News
Use PR Experts, Agencies for Government Communication- Ojobo

This skill of the Director of Public Affairs of telecom industry regulator Nigerian Communications Commission (NCC) is not evident at first sight. Or second. Listen, however, to brilliant, Mr. Tony Ojobo speak on the work of the communication professional in Government and there is no doubt to the listerner that he understands hoops, loops and jumps.
Ojobo mounted the rostrum at the Breakfast Meeting of the Public Relations Consultants Association Thursday, October 29, 2015, at Adna Hotel, Ikeja GRA, Lagos. He spoke of “Communication in the Public Sector: Issues, Challenges and Prospects.”
He talked to an eager audience. The environmental context made the presentation by the NCC spokesman one that aroused even keener interest by the professionals who have gathered every month to hear their colleagues on client side speak on issues in public relations, one of the fastest growing disciplines of the modern age.
Before Ojobo was Mr Kufre Ekanem of Nigerian Breweries Plc, Mr Emeka Oparah of Airtel Nigeria and Mr David Okeme of Unilever Nigeria.
A stellar cast in all respects and Mr Ojobo showed the shoes fit.
Thursday, October 29 was just three days into the earth-shaking news of the imposition of a fine of N1.04 trillion by his institution on telecom market leader MTN Nigeria Communications. The business world shivered. The international community paid attention. Moreover, the debates kicked in.
Upfront, Ojobo asserts that “political neutrality is a cornerstone of public sector communication.”
To communicate government or any MDA effectively, the professional has to manage masterfully various competing interests and agenda, much more so than his counterpart in the private sector.
He adds ruefully that “the politics of the day determines to a great extent the pattern of communication between government agencies.” Even more important in this balancing act, Ojobo states, is the caution: “You do not have to be political, but you must also be politically correct.”
Communication functions in the public sector to promote citizen participation in service delivery, to enable informed decision making and service design, and to engender accountability. The communication professional in government setting in Nigeria faces many challenges. They include balancing the demands of the oath of secrecy that civil servants swear and that the Colonial Government instituted many years ago versus those of the new Freedom of Information Act. “Secret files still exist since colonial times to avoid protests from the public. Is it virtue to keep corporate activities and documents secret? ” he asks.
Other challenges include “the inability of public agents to strike a balance between their loyalty to the government and the interest of the citizens” that “makes public officers shy away from telling the whole truth to avoid embarrassing the government”. There is possibility of spokespersons being misunderstood and classified as saboteurs; difficulty in determining what to share and what to keep secret; and critical and cynical reception of messages from the public sector by the media and citizens.
However, the tendency to protect MDAs from unnecessary exposure “often results in many speculations in the public domain, thus creating problems.”
Given this, are government agencies open to communication? Can they? Should they?
Ojobo is convinced that MDAs should not only be open to communication but embrace it because, as he avers, “Secrecy and non-transparency cause under-the-table dealings, making organisations prefer to be quiet on their actions.”
He notes that with FOI Act, there is no hiding place for public officers. Even so, the FOI Act has guidelines on the types of information Government Agencies and officials can release to the public. He shared many examples of effective and ineffective communication.
The NCC Communication Team handles the interface between the regulator and various stakeholders.
They include 150 million often vociferous subscribers to the different networks, the media, the network operators and the multiple players in that ecosystem, Government, and its various arms, et cetera.
The NCC, Ojobo discloses, had of necessity and choice operated a communication-centric and listening organisation. Telecommunication is ubiquitous and affects lives. It is a 24-hour service.
Challenges in the operating environment in Nigeria means there are issues on the side of customers, operators, governments.
The complaints come to NCC, which has opened its doors with a helpline, Subscribers Parliament and various platforms to listen and to address the challenges.
The above is the context for the work of the regulator. Before the recent bomb on MTN, subscribers often accused NCC of sharing bed space with those it regulates.
The networks on their part accused the institution of connivance with the market leader. As Walmart Corporation spokesman Dan Bartlett observed at the Global Public Relations Summit 2015, for NCC, as for Walmart, “there is a daily referendum on our reputation.”
Based on the experience of handling this challenging communication tasks, Ojobo recommends that Government agencies should not only have proper structured Communication Divisions but also must engage external counsel for their professional insights and detached perspective.
His declaration was music to the ears of the professional firms gathered under the PRCAN umbrella. The endorsement came against some interesting historical and contemporary background.
The government gave impetus to public relations and communication in Nigeria with the establishment of the Information Department of the Colonial Service in the 1940s. The leading organisations of the era, the private sector United African Company and the public sector Nigerian Railway Corporation, also followed suit.
Use of professional communication counsel declined over the years, though. A survey by PRCAN in 2014 showed that Governments at Federal, State and Local levels were the least in patronising PRCAN member-agencies who contrastingly played major roles in servicing no fewer than 60 major brands. NCC and the Central Bank of Nigeria were some of the few Government organs that understood the imperative of effective professional communication.
Given that there are about 500 agencies of Government, poor and ineffective communication means that citizens do not know many of the agencies or what they do. Or how to seek redress for poor or no service. They are supposed to be accountable to us citizens.
So, what about MTN? Once again, Ojobo had to show dexterity in walking a tight rope. He was at the PRCAN event in his professional capacity as a key player in communication to speak to fellow professionals. He did not come to address an NCC press briefing on the sanction of MTN.
Ojobo would only volunteer the information that it had taken NCC since 2011 to get to the point of the humungous fine. He stressed the commitment of the regulator to maintaining the sanctity of the regulatory framework in the sector as well as promoting best practice in regulation and investment for the interest of Nigeria.
He says the three other players complied with the instruction; the defaulter kept doing so wilfully. There were also security dimensions to the challenge of having unregistered SIMs on telephone networks.
Ojobo stated: “Sanction is supposed to be a deterrent. The fine of N200,000 per unregistered SIM was fixed deliberately high to deter companies from disregarding the instruction. We did not really expect that we would get to any operator and find so many improperly registered SIMs. We expect 100% compliance. If there is no compliance, there will be sanctions. That is the message.”
For the communications profession, the message of this trapeze artist is clear: Master your craft. Benchmark against best practice locally and internationally.
Make communication integral to the policy and processes of the organisation and for the public sector make it serve as an enabler in fulfilment of vision and mission. Get external counsel because of its benefits.
News
Mobile Internet Gender Gap Widest in Africa – GSMA

More than 810 million women across low- and middle-income countries (LMICs) remain offline, with Sub-Saharan Africa recording one of the world’s widest mobile internet gender gaps.

According to the GSM Association’s (GSMA’s) Mobile Gender Gap Report 2026, released this week, women in LMICs are still 12% less likely to use mobile internet than men, leaving an estimated 200 million fewer women connected than their male counterparts.
This is despite mobile internet becoming the primary gateway to the digital economy, according to new research from the GSMA.
The report reveals that of the 810 million women who remain offline globally, more than two-thirds live in Sub-Saharan Africa and South Asia −regions that continue to experience the widest disparities in digital access.
The findings highlight significant implications for Africa, and the challenges facing governments, mobile operators and development agencies seeking to expand digital inclusion.
The report notes that Sub-Saharan Africa’s mobile internet gender gap stands at 26%, second only to South Asia’s 25%. The divide becomes even more pronounced outside major cities.
“In LMICs, the gender gap in mobile internet adoption tends to be two to three times wider in rural areas than urban areas. In 2025, across all LMICs, the gender gap in mobile internet adoption was more than three times wider in rural areas than in urban areas.
“There is also a difference at the regional level, where the gender gap in mobile internet adoption is wider in rural than urban areas of LMICs in every region except Europe and Central Asia.”
For Africa, the rural challenge is particularly severe, the report warns.
The GSMA found that the gender gap in mobile internet adoption reaches 34% in rural areas of Sub-Saharan Africa, compared to 21% in urban centres.
Device challenge
Smartphone ownership remains a major obstacle to digital inclusion. The report found that women across LMICs are 13% less likely to own a smartphone than men, representing approximately 210 million fewer women with access to internet-enabled devices.
Across Sub-Saharan Africa, only 34% of women own smartphones, with the region recording a smartphone ownership gender gap of 22%, with access to internet-enabled devices remaining one of the most important factors influencing whether women eventually adopt mobile internet services.
“The type of mobile device a person owns matters, as it typically affects whether and how they use the internet. Once someone owns a smartphone, they are much more likely to be aware of mobile internet, adopt it and use it regularly and in a variety of ways. In fact, once women own a smartphone, these metrics more closely resemble those of men,” notes the report.
Barriers persist
Despite growing awareness of mobile internet and its benefits, women continue to face multiple barriers to meaningful participation in the digital economy.
The report identifies affordability, literacy and digital skills as the leading barriers preventing women from getting online.
Even after gaining access, women frequently report safety and security concerns, data costs and connectivity quality as obstacles to broader internet use.
The report notes: “Addressing rural gender gaps is essential to advancing digital inclusion for women overall. In particular, women who live in rural areas tend to have limited physical access to essential services and may have the most to gain from better access to mobile and mobile internet.
“Addressing gender gaps in mobile ownership, particularly of smartphones, and in mobile internet use can help women in rural areas benefit from these digital technologies to the same extent as men.”
Claire Sibthorpe, head of digital inclusion at the GSMA, warns that progress is not happening quickly enough and emerging technologies such as artificial intelligence risk creating new forms of digital exclusion.
“While there has been a slow narrowing of the mobile gender gap since 2022, much more is needed to address the persistent and significant gender gaps in mobile internet adoption and use.
“We live in an increasingly digital world and the proliferation of technologies such as AI are creating greater digital divides and inequities, elevating the need to ensure digital inclusion for all.”
News
Payaza Secures ‘A’ Credit Ratings from Moody’s, Agusto, DataPro, Intelligence Africa

Payaza Africa, a payments infrastructure company, has earned strong credit ratings from four major rating agencies, reinforcing its growing reputation as a resilient and credible player in Africa’s financial services ecosystem.

The payment company recorded upgrades across the board, with DataPro raising its rating from A to AA-, Intelligence Africa assigning it an A- investment-grade rating, Agusto upgrading it from BBB to A-, and GCR, an affiliate of Moody’s, also moving it from BBB to A-.
A credit rating reflects a company’s financial strength and its ability to meet debt obligations, indicating how safe it is for lenders and investors to extend credit.
In a statement on Monday, the company described the achievement as a validation of its disciplined growth trajectory and operational resilience in a dynamic fintech landscape. It added that the upgrades position Payaza as a future-ready brand with increasing relevance not only within Africa but also in the global fintech space.
Commenting on the development, Seyi Ebenezer, the Chief Executive Officer of Payaza Africa, said the ratings reflect years of deliberate effort to build a sustainable and globally competitive institution.
“This milestone is a strong affirmation of the work we have done to build Payaza on a foundation of discipline, trust, and long-term value creation. Receiving these upgraded ratings sends a clear message that Payaza is not only growing, but growing with strength, structure, and sustainability,” he said.
Ebenezer noted that the recognition goes beyond financial performance, highlighting the company’s ability to execute strategically while maintaining strong risk management practices.
“For us, this is bigger than recognition. It reflects our commitment to building a world-class institution that can compete globally while continuing to serve businesses and consumers across the continent with excellence.
“Over time, our ratings journey has reflected more than strong financial performance. It speaks to a business built on disciplined execution, prudent management, and the ability to scale responsibly in a dynamic market. This has helped us stand out not only as an innovator in digital payments, but as a maturing financial institution with the operational depth to compete globally.
“These new ratings are expected to further strengthen Payaza’s standing with investors, regulators, partners, enterprise clients, and the wider financial community. In a sector where trust, resilience, and compliance are increasingly central to long-term success, independent ratings remain a powerful endorsement of a company’s ability to manage risk, meet obligations, and sustain growth,” Ebenezer said.
Payaza Africa provides payment infrastructure solutions focused on collections, payouts, embedded finance, and digital commerce enablement for businesses across Africa.
The company has also continued to expand its product ecosystem with solutions such as Payaza Checkout for payment collections and payouts, Chat and Pay by Payaza for WhatsApp-based transactions, Payaza Give for donations and digital contributions, and Shopaza, its e-commerce platform designed to help businesses sell and receive payments more efficiently.
News
London Strengthens Global Investment Ties with Africa @ First Ever London-Africa Business Summit

The Mayor of London, Sadiq Khan, has today hosted City Hall’s first ever London-Africa business summit, bringing together 200 business and political leaders from across the continent to strengthen trade and investment ties between London and Africa.

Held in the heart of the City of London, the summit included the Minister of Trade for Agribusiness and Industry in Ghana and representatives from SOAS, the Nigerian Exchange Group, Ventures 54 and London Africa Network to showcase London as the global city of choice for African companies looking to expand internationally and attract investment.
The Mayor announced the summit during his 2025 trade mission to Nigeria, Ghana and South Africa, where he led a delegation to promote London as a global destination for investment. Since the visit, African businesses have invested more than £30 million into London through foreign direct investment.
117 African organisations are listed on the London Stock Exchange, spanning sectors from telecoms and finance to energy and technology. Companies include telecoms giant Airtel Africa and energy supplier Seplat Energy. By comparison, fewer than 20 African organizations are listed on the New York Stock Exchange, underlining London’s deep economic and cultural links with the continent.
The summit builds on growing economic momentum between the UK and Africa. Total UK-Africa trade reached approximately £52 billion in 2025 despite continued global economic uncertainty, while UK exports to Africa increased to nearly £26.2 billion, reflecting rising demand for UK goods and services across African markets.
Africa is increasingly recognised as one of the world’s most important long-term growth regions, driven by rapid urbanisation, infrastructure investment, population growth and expanding consumer markets.
The UK remains among Africa’s top 10 supplying markets and continues to strengthen trade relationships through agreements covering 18 African countries. There are also huge community links between the UK and Africa. The UK has the second largest Nigerian diaspora population, second only to the US, with an estimated 215,000 Nigerians living here.
The Mayor’s London Growth Plan identified the need to attract more foreign direct investment to help grow London’s economy by £107 billion by 2035 and support the creation of 150,000 good jobs by 2028. London continues to lead as the top destination for African foreign direct investment in Europe and the US, ranking second globally outside Africa behind only Dubai.
The summit also highlighted major opportunities for collaboration across sectors, including financial services, digital technology, education, healthcare, energy transition, infrastructure and the creative industries, with London well positioned to deepen its role as a strategic trade and investment partner for African markets.
The Mayor of London, Sadiq Khan, said: “I am proud to host City Hall’s first ever London-Africa business Summit, bringing together investors, entrepreneurs and businesses to showcase London as the best city in the world for African companies to expand internationally and attract investment.
“With more African companies listed on the London Stock Exchange than any other exchange, it is one of the most globally important growth regions. I am delighted that my African trade mission last year has encouraged both inward investment and outward expansion, creating jobs and further strengthening the links between us. I look forward to more opportunities developing from this Summit as we continue to build a better, more prosperous London for everyone.”
Mr. Mark Smithson, Country Director, UK Department for Business and Trade, Nigeria, and Anglo West Africa said: “The London-Africa Business Forum has brought together ambition, capital and creativity, reinforcing London’s role as a global gateway for African enterprise.
“As we look to the next chapter, we are deepening partnerships that drive sustainable growth, shared prosperity and long-term opportunity across both regions. In Nigeria, we are working closely with key partners, businesses and investors to unlock investment, create jobs and deliver tangible economic outcomes.”
Soren Nikolajsen, Managing Director, Industry Engagement Defence and Trade at Natwest said: “London remains one of the world’s leading destinations for international investment, underpinned by its deep financial expertise and global connectivity. Bringing together investors from across Africa in this way is a valuable opportunity to strengthen relationships, showcase the breadth of opportunity here, and support long-term, mutually beneficial growth.”
Olukorede (K.O.) Adenowo, Chief Executive Officer, FirstBank UK, said: “FirstBank UK is proud to support the strengthening of the Africa–UK corridor, where growing demand for capital and expertise continues to drive cross-border opportunity. London remains a powerful gateway for African businesses seeking to scale internationally, while Africa offers compelling long-term investment potential.
“At FirstBank UK, we are focused on supporting cross-border trade and facilitating capital flows by connecting clients to global markets and structuring bankable opportunities. Through stronger collaboration, we can unlock greater investment and deliver sustainable growth across both regions.”
Dylan Martin, Chief Executive Officer of Teybridge Capital said: “Our expansion in London marks an important milestone for Teybridge Capital Europe and reflects the strength of our growth in the UK market. With over 60 per cent of our client base in the UK, this was a natural step in deepening our presence on the ground and investing in a high-performance, locally based team to support our next phase of growth.”
E-Financial3 days agoReport Faults Banks over N91.1 Trillion Sterilised at CBN
E-Business3 days agoNDPC, Meta Launch 2-Year M-SIDP after Regulatory Settlement
E-Financial3 days agoCBN to Deploy AI in Fight Against Payment Fraud
E-Business2 days agoKaspersky Report Shows Early 2026 Witnessed an Increase in Cyberattacks on the Manufacturing Sector
Telecom2 days agoNigeria, Others Stuck on WiFi 4 As World Adopts WiFi 6, WiFi 7
Telecom2 days agoYuno Partners with Onafriq to Unlock Pan-African Payments for Global Merchants
E-Financial2 days agoSenate Moves to Regulate Crypto Sector, Seeks Investor Protection
General News2 days agoIMF Warns Nigeria of Risks in $5Bn Swap Deal with First Abu Dhabi Bank













