touring activity, and career milestones.
The company described the feature as similar to “nutrition facts” for music, offering listeners clearer insight into an artist’s background and credibility.
Spotify noted that the initiative is part of wider measures to address growing concerns around AI in the music industry, including impersonation, spam uploads, and reduced visibility for human creators.
Broadcasting
SERAP, NGE Sue NBC over Threat to Sanction Broadcasters

Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE) have jointly sued the National Broadcasting Commission (NBC) over what they described as an “arbitrary, unconstitutional, and unlawful” threat to sanction broadcast stations and presenters.

The development was disclosed in a Sunday statement signed by Kolawole Oluwadare, deputy director, and Onuoha Ukeh, general secretary of the Nigerian Guild of Editors.
According to the statement, SERAP and NGE challenged a recent directive by NBC, warning presenters and journalists against “expressing personal opinions as facts,” “bullying or intimidating guests,” and failing to maintain neutrality.
The statement reads, “SERAP and the Nigerian Guild of Editors (NGE) have filed a lawsuit against the National Broadcasting Commission (NBC) over the arbitrary, unconstitutional, and unlawful ‘Formal Notice’, which threatens to sanction broadcast stations and presenters for allegedly ‘expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality.’
“The NBC had recently threatened to sanction broadcast stations and presenters who ‘express personal opinions as facts’ or ‘bully and intimidate guests,’ claiming it had ‘identified a sustained increase in breaches of the 6th Edition of the Nigeria Broadcasting Code across news, current affairs, and political programmes.’”
In the suit marked FHC/L/CS/854/2026 filed last Friday at the Federal High Court in Lagos State, SERAP and NGE asked the court to determine whether the various provisions of the Nigeria Broadcasting Code relied upon by the NBC in the directive are inconsistent with the Nigerian Constitution 1999 (as amended) and the country’s international human rights obligations.
According to the statement, the groups disclosed that Femi Falana (SAN), human rights lawyer, would lead a team of senior lawyers to represent SERAP and NGE in the lawsuit.
SERAP and NGE asked the court to declare that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and constitute a fundamental breach of press freedom guaranteed by the Nigerian Constitution and international human rights standards.
The statement added, “SERAP and NGE are asking the court for a declaration that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and overly broad and constitute a fundamental breach of freedom of expression and media freedom guaranteed by the Nigerian Constitution and international human rights standards.”
The groups also sought an interim injunction to restrain the NBC, its agents and other authorities from imposing sanctions on broadcast stations and presenters based on what they described as “unlawful provisions of the 6th Edition of the Broadcasting Code”, pending the hearing and determination of the motion.
“SERAP and NGE are also seeking an order of interim injunction restraining the NBC, its agents or privies, whether jointly or severally or any other authority, from imposing sanctions on broadcast stations and presenters based on the patently unlawful provisions of the 6th Edition of the Broadcasting Code, pending the hearing and determination of the motion on notice filed simultaneously in this suit,” the statement concluded.
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