E-Financial
Visa Buoys Travellers with #NotATourist Campaign

Visa, a global payments technology company, has launched #NotATourist, an innovative, regional campaign aimed at driving international tourism during holidays and rewarding holidaying card users.
The campaign is running in the Middle East and African markets including, Nigeria, Ivory Coast, Cameroon, Democratic Republic of Congo (DRC) and Senegal until end of August, 2015.
The campaign provides cardholders with real and rich destination related information to help plan their travel as well as access to Visa’s global merchant offers and exclusive promotions.
The NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique.
As travellers experience unforgettable moments, Visa remains the gateway to an array of offers that give cardholders the ability to maximize their joy and access to thousands of attractions that unlock the secrets of their preferred destinations.
The campaign is poised to help travellers explore destinations as local inhabitants – not as tourists – by providing local knowledge using crowdsourced digital content that is showcased on Visa’s NotATourist website and the Visa Explore mobile app.
Downloading the Visa Explore Application from Apple Store or Google Play ensures that travellers stay informed with the most updated Visa offers and opportunities, ATM locations, and valuable information for cardholders.
The application, through a variety of sections, serves as a companion for all Visa cardholders who enjoy security, convenience, and acceptance at tens of millions of merchants worldwide.
NotATourist also offers travellers a platform to describe the many facets of a destination by sharing their own images, videos, posts and comments, making them ambassadors or tour guides of their favourite travel spots.
In Nigeria, tourists are encouraged to participate in the competition by posting pictures of themselves on twitter using the hash tag #NotATourist, name the exact location where the picture was taken and tag @VisaNigeria while sharing how Visa helped to achieve a goal at the location, to stand a chance of winning weekly prizes such as Ipads, Nikon cameras, $1000 weekly and a grand prize of a $15,000 trip to Dubai for four nights.
Visa has also set up a Hidden Treasure Quiz competition to reward customers who cannot travel this year. Pictures of interesting locations in the United Arab Emirates (UAE), United States of America (USA) and the United Kingdom (UK) will be uploaded on social media and followers will be asked to name the exact location.
The pictures will be uploaded on Visa Nigeria’s social media platforms, Twitter and Facebook by 1:30pm on Tuesdays and Fridays respectively.
One winner will emerge every week from the Hidden Treasure competition winning a Nikon Cool Pix Digital Camera.
The #NotATourist campaign signifies the innovation of the Visa brand; the fifth most valuable global brand according to MillwardBrown, as it helps travellers to associate with the destinations and provokes their imagination for a memorable experience.
“Travellers often desire a taste of local culture and attractions that are hard to find in travel books or with a guided tour. The #NotATourist campaign tries to build on this desire, by connecting people and their experiences through unleashing the imagination of the traveller to interact with the beauty of the destination,” said Ade Ashaye, Visa’s general manger for West Africa.“The most important highlight of this campaign is that we are able to communicate with the hearts and minds of travellers and help them appreciate the hidden treasures of the places they visit.
“As a global payments technology company, we believe in the power and reach of mobile applications, to tap in to the large population of smart phone users, mostly millennials who can effectively influence other aspirational travellers in the same age group,” added Ashaye.
The #NotATourist campaign ties in with Visa’s efforts to promote tourism in Africa, through partnerships with government authorities, financial institutions and merchants.
In addition, Visa also invests in enhancing travel experiences through safe and convenient payment solutions, and a wide selection of benefits and privileges for travellers.
Ashaye said, “The Visa Global Travel Intentions Study 2015 shows that travellers are more digital-savvy than ever before, with 78% of global travellers using digital information while planning their trips, and 66% resorting to digital sources for travel tips at the destination.
“This is a phenomenal representation of the impact of digital engagement on the travel sector, and one of the main drivers for our efforts with NotATourist. Besides driving home the message of safe and convenient payments with Visa at target markets, we also want NotATourist to start a conversation with people on easy, unique and fulfilling cross-border travel.”
E-Financial
Banks quietly move to enforce new ₦50 transfer levy from Jan. 1

A new ₦50 charge on electronic money transfers above ₦10,000 is to take effect from Jan. 1, 2026, following preliminary system adjustments observed across several banking platforms ahead of the New Year.

CBN
The levy, tied to government stamp duty regulations, is separate from and in addition to regular bank transfer fees already borne by customers.
Industry sources told the News Agency of Nigeria (NAN) on Friday in Lagos that while existing bank charges would remain unchanged, customers initiating qualifying transfers would now pay both their normal transfer fees and the extra ₦50 stamp duty per transaction.
In a major shift to the current practice, the ₦50 levy which was previously borne by receivers of funds will now be paid by senders.
This implies that for every electronic transfer above ₦10,000, the sender will bear the full cost of the stamp duty alongside the standard transaction fees charged by their bank.
According to the emerging charge structure sighted on some banking platforms, the new levy applies only to transactions above ₦10,000 and will be deducted on a per-transaction basis.
Transfers below ₦10,000 remain exempt, while movements of funds between accounts owned by the same individual within the same bank are also not affected.
Analysts, however, warn that for millions of Nigerians who rely on frequent small-value transfers to meet daily needs, the additional government charge, layered on existing banking costs, could deepen financial strain for households already operating on thin margins.
Customers have in recent weeks raised concern over what they describe as a steady rise in transaction-related deductions, noting that the quiet rollout of the new ₦50 levy has heightened anxiety.
They observed that January is traditionally one of the most financially challenging months for households, driven by school fees, rent renewals, food inflation and post-holiday obligations, and questioned the timing and limited public communication around a change that directly affects routine financial activity.
Digital transfers have become central to everyday life in Nigeria, underpinning business settlements, informal trade, family remittances and emergency support.
With more than 70 per cent of transfers estimated to fall below ₦20,000, financial experts say the cumulative impact of a ₦50 charge on each qualifying transaction, when combined with existing bank fees, will significantly raise monthly transaction costs for individuals and micro and small enterprises.
For many Nigerians, the concern extends beyond the levy itself to the broader pattern of rising financial pressure that has eroded household resilience over time.
They point to the combined weight of escalating food prices, high transportation costs, stagnant incomes and a range of service charges that, in their view, “pile up quietly in the background”.
Stakeholders fear that introducing an additional government-backed charge at the start of the year, and doing so with minimal public sensitisation, may reinforce perceptions that more cost-heavy policies could be introduced in 2026 without adequate engagement or clarity.
“Why is such a significant cost being quietly introduced at the start of the year? Why was there no widespread announcement or public sensitisation? And what other policy shifts might be coming that Nigerians have not yet been informed about?” one Lagos-based small business owner asked in a chat with NAN.
As Jan. 1 approaches, many households say they are bracing for yet another financial burden in an economy where, for them, every naira already feels stretched beyond its limit.
They called on relevant authorities and regulators to provide clear guidance on the new charge structure, explain its legal basis, and ensure that customers are adequately informed about how it will affect their daily transactions.
E-Financial
World Bank Reveals Obstacles to Growth of Mobile Money Accounts in Sub-Saharan Africa

Despite being the global epicentre of mobile money innovation, Sub-Saharan Africa remains home to tens of millions of adults who do not own a mobile money account. A new World Bank report disclosed.

According to the Global Findex Database 2025, Sub-Saharan Africa is widely celebrated as the birthplace of mobile money, a technology that has transformed how people send, receive, save, and borrow money using basic mobile phones.
“Yet, the region still accounts for one of the world’s largest concentrations of adults without mobile money accounts,” it said.
The report shows that while about 40 percent of adults in Sub-Saharan Africa had a mobile money account in 2024, up sharply from 27 percent in 2021, roughly 60 percent still do not.
The reasons, the report argues, are less about lack of awareness and more about deep structural barriers that continue to exclude large segments of the population.
According to the report, a lack of money is the single most common barrier to mobile money account ownership in the region.
For many low-income households, irregular earnings, subsistence livelihoods, and dependence on cash-based transactions reduce the perceived value of maintaining an account, even when services are widely available.
This challenge is compounded by affordability issues. Transaction fees, charges for cashing out, and the cost of maintaining an active SIM card can deter the poorest adults, reinforcing the perception that mobile money is not designed for very small or infrequent transactions.
In Nigeria, the World Bank Group has announced an estimate that 139 million in 2025 will be living in poverty despite the reforms of the federal government.
Mobile phone ownership gaps persist
Mobile money cannot function without a mobile phone, yet phone ownership itself remains uneven. The report finds that 40 percent of adults now own a mobile money account, up from 27 percent in 2021.
And those who do not have a financial account also do not own a mobile phone of any kind.
This creates a double barrier: adults who are financially excluded are often also digitally excluded.
Among those without phones, the cost of the device is cited as the primary obstacle. While basic phones are more affordable than smartphones, the report notes that even these can be out of reach for the poorest households, especially in rural areas. Without addressing device affordability, efforts to expand mobile money risk leaving behind the very groups they aim to serve.
The report disclosed that even when phones and accounts are available, digital capability remains a challenge. The report finds that only about half of mobile money account owners in Sub-Saharan Africa protect their phones with passwords, compared with much higher shares in other regions.
Limited digital literacy raises concerns about fraud, mistaken transfers, and scams, which in turn undermines trust in mobile financial services.
Trust issues are further reinforced by negative user experiences. Only about half of the adults in the region who sent money to the wrong person using mobile money reported getting it back, according to the report. Such experiences can discourage first-time users and lead dormant users to abandon their accounts.
A large untapped opportunity
Despite these challenges, the report points to a significant opportunity. In Sub-Saharan Africa, about a quarter of adults without accounts already own a mobile phone, have official ID, and have a SIM card registered in their own name, meaning they have all the prerequisites for mobile money adoption.
“Closing the gap will require coordinated action: reducing the cost of devices, expanding ID coverage, strengthening consumer protection, and designing low-cost products that reflect the financial realities of poor and rural households,” the World Bank argues.
ation for Africa, turning ambition into scalable capital and risk mitigation solutions.
E-Financial
AfDB Group Mobilises Global Private Capital to Close Africa’s Financing Gap

Building on the successful conclusion of the 17th replenishment of the African Development Fund (ADF-17), which mobilised $11 billion for Africa’s most vulnerable countries, the African Development Bank Group and the Government of the United Kingdom convened global investors and private sector leaders in London to accelerate a new phase of private capital mobilisation for Africa’s development.

The inaugural Africa Private Capital Mobilisation Day, held on 17 December at Lancaster House, brought together more than 150 senior decision-makers from private equity firms, sovereign wealth funds, pension funds, insurers, philanthropies, and development finance institutions and export credit agencies—marking a decisive shift from dialogue to execution.
The high-level event was hosted by the African Development Bank Group in partnership with UK government institutions, the Foreign Commonwealth and Development Office, UK Export Finance and British International Investment, reflecting a shared ambition to scale private capital flows into African economies.
Speaking at the opening, African Development Bank Group President Dr Sidi Ould Tah described the event as a natural continuation of the ADF-17 replenishment process and a decisive step toward addressing Africa’s estimated $402 billion annual development financing gap.
“We will build on recent engagements with development finance institutions, export credit agencies, pension funds, sovereign wealth funds, insurers, and philanthropic partners to advance concrete initiatives under our vision for a New African Financial Architecture,” said Dr Ould Tah.
The Africa Private Capital Mobilisation Day aligns with President Ould Tah’s Four Cardinal Points vision, which focuses on unlocking Africa’s capital potential, strengthening financial sovereignty, transforming demographic growth into a dividend, and delivering resilient infrastructure and value chains.
UK Minister for Development, Jenny Chapman said, “We are delighted that President Ould Tah decided to hold the first Private Capital Mobilisation Day here in London, recognising the critical role of the City of London in mobilising investment for Africa. The UK’s shifting role—from donor to investor—will support countries who want to grow their economies and ultimately ultimately exit the need for aid.”
The programme featured focused discussions on reshaping perceptions of risk in Africa, designing innovative financial platforms, and mobilising capital in fragile and frontier markets.
New analysis on the Global Emerging Markets Risk Database delivered by the Center for Global Development presented new evidence showing that long-term lending to African borrowers has historically been significantly less risky than commonly perceived.
Sector-focused discussions underscored the strategic role of healthcare and aviation in strengthening Africa’s economic resilience, productivity and integration. Participants were introduced to two flagship initiatives championed by the Bank Group and its partners:
– The Africa Medicines and Equipment Facility, developed in partnership with the Gates Foundation, will provide African countries with predictable, timely, and affordable financing to secure essential medicines and medical equipment.
– The Integrated Aviation Transformation Programme for Africa—supported by a dedicated blended-finance facility—aims to modernise and expand Africa’s aviation ecosystem—from airports and airlines to enabling services critical to trade, tourism, and regional integration.
In parallel, President Ould Tah convened a closed-door roundtable with senior executives from approximately 30 leading institutional investors to explore the launch of an Africa-focused Private Sector Innovation Lab. The proposed platform would serve as a dedicated space to co-create new financing instruments, partnership models, and risk-sharing solutions tailored to African markets.
The outcomes of the Africa Private Capital Mobilisation Day are captured in the London Communiqué, setting out clear commitments by the African Development Bank Group and its partners to scale private capital mobilisation for Africa.
Further work will go into setting out priority actions and implementation pathways to scale private capital mobilisation for Africa, turning ambition into scalable capital and risk mitigation solutions.
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