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‘We’ll Deliver More Value to Advertisers Through Content’ MultiChoice CEO

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L-R: John Ugbe, CEO MultiChoice Nigeria and BON Chairman; Fahmeeda Cassim-Surtee, CEO DStv Media Sales; Dr. Olalekan Fadolapo, APCON Registrar; Kholeka Maringa, Head of Sales Africa, DStv Media Sales and Femi Adelusi, MIPAN President during the DMS-MIPAN Workshop tagged "Stronger together; Content & Platform" held on Wednesday 9th March, 2022
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Mr. John Ugbe, Chief Executive Officer of MultiChoice Nigeria, has declared that the company is committed to the production and broadcast of content that align with the consumption and technology preferences of its subscribers.

L-R: John Ugbe, CEO MultiChoice Nigeria and BON Chairman; Fahmeeda Cassim-Surtee, CEO DStv Media Sales; Dr. Olalekan Fadolapo, APCON Registrar; Kholeka Maringa, Head of Sales Africa, DStv Media Sales and Femi Adelusi, MIPAN President during the DMS-MIPAN Workshop tagged “Stronger together; Content & Platform” held on Wednesday 9th March, 2022

Ugbe made the declaration in Lagos on Wednesday at the annual DStv Media Sales (DMS) Workshop, held in collaboration with the Media Independent Practitioners Association of Nigeria (MIPAN), at Radisson Blu Hotel, Ikeja.

He explained that the company can only retain the loyalty of its subscribers through continuous broadcast of content that meets their taste, adding that this will help strengthen the connection with customers and provide a platform for advertising.

“One of the key words that we consider central to today’s workshop is the word attention. And the only way we can attract and keep attention is by placing the right content on our platform.

“And to deliver this content depends on a lot of things such as technology, creativity around the content and the devices.

“The aim is to continue to grow the platform to a bigger platform and to attract a lot of attention. That attention will help us create a deeper connection with the audience and generate advertising revenue,” Ugbe said.

He noted that MultiChoice has been able to produce compelling content that has enjoyed huge viewership and provided a strong platform for advertisers to grow their businesses.

For example, he said, Abeg, headline sponsor of the sixth edition of the BBNaija, grew its users from 20,000 to 1.8 million after it got exposed to the show’s over 40 million viewers within three months.

Also speaking, the Chief Executive Officer of DStv Media Sales, Fahmeeda Cassim-Surtee, explained that DStv Media Sales is the media buying subsidiary of MultiChoice. She noted that the company delivers it services to over 20 million households in Sub-Saharan Africa.

She added that the company prioritizes investment in technology to keep ahead of trends in content consumption and to deliver innovative solutions for businesses’ advertising needs.

In his address, Dr. Olalekan Fadolapo, Registrar/ Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), said the Senate Committee on Information has endorsed the recently introduced Advertising Industry Standard of Practice (AISOP).

He explained that amid the controversy surrounding AISOP, the framework was birthed by the need for a reform in the advertising industry through a standard framework to guide the interactions between advertisers and advertising agencies.

“The Advertising Industry Standard of Practice (AISOP) is a business framework that seeks to improve mutual respect, eliminate unfair advantage, unethical practices and unequitable interactions among relevant stakeholders in the industry.

“We have approached the National Assembly and we have the approval of the Senate Committee on Information to proceed with this (AISOP),”

He assured stakeholders present at the workshop that AISOP is not targeted at any group, but designed to improve industry practice standards.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

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Owners of several television and radio stations have distanced themselves from a recent threat issued by the Independent Broadcast Association of Nigeria (IBAN), which called for a boycott of media engagements involving Nyesom Wike, minister of the Federal Capital Territory (FCT).

Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

Nyesom Wike, minister of the Federal Capital Territory

IBAN had threatened to withdraw coverage of the minister’s activities unless he retracted his comment on Channels Television’s Seun Okinbaloye and issue a public apology.

However, Ambassador Yusufu Mamman, chairman and owner of JKD Television (DSTV Channel 391) and Hamada Radio Networks, has dismissed the association’s statement as baseless.

Describing Ahmed Tijjani Ramalan, chairman, IBAN, as an impostor, Mamman argued that Ramalan has no authority to speak on behalf of broadcast station owners.

Mamman, who operates a television station and four radio stations, stated that he is not affiliated with any group called IBAN and would not support any action against the Minister, especially after Wike had already clarified his remarks.

“My attention has been drawn to an organisation called IBAN led by one Dr Ahmed Tijjani Ramalan, speaking for and Independent Broadcasters threatening to boycott media briefing by the FCT Minister, Nyesom Wike, unless he makes public apology in respect of his recent banters with Channels Television Anchor, Seun Okinbaloye.

“The position of so called IBAN is at best, an opinion of Mr Ramalan, who is never a broadcaster and had no idea of laws, norms, etiquette or professional broadcasting codes.

“Most importantly, Mr Ramalan has constituted himself into a fighting vehicle in courts against many broadcasting organisations and the National Broadcasting Commission.

Therefore, I urge the Minister to ignore his ranting.

“This is more so that on the live television program,  the Minister took time to clarify what he meant and his Spokesperson also issued a statement saying categorically that the Minister’s comment was figurative and didn’t mean any harm,” he said.


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Nigeria’s Aviation Sector Takes Off with 10.5m Passengers – FAAN Reveals

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Federal Airports Authority of Nigeria (FAAN) says the country now ranks second in Africa for domestic passengers, hitting 10.5 million in 2025—a 10 percent jump.

Nigeria’s Aviation Sector Takes Off with 10.5m Passengers - FAAN Reveals

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FAAN boss Olubunmi Kuku disclosed this at the Airports Council International Africa conference in Luanda, Angola.

Lagos’ Murtala Muhammed International Airport posted 11.8 percent growth in air traffic movements, one of Africa’s strongest.

Cargo surged 34.4 percent at Lagos, cementing its top-tier status.

Abuja’s Nnamdi Azikiwe and Lagos airports cracked Africa’s top 10 for domestic traffic.

Kuku stressed Nigeria’s push to host and shape African air links amid rising demand for modern, resilient airports.


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