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Value of Distributor Management System to Nigerian FMCG Companies

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Most Nigerian Fast Moving Consumer Goods (FMCG) companies still do not have visibility of their distribution chain.

For a product manufactured for instance in Agbara, Lagos State to get to the end consumer located say in Sokoto State, the product typically has to go through an elongated, shrouded chain of distributors, sub distributors, wholesalers, sub-wholesalers and retailers.

As the product makes its way through this opaque network, the manufacturer loses visibility and control of the product’s placement.

At best, most manufacturers can monitor the movements of their products only up to the sub distributor stage.

The questions that readily come to mind are: why must Nigerian FMCG companies operate under this distribution model where they lack visibility of product movement and access to information? How can this situation be remedied or improved?

Nigeria like most Sub Saharan Africa countries (except South Africa), is still in the initial stages of supply chain development characterized by poor infrastructure such as poor intermodal transport systems (roads, railway, water, air), and limited data automation.  The schematic below shows how Nigeria compares to some select developed countries with respect to supply chain development.

The complexity of the Nigerian supply chain is further compounded by the proliferation of diverse sales channels such as open air markets, moms & pops stores, corner shops, street vendors, “aboki” stalls and formal retail channels.

To truly understand the degree of complexity of the Nigerian distribution model, one can compare with the relatively straight forward formal distribution models operated in the developed countries.

Here, after products are manufactured, they are moved directly to retail channels such as supermarkets or open air markets, or to distribution centres and then to the retail channels. The degree of separation between manufacturer and final consumer is small.

So given the complex and challenging nature of the Nigerian supply chain, manufacturers are forced to rely on an intricate web of distributors, sub distributors, stockists, sub stockists, wholesalers, sub wholesalers and retailers to reach consumers. 

One obvious drawback is the very limited or almost non-existent flow of information across this supply chain.  Consumer purchase information hardly flows back to the manufacturer.

Indeed, consumer information that gets to the manufacturer through the supply chain is mostly limited to sales information obtained when they invoice goods to distributors or to the Modern Trade.

This brings up the other strategic question: How can this situation be remedied or improved?

One way of improving visibility of a product’s movement and information flow across the Nigerian supply chain is through the use of a Distributor Management System.

Distributor Management System (DMS):
A DMS consists of 3 main devices. 1) handheld selling devices used by the distributor salesmen for order capture, 2) back end systems that the handheld sales devices link with and the distributor can use to also monitor inventory position, and 3) back end systems that sit with the manufacturer that he can use to monitor the distributors sales and inventory activities.

Without a DMS, a manufacturer has visibility of his product movement and consumer information as far as the distributor (primary sales). With DMS, a manufacturer can extend this visibility as far as the customers of the distributor i.e. sub distributors, wholesalers and even retailers.

Specifically, a manufacturer can enjoy the following improvements upon implementing a DMS such as Newspage improved: visibility into Distributors’ activities & better control of distributor’s business; Control over warehouses, pricing, promotions & surveys; results & Performance reporting; visibility into distributors inventory and sales reps performance & Secondary sales data; increased sales calls and sales volume; market intelligence and Van-to-Van transfer tracking for field force.


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Kaspersky Warns of Data Stealers Hunting for User Credentials

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As the malware development market continues to flourish with new stealers such as Lumma, for the last three years Redline still remains the dominant data-stealing malware used by cybercriminals.

More than half of every device (55%) targeted by password-stealer attacks in 2023 has been infected with the Redline malware, Kaspersky Digital Footprint Intelligence finds.

Infostealers infiltrate devices to illicitly obtain sensitive credentials such as logins and passwords, which are then peddled on the shadow market, posing significant cybersecurity threats to personal and corporate systems.

According to information gleaned from log-files traded or distributed freely on the dark web, Redline was used in 51% of infostealer infections from 2020 to 2023. Other notable malware families included Vidar (17%) and Raccoon (nearly 12%).

In total, around 100 distinct infostealer types were identified by Kaspersky Digital Footprint Intelligence between 2020 and 2023 using metadata from log-files.

The underground market for data-stealing malware development is expanding, evident from the rising popularity of new stealers.

Between 2021 and 2023, the portion of infections caused by new stealers grew from 4% to 28%. Specifically, in 2023, the new “Lumma” stealer alone was responsible for more than 6% of all infections.

“Lumma emerged in 2022 and gained popularity in 2023, through a Malware-as-a-Service (MaaS) distribution model.

This means any criminal, even those without advanced technical skills, can purchase a subscription for a pre-made malicious solution and use this stealer to carry out cyberattacks.

“Lumma is primarily designed for stealing credentials and other information from cryptocurrency wallets, commonly spread through email, YouTube, and Discord spam campaigns,” says Sergey Shcherbel, expert at Kaspersky Digital Footprint Intelligence.

To guard against data-stealing malware, individuals are advised to use a comprehensive security solution for any device. This will help prevent infections and alert them to dangers, such as suspicious sites or phishing emails that can be an initial vector for infection. Companies can help their users, employees and partners protect themselves from the threat by proactively monitoring leaks and prompting users to change leaked passwords immediately.


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World Energy Conferencing

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By Okoko Chidozie Christian

[email protected]; 09025179984.

In an increasing world, the effectiveness of meaningful human interaction becomes ever important.

World Energy Conferencing

The significance of networking remains at the very core of what we do; and to support this we strive to offer more opportunities through digital platforms to engage online year round.

Conferences as indispensable part of business could be a vital opportunity that is certain to reap one’s time, organizational commitment and lots more.

Research proven creditably reveals that conferencing provides a rare opportunity for key individuals within field specialism to come together collaboratively all over the world, in the same place, at the same time.

Such environment provides the perfect platform to network,

form partnership and exchange knowledge with both peers, and people from connected industries with whom one may not have previously connected.

A prospect such as this is sure to serve well both now and in the future.

Having known that conferences attract a unique and incredible mix of thinkers, leaders, experts and emerging talents with an existing predisposition to develop skills; it also stimulates industry progress and contribute to important global conversations.

World energy conferencing are energy-focused events set to draw in the world’s top businesses and their leaders to put the wheels of actions in motion against climate crisis and other major threats to the energy sectors and wider world as a result.

The later part of last year saw one of the world’s most pivotal sustainability events to date, COP28 reported in my previous article “Sustainability of Clean and Renewable Energy” on April 1st, 2024. The event saw world’s leaders take urgent actions and decisions on the transition away from fossil fuels and towards renewable and energy efficiency.

Undoubtedly, conference brings a wealth of forums, events, programmes which unite leaders about energy and industry’s interest topics, insights, guidance and tackling of some of the most pressing challenges.

These energy events will help in bringing together leading companies and talented people to provide business professional with high quality trade shows, digital solutions and connections, research reveals.

Some of the anticipated World energy events include World Utilities Conference Abu Dhabi, UAE (May 8-10,2024); International Conference in Energy Paris, France (14-15 May, 2024); Reuters Global Energy Transition New York, USA (7-8 June, 2024); Energy Tech Summit, Bilbao, Spain (10-11 April, 2024 ); Offshore Technology Conference, OTC in Houston Texas (6-9 May 2024), and many more.

World Energy Conferencing help companies and individuals to gain access to official media partnering and news publications for the world’s largest energy events thereby increasing their brand visibility through a variety of compelling content platforms helping to share latest innovations which are shaping the future of energy.

Also, connect industry leaders and passionate individuals from across the globe all committed to advancing the future of the energy industry in a path towards sustainable, renewable and affordable energy.

Technology expositions has helped a wide range of industry-leading companies to present energy-efficient products, energy management services and solutions.

Also, creates an environment for global think tank, powered by global innovation, pioneering minds and groundbreaking insights. As creating a new energy future require bold and different thinking, majority of these conferences regarded as the foremost events get accelerated global transition to clean energy, and bring leaders, policy-makers, investment incubators, corporate partners and world-class start-ups to work towards a greener tomorrow.

However, apart from being at the frontier of discovery on a global platform, conferencing witnesses the solution, ideas and game changers that matters amongst the world’s leading energy brands. It opens way for stakeholders to a unique occasion in examining critical insights, global drivers of energy prices and to network with energy specialists from other international companies of the world.

World energy conference platforms showcase advances in energy and a highly interactive experience that inspire progressive leadership thinking, collaborative and constructive actions. Regarding the concept of its most vital meetings, reflects its present and dedicated future to the entire society.

So, as we look ahead to the next 100years of energy mix; it is critical we consider not just the future of our energy technology, but also how we increase society’s energy literacy and create more inclusive bottom-up energy communities.


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SoftTalk Messenger Introduces Chat and Make Calls without Sharing your Phone Number

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Sharing your phone number on chatting platforms can expose you to unwanted spam, potential security breaches, and even compromise your identity.

Simple Azenabor, CEO, SoftTalk Messenger, a Nigerian developer based in Japan, said: “Anyone in an individual or a group chat can see your phone number. But don’t worry, you can use SoftTalk Messenger that doesn’t require a phone number.

“It gives you the best of both worlds, the freedom to communicate with anyone and everyone, and the security of keeping your phone number private”.

SoftTalk Messenger allows you to connect effortlessly with your friends, school mates, and family by using your @username, eliminating the need to share your phone numbers. This feature provides privacy for your phone number, particularly in group chats.

To add friends you simply search by their Unique SoftTalk @USERNAMES or Names to start a conversation and make encrypted HD audio and video calls.

It is possible for a user to turn off and on his profile from  the SoftTalk directory if he prefers not to be discovered in a public search for a complete world of his own. Helping you to communicate with friends safely and privately

SoftTalk Messenger is a Nigeria’s Messaging app for Africans & the world. It enables users to buy and sell products and services in a marketplace, post stories, chat, make audio / video calls as well as pay utilities bills & buy low cost data & prepaid mobile airtime in Nigeria with plans to expand to other African countries in the near future. Users can make extra income by reselling Data and airtime to their friends right from within the app.

Messages are encrypted and transferred over a secure channel and use standard encryption algorithms: RSA-2048, RC4+ making sure that only the receiver of the message is able to read it. SoftTalk Messenger accommodates a total of 500,000 participants in a single group, and members can share media and large files.

According to Simple Azenabor, there is no doubt that Nigerians and indeed Africans are hungry for a new technology and need something different that can be called our “own” . It is my wish to see Nigerians use and encourage an indigenous solution built by one of us to grow our own.

The android version of the app was first introduced to Nigerians in late 2018 in the presence of the delegates from the NCC officials and the Minister of Information, Alhaji Lai Raufu Mohammed represented by a Director General in the ministry. SoftTalk Messenger has been bootstrapping and exploring various technologies in order to strengthen its backend infrastructure to build a secure and scalable system.

Today, SoftTalk Messenger  is available on both android, web and the Apple iOS platforms with support of about 16 languages including French and can be downloaded on google and apple stores.

 


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