Connect with us

E-Business

Vibe Web, Boulos Boost Digital Marketing Industry with Graduate Program

Published

on

(L-r): Joyce Akpata, director general of Nigerian-British Chamber of Commerce; ‎Tobi Asehinde, founder of Vibe Web Solutions;  Robert Ugbaja, chairman of the Boulos Group and ‎Stanley Evans, general sales & marketing manager‎, during the announcement of Vibe Web/Boulos Graduate programme in Lagos.
Kindly share this post

In a quest to bridge the skills gap in the digital marketing industry, Vibe Web Solutions, a dedicated digital marketing consultancy firm has partnered with Boulos Group, a major player in the Nigerian market to sponsor 10 university graduates to undergo 6-weeks training on 9 digital marketing courses.

The Graduate Digital Marketing Program which commenced on the 12th of October will offer the graduates’ opportunities for an internship placement in some key Nigerian companies where they will implement core digital marketing strategies whilst under the coaching and supervision of Vibe Web Solutions.   

Speaking to journalists on the programme, Mr. Tobi Asehinde, CEO, Vibe Web Solutions, explained that the skills gap amongst digital marketing professionals, and the demand for qualified digital marketing professionals in the digital marketing industry is becoming alarming, hence the reason for training more digital marketing professionals cannot be questioned.

‎He said “the demands of well-trained digital marketers are growing so rapidly and availability of skilled digital marketing professionals is now a challenge. Since, most of our clients are also asking for well-trained digital marketing professionals, we see it right to start this program”.

‎According to Tobi, the Graduates Digital Marketing Program will provide an in-depth knowledge and graduates gain high-quality 6 weeks practical training from  experts in the digital marketing field and work experience in a digital marketing role with some of the biggest companies in Nigeria.

Advertisement

‎“We will help the graduates launch exciting career in digital marketing, reward them success and encourage them to exceed their potential” he said.

‎Continuing, he expressed his gratitude to Boulos Group, a major player in the Nigerian market, to have queued into a wonderful initiative like this, to make sure that the graduates acquire the relevant digital marketing skills, which will also add value to various industries.

‎He said “Boulos Group is a major sponsor for the Graduate Digital Marketing Program and we believe that it is a wonderful initiative which other companies in Nigeria should also queue into. The benefits accrued in training university graduates on digital marketing are quite enormous”, he added.

Also speaking on the imperatives of the initiative, Mr. Robert Ugbaja, Chairman of Boulos Group, said it is in the character of the Company to fall in line with the digital trends in the society.

According to him, when the Boulos family started their activities in Nigeria in 1936, the country they just arrived to, little did they know about what the future held for them.

Advertisement

He said, as a company that took on a social task – that of improving the social conditions of Nigerians by providing opportunities and alleviating unemployement and poverty, Boulos Group views the partnership with Vibe Web Solutions as critical in its quest to remain ahead of competition, bridging the gap between the Company and the stakeholders while offering valuable products to the customers.

“Today, we are ahead of competitors because we are using digital marketing channels such as Instagram, Facebook, Twitter, Google+, among others to reach out to our customers. We understand that digital marketing is about using BIG DATA to enhance sales, customer support and sample opinion on new products,” he said.

He therefore urged the graduate trainees to be observant and dedicated throughout the internship programme as Boulos Group will provide them with enabling environment to achieve the aims of the initiative.

Vibe Web Solutions has carried out over 1,500 successful digital marketing strategy and campaigns in 5 countries so far (Nigeria, Kenya, Ghana, United Kingdom and United States).

The company prides itself as a result driven digital marketing agency that exists to make businesses succeed in an increasingly digital-centric world.

Advertisement

On the other hand, Boulos Group (Nigeria) is a major player in the Nigerian market and an authority in its chosen fields of operation.

As such, and through their important financial and social investments, they have made it their responsibility to give back to the country that welcomed them many years ago.

 

Advertisement

Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

X Replaces Revenue Sharing wit New Creator Rewards Programme

Published

on

Kindly share this post

X has announced plans to discontinue its Revenue Sharing programme and introduce a new Original Content Rewards programme to reward creators for producing original content on the platform.

X Replaces Revenue Sharing wit New Creator Rewards Programme

The social media company announced the changes at the weekend in a post on its X Creators handle, saying the new programme would reward creators who contribute original content.

“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.

X said it would stop accepting new enrolments into the Revenue Sharing programme from Friday, while existing participants would continue earning until September 7, 2026.

“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.

Advertisement

According to the company, existing Revenue Sharing participants will receive three final payouts, with two scheduled for August 14 and August 28, while the final payment for earnings accrued through September 7 is expected around September 11.

X said existing Revenue Sharing participants would begin getting access to apply for the new programme from September 8, subject to meeting its eligibility requirements.

The first payout under the Original Content Rewards programme will be made on August 28, 2026, while existing Revenue Sharing creators who enrol in the new programme from September 8 will receive their first payment on September 25.

Under the new programme, eligible creators will earn from qualified impressions generated by their original content, with payments made every two weeks.

X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of a post is visible.

Advertisement

On the other hand, “The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.

To qualify, creators must be at least 18 years old, live in a country where the programme is available, maintain an account in good standing and have either a personal or vusiness account.

They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.

X said creators must also regularly post original content to remain eligible.

“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.

Advertisement

The platform said original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.

It said creators who use content produced by others would need to add meaningful commentary, context, analysis, humour or creative transformation for such posts to qualify.

“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.

X said minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not qualify as meaningful transformation on their own.

It also warned that content copied or substantially reproduced from another creator, content downloaded and re-uploaded from X or another platform without being the original author’s, automated content, disinformation and misleading content would be ineligible.

Advertisement

The company said accounts that violate the programme’s requirements could be temporarily or permanently removed from it, depending on the severity of the violation.

It added that creators would be responsible for ensuring they had the necessary rights, permissions or licences to use content created by others.

“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.

The company said the new programme was intended to reward creators who make the platform more valuable by bringing original ideas and perspectives to its conversations.

“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.

Advertisement

Kindly share this post
Continue Reading

E-Business

NITDA Introduces Cloud Certification Boost Data Localisation Compliance

Published

on

Kindly share this post

National Information Technology Development Agency (NITDA) has introduced so-called Nigeria’s Certified Cloud Register, regulatory framework developed under the agency’s National Sovereign Cloud Initiative to determine which cloud providers are authorized to handle sensitive data, such as banking records.

NITDA Introduces Cloud Certification Boost Data Localisation Compliance

In effect, from October, NITDA requires banks, fintech companies and other regulated organisations to source cloud infrastructure providers from a national register of certified firms approved to host sensitive financial and government data.

The Certified Cloud Register, is expected to strengthen data sovereignty, improve regulatory oversight and support the implementation of the Central Bank of Nigeria’s (CBN) data localisation policy, which takes effect on January 1, 2027.

Under the framework, banks, fintechs, government institutions and other regulated entities will be able to verify whether cloud service providers, data centre operators, managed service providers and Artificial Intelligence (AI) infrastructure companies have met NITDA’s certification requirements before entrusting them with critical digital workloads.

The initiative is expected to provide regulated institutions with a standardised process for selecting cloud infrastructure providers that satisfy Nigeria’s technical, security and regulatory requirements.

Advertisement

According to NITDA, the framework establishes “a common national standard, an independent assessment process and a public register of approved providers that banks, fintechs and government institutions can rely on when selecting cloud infrastructure partners.”

The register is expected to become a key compliance tool ahead of the CBN’s directive, which requires all payment transaction data generated within Nigeria to be stored and processed locally, effective from January 1, 2027.

The policy applies to deposit money banks, microfinance banks, mobile money operators, payment service providers, switching companies and other financial institutions.

The certification regime is also expected to reshape Nigeria’s cloud computing ecosystem, making regulatory approval a major requirement for cloud providers seeking to handle sensitive data for regulated industries.

Figures cited by NITDA showed that Nigeria’s 10 largest banks spent about N177.91 billion on information technology in the first quarter of 2026, representing a 31 per cent increase over the corresponding period last year.

Advertisement

A sizeable portion of the investment currently supports cloud infrastructure hosted outside Nigeria, a trend the new certification framework is expected to address by encouraging greater utilisation of compliant local infrastructure.

NITDA said the certification programme will apply the same technical and regulatory standards to indigenous cloud providers and international hyperscale operators, creating a level playing field for all companies seeking to provide cloud services to regulated sectors.

The agency also disclosed that more than 85 per cent of Nigerian businesses currently rely on cloud services, with the majority using infrastructure hosted outside the country.

It said the new framework is aimed at improving confidence in Nigeria’s digital infrastructure while promoting local capacity and enhancing oversight of critical national data.

Speaking on the objective of the initiative, Kashifu Inuwa Abdullahi, director-general of NITDA, said the programme is designed to strengthen Nigeria’s position in the global digital economy rather than exclude foreign technology companies.

Advertisement

According to him, the initiative is intended “to redefine the terms under which Nigeria participates in the global digital economy rather than isolate the country from international technology providers.”

The Certified Cloud Register forms part of broader efforts by the Federal Government to deepen digital trust, strengthen cybersecurity and ensure that critical financial and public sector data are managed in line with Nigeria’s evolving data governance and sovereignty objectives.

Kindly share this post
Continue Reading

E-Business

Firm Advocates Healthy IT Habits to Strengthen Cyber Resilience

Published

on

Kindly share this post

At the recent Cyber Security Weekend 2026 conference, Kaspersky shared the findings from its survey titled “Cybersecurity in the workplace: Employee knowledge and behaviour” which was conducted among employees from the Middle East, Turkiye and Africa (META) region.

The study highlights that everyday IT habits, including decluttering computers and reducing digital fatigue, can have a direct and often underestimated impact on an organisation’s cyber resilience.

The Kaspersky survey points to a growing challenge of digital fatigue in the workplace. 13.5% of employees surveyed in the META region confirmed that they made IT-related mistakes due to a lack of cybersecurity knowledge – a figure that shows the critical importance of continuous cybersecurity training and awareness programmes.

Among other reasons behind IT mistakes, respondents cited being in a hurry (30%), oversight (14%), being tired or stressed (12.9%) and having too many notifications (10%). The constant barrage of alerts, messages, and on-screen clutter is becoming an acute problem that can lead to costly IT errors, overlooked social engineering attacks, and even to cyber breaches.

The survey also examined employees’ digital workspace habits. An overwhelming 44.5% of respondents in the META region reported having between 10 and 20 icons on their desktop, while 30% admitted to having even more – with half to a full screen covered in them.

Advertisement

Meanwhile, 33% of respondents also keep more than 10 tabs open in their browser at any given time. Excessive icons and open tabs do more than distract attention and fuel procrastination – they can slow device performance and, in the case of unused applications, quietly collect data.

Interestingly, most employees regularly disinfect their keyboards and phone surfaces (21.5% have adopted this habit since the COVID pandemic). However, digital cleanliness has not kept pace: 55% of respondents remove needless files once a month or more often; the rest perform digital clean-ups far less frequently – once a quarter, or even once a year.

Managing digital noise is key to staying alert: only essential notifications should remain active, especially during periods of deep focus on critical project deliverables. Regular breaks are just as vital for maintaining both well-being and cyber vigilance.

According to the survey, 78% of respondents spend their work breaks eating or drinking, while 58% chat with friends and colleagues. However, stretching and physical exercise is a more effective way to relieve stress and recharge focus – a habit adopted by only 14% of employees.

“It is important to recognise that digital fatigue is a real and growing stress factor: the constant stream of notifications, cluttered screens, and information overload gradually erode focus and make employees far more susceptible to mistakes and social engineering attacks. Simplifying your digital environment is not just a productivity tip, it is a cybersecurity measure”, says Brandon Muller, senior security consultant for the META region at Kaspersky.

Advertisement

Kindly share this post
Continue Reading

Trending