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Unlocking eCommerce Growth Through Accelerated Reinvention in the Digital Age

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By Raphael Afaedor

Embracing innovation, and rethinking service capabilities – these are part of a vast realm of possibilities that have been opened across Africa through adoption of e-commerce, and for tech start-up companies, the opportunities are endless.

As African countries increasingly embrace the expansion of digitisation, and products producing more access to the newer Internet of Things (IoT) technologies – one thing is clear, reinvention is possible for any sector.

It isn’t only possible – it may even be necessary for optimization and innovation to thrive, and to solve for developmental challenges through digital solutions.

Investor sentiment is also heavily leaning towards digital offerings that can propel Africa forward in the tech space, and according to reports, around 90% of Africa’s tech investments are won by four countries: Kenya, Nigeria, South Africa, and Egypt.

Kenya is seemingly leading the charge as investor sentiment is also crucially being met with the backing of political will, as the country is set to introduce its Start Up Bill this coming year (2023) to further encourage growth and sustainable development and new entrepreneurship in the tech space.

Investor confidence in innovations created by Africans is also birthing more room and opportunities for more players in the ecosystem.

We also can see now how digitisation is already playing a considerable role in optimizing and formalising the informal market sector – particularly mom-and-pop stores. They now have the resources – through platforms such as Kyosk.app]– where informal retail traders have more direct access with Fast-moving Consumer Goods (FMCGs) companies and their distributors, thus solving not only historic structural supply chain challenges but also the stock-outs of products too.

Today, the company boasts a database of over 300,000 such outlets in its database across Kenya, Tanzania, Uganda, and Nigeria.

However, in a landscape that is ever-evolving and innovating – the question follows, “what’s next?”

According to data released by mobile industry insights company, Global System for Mobile Communications (GSMA), there will be 400 million new mobile subscribers from frontier markets in the Asia Pacific and Sub-Saharan Africa by 2025.

By then, the total number of subscribers is expected to jump to 5.7 billion people, representing 70% of the world’s population.

Technology is certainly more ubiquitous and data is becoming increasingly affordable for many African countries.

Digital companies are now being challenged to not only offer the efficient delivery of services, but also, a broader scope of value-adding products too.

A service offering may begin as one aspect and end up reinventing the entire wheel based on forward thinking innovation and consumer demand.

Solving for delivery efficiencies in the informal retail industry is one step in the chain as an example, but opportunities to create linkages in that chain that creates better value for both businesses and consumers broadens the realm of possibility.

Developers now have the possibility to not only create a direct link between informal retail outlets, FMCGs, and their distributors – but also on the other side of the coin, FMCGS and distributors, also have a clearer picture of their product’s coverage in the market.

Added to that, by working directly with FMCGs and their distributors, platforms such as Kyosk.app also have the benefit of being able to aggregate demand. Essentially, this means that the platform is able to buy products at the lowest prices possible and pass on those savings to their clients making them more competitive.

And it doesn’t stop there – with access to actual databases and trading histories, the growth of mom-and-pop stores can be propelled through having solid data on which to approach credit providers for access to working capital loans.

One of the ways Kyosk.app is excited to be expanding our own offering, and thus expanding efficiencies for both consumers and businesses – is through making access to micro-insurance products possible.

This is also coupled with our offering of affordable credit solutions for informal traders or rather, dukas, where owners are able to stock products for their stores and pay off their balances later.

Being digitally driven, the proficiencies of the app also enable using recorded data to predict what will sell for dukas and advise owners on what they should stock in order to increase their revenues and profits.

The future for African tech is a growing and exciting space to be in, and what we’re learning is that through shaping our user’s journey, we’re shaping what is possible for the rest of the continent.

Raphael Afaedor is CEO of Kyosk.app Digital Services


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E-Business

DG NITDA Tasks Africa to Lead the AI Revolution Through Strategic Leadership, Inclusive Innovation

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The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa CCIE, has urged industry leaders across the continent to integrate Artificial Intelligence (AI) into their business, organisational, and operational models to unlock new opportunities, redefine leadership, and drive smarter decision-making toward making Africa deeply rooted in AI-driven innovation.

Inuwa made this call when he spoke on “Harnessing AI for Strategic Leadership” during a panel session at the Main State of the GITEX Africa 2025 held in Marrakech, Morocco.

The aim of the panel session was essentially to explore how data-driven and intelligence-led strategies can transform business models, optimise resources, and unlock new opportunities through AI-powered processes across various nations.

Speaking to an international audience of policymakers, technologists, and investors, the DG positioned Africa, particularly Nigeria as a rising force in the global AI landscape, championing a people-first and strategy-led approach to AI development and governance.

The DG argued that to be effective in today’s dynamic environment, leaders must evolve into AI-driven leaders and leverage technology not just as a tool, but as a partner in decision-making.

“AI is shifting the skills we value today, as well as the processes we use to do our daily work, so to drive strategic leadership, you need to be an AI-driven leader and find a way to use AI as a tool to create co-intelligence whereby you bring people and computers to work together to deliver your strategic vision as a leader,” he noted.

While urging leaders to combine AI with the unique strengths of their teams to deliver real business value, Inuwa stated that “Strategy must always come first, and technology second.”

He outlined four principles for effectively utilising generative AI which are inviting AI to the tale, maintaining human oversight, designing models with guardrails, and adopting a mindset of continuous improvement.

Inuwa explained that AI is invited to the table by giving it a role in organisational tasks, maintaining human oversight to correct bias and misjudgment, designing guardrails to ensure privacy ethics, and inclusivity, and adopting a mindset of continuous improvement by treating today’s AI as the least capable version that can be used.

He however warned against the risks of deploying AI systems built on data that fails to represent the diverse realities of global societies. Stressing the need for digital visibility of all cultures and citizens, he cautioned that if data doesn’t see a community, the system won’t see it either.

Introducing NITDA’s approach to governance in regulating AI through the Regulatory Intelligence Framework that is anchored on the 3 pillars of Awareness, Intelligence and Dynamism.

“In our approach to regulating AI in governance, we have a framework we call Regulatory Intelligence Framework, which as a regulator we need to be aware of the environment, we need to be dynamic because things change, and we also need to be intelligent. We need to know the data and make sense out of it,” he disclosed.

“Then we have 2 approaches, the first one is a rule-based where you can come up with certain guidelines and expect people to comply with them and we have a non-rule based, which allows them to build use cases, and based on those use cases, put the guard rails and agree on the best practices, which is always the best when it comes to AI governance,” he added.

Envisioning Africa’s AI future in the next 5 years, Inuwa painted a visionary picture where the continent will integrate AI into solving real-world challenges in every economic sector thereby leapfrogging development gaps.

Inuwa firmly averred that by augmenting human capability with AI, the continent can unlock unprecedented levels of innovation, efficiency, and inclusive growth.

“We missed the first, second, and third industrial revolutions, but this fourth one, we must lead it and not just follow.” He concluded.

Other industry leaders who shared their experiences and insightful ideas at the panel session were the Special Envoy on Technology, Republic of Kenya, Philip Thigo, CEO Pesalink, Gituku Kirika, and the Head of Africa, Open AI, Emmanuel Lubanzadio.


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NIPOST in Intensive Care, Needs Reforms Need to – Kekemeke

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Nigerian Postal Service (NIPOST) is in Intensive Care Unit (ICU) and needs  urgent reforms to revive it, according to Isaac Kekemeke, board chairman of the service.

NIPOST in Intensive Care, Needs Reforms Need to – Kekemeke

Kekemeke, who spoke at a workshop organised for NIPOST staff in Abuja yesterday, added that it is now time to go the whole hog to reform and make NIPOST fulfill its destiny to compare and compete favourably with multinational postal agencies.

“The approach may not be palatable at all times but we need to take the tough but necessary decisions to exit the intensive care unit. We are either out of ICU in good health or head for the morgue. NIPOST either functions effectively now as a commercialised state operator or gets privatised, so that myself, the PMG, and a good number of you risk the loss of our jobs,” the chairman said.

No doubt, he added, “Change is not always easy as many loathe change because of the uncertainty it brings but it is in my place to urge you all to embrace the change we advocate.”


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Internet Society Announces Peering Fellowship

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The Internet Society’s six-month Fellowship Peering program continues to help make internet access affordable, dependable, and resilient. The program, according to the global charitable organisation, is targeted for fifteen professionals in the peering and interconnection sector.

“It offers a unique opportunity to build the skills, knowledge, and networks necessary to improve local Internet infrastructure and policy,” according to the site’s description.

The fellowship participants will participate in a comprehensive curriculum that includes virtual training sessions, collaborative forums, and technical and advocacy-based instruction on routing, Internet Exchange Points, and policy.

The fellowship culminates in attendance at a global peering event, which provides direct experience and networking opportunities with important voices in the Internet community.

The fellowship enhances participants’ impact in their particular nations by developing engagement with seasoned professionals and boosting regional and global collaboration. The program invites fellows to return to their communities prepared to expand interconnectivity, improve policy conditions, and make a meaningful contribution to the development of the Internet ecosystem.

Applicants must have at least three years of Internet experience and be based in Latin America and the Caribbean, Africa, or Asia-Pacific.

Eligibility also required proper travel documentation and availability to attend important events such as African Peering and Interconnection Forum, Latin American and Caribbean Network Operators Forum, or Peering Asia, as well as a commitment of roughly four hours per week over six months.

 


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