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Vibe Web, Boulos Boost Digital Marketing Industry with Graduate Program

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(L-r): Joyce Akpata, director general of Nigerian-British Chamber of Commerce; ‎Tobi Asehinde, founder of Vibe Web Solutions;  Robert Ugbaja, chairman of the Boulos Group and ‎Stanley Evans, general sales & marketing manager‎, during the announcement of Vibe Web/Boulos Graduate programme in Lagos.
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In a quest to bridge the skills gap in the digital marketing industry, Vibe Web Solutions, a dedicated digital marketing consultancy firm has partnered with Boulos Group, a major player in the Nigerian market to sponsor 10 university graduates to undergo 6-weeks training on 9 digital marketing courses.

The Graduate Digital Marketing Program which commenced on the 12th of October will offer the graduates’ opportunities for an internship placement in some key Nigerian companies where they will implement core digital marketing strategies whilst under the coaching and supervision of Vibe Web Solutions.   

Speaking to journalists on the programme, Mr. Tobi Asehinde, CEO, Vibe Web Solutions, explained that the skills gap amongst digital marketing professionals, and the demand for qualified digital marketing professionals in the digital marketing industry is becoming alarming, hence the reason for training more digital marketing professionals cannot be questioned.

‎He said “the demands of well-trained digital marketers are growing so rapidly and availability of skilled digital marketing professionals is now a challenge. Since, most of our clients are also asking for well-trained digital marketing professionals, we see it right to start this program”.

‎According to Tobi, the Graduates Digital Marketing Program will provide an in-depth knowledge and graduates gain high-quality 6 weeks practical training from  experts in the digital marketing field and work experience in a digital marketing role with some of the biggest companies in Nigeria.

‎“We will help the graduates launch exciting career in digital marketing, reward them success and encourage them to exceed their potential” he said.

‎Continuing, he expressed his gratitude to Boulos Group, a major player in the Nigerian market, to have queued into a wonderful initiative like this, to make sure that the graduates acquire the relevant digital marketing skills, which will also add value to various industries.

‎He said “Boulos Group is a major sponsor for the Graduate Digital Marketing Program and we believe that it is a wonderful initiative which other companies in Nigeria should also queue into. The benefits accrued in training university graduates on digital marketing are quite enormous”, he added.

Also speaking on the imperatives of the initiative, Mr. Robert Ugbaja, Chairman of Boulos Group, said it is in the character of the Company to fall in line with the digital trends in the society.

According to him, when the Boulos family started their activities in Nigeria in 1936, the country they just arrived to, little did they know about what the future held for them.

He said, as a company that took on a social task – that of improving the social conditions of Nigerians by providing opportunities and alleviating unemployement and poverty, Boulos Group views the partnership with Vibe Web Solutions as critical in its quest to remain ahead of competition, bridging the gap between the Company and the stakeholders while offering valuable products to the customers.

“Today, we are ahead of competitors because we are using digital marketing channels such as Instagram, Facebook, Twitter, Google+, among others to reach out to our customers. We understand that digital marketing is about using BIG DATA to enhance sales, customer support and sample opinion on new products,” he said.

He therefore urged the graduate trainees to be observant and dedicated throughout the internship programme as Boulos Group will provide them with enabling environment to achieve the aims of the initiative.

Vibe Web Solutions has carried out over 1,500 successful digital marketing strategy and campaigns in 5 countries so far (Nigeria, Kenya, Ghana, United Kingdom and United States).

The company prides itself as a result driven digital marketing agency that exists to make businesses succeed in an increasingly digital-centric world.

On the other hand, Boulos Group (Nigeria) is a major player in the Nigerian market and an authority in its chosen fields of operation.

As such, and through their important financial and social investments, they have made it their responsibility to give back to the country that welcomed them many years ago.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Police Says Victims Enable Cyber Attacks Out of Ignorance

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Mr Uche Ifeanyi, commissioner of Police in charge of the Nigeria Police Force National Cyber Crime Centre (NPF-NCCC),  said on Friday that most cyber attacks occur because victims act out of ignorance.

Police Says Victims Enable Cyber Attacks Out of Ignorance

He spoke in Abuja at the opening of an online cybercrime awareness campaign themed “Odogwu No Dey Hide Him Face,” organised to educate and empower communities about online safety and cyber hygiene.

“Studies reveal that the majority of cyber attacks are initiated or enabled by victims due to lack of knowledge.

“Personal information is invaluable and must be protected at all times.

“Just as we maintain physical health, we must also maintain a healthy digital lifestyle,” he added, stressing that simple cyber hygiene practices could greatly reduce the risk of becoming a victim.

He urged the public not to disclose confidential information to unauthorised persons and to use strong, unique passwords, enable multi-factor authentication, and apply security safeguards on digital devices.

“Keep personal information private, avoid suspicious links, and regularly update software or system patches,” he said, adding that antivirus programmes and firewalls were essential for online safety.

Ifeanyi warned against falling for “free gifts” online.

“If it sounds too good to be true, it most likely is fraud,” he said, advising caution with urgent or suspicious messages.

He also urged internet users to verify information before sharing to avoid spreading fake news, emphasising that cybercriminals could exploit everyone regardless of age, occupation, or social class.

Vincent Olatunji, director-general, National Data Protection Commission (NDPC), commended NPF-NCCC for its efforts and said the campaign theme was commendable.

He noted the importance of educating people on legitimate wealth and safe internet use.

Olatunji said that the fight against cybercrime required collective effort, warning that the risks were increasing daily as more people connected to the internet across Nigeria.


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Firm Enhances its Security Awareness Platform with SCORM and PDF Support

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Kaspersky has introduced an update to its Automated Security Awareness Platform, adding full support for PDF and SCORM (Sharable Content Object Reference Model) – the industry-standard protocol for deploying and managing e-learning content.

The enhancement enables organisations to build fully customised cybersecurity training programmes that reflect their infrastructure, risk profile, and internal policies, while continuing to benefit from Kaspersky’s expert-driven security content and phishing simulations.

According to the Kaspersky report titled “Redefining the Human Factor in Cybersecurity”, employees responding to phishing attacks was one of the main causes of cyber incidents in companies worldwide, accounting for 21% of cases among other reasons.

At the same time, additional Kaspersky research reveals that social engineering attacks are predicted to increase more than any other type in the nearest future, with 87% of respondents believing that social engineering attacks will become even more effective due to the use of AI tools.

The new Kaspersky Automated Security Awareness Platform (Kaspersky ASAP) update directly addresses several persistent challenges such as reducing the number of human-related incidents, cutting time spent on managing training programmes, decreasing regulatory and compliance risks, and minimising potential legal or reputational damage stemming from cybersecurity breaches.

With the new SCORM support, the platform becomes even more flexible: companies can now upload, track, and manage their own SCORM-based learning materials directly within the system. In addition, companies can accelerate their programmes by using easier-to-create PDF-formats.

This allows organisations to tailor training to their specific technology stacks and emerging threats targeting their industry or region. Businesses that have already invested in third-party SCORM courses or internal learning development can now seamlessly reuse their existing modules, protecting their prior investments while strengthening their cybersecurity posture.

The combination of Kaspersky’s embedded content built on real cases uncovered by the company’s world-class experts with customers’ PDF materials or SCORM modules enables a true best-of-breed approach to human risk management.

Organisations can supplement Kaspersky’s up-to-date cyberattack scenarios with internal policies, unique workflows, and industry-specific lessons, ensuring training resonates with employees and reflects real operational challenges.

“Human behaviour remains one of the most unpredictable elements in cybersecurity and also one of the easiest for attackers to exploit. By adding SCORM support to Kaspersky Automated Security Awareness Platform, we’re giving organisations the flexibility to build training programmes that truly match their internal realities.

“Combined with Kaspersky’s expert-driven content and real-world attack data, this update empowers companies to create more adaptive, relevant, and impactful awareness programmes than ever before,” comments Svetlana Kalashnikova, Security Awareness expert at Kaspersky.


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NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

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Nigeria Data Protection Commission (NDPC) has joined sixty (60) other Data Protection Authorities (DPAs) in endorsing the “Joint Statement on Al-Generated Imagery and the Protection of Privacy.”

NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

NDPC

The Joint Statement was coordinated by the International Enforcement Cooperation Working Group (IEWG) of the Global Privacy Assembly.

This underscores the growing concerns regarding the privacy risks posed by Artificial Intelligence tools capable of generating realistic images and videos of identifiable individuals.

The Joint Statement highlights concerns over the misuse of Al-powered tools to create non-consensual imagery, defamatory content, and other harmful materials, particularly affecting children and vulnerable groups.

It calls on organisations to implement strong safeguards, ensure transparency, provide effective content removal mechanisms, and comply fully with applicable data protection laws.

The current effort forms part of a continuum of steps being taken by Nigeria to ensure the responsible use of Al. It will be recalled that the Honourable Minister of Communications, Innovation and Digital Economy, Dr ‘Bosun Tijani, led the initiative for the development of the National Al Strategy.

The NDPC also issued the General Application and Implementation Directive (GAID), which, amongst others, mandates privacy by design and privacy by default in the development and deployment of Al tools.

The National Commissioner/CEO of the NDPC, Dr Vincent Olatunji, has directed that the Nigeria Data Protection Act (NDP Act) Compliance Audit Returns (CAR) by data controllers and processors of major importance will serve as a yardstick for monitoring and evaluating responsible use of Al for data processing in Nigeria.


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