News
Vibe Web, CommsWeek Ready for Conference on Content Marketing
Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.
The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.
This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.
By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.
However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.
The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.
The following are some of the key content marketing strategies any Nigerian company should adopt.
Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 – ONLY 4 SLOTS LEFT.
Conference Objectives
Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.
You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.
So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.
Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.
Know Your Audience
Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.
Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.
Determine Your Content Type
There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.
The second is the contents that are always fresh and provide information readers seek.
This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.
Look For Content Writers
Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.
That is why determining who writes your content is an integral part of a successful content marketing strategy.
If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.
Well Optimized Website
If you are developing a good content, it has to be published or posted on a website that is much optimized.
The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.
If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.
It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.
If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.
Keywords
Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.
Learning how your customers and prospects search on Google is relevant to your content marketing strategy.
Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.
Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.
Promote and Share Content
There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.
Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.
However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.
Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/
News
Tech Executives Double Down on AI, Talent and Adaptive Strategies to Lead in the Intelligence Age

KPMG’s Global Tech Report 2026 reveals that organisations worldwide are moving beyond pilots and seeking to embed AI into core workflows and offerings, striving to scale investments. The new report identifies that while expectations are high and adoption is rapid; scaling can introduce additional complexity and returns vary widely.

- 68 percent of organisations surveyed aim to reach the highest level of AI maturity by the end of 2026, yet only 24 percent are there today.
- 88 percent are investing in building agentic AI into their systems.
- 74 percent say their AI use cases are delivering business value, but only 24 percent achieve ROI across multiple use cases.
- 90 percent plan to grow partnerships and tech ecosystems over the next year, yet 53 percent still lack the talent needed to bring their digital transformation plans to life.
- 78 percent agree they must take more risks on emerging technologies to stay relevant.
The report asks: Can ambition match reality, and can organisations keep one eye on the next wave of innovation while delivering on today’s agenda?
“The future belongs to leaders who turn intelligence into advantage. Our research shows organisations are pushing past the early phase of ‘AI roulette’, placing scattered bets on multiple technologies, and are now increasingly focused on delivering value. When ambition meets disciplined execution, value compounds.
“Our 2026 Global Tech Report provides a synopsis of the critical things that high performers are doing better than most; a checklist for tech leaders looking to improve their organisational performance, emulate the high performers, and deliver higher ROI”. – Guy Holland, Global Leader, CIO Center of Excellence, KPMG International
”As Africa enters the Intelligence Age, the differentiator is no longer access to technology, but the ability to build the skills, governance, and operating models required to scale it responsibly. While organisations are accelerating AI adoption to drive productivity and growth, the real determinant of value lies in workforce readiness, executive alignment, and disciplined execution.
Those that invest early in digital skills, human-AI collaboration, and adaptive leadership will be best positioned to translate innovation into sustainable commercial and economic impact.” – Marshal Luusa, Partner: Technology & Innovation Lead, KPMG One Africa
Key findings from the report
Tech maturity accelerates: Leaders set their sights on the top
Half (50 percent) of global tech leaders surveyed expect to reach the highest level of technology maturity in 2026, compared to only 11 percent today. This surge in optimism is fuelled by a move from isolated experiments to integrating AI and advanced technologies into core systems and scaling their impact.
High performers, those organisations leading in technology maturity, process maturity and value, are already reaping the rewards, reporting an average ROI of 4.5x, more than double the industry average of 2x. These leading organisations have progressed beyond pilot programs, prioritising the scaling of innovation and continually adapting to maintain a competitive edge in a fast-evolving environment.
Other organisations reporting higher ROI include smaller firms (3.6x), those with fewer cost pressures (2.6x), and transformation‑focused organisations (3.2x). The ROI pattern is equally nuanced: rather than a single investment ‘sweet spot’, clear ROI ‘zones’ emerge, from early quick wins to accelerating, enterprise‑wide value as maturity increases.
The age of agentic: AI adoption surges but innovation drives real business value
AI is now seen as a strategic necessity, not just industry hype. Sixty-eight percent of respondents are aiming for the highest level of AI maturity in their organisations. Eighty-eight percent of companies are already investing in agentic AI – autonomous digital agents transforming operations and decision-making. Seventy-four percent of respondents report that their AI initiatives are creating measurable business value, such as improved efficiency and reduced risk.
However, only 24 percent say they are scaling AI and achieving ROI across multiple use cases. This highlights the need for organisations to evolve KPIs beyond traditional financial and productivity metrics and build enterprise-wide alignment to fully realise AI’s potential.
The shift from AI experimentation to large-scale deployment is underway, with leaders working to embed AI into products, services, and value delivery.
Talent and agility power success: Human potential remains central
Human expertise remains central to digital transformation initiatives. Organisations are making significant investments in upskilling their workforce, building adaptive teams, and fostering cultures that embrace change.
Despite the rapid adoption of agentic AI, organisations still expect 42 percent of their tech workforce to remain permanent human staff by 2027 – only a five‑point drop from 2025.
High-performing companies plan to retain even more permanent human talent, with 50 percent remaining in place by 2027, revealing the continued importance of human expertise alongside AI. Despite these efforts, 53 percent of organisations report they still lack the talent needed to realise their digital transformation strategies.
Ninety-two percent of organisations surveyed anticipate that managing AI agents will become a critical skill within five years. The most successful organisations prioritise both technological advancements and people, empowering employees to innovate and adapt.
Strategic partnerships fuel growth: Ecosystems expand for the future
To overcome challenges and accelerate learning, 90 percent of organisations plan to grow partnerships and tech ecosystems over the next year. Strategic alliances are enabling access to specialised expertise, rapid innovation, and shared best practices.
As agentic AI and other advanced technologies become mainstream, organisations recognise the importance of building robust ecosystems that foster co-creation and continuous improvement. Nearly one-third of tech executives are planning to increase investment in centers of excellence, supporting cross-functional teams and controlled experimentation.
Preparing for tomorrow’s breakthroughs: Leaders embrace bold risks
The future is arriving fast, with quantum computing and Artificial Superintelligence (ASI) on the horizon. Leaders are already preparing for these breakthroughs, with 78 percent of organisations agreeing they must take more risks on emerging technologies to stay relevant.
The report urges organisations to maintain strategic foresight, invest in ethical frameworks, and build resilient, future-ready workforces. By balancing ambition with rational thinking and disciplined execution, tech executives are positioning their organisations to turn disruption into durable, compounding value.
News
LIRS to Invoke NTAA to Recover Unpaid Taxes from Bank Accounts, Others

Lagos Internal Revenue Service (LIRS) pursuant to Section 60 of the Nigeria Tax Administration Act (NTAA), plans to ask Nigerian banks to debit bank accounts of employers who failed to remit tax liability.

This was disclosed in a recent notice on Sunday.
LIRS stressed that the move was in line with the implementation of the country’s NTAA and other new tax laws, which took effect on January 1, 2026.
“Where a taxpayer fails, neglects, or refuses to settle any established outstanding tax liability when due, LIRS may exercise its power under Section 60 to direct any of the following persons to pay the amount owed by the taxpayer:
“Banks and other financial institutions; Employers; tenants, debtors, or customers of the taxpayer; Agents, business partners, and any person holding money on behalf of the taxpayer; Any person owing money to the taxpayer, whether presently due or accruing. Once a substitution notice is issued, the person served is statutorily required to remit to LIRS the amount. Specified in the notice from funds belonging to, or payable to, the defaulting taxpayer,” the LIRS notice partly read.
Meanwhile, Taiwo Oyedele, chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, weeks ago ruled out claims that the government would debit personal accounts over tax remittances.
News
Anambra Cuts Monday Pay to Kill Sit-at-Home

Anambra State will implement pro-rata salary payments for civil servants starting February 2026, targeting chronic Monday absenteeism from the long-running sit-at-home order, Information Commissioner Dr. Law Mefor announced Saturday.

Soludo
Speaking at an Awka briefing after the Executive Council’s end-of-tenure retreat, Mefor said improved security and transport have eliminated excuses for the four-year disruption, which cost the state trillions in lost revenue. “Workers enjoyed full pay despite staying away; now, no work means no pay for that day, calculated over 24 working days,” he stated.
Compliance measures include mandatory Monday clock-in forms, with markets urged to reopen fully amid bolstered security. This builds on a January 22 executive order docking 20% pay from teachers absent on Mondays.
Mefor warned that lost Mondays cripple revenue collection and productivity, rejecting alternatives like Saturday shifts as capitulation to agitators.
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