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Vibe Web, CommsWeek Ready for Conference on Content Marketing
Till today, some Nigerian companies do not still understand why they need content marketing, let alone of its significance.
The fact remains that content marketing has become the most efficient and effective way for Nigerian companies to increase their online presence. Just having a company website will not cut it anymore.
This is the era of having social media platforms like Twitter, Facebook, YouTube, Pinterest to promote your brand and its message. It gives an outlet to connect with customers on a whole new level.
By creating quality content in forms of articles, video, surveys, blog posts, pictures, infographics, your company can directly inform and engage with your audience by using content. It’s not only about getting them to buy your product; it is about changing their views and behaviors regarding your company.
However, in developed countries content marketing is proliferating and the formula for content marketing strategy success in my view is not complex, hence Nigerian companies need to further trigger content marketing, as part of their overall digital marketing strategy.
The essence of developing content is to provide people the information they need. In order to be successful at content marketing, businesses must learn how to develop objectives, develop highly relevant contents.
The following are some of the key content marketing strategies any Nigerian company should adopt.
Attend Our Blogging, Content And Social Media Marketing For Business Success Conference 2015 On Saturday, September 5th 2015 – ONLY 4 SLOTS LEFT.
Conference Objectives
Every marketing strategy must have a well-defined objective, and content marketing is not left out. As with any other marketing initiative, the first step to launching a successful content marketing program is to define your objectives.
You should endeavor to ask yourself some critical questions like; what is my business trying to achieve and how can my content marketing strategy to help me achieve that? Am I trying to increase sales, engage new readers, and extend existing relation or what? These are some objectives which any content marketing strategy should have.
So you have to choose and define your objectives. Critically think about your objectives, define them and then work on them so you don’t get lost in the process.
Now that you have defined your objectives, you now have to move forward. This is the time to develop a clear strategy to achieve them.
Know Your Audience
Knowing your audience at the initial stage could be herculean, But having an in-depth understanding of your audience will help you create engaging, relevant content that will turn your audience into loyal customers.
Knowing your audience includes requires you to know what they care about, what their interests and motivations are amongst others. It will be thrilling to know that most successful businesses understand their customers while content marketers understand their audience.
Determine Your Content Type
There are specifically two phases of your content type. One is content that generates timely perspectives on news, this type of content is mostly and immediately seen by search engines.
The second is the contents that are always fresh and provide information readers seek.
This type of content takes longer to generate significant traffic, but will continue to draw visitors over time.
Look For Content Writers
Writing or developing content requires special skill; hence you need to employ skilled writers who will be able to develop content that will be compelling and good enough.
That is why determining who writes your content is an integral part of a successful content marketing strategy.
If you will be creating content, it has to be good enough. However, if you will be creating brand-aligned content or thought leadership pieces intended to engage consumers on your site or drive conversions.
Well Optimized Website
If you are developing a good content, it has to be published or posted on a website that is much optimized.
The next step to think about is where your content is going to live, the experience visitors will have the content, and how well that location is optimized for search.
If you publish content on a website, you will want to make sure the site is properly optimized for SEO, this will help to ensure that your site conforms to best practices.
It’s also important to create XML Sitemaps for your site so that all of your content gets picked up by the search engines.
If you are creating news content, you will want to create specific sitemap. Google’s Webmaster Tools is an immense resource for best practices in designing a search-friendly site.
Keywords
Understanding the concept of a keyword is very important. It remains one of the critical elements used in defining search traffic to your website.
Learning how your customers and prospects search on Google is relevant to your content marketing strategy.
Keyword research and discovery is a continual process. But if you don’t already have a web analytics package integrated into your website, look for standard solutions like Google Analytics.
Google analytics provides you with a preponderance of information on your current audience’s search habits, from which you can then leverage to inform your content strategy.
Promote and Share Content
There are very many ways of promoting your content. A company is not supposed to develop content and just publish it on the website.
Creating content isn’t just enough. As a content marketer or developer, you should be able to figure out how best to promote your content on various platforms.
However, the fact remains that it doesn’t matter how good your content is if nobody can find it. In addition to creating quality content, you must focus on getting the content to your audience when and where they want it.
Learn exactly how your company can grow their customer base, sales and revenue through blogging, content and social media marketing at this special 1 Day Live Event – SATURDAY SEPTEMBER 5TH , 2015 at Sheraton Lagos Hotel, 30 Mobolaji Bank Anthony Way, Airport Road, Ikeja. Register here: http://vibewebsolutions.com/solutions/blogging-content-and-social-media-conference/
Entrepreneurs backed by the Tony Elumelu Foundation (TEF) have generated more than $4.2 billion in cumulative revenue since the organisation began its grant programme in 2015, according to Somachi Chris-Asoluka, chief executive officer of the foundation.
Chris-Asoluka, revealed this during a virtual media briefing, where she also stated that over $100 million has been distributed to nearly 24,000 young entrepreneurs across Africa.
She noted that the beneficiaries of the programme have gone on to create about 1.5 million jobs, both directly and indirectly, across various sectors of the continent’s economy.
The performance, she said, has strengthened the resolve of the foundation and its partners to scale up financial support for emerging businesses.
Chris-Asoluka emphasised that the foundation’s interventions are anchored on the conviction that entrepreneurship is central to reducing poverty and reshaping Africa’s economic future.
She explained that selected participants receive a $5,000 seed capital grant, in addition to structured business training and mentorship designed to help them either expand existing enterprises or establish new ones.
Highlighting operational challenges faced by entrepreneurs, she identified inadequate electricity supply as a major constraint.
According to her, many small businesses spend as much as 60 per cent of their earnings on alternative power solutions, including generators and inverters.
To mitigate this challenge, she disclosed that Tony Elumelu, TEF founder, alongside the foundation’s leadership, has been engaging governments across Africa on the urgent need to improve power infrastructure.
She further stated that investments by programme beneficiaries cut across critical sectors such as agriculture, artificial intelligence, manufacturing, and technology innovation.
Chris-Asoluka also announced that the foundation’s 2026 cohort of entrepreneurs will be formally unveiled by Elumelu in Abuja.
A new financial operations platform, Morney, has officially launched in Nigeria to help businesses face growing pressure to digitise their finance processes as the country’s shift towards electronic invoicing.
Developed by Morzoe Technologies Inc. and introduced locally through its partner, BuySimply Services Limited, the platform is designed to help organisations streamline and automate financial workflows.
Speaking at the launch, Head of Growth at BuySimply, ‘Mide Olubi, said many Nigerian organisations still depend on fragmented systems such as emails and spreadsheets to manage expenses, supplier invoices and payments.
According to him, this approach often results in inefficiencies, delayed processes, weak oversight and a higher risk of errors.
He noted that Nigeria’s increasing adoption of electronic invoicing and tax digitisation frameworks is accelerating the need for structured and transparent financial systems. Businesses, he said, must move away from manual processes and adopt platforms that provide clear visibility into financial operations.
Morney integrates payments, procurement, expenses and invoicing into a single system, enabling finance teams to automate approvals, monitor transactions in real time and maintain accurate records.
The platform also supports supplier onboarding and invoice processing, helping organisations better manage operational spending.
The company revealed that businesses across sectors such as FMCG, manufacturing, energy, banking and telecommunications are already adopting the solution to improve efficiency and strengthen financial control.
It added that the partnership with BuySimply reflects a broader trend of digital transformation, as organisations respond to evolving regulatory requirements and the demand for more efficient financial management systems.
Dr Krishnan Ranganath (Krish) to Lead UniCloud Africa in Continental Digital Infrastructure Push
UniCloud Africa Limited, the premier pan-African cloud platform dedicated to advancing the continent’s digital sovereignty, has announced the appointment of Dr. Krishnan Ranganath as its Chief Executive Officer.
Dr. Krish, a seasoned industry leader known for building and scaling digital infrastructure while maintaining rigorous operational excellence, steps into the role as UniCloud Africa accelerates its mission to redefine the continent’s digital landscape.
The appointment coincides with the groundbreaking launch and immediate availability of UniCloud Africa’s enterprise-grade Sovereign Cloud and Artificial Intelligence (AI) infrastructure across six key markets: Nigeria, Ghana, South Africa, Zambia, Senegal, and Mozambique, even as it plans to launch in Kenya, Tanzania, DRC, Uganda, Ethiopia and Côte d’Ivoire as part of further continental expansion.
Operating under the mission of “One Cloud, One Africa,” UniCloud Africa provides governments and enterprises with a world-class, fully compliant sovereign cloud alternative to high-latency offshore providers,ensuring a robust, scalable foundation tailored to Africa’s unique environmental and economic needs.
“UniCloud sits at the epicentre of Africa’s cloud evolution. We are committed to deploying 100% sovereign infrastructure across the continent. My focus is on driving high-growth partnerships and scaling the next generation of resilient, sustainable cloud infrastructure to accelerate the evolution of the African digital ecosystem,” said Dr. Krish, CEO of UniCloud Africa Limited.
He disclosed that his focus at UniCloud Africa is on driving high-growth partnerships and scaling the next generation of resilient, sustainable cloud infrastructure, and will deploy GPUs in certain economies based on market potential and need.
While admitting that the challenges from AI integration to the green energy transition are immense, Dr Krish believes that the opportunities are greater. “I am eager to collaborate with our partners and customers to redefine the digital frontier and accelerate the evolution of the African digital ecosystem,” he added.
Ladi Okuneye, Co-founder and outgoing CEO (who remains as a director on the board) remarked: “As we enter this new chapter of growth, I am confident that Dr Krish’s extensive experience in the African digital landscape will add immense value. His technical depth and regional insight make him the ideal leader to drive UniCloud Africa forward.”
Before he was appointed CEO of UniCloud Africa, Dr. Krish was, until last month, the Regional Executive – West Africa at the Africa Data Centres (ADC).
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