Broadcasting
Unlocking Nigeria’s Digital Economy: What 2025 Means for Investors by Reuben Kalu

In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global report by DataReportal, we examine how Nigeria is positioned to harness emerging digital trends and what the outlook means for individuals, businesses, and policymakers.
Internet Penetration: A Nation Going Online
The internet is fast becoming a lifeline for many Nigerians. According to recent trends, Nigeria, like much of Sub-Saharan Africa, is witnessing a steady increase in internet penetration. The “Digital 2024 October Global Statshot Report” already highlighted a surge in internet usage last year, and 2025 is expected to continue on an upward trajectory.
From urban hubs like Lagos and Abuja to emerging towns across the country, mobile internet access is enabling millions to connect, learn, and transact in ways that were unimaginable just a decade ago. This surge is largely driven by affordable smartphones, expanding mobile networks, and a youthful population eager to explore digital tools.
Social Media: A Digital Community on the Rise
Social media engagement in Nigeria continues to climb. The latest insights from DataReportal’s “Digital 2025: The State of Social Media” show that less than half of the connected population in Sub-Saharan Africa were using social media at the beginning of 2025. Still, the numbers are climbing, and Nigeria is a key player in this trend.
Platforms like WhatsApp, Facebook, Instagram, and TikTok dominate the social scene, not only for social interaction but also for business marketing, civic engagement, and education. Influencer culture, social commerce, and video content are reshaping how Nigerians consume and create information. Small businesses, in particular, are leveraging these platforms to reach wider audiences and scale faster than ever before.
The AI Wave: Nigeria’s Emerging Potential
Artificial Intelligence (AI) is no longer a far-off concept—it’s here, and it’s making waves. While the global spotlight is on AI’s transformative power, Nigeria stands at the threshold of an AI-driven future. According to DataReportal’s “AI Making Gains” section, the global adoption of AI tools is accelerating, and while Nigeria-specific data is limited, the implications are significant.
In Nigeria, startups and tech innovators are beginning to integrate AI into their products and services. Chatbots are enhancing customer service, AI-driven tools are streamlining data analysis, and educational platforms are adopting machine learning for personalized learning experiences. As digital literacy improves and AI tools become more accessible, we can expect broader adoption across industries like transportation, health and hygiene, fintech, and agriculture.
E-Commerce and Mobile Payments: The Rise of Digital Transactions
With a growing number of internet users and smartphones, e-commerce in Nigeria is thriving. Homegrown platforms like Jumia and Konga, alongside global entrants, are transforming how Nigerians shop. Whether it’s fashion, electronics, or groceries, consumers are embracing the convenience of online shopping.
At the heart of this revolution is mobile payments. From USSD codes to digital wallets and banking apps, cashless transactions are becoming the norm. This trend not only enhances transaction speed but also supports financial inclusion for underserved populations. The push towards a digital economy is evident, and with increased trust in payment systems, e-commerce growth is set to skyrocket.
Digital Infrastructure and Literacy: Bridging the Gap
Despite the progress, Nigeria still grapples with infrastructural and educational gaps. Internet accessibility in rural areas remains inconsistent, and electricity challenges hinder digital participation. Moreover, digital literacy is uneven, with many citizens unaware of the full potential of online tools.
To bridge this divide, stakeholders must invest in public-private partnerships. Government initiatives focused on expanding broadband coverage, coupled with community-based digital skills programs, can empower more Nigerians to participate in the digital economy.
Data Privacy and Cybersecurity: A Growing Concern
As digital adoption rises, so does the risk of cyber threats. Personal data protection, financial fraud, and online harassment are becoming more prevalent issues. For Nigeria to maintain momentum in its digital journey, there must be stronger emphasis on cybersecurity education and regulation.
The Nigeria Data Protection Commission (NDPC) is already taking steps in this direction, but more collaboration is needed between the government, private sector, and civil society to create a safe digital environment.
Opportunities Ahead: What This Means for Nigerians
For individuals, the digital transformation means access to better education, remote job opportunities, and faster communication. For entrepreneurs and businesses, it opens up new markets, smarter tools, and innovative business models. For the government, digital tools offer better citizen engagement, streamlined services, and improved transparency.
Youth, in particular, are set to benefit immensely. With the right training and exposure, Nigeria’s young population can drive tech innovation, develop world-class products, and position Nigeria as a global digital force.
A Digital Nigeria is Taking Shape
The digital outlook for Nigeria in 2025 is both exciting and transformative. With rising internet usage, growing social media communities, and increasing AI integration, Nigeria is clearly on the path to becoming a major player in the global digital economy.
But this future won’t build itself. It will require intentional investment, smart policies, and a collective effort from every sector of society. The opportunities are vast—and for those ready to embrace the digital leap, the rewards will be even greater.
As we navigate the rest of 2025 and look to the years beyond, one thing is certain: Nigeria’s digital journey is just beginning, and the best is yet to come.
Broadcasting
Maximise Your Easter Getaway in Nigeria with Smart Travel Hacks

Easter is almost here, and with it comes the perfect opportunity to escape the everyday hustle and embark on a memorable adventure. Whether you’re craving some ‘chilling’ time, quality ‘family’ time, or a ‘pepper dem’ getaway, Nigeria offers endless possibilities for exploration. And the best part? Travelling locally has never been easier or more affordable.
Whether you’re a ‘newbie’ traveller or a seasoned pro, we’ve got you covered with essential hacks that will make your trip a breeze. Say goodbye to stress and hello to smooth sailing as you navigate your Easter getaway like a true travel expert.
Planning your trip is like packing your suitcase – essential, not optional
Just like you wouldn’t leave home without your power-bank (just in case!), don’t head off on a quick trip without a plan. A little prep can save you time, money, and stress — from booking flights and sorting transport, to packing light and right.
Nigeria has endless ways to travel. Flying with local airlines like Air Peace or Ibom Air is quick and budget-friendly, while renting a car gives you the freedom to explore scenic routes like the drive to Erin-Ijesha Waterfalls or the journey to Obudu Cattle Ranch. Not into driving? Buses like Peace Mass or God is Good are easy and affordable. And for a truly luxurious experience, you could even consider a chartered flight – if you’re balling!
Travel like a pro: The art of smart packing
Packing smartly is a crucial travel hack that can save both time and money. Amelia Campher recently shared on TikTok how she organised her hair, beauty, makeup, and personal accessories into different vanity cases and toiletry bags from Temu. Each one perfectly stores her daily essentials, keeping everything neat and accessible. She excitedly told her followers, “This is your sign to buy these bags!” Her clever packing strategy ensures that she’s ready for any trip without unnecessary clutter or stress.
Take Jasmin’s experience, for example. After getting hit with extra carry-on fees on a previous flight, she decided to be smarter about her upcoming family trip. In her search for a solution, she found the perfect backpack on Temu for just under ₦40k. Ticking all the boxes, it avoided extra carry-on fees and allowed her to efficiently pack 16 items plus a makeup bag. When they arrived at the airport, Jasmin’s family breezed through check-in with no issues, their backpacks meeting size requirements perfectly. No extra charges, no stress; just a smooth start to their unforgettable five-day family trip.
Backpacks aren’t just ideal for air travel – they’re also perfect for road trips. Whether you’re cramming your car with family and their belongings or flying high, packing smart and light is essential. A compact, well-organised backpack can make your journey easier, no matter the mode of transport.
To avoid unexpected charges when flying within Nigeria this Easter, it’s crucial to familiarise yourself with airline baggage policies; while Economy Class typically permits 15kg to 20kg of checked luggage, and Premium Economy or Business Class allows up to 30kg, always verify specific weight limits with your chosen airline to prevent costly excess baggage fees, especially if you plan on packing more than the standard allowance.
No passport needed: Pack your bags for a Naija Detty Easter
Why travel halfway across the world when Nigeria has it all? This Easter, skip the long-haul and discover the treasures on your doorstep. From the buzzing streets of Lagos to the ancient city of Benin and the serene hills of Jos, unforgettable adventures are just a short trip away.
By travelling locally, you’re not only creating new memories — you’re also supporting local tourism and helping grow our economy. With so many destinations to explore, there’s something for every kind of traveller. So pack your bags, plan smartly, and make this Easter your best Naija Detty holiday yet.
Broadcasting
KONFAM 89.5 FM Hits Airwaves in Lagos Tomorrow

The heartbeat of Lagos is about to receive a powerful new rhythm as KONFAM 89.5 FM officially launches in Lagos tomorrow, Wednesday.

Kayode Adegbite, founder, KONFAM FM,
KONFAM FM, Kayode Adegbite, brainchild of seasoned entrepreneur and media innovator, is a cutting-edge radio station poised to redefine the broadcasting landscape in Nigeria.
It promises to bring a fresh, tech-driven, and culturally rich approach to radio transmission.
Described as a fusion of technology, creativity, and community, KONFAM FM aims to captivate Lagosians with content that speaks directly to their experiences.
Whether it’s music, news, entertainment, lifestyle, or talk shows, the station is built to reflect the soul of the city and the pulse of its people.
Adegbite is no stranger to transformation.
As CEO of MediaCrush Nigeria Ltd, a leading Out-of-Home (OOH) advertising company, he has spent the past decade revolutionizing how brands engage with audiences across Nigeria.
With over 20 years of experience spanning finance, marketing, and media, he is now channeling his vision into broadcasting.
“KONFAM is not just another radio station,” Kayode said in a pre-launch interview.
“It is a movement, a platform for authentic voices, compelling stories, and meaningful conversations that empower and entertain.”
From its sleek state-of-the-art studio in the heart of Lagos to its impressive lineup of on-air personalities and programs, KONFAM FM is designed to be interactive, engaging, and youth-focused.
Broadcasting
Subscriber Withdraws Suit against MultiChoice, FCCPC over Price Hike

Festus Sanmi Onifade, subscriber and legal practitioner, has withdrawn his lawsuit challenging alleged unfair price hikes by MultiChoice Nigeria Limited, filed at the Federal High Court in Abuja.
Also listed as a defendant in the suit is the Federal Competition and Consumer Protection Commission (FCCPC).
In a notice of discontinuance, dated April 1, 2025, the claimant formally informed the court of his decision to wholly withdraw the suit, marked FHC/ABJ/CS/363/2025.
However, the notice, signed by Onifade, did not advance reasons for the withdrawal.
Onifade had earlier approached the court to challenge what he described as an unfair and unjust price increase announced by MultiChoice Nigeria, slated to take effect from March 15, 2025.
In the originating summons, he asked the court to determine, among other things, whether, given Section 128 of the Federal Competition and Consumer Protection Act, 2018, and other relevant laws, the notice of the impending price increase issued by the first defendant was not unfair, unjust, grossly inadequate and a breach of his consumer rights; whether, considering the subsisting appeal in MultiChoice Nigeria Ltd & Ors v. Festus Onifade & Ors, the defendant was not stopped from further increasing the price of its services.
The suit centred on legal tussle between Onifade and MultiChoice over price hikes, which the claimant insisted were being implemented in defiance of regulatory standards and without adequate consumer engagement.
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