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Verve Launches ‘Live the Good Life Campaign’

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Verve, the largest domestic card scheme in Africa, has launched a new campaign themed “Live the good life”, which  reiterates the essence of the brand, affirming its versatility and the brand’s ability to enable cardholders to live the good life they so desire.

Verve Launches ‘Live the Good Life Campaign’

The campaign, anchored on the brand’s Television Commercials (TVCs) uses humour, wittiness, and fun.

The communication is upbeat, expresses the energy of the African people and plays on humour and emotive cues to drive home the message that everyone could live the good life;the campaign also dials up the role of Verve as an enabler of the Good Life and “the rewarding way to make payment”.

To deliver this message effectively, the TVCs features Nollywood celebrities, Beverly Naya, Odunlade Adekola and Sanni Musa Danja.

Speaking on the idea behind the TVCs and the campaign, Adewole Adedeji, group head, Verve Marketing, stated that the campaign is in furtherance of Verve’s commitment to enable seamless payment experience for its cardholders. “We are the rewarding way to make payments and it is very important to us at Verve to ensure that however you desire to live the good life, we are there with you and for you to make it happen in an easy and memorable way.

“Verve is not only a payment card, it is also a cardless payment gateway. Verve has become a lifestyle, an embodiment of our identity. As expressed in Verve’s new communication, this is the card that truly “gets us” as Nigerians.  It is the way we pay at home and abroad, at the cinema, shopping mall, the gym, local restaurant, etc. Verve is defining the way we interact with each other and at everyday touch points. Verve is the only card scheme in Nigeria that is domestically African and also truly international,” he added.

The new Verve brand campaign seeks to inspire conversation about what the good life means to us as a people. This implies that the good life means different things to different people.

The brand has thus used storytelling to express this in its four executions/TVC versions: Omnibus: featuring a collation of good life experiences; Music of the soul: featuring Odunlade Adekola and Sanni Musa Danja; Amala: featuring Beverly Naya and Yoga moves: featuring Odunlade Adekola.

Verve is the largest domestic card scheme in Africa.  With a commitment to making payment seamless, safer and rewarding, Verve has a bouquet of products which include: Verve Classic card and Verve Global card had over 19 million cards activated on Verve’s network as of March 2019 and is currently accepted in over 190 countries globally, Verve e-Cash and paycode.


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E-Financial

NOVA Bank Opens Regional Office in Owerri

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NOVA Bank has opened its regional office in Owerri, Imo State, as part of its expansion drive across the South-East and South-South regions.

NOVA Bank Opens Regional Office In Owerri

At the inauguration ceremony, recently, Senator Hope Uzodinma, Imo State Governor, announced that the state government would provide land for the development of the bank’s permanent regional headquarters for the South-East and South-South in Owerri.

The event was attended by government officials, business leaders from the two regions, and members of the Nigerian diaspora.

Governor Uzodinma stated that the bank’s entry into Imo State aligned with the government’s efforts to promote economic growth through infrastructure development, improved road networks, and market-driven initiatives.

He described NOVA Bank as an early investor in the region’s emerging economic opportunities.

He also commended the bank’s approach of combining physical banking infrastructure with digital platforms, noting that it aligns with the state’s emphasis on technology-driven governance and commerce.

“In recognition of NOVA Bank’s vision and long-term commitment to the region, the Imo State Government will allocate a suitable parcel of land in a prime location for the development of its permanent South-East/South-South Regional Headquarters,” the governor said.

Speaking at the event, Phillips Oduoza, chairman, NOVA Bank, thanked the Imo State Government and residents for their support, describing the Owerri office as a key part of the bank’s national expansion strategy.

“The opening of our regional office in Owerri marks a strategic milestone in NOVA Bank’s growth and underscores our commitment to the South-East and South-South,” Oduoza said, adding that the city would serve as a hub for the bank’s operations in the region.

He said the bank’s expansion is driven by a focus on sustainable growth, innovation and strong financial fundamentals, noting that NOVA Bank is investing in digital infrastructure and financial solutions to support small and medium-sized enterprises, corporates, public-sector institutions, high-net-worth individuals and the mass market.

According to him, the planned regional headquarters is expected to support job creation, improve access to credit, promote enterprise growth and deepen financial inclusion across the two regions.

Oduoza said the bank remains focused on building a resilient institution that delivers value to customers, partners and shareholders.

The opening of the Owerri regional office marks NOVA Bank’s latest step in expanding its presence in southern Nigeria.


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SEC Says CMOs Must Renew Registration in January

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Securities and Exchange Commission (SEC) has announced that Capital Market Operators (CMO’s) are to renew their registration from January 1 to 31, 2026.

SEC Says CMOs Must Renew Registration in January

In a bid to make the process seamless, the Commission says it will commence electronic receipt and processing of applications for registration and updates of registration information in the first quarter of 2026.

Dr. Emomotimi Agama, director general of the SEC,  stated this during an interview in Abuja.

According to Agama, “These initiatives reflect our commitment to leveraging technology for faster, more transparent, and efficient regulatory processes. The Commission is taking deliberate steps to make regulatory processes faster, more transparent, and technology-driven. We are investing in automation, databased supervision, and secure infrastructure to improve how we interact with the market.

The SEC Boss stated that through its Digital Transformation Portal, the Commission has automated registration and licensing end-to-end as operators can now submit applications, upload documents, and track approvals online, cutting down manual processing time and reducing the need for physical visits.

Commercial Paper Issuance Module 

He said the Commission has also rolled out the Commercial Paper issuance module, which allows operators to file documents, monitor progress, and receive approvals electronically while feedback from early users shows a clear improvement in turnaround time.

“Work is ongoing to automate quarterly and annual returns submissions, with structured templates and system checks to ensure accuracy. A returns analytics dashboard is also in development to support risk based supervision and exception reporting.

“To back these changes, we have started upgrading our IT infrastructure, servers, storage, networks, and security layers, to boost speed and reliability. Selective cloud migration is underway for platforms that need scalability and external access, while core internal systems remain on premisev5p for now as we assess security and cost implications.

“At the same time, we are strengthening data integrity and cybersecurity with vulnerability assessments and planned penetration testing once automation and migration phases are stable. These efforts show our commitment to building a modern, resilient regulatory environment that supports efficiency, investor confidence, and market stability.

Agama affirmed that the Nigerian Capital Market is clearly on a path toward digital transformation, therefore,  there is an urgent need for regulatory clarity on advanced technologies, targeted support for smaller firms, and capacity-building initiatives.

He said, “A phased and proportionate approach to regulating emerging technologies such as AI is essential, complemented by internal readiness through supervisory technology tools. Furthermore, investor education, particularly among younger demographics, will be critical to future-proof participation and drive fintech adoption.

“Innovation is vital, but it must be accompanied by responsibility. As operators embrace automation, artificial intelligence, and data-driven tools, they bear a duty to ensure ethical, secure, and compliant deployment. Safeguarding investor data, preventing market abuse, and maintaining operational resilience are non-negotiable.”

The SEC DG said that ultimately, responsible technology adoption is about building trust, the cornerstone of our markets saying that trust thrives on fairness, transparency, accountability, and regulatory compliance.

He therefore urged operators to uphold these principles adding that it would not only protect investors and systemic stability but also strengthen the long-term credibility and competitiveness of the Nigerian Capital Market.


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Naira Stability, Lower Borrowing Costs Expected in 2026 — CBN Survey

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The naira is projected to remain largely stable in the coming months, while borrowing costs are expected to ease as inflation moderates, according to the Central Bank of Nigeria’s (CBN) latest Business Expectations Survey (BES).

Central Bank of Nigeria’s (CBN) latest Business Expectations Survey (BES

CBN

The survey, which polled about 1,900 businesses nationwide, revealed that confidence in the local currency has strengthened. Respondents expect the naira to rise from an index of 28.8 points to 42.2 points by May 2026, extending the rare period of stability recorded throughout 2025.

Borrowing rates are also forecast to decline, with the index dropping from 15.4 points to 11.7 points, reflecting expectations of softer monetary conditions as inflationary pressures ease.

“Respondents expect the naira–US dollar exchange rate to steadily appreciate across the review periods, as indicated by the positive indices. They also anticipate a continuous positive outlook for borrowing rates during the same periods,” the BES report stated.

The naira has enjoyed an unusually long stretch of stability after losing about 41% of its value in 2024 following the unification of exchange rates. Analysts attribute the current calm to the CBN’s calibrated interventions and steady inflows from foreign portfolio investors.

Inflation, which stood at 14.45% in November 2025, is projected to fall to single-digit levels in 2026. This outlook could give monetary authorities room to begin a gradual easing cycle, potentially improving credit access for businesses.

Despite the improving macroeconomic environment, businesses continue to grapple with structural constraints. The survey highlighted insecurity (70.1 points), high/multiple taxation (69.7 points), and insufficient power supply (69.3 points) as the most pressing challenges. Other concerns include poor infrastructure and an unfavorable political climate, both scoring 57.7 points.

While optimism surrounds the naira and borrowing costs, the BES underscores the need for sustained reforms to tackle deep-rooted operational challenges. Analysts say that without addressing insecurity, taxation burdens, and infrastructure gaps, Nigeria’s businesses may struggle to fully benefit from the improving macroeconomic outlook.


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