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What Excitement of Black Friday Means For Brands, Entrepreneurs and Consumers in Nigeria

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Black Fridays have become known for customers around the globe as the window of opportunity to get best deals on products. Many consumers wait for this window to get gadgets, electronics, household items and other high earned products at discounted prices.

 

This year’s Black Friday falls on 26th of November, however, many e-commerce platforms in recent years open their offer to customers from the start of the month.

For instance, Jumia, the leading e-commerce company in Africa scheduled its Black Friday sales to run through the month of November, with a grand finale on Friday, November 26th. This is usually done to enable more customers to enjoy the once in a year special sales window.

It is also the time of the year when vendors on e-commerce platforms across the globe make their record sales. Tayo Fatuga, owner of Ortintin store, has been a vendor on the Jumia platform for the past two years. According to him, his sales experience during the 2020 Jumia Black Friday was massive and he’s hoping for better sales turnover in this year’s edition.

“ I actually joined the promotion last year and it was beyond my expectation. The orders I got really wowed me. In fact I got more than I bargained for and at a point in time I blamed myself why I had not stocked more.

This year, I am better prepared, my store has increased its inventory. I have more orders and I know that this Black Friday will be better than last year,” he said.

A JForce Agent, Abraham Elegba who is really excited about black friday said  “This year’s Jumia Black Friday, I am excited because I know millions of items will be on promotion and it will be a good time for me and everyone to buy all the items that we couldn’t due to the rise in the price of things in Nigeria at the moment,” Abraham said.  A JForce agent is a sales consultant and a Jumia customer who earns a certain percentage as commission for successful orders placed for self or for others on Jumia’s platform.

The entrepreneur who is part of the Lagos State JForce network further explained how the initiative helps meet the needs of consumers. “I have been a Jforce agent with Jumia for over 7 years now. Being a JForce agent is to provide customers satisfaction at the comfort of their homes with the best and affordable products. Most consumers are looking for the best product without stress.”

For Jumia consumer, Blessing Benson, she is looking forward to Black Friday because it is an opportunity to acquire some of the products she has always purchased at a much lower price, “When I buy on Jumia, I buy items for my stretch marks. I buy on Jumia because it is convenient for me and it is guaranteed that I will get the items I ordered for. ”

Big global brands like Umdigi, Oraimo, Adidas, Samsung and Unilever, all partnered with Jumia Nigeria for the 2021 Black Friday sales  to thrill their consumers with special offers that help maintain brand affinity and loyalty. Jumia’s partnerships with these brands and organizations have enabled SMEs to connect with millions of consumers online which in turn leads to job creations in the economy.

So, if you have that high end product you’ve been looking to acquire, the ongoing Black Friday sales might be that big opportunity to own it. Just be on the lookout for what the partner brands are offering during the period.

You can check online sales platforms like Jumia to get information on when and how to benefit from the Black Friday discounts. You might end up having a November to remember in that regard.


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Bankers, Officials Colluding to Re-loot Recovered Abacha’s Fund-  EFCC

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Economic and Financial Crimes Commission (EFCC) has alleged collusion between commercial banks and government officials to re-loot recovered funds from Sani Abacha, late dictator.

Bankers, Officials Colluding to Re-loot Recovered Abacha’s Fund-  EFCC

Sani Abacha

The $322 million Abacha loot, recovered in December 2017 and earmarked for Conditional Cash Transfer under the Social Investment Programme, was intended to provide monthly stipends to vulnerable Nigerians.

However, Dele Oyewale, spokesperson for the EFCC, disclosed that investigations have uncovered financial malpractices involving COVID-19 funds and World Bank-assisted loans coordinated by the Humanitarian Ministry. Several interdicted and suspended officials of the ministry have been linked to the alleged malfeasance, with N32.7 billion and $445,000 recovered from them.

Managing directors of implicated banks have provided statements, and investigations are ongoing, with former minister Sadiya Umar-Farouq and her successor, Beta Edu, summoned for questioning.

The EFCC stressed that the probe targets a systemic issue rather than individuals, signaling a crackdown on corruption within Nigeria’s financial sector and government agencies.


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FITC to Redefine HR with AI, Digitisation for Organisational Sustainability

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The eagerly anticipated E3 Conference, hosted by FITC, is back for its fourth edition, poised to set new benchmarks in the realm of employee engagement and organizational sustainability.

Themed, “Redefining HR Through AI & Digital Transformation for Organizational Sustainability,” the conference is scheduled to take place on April 17th and 18th.

In a statement, FITC says the E3 Conference stands as a beacon of innovation, bringing together thought leaders, industry experts, policymakers, and professionals from across Africa and beyond.

It explained that in today’s fast-paced landscape, technology such as AI and automation is reshaping the dynamics of human resource management.

“The E3 Conference is dedicated to unravelling the potential of these advancements, focusing on topics ranging from talent mobility to the latest trends in managing talent. It’s a journey towards understanding and embracing these transformative shifts, ensuring that businesses are primed for the future of HR.

“With a stellar lineup of over 24 speakers, including C-suite Executives, Subject Matter Experts, and Thought Leaders from various sectors, the conference promises to deliver insights that transcend conventional boundaries. Attendees can expect deep dives into strategies for enhancing productivity, streamlining processes, and maximizing global talent mobility through AI and automation, “it stated.

“Keynote speakers such as Evi Ifekwe, Executive Director of People & Country Services at TotalEnergies EP Nigeria Limited, and Wale-Smatt Oyerinde, Director-General of NECA, alongside a faculty lineup comprising industry stalwarts, will spearhead discussions on critical issues shaping the future of work.

The two-day hybrid event will feature four plenary sessions and two master classes, providing attendees with ample opportunities for networking, knowledge exchange, and interactive engagement.

Participants will delve into topics such as the impact of AI on the future of work, data-driven performance management, and strategic implementation of AI in HR.

The conference is expected to provide insights into cutting-edge strategies for professionals and HR leaders who will gain invaluable insights from industry pioneers on leveraging AI and digital transformation to drive organizational sustainability and employee engagement, “it stated.

“As organisations worldwide grapple with the complexities of the new normal, the E3 Conference serves as a beacon of hope and enlightenment, offering practical solutions and visionary insights to navigate the challenges ahead, ” the company said.


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History as Nigeria Launches Mew 5-in-1 Meningitis Vaccine

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Nigeria has launched the new Men5CV vaccine, which offers protection against five strains of the Neisseria meningitidis bacteria (meningococcus) responsible for meningitis.

History as Nigeria Launches Mew 5-in-1 Meningitis Vaccine

Nigeria becomes the first country globally to launch the vaccine, which is recommended by the World Health Organization (WHO).

The Men5CV vaccine rollout is a significant advance in the fight against meningitis, as it provides broader protection than the previous vaccines.

It shields against the major strains A, C, W, Y and X of meningococcal bacteria in a single shot. Existing vaccines sold in Africa are only effective against strain A.

The introduction of Men5CV is particularly crucial for Nigeria, one of the 26 hyper-endemic countries in Africa, which recently experienced an outbreak leading to 1,742 suspected cases.

In response, a vaccination campaign was conducted in March 2024 to reach more than one million individuals aged from one to 29.

The vaccine’s development, spanning 13 years, was a collaborative effort between PATH and the Serum Institute of India, with funding from the UK Government’s Foreign, Commonwealth and Development Office.

The Men5CV vaccine utilises the same technology as the MenAfriVac vaccine that has eradicated meningococcal A epidemics in Nigeria.

In July 2023, the WHO prequalified the meningitis vaccine, branded as MenFive. It went on to issue a formal recommendation for its launch in October.

Gavi, the Vaccine Alliance, provided funding for the vaccine and emergency vaccination activity, and allocated resources for the Men5CV rollout in December.

The vaccine is now available for outbreak response through the emergency stockpile managed by the International Coordinating Group on Vaccine Provision.

Mass preventive campaigns involving the Men5CV vaccine rollout across sub-Saharan Africa’s ‘Meningitis Belt’ are expected to commence in 2025.

Dr Tedros Adhanom Ghebreyesus. WHO director-general, stated: “Meningitis is an old and deadly foe, but this new vaccine holds the potential to change the trajectory of the disease, preventing future outbreaks and saving many lives.

“Nigeria’s rollout brings us one step closer to our goal to eliminate meningitis by 2030.”


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