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We Need More Nigerian Content in Broadcasting-Bolarinwa

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Engr Yomi Bolarinwa director general, National Broadcasting Commission (NBC), the agency that is responsible for the regulation of broadcast services in the country is one of Nigeria’s finest engineers. Bolarinwa has been in the industry for quite long time and he exudes passion for it development He spoke to ken nwogbo on a wide range of issues.

June 17, 2012 Deadline For Digital Broadcasting

The transition programme is actually from now till 2012. On June 17th 2012, broadcasting in Nigeria becomes digitalized. From now till June, 2012 there will be simultaneous transition from analogue signals and televisions to digital ones. This means that on the 17th of that month, analogue transmission will cease and we will all cross over to mainly digital transmission.

The major difference is the way signals are sent from stations to homes. Rather than send them in analogue format, they are sent in digital format; that implies that at home, people will get more content, high picture quality just like that produced by DVD, have interactivity with their broadcasters (they can answer questions while viewing programmes, with the help of their remote control rather than calling into the programme); people can get more information about programmes on air, more language channels – a broadcast that is usually a mono channel has the capability to have multiple channels. Take your handset for example, the language can be in Arabic but it gives you room to click on English and it will change every instruction to English. So the implication for digital broadcasting is that people can afford to view the same programmes at the same time but in different languages.

Set-Up Boxes

Essentially, what we have at the moment is analogue TV receive access. When you transmit digitally-digital is not compatible with analogue.

The set-up box which is like a converter will convert the digital signal to analogue signal so that a television set that is basically analogue can interface with the digital signal. The set-up box is a digital to analogue signal converter. But the name everyone in the industry calls it is the set-up box.

Nigerians and Digitisation

Part of the preparation is what you and I am doing now. We must inform the public; we must tell them what is required of them with this development. First, what are viewers supposed to do to continue to watch their favourite programmes.

They need a set-up box. If they have the financial wherewithal they can buy a new digital TV. They must also have an antenna that is good because in the digital era, it is either the signal is their or not. Unlike in analogue that you can watch pictures that are not very clear, in digital if the signal is poor, you won’t get anything. Having said that, we are all stakeholders; government is involved-the executive, the legislature, the broadcasters and then the viewers. Everybody has a role to play. Government must put in place policies and policy statements that will drive this transition. Legislators must work with the executive to pass regulation or bills that will ensure that this transition takes place orderly and smoothly. The regulators must enforce the policy; they must interpret the policy for broadcasters and viewers and drive it. The viewers must then take a look at what they have and what they need to have to enable them keep pace with current trends.

NBC and Local content

Well, clearly we are not happy. For example, look at the family belt between 7pm and 10pm; it cuts across. You find soap opera which pre-dominates except for the brief in-between news. We are not happy about that. Nigerians have the capability to produce even the soaps that we watch; that have local background. But what we have today are Mexican soap operas that everybody is always eager to watch and for us as regulators, it is not okay at all. On Sundays, Fridays, it is religious progammes back to back and we are not happy about that. There are contents even in religion; you can preach in several categories of programmes. Then you need to look at most of our stations, over 60 per cent of their broadcasts are produced by independent producers and so, it is like they just come, buy airtime and this we have been discussing and telling them that this is an area we need more content otherwise, viewers would be made to spend extra money without getting value back.

Broadcast Stations Dominance in Lagos, Abuja

It is not wise, of course. We as the regulators are doing the much we can. For example, you discover that it is almost impossible to buy an application form for those locations. Also, there should be an incentive for people to move into those areas since the broadcast industry is driven by advertisement and the advertisers have areas where they put their money; they have markets they want to reach and if their market is not at a particular place, they do not want to put their money there. So, all levels of government should encourage business people and entrepreneurs to establish stations in their domains.

Regulation of Internet Radio

What makes broadcasting unique is the content. You must have the ability, whatever technology you adopt to deliver. The regulator is always on top of you; the regulator must be capable and ensure that every signal within the Nigerian airwaves is being monitored and so, we are able to apply the rules and regulations of the National broadcasting Commission. Some people will tell you it is difficult to regulate on the internet-Google and Yahoo cannot disseminate particular information because the governments of their mother countries take note and do not approve of that and there is no computer you use on the internet that cannot be traced. It has an IP address and is traceable. So, there is nothing within the airspace of Nigeria that we do not monitor.

Modern NBC

I think the first kudos should go to government itself, the second should go to the Honourable Minister for Information and Communication, Mr. John Odey for giving us the latitude, the freedom to be ourselves. If you complain about all these broadcasts or write any letter against any of these stations today, to the minister, he will send it to the NBC and he will listen to the NBC’s professional advice and treat that letter based on the advice given to him and he wouldn’t mount any form of pressure on the NBC. So given that freedom, we are able to operate professionally, according to rules and regulations and that particularly, is responsible for the present status of the NBC.

There is no going back. The government itself has clearly told everybody in the last one year the role of the rule of law. Whatever the NBC is doing, it is not doing it for the commission but for Nigeria. The airwaves belong to Nigeria and Nigeria wants to know how many radio and television licenses are there and the criteria for licensing people (Is it free for every Nigerian to apply or for special kind of people?) Licensing is for all Nigerians; if you have the wherewithal and a good record and send in application and the frequency is available, you stand a good chance of getting the license.

Dormant Licenses

With all due respect, I disagree with you that there are licenses that are lying dormant. The code states that if you are given a license, what you get initially is provisional approval. If your license is finally approved, you now have a license. If you do not operate your license which has been paid for within two years, you will lose it. If you are given three months to activate your license and at the end you do not, you will lose it. Visit our website

Analogue and Digital Broadcasting

www.nbc.gov.ng, the list of our licensees is there and it is being updated regularly. If anybody comes to you claiming to have a license, if his name is not on the list, he does not have a license. Then, if after the time given to you have elapsed and you come on air; you will pay penalty. That is, if we are going to allow you operate.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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