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Verve Launches ‘Live the Good Life Campaign’

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Verve, the largest domestic card scheme in Africa, has launched a new campaign themed “Live the good life”, which  reiterates the essence of the brand, affirming its versatility and the brand’s ability to enable cardholders to live the good life they so desire.

Verve Launches ‘Live the Good Life Campaign’

The campaign, anchored on the brand’s Television Commercials (TVCs) uses humour, wittiness, and fun.

The communication is upbeat, expresses the energy of the African people and plays on humour and emotive cues to drive home the message that everyone could live the good life;the campaign also dials up the role of Verve as an enabler of the Good Life and “the rewarding way to make payment”.

To deliver this message effectively, the TVCs features Nollywood celebrities, Beverly Naya, Odunlade Adekola and Sanni Musa Danja.

Speaking on the idea behind the TVCs and the campaign, Adewole Adedeji, group head, Verve Marketing, stated that the campaign is in furtherance of Verve’s commitment to enable seamless payment experience for its cardholders. “We are the rewarding way to make payments and it is very important to us at Verve to ensure that however you desire to live the good life, we are there with you and for you to make it happen in an easy and memorable way.

“Verve is not only a payment card, it is also a cardless payment gateway. Verve has become a lifestyle, an embodiment of our identity. As expressed in Verve’s new communication, this is the card that truly “gets us” as Nigerians.  It is the way we pay at home and abroad, at the cinema, shopping mall, the gym, local restaurant, etc. Verve is defining the way we interact with each other and at everyday touch points. Verve is the only card scheme in Nigeria that is domestically African and also truly international,” he added.

The new Verve brand campaign seeks to inspire conversation about what the good life means to us as a people. This implies that the good life means different things to different people.

The brand has thus used storytelling to express this in its four executions/TVC versions: Omnibus: featuring a collation of good life experiences; Music of the soul: featuring Odunlade Adekola and Sanni Musa Danja; Amala: featuring Beverly Naya and Yoga moves: featuring Odunlade Adekola.

Verve is the largest domestic card scheme in Africa.  With a commitment to making payment seamless, safer and rewarding, Verve has a bouquet of products which include: Verve Classic card and Verve Global card had over 19 million cards activated on Verve’s network as of March 2019 and is currently accepted in over 190 countries globally, Verve e-Cash and paycode.


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E-Financial

Banks Lose N10Bn to Cyber Fraud in 2023’

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Stakeholders in the banking and financial ecosystem, yesterday, decried the surge in cyber fraud as Deposit Money Banks (DMBs) lost N10 billion in the second quarter of 2023, representing almost 300 per cent year-on-year compared to the previous year.

Banks Lose N10Bn to Cyber Fraud in 2023’

At a Mastercard forum convened to tackle fraud and cybersecurity threats in the financial sector, Kari Tukur, vice president, Customer Solutions Centre, East and West Africa at Mastercard, said despite the massive awareness and innovations aimed at combating cybersecurity, the amount lost last year by DBMs was “staggering”.

She said, “With Nigeria’s rapidly growing economic expansion, we are starting to see an increase in the adoption of digital financial services, and the financial landscape is also evolving at an astronomical speed.

“What was staggering for me was in spite of the huge investment around innovation, funding in the cyber space, DBMs lost almost N10bn in Q2 last year, and that was almost 300 per cent growth year-on-year when compared to the previous year.”

She noted that there was the need for collaboration among stakeholders “to combat this rising sophistication of cyber security threat.”

Tukur further stated that Mastercard was deeply committed to cyber security and fraud prevention within the payment industry, disclosing that the company invested $250m “to assist small businesses in addressing their cyber security needs.”

She disclosed that Mastercard payment portals incorporated multiple layers of security such as tokenisation technology, encryption and biometrical to stay ahead of cyber attackers.

She added that, “The sector continues to struggle with the aforementioned challenges, necessitating vigilance, proactive action and comprehensive security strategy, and Mastercard remains committed to providing safe, secure and seamless payment services and experiences for our partners and customers in Nigeria and beyond.”

Celestina Appeal, chairman, Committee of e-Business Industry Heads (CeBIH), stated that the total loss to the banking industry in the last couple of years totalled hundreds of billions of naira while Nigeria’s Consumer Awareness and Financial Enlightenment Initiative had projected a $6trn loss by 2030 to cybercrime within and outside Nigeria.

Represented by Mr Temitope Onibaniyi, secretary of the committee, she stated that the committee was ever-willing to collaborate with industry stakeholders to fight against the perpetrators who “constantly rob banks and other stakeholders in the payments industry of their hard-earned money.”

She said the need for collaboration could not be overemphasised as no individual organisation was immune to cyber security attacks.

 

 


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Tinubu Rejigs SEC Board, Makes New Appointments

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President Bola Tinubu has approved the appointment of some Nigerian professionals to the Board of the Securities and Exchange Commission (SEC).

Tinubu Rejigs SEC Board, Makes New Appointments

This is contained in a statement issued by Ajuri Ngelale, special adviser to the President on Media and Publicity.

Tinubu appointed Mr. Mairiga Aliyu Katuka  as the Chairman of the board of SEC, while Mr. Emomotimi Agama has been appointed as the  Director-General of the board.

The president also appointed Frana Chukwuogor  as Executive Commissioner (Legal and Enforcement) of the board.

Tinubu further appointed Mr. Bola Ajomale as the Executive Commissioner (Operations) of the board, while Mrs. Samiya Hassan Usman is the Executive Commissioner (Corporate Services) of the board.

Also appointed into the board are Mr. Lekan Belo as Non-Executive Commissioner and Mr. Kasimu Garba Kurfi as Non-Executive Commissioner.

According to Ngelale, the president anticipated that “all members of the Board of this critical commission will bring to bear their wealth of experience and competence in advancing the commission’s core mandate of developing and regulating a capital market that is dynamic, fair, transparent, and efficient, to bolster investor confidence and contribute immeasurably to the nation’s economic development.”


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Ecobank Repays $500m Eurobond

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Ecobank has announced the successful repayment of its $500 million five-year Eurobond issued in 2019. According to a statement filed on the Nigerian Exchange Limited (NGX), the Eurobond garnered considerable interest from a diverse range of global investors, including long-term development partners such as FMO and Proparco, who served as anchor investors.

Commenting on this achievement, Ecobank Group Financial Officer, Ayo Adepoju, said: “The bond was listed on the main market of the London Stock Exchange with a coupon rate of 9.5 per cent. The principal and interest repayment, totalling $524 million, was distributed to bondholders through the transaction agent on the bond maturity date of April 18, 2024.

“This inaugural bond we are retiring today was critical in introducing our firm to a wider array of global investors and contributed to the increased visibility of our brand in the capital markets.”

Against the backdrop of challenges posed by the global operating environment, including disruptions in the world supply chain and financial markets, Adepoju highlighted the Group’s resilience. He cited strong liquidity, a robust balance sheet, and a solid leadership team as key factors enabling Ecobank’s success.

He added that the successful repayment of the Eurobond underscores Ecobank’s commitment to financial stability and investor confidence, positioning the firm for continued growth and success in the global market.

 


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