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West African Mobile Market Revenue Target $ 22b in 2015 -Study

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West Africa is one of the most dynamic regions in sub-Saharan Africa. The region’s telecommunications markets are increasingly opening up to competition and therefore experiencing significant growth.
"This has been driven by the operators’ network plans that have made mobile services available to a greater number of people. The limited presence of fixed-line infrastructure has also created a favourable environment for mobile operators to thrive," explains Birgitta Cederstrom, ICT Programme Manager, Frost & Sullivan.
New analysis from Frost & Sullivan finds that the market earned revenues of $12.0 billion in 2008 and estimates this to reach $22.6 billion in 2015, growing at a compound annual growth rate (CAGR) of 9.4 per cent.
"Fixed-line penetration in West Africa is considerably low at an average of about 2.0 per cent across the region. This is because fixed-line communications services are usually provided through a government-owned incumbent, where the services tend to be limited, of poor quality, and unreliable. Mobile communications services are an attractive alternative and offer a wider range of options and service," Cederstrom said.
Liberalisation policies and favourable regulatory conditions have encouraged the entry of new mobile operators with an extensive offering of products and services, targeted at different market segments.
However, the West African region is characterised by abject poverty and low disposable incomes, particularly in the rural areas. Hence, there is an increasing need for low-cost communication services. Further, the average revenue per user (ARPU) has been declining year-on-year due to price-based competition. Mobile operators face the challenge of finding alternative means of differentiating themselves in such a fiercely competitive environment.
"In the midst of the global economic downturn, subscribers reduced spending on basic communication services," explains Cederstrom. "This exerted downward pressure on mobile market revenues as well as profit margins, thereby slackening the market growth."
The introduction of unified licensing regimes or global licenses operators has paved the way for operators to provide converged services. The emergence of advanced IP technology enables the provision of data, voice, broadcasting, fixed, and mobile services over one network and creates opportunities for bundled service offerings. Consequently, operators are expanding their product portfolios and gradually positioning themselves as converged services providers, more in order to offset the decline in voice airtime sales, which has historically constituted the bulk of their revenues.
"Operators are mitigating the decline in voice revenues due to price based competition by providing diversified product portfolios. Additionally, they should provide value-added service offerings targeted at different market segments to spur further growth," concludes Cederstrom.

 

 


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Telecom

Fixed Wired Internet Market Lags as Mobile Gains Ground

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Nigeria has exactly 156,662 active fixed wired internet subscriptions as of mid-2026.

Fixed Wired Internet Market Lags as Mobile Gains Ground

This is a tiny fraction compared to mobile GSM networks, which dominate the market with over 154 million subscribers.

The fixed wired market primarily consists of homes and offices using direct physical cables like fiber optics.

Fixed wired services use physical cables, like glass fiber or copper wire, to bring internet directly into a building.

It is like  a dedicated, private water pipe for your home. It provides very fast speeds, unlimited data, and is reliable.

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In contrast, mobile GSM uses radio waves transmitted from tall towers to phones, acting more like a sprinkler that sprays a signal across an entire neighborhood.

Because laying physical cables across cities is expensive and hard to do, these subscriptions are very rare.

However, the market has seen recent growth, driven largely by Fiber-to-the-Home (FTTH) services.

The top players are: MTN FibreX with 110,564 subscribers, which is roughly 88.7 per cent of the entire market.

SWIFTNG accounts for about 13,945 connections.

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The others are  ipNX and 21st Century Technologies which make up the number.

 

 

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NCC Advances Nationwide Rollout of 112 Emergency Number After NEC Approval

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Nigerian Communications Commission (NCC) says it is intensifying efforts to implement Nigeria’s planned 112 national emergency number following its approval by the National Economic Council (NEC).

NCC Advances Nationwide Rollout of 112 Emergency Number After NEC Approval

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The commission disclosed this during a meeting between Vice President Kashim Shettima and an NCC delegation led by the Chairman of its Governing Board, Chief Idris Ibikunle Olorunnimbe, at the Presidential Villa, Abuja.

Briefing the Vice President, Olorunnimbe said the NCC had already established about 35 Emergency Communications Centres (ECCs) across the country to support a unified national emergency response system.

He said the next phase of implementation would focus on closer collaboration with state governments and emergency response agencies to ensure the effective rollout of the initiative.

The development follows the recent approval by the NEC, chaired by the Vice President, for the adoption of 112 as Nigeria’s single national emergency number across all tiers of government and emergency response agencies.

The council also approved the establishment of a multi-agency implementation committee to be jointly coordinated by the Office of the Vice President and the NCC.

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Olorunnimbe stressed that the success of the initiative would depend on the commitment of state governments to support and maintain emergency communications infrastructure, as well as the readiness of response agencies to promptly attend to distress calls.

“We need commitment at every level of all response agencies—from top to bottom—including the Nigeria Police Force, ambulance services across the states and, at the national level, the National Emergency Management Agency (NEMA),” he said.

Responding, Shettima directed the NCC to develop a comprehensive roadmap for the nationwide implementation of the single emergency number in line with international best practices.

He also urged the commission to work closely with the National Emergency Management Agency (NEMA), citing the agency’s experience in disaster management, relief and rehabilitation.

The Vice President assured the commission of the Federal Government’s commitment to sustaining the initiative, saying funding would be mobilised through the National Economic Council and partnerships with the private sector.

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He also called for greater dedication from all emergency response agencies to ensure the success of the programme.

The adoption of 112 is expected to harmonise emergency communications across Nigeria by providing a single number through which citizens can quickly access police, fire, ambulance and other emergency services.

The initiative is also expected to replace multiple emergency contact numbers currently in use and improve coordination and response during emergencies.

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NCC Seeks Cost-Based Pricing Framework for Ducts

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Nigerian Communications Commission (NCC) has said that it was strengthening collaboration with state governments and industry players to develop a transparent, cost-based pricing framework for sharing telecom ducts as part of efforts to speed up broadband expansion across Nigeria.

NCC Seeks Cost-Based Pricing Framework for Ducts

Ayuba Shuaibu, director of Policy, Competition and Economic Analysis, NCC, disclosed this at the Stakeholders’ Forum in Abuja.

Shuaibu said the initiative was designed to build consensus among all parties.

“The primary purpose of this forum is to ensure seamless synergy between the Commission and all stakeholders,” he said.

The director said the consultation was prompted by longstanding complaints over permits, levies and other charges imposed by different levels of government.

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He said bringing together state commissioners, telecom operators, tower companies and representatives of the Nigeria Governors’ Forum had helped improve understanding of the issues.

“This engagement is a work in progress. We expect more input from stakeholders before presenting the outcome to the Nigeria Governors’ Forum,” he added.

Dr Helen Adeneye, commissioner for Innovation, Science and Technology, Kogi State. welcomed the consultation, saying Nigeria needs a harmonised policy that clearly defines the responsibilities of both the federal and state governments.

“We need a harmonised policy that allows states to collaborate better with telecom operators and creates a more business-friendly environment,” she said.

Dr Adeneye added that adopting the Dig-Once policy would establish a uniform pricing system and help resolve disputes over charges for telecom infrastructure deployment.

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Chidi Ajuzie, chief executive officer, WTES Projects Limited,  whose firm is conducting the consultancy study, said the proposed framework would introduce a common cost structure for duct sharing to support broadband investment and economic growth.

“The study is designed to create a uniform pricing model that will drive broadband growth, economic development and wider adoption across the country,” he said.

Ajuzie explained that the consultants had developed preliminary floor and ceiling prices to guide operators while allowing flexibility within the approved range.

He added that the recommendations remain open to industry input before the NCC finalises the framework.

The Dig-Once Policy is designed to reduce the cost and disruption of deploying broadband infrastructure by requiring fibre ducts to be installed whenever roads are constructed or rehabilitated.

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The NCC is developing a cost-based pricing framework for sharing these ducts to promote fair pricing, reduce duplication of infrastructure and encourage investment.

The proposed model is expected to support the Federal Government’s broadband expansion targets while improving collaboration between telecom operators and state governments.

 

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