Connect with us

E-Business

Vibe Web, Boulos Boost Digital Marketing Industry with Graduate Program

Published

on

(L-r): Joyce Akpata, director general of Nigerian-British Chamber of Commerce; ‎Tobi Asehinde, founder of Vibe Web Solutions;  Robert Ugbaja, chairman of the Boulos Group and ‎Stanley Evans, general sales & marketing manager‎, during the announcement of Vibe Web/Boulos Graduate programme in Lagos.
Kindly share this post

In a quest to bridge the skills gap in the digital marketing industry, Vibe Web Solutions, a dedicated digital marketing consultancy firm has partnered with Boulos Group, a major player in the Nigerian market to sponsor 10 university graduates to undergo 6-weeks training on 9 digital marketing courses.

The Graduate Digital Marketing Program which commenced on the 12th of October will offer the graduates’ opportunities for an internship placement in some key Nigerian companies where they will implement core digital marketing strategies whilst under the coaching and supervision of Vibe Web Solutions.   

Speaking to journalists on the programme, Mr. Tobi Asehinde, CEO, Vibe Web Solutions, explained that the skills gap amongst digital marketing professionals, and the demand for qualified digital marketing professionals in the digital marketing industry is becoming alarming, hence the reason for training more digital marketing professionals cannot be questioned.

‎He said “the demands of well-trained digital marketers are growing so rapidly and availability of skilled digital marketing professionals is now a challenge. Since, most of our clients are also asking for well-trained digital marketing professionals, we see it right to start this program”.

‎According to Tobi, the Graduates Digital Marketing Program will provide an in-depth knowledge and graduates gain high-quality 6 weeks practical training from  experts in the digital marketing field and work experience in a digital marketing role with some of the biggest companies in Nigeria.

‎“We will help the graduates launch exciting career in digital marketing, reward them success and encourage them to exceed their potential” he said.

‎Continuing, he expressed his gratitude to Boulos Group, a major player in the Nigerian market, to have queued into a wonderful initiative like this, to make sure that the graduates acquire the relevant digital marketing skills, which will also add value to various industries.

‎He said “Boulos Group is a major sponsor for the Graduate Digital Marketing Program and we believe that it is a wonderful initiative which other companies in Nigeria should also queue into. The benefits accrued in training university graduates on digital marketing are quite enormous”, he added.

Also speaking on the imperatives of the initiative, Mr. Robert Ugbaja, Chairman of Boulos Group, said it is in the character of the Company to fall in line with the digital trends in the society.

According to him, when the Boulos family started their activities in Nigeria in 1936, the country they just arrived to, little did they know about what the future held for them.

He said, as a company that took on a social task – that of improving the social conditions of Nigerians by providing opportunities and alleviating unemployement and poverty, Boulos Group views the partnership with Vibe Web Solutions as critical in its quest to remain ahead of competition, bridging the gap between the Company and the stakeholders while offering valuable products to the customers.

“Today, we are ahead of competitors because we are using digital marketing channels such as Instagram, Facebook, Twitter, Google+, among others to reach out to our customers. We understand that digital marketing is about using BIG DATA to enhance sales, customer support and sample opinion on new products,” he said.

He therefore urged the graduate trainees to be observant and dedicated throughout the internship programme as Boulos Group will provide them with enabling environment to achieve the aims of the initiative.

Vibe Web Solutions has carried out over 1,500 successful digital marketing strategy and campaigns in 5 countries so far (Nigeria, Kenya, Ghana, United Kingdom and United States).

The company prides itself as a result driven digital marketing agency that exists to make businesses succeed in an increasingly digital-centric world.

On the other hand, Boulos Group (Nigeria) is a major player in the Nigerian market and an authority in its chosen fields of operation.

As such, and through their important financial and social investments, they have made it their responsibility to give back to the country that welcomed them many years ago.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

Published

on

Kindly share this post

The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.

Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.

Cyber Immunity is the next frontier in cybersecurity

Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.

When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.

The growing demand for proactive security

One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.

Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.

With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.

Integrating Cyber Immunity into security strategies

The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.

“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.

Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.

When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.

This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.

As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.

 


Kindly share this post
Continue Reading

E-Business

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Published

on

Kindly share this post

Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga

The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.

To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.

Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.

Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”

He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”

Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.

As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.

Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.


Kindly share this post
Continue Reading

E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

Published

on

Kindly share this post

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


Kindly share this post
Continue Reading

Trending