Broadcasting
‘We’ll Deliver More Value to Advertisers Through Content’ MultiChoice CEO
Mr. John Ugbe, Chief Executive Officer of MultiChoice Nigeria, has declared that the company is committed to the production and broadcast of content that align with the consumption and technology preferences of its subscribers.
Ugbe made the declaration in Lagos on Wednesday at the annual DStv Media Sales (DMS) Workshop, held in collaboration with the Media Independent Practitioners Association of Nigeria (MIPAN), at Radisson Blu Hotel, Ikeja.
He explained that the company can only retain the loyalty of its subscribers through continuous broadcast of content that meets their taste, adding that this will help strengthen the connection with customers and provide a platform for advertising.
“One of the key words that we consider central to today’s workshop is the word attention. And the only way we can attract and keep attention is by placing the right content on our platform.
“And to deliver this content depends on a lot of things such as technology, creativity around the content and the devices.
“The aim is to continue to grow the platform to a bigger platform and to attract a lot of attention. That attention will help us create a deeper connection with the audience and generate advertising revenue,” Ugbe said.
He noted that MultiChoice has been able to produce compelling content that has enjoyed huge viewership and provided a strong platform for advertisers to grow their businesses.
For example, he said, Abeg, headline sponsor of the sixth edition of the BBNaija, grew its users from 20,000 to 1.8 million after it got exposed to the show’s over 40 million viewers within three months.
Also speaking, the Chief Executive Officer of DStv Media Sales, Fahmeeda Cassim-Surtee, explained that DStv Media Sales is the media buying subsidiary of MultiChoice. She noted that the company delivers it services to over 20 million households in Sub-Saharan Africa.
She added that the company prioritizes investment in technology to keep ahead of trends in content consumption and to deliver innovative solutions for businesses’ advertising needs.
In his address, Dr. Olalekan Fadolapo, Registrar/ Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), said the Senate Committee on Information has endorsed the recently introduced Advertising Industry Standard of Practice (AISOP).
He explained that amid the controversy surrounding AISOP, the framework was birthed by the need for a reform in the advertising industry through a standard framework to guide the interactions between advertisers and advertising agencies.
“The Advertising Industry Standard of Practice (AISOP) is a business framework that seeks to improve mutual respect, eliminate unfair advantage, unethical practices and unequitable interactions among relevant stakeholders in the industry.
“We have approached the National Assembly and we have the approval of the Senate Committee on Information to proceed with this (AISOP),”
He assured stakeholders present at the workshop that AISOP is not targeted at any group, but designed to improve industry practice standards.
Broadcasting
How to Beat DStv Price Increase with ‘Price Lock’ Feature
In today’s fast-paced world, where every penny counts, finding ways to save on essential services is more important than ever. And as part of its commitment to customer satisfaction, DStv has reiterated its “Price Lock” feature.
This is in response to the upcoming tariff increase, which the company understands may impose some financial strain on its valued customers.
What exactly does the “Price Lock” feature entail? The “Price Lock” feature offers customers the opportunity to retain their subscriptions at the current rate for 12 months.
To use the “Price Lock” feature, customers simply need to renew their subscriptions before the due date each month, ensuring uninterrupted access to their favourite DStv content at the current rate for the next 12 months.
But here’s the catch: only customers with an active subscription by the 30th of April qualify for this offer, when the tariff adjustment comes into effect.
Make sure you don’t miss the price lock offer! Simply download the MyDStv or MyGOtv app or dial *288# to subscribe, upgrade, or set up Auto-Renewal.
Broadcasting
OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content
Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.
The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.
Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.
The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.
The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.
“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.
“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.
“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.
“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.
“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.
“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.
The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.
He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.
Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.
Broadcasting
FCCPC to Review Multichoice’s Tariff Hike
Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.
Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.
Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.
The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’
The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.
The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.
“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”
But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.
He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.
- News2 days ago
60 Hearty Cheers to Chioma Ekeh, Africa’s Leading Unusual Female Tech
- Telecom2 days ago
ALTON, ATCON Urge FG to Address Telecoms Industry Challenges
- Telecom2 days ago
Qualcomm Shortlists Startups for Qualcomm Make in Africa 2024 and Awards 2023 Wireless Reach Social Impact Fund
- News2 days ago
9mobile Partners Microsoft to Host Impactful Training Session for Journalists
- News2 days ago
Academic Technologists Propose N350,000 Minimum Wage
- E-Financial2 days ago
Confusion as CBN Deletes, Reinstates Tweet Calling Crypto-Related Directive Fake
- E-Business2 days ago
Hydrogen Hosts Catalyst Workshop, Highlights Resilient Business Models for Fintech Startups
- Telecom1 day ago
World Earth Day: Kuda Partners with Wecyclers to Clean up Communities in Lagos