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What the Retail and E-commerce Sector Should Expect in 2026 in Era of AI-driven Shopping and Privacy

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In 2025, the retail and e-commerce sector continued to face intense pressure from cybercriminals. According to Kaspersky data, 14,41%* of users in the global retail sector encountered web-based threats, while 22,20% were affected by on-device attacks.

Ransomware remains a serious concern for the industry. Last year, 8,25% of retail and e-commerce companies experienced ransomware incidents, and the number of unique B2B users in the sector affected by ransomware detections rose by 152% compared to 2023, signalling a sharp escalation in targeted attacks.

Phishing also continues to be a major threat vector. Kaspersky identified 6.7 million phishing attacks targeting users of online stores, delivery services, and payment systems in 2025. More than half of these attacks (50,58%) were aimed specifically at online stores, underscoring cybercriminals’ focus on e-commerce platforms as high-value targets for fraud and data theft.

A look at 2025 cybersecurity for retail & e-commerce: Trends and what happened

A stealer with a taste for pizza delivery. Shopping and food ordering via mobile apps are routine user behaviours. However, 2025 demonstrated that even downloading a seemingly legitimate app from an official app store does not guarantee safety, nor does it ensure that user data and financial credentials will not be compromised.

Ransomware detections in the B2B sector increased due to a single dominant actor. The number of unique users in the Retail & E-commerce sector who encountered ransomware detections increased by 152% in 2025 compared to 2023 (Nov 2024 – Oct 2025 vs. Nov 2022 – Oct 2023).

The most significant growth occurred during the 2024-2025 period and is largely attributable to the rapid spread of the Trojan-Ransom.Win32. Dcryptor family, which became highly prevalent across the retail and e-commerce sector in some of the analysed markets. This malware is a trojanised ransomware variant that leverages the legitimate DiskCryptor utility to encrypt disk partitions on victim systems.

Phishing activity in the online retail segment stood out. Despite being a long-established attack technique, phishing remains highly prevalent in the context of online purchasing.

From November 2024 through to October 2025, Kaspersky products blocked 6,651,955 attempts to access phishing links targeting users of online stores, payment systems, and delivery services. Of these attempts, 50.58% targeted online shoppers, 27.3% impersonated payment systems, and 22.12% targeted users of delivery companies.

Sales seasons continue to do the work for attackers. Seasonal peaks in online shopping consistently provide attackers with predictable opportunities to scale user-focused attacks.

Periods of heightened promotional activity lower user vigilance and allow familiar phishing and spam scenarios to blend into legitimate marketing traffic, increasing their overall effectiveness.

Predictions: What retail & e-commerce cybersecurity might face in 2026

Chatbots are likely to become a common product discovery tool across online marketplaces. Unlike traditional search, conversational interfaces encourage users to share more detailed, natural-language requests, revealing preferences, constraints, and contextual information.

This shift expands the privacy attack surface, as platforms accumulate richer user profiles through chat interactions. As a result, chatbot logs may become as sensitive as transactional data, increasing the risks of over-collection, misuse, or exposure of personal information.

“Search itself is changing, including how people look for products online. In 2025, there was a gradual shift from simple keyword queries to more conversational and visual ways of finding what to buy. As these models rely on broader user input, careful handling of the data involved will remain an important consideration for maintaining user trust,” comments Anna Larkina, Web data and privacy analysis expert at Kaspersky.

Changes in taxes and trade rules might be exploited in online fraud. Modifications in taxes, import duties, and cross-border trade rules are likely to be used as lures in phishing campaigns and fraudulent online stores, promoting unrealistically cheap offers or claims of avoided fees.

As pricing and fee rules continue to evolve across markets, it may lower vigilance, increasing the effectiveness of such schemes, particularly against small and mid-sized retailers.

AI-powered shopping assistants are expected to increasingly operate outside retail platforms, embedding themselves into browsers, mobile apps, and third-party services. While designed to simplify navigation and price discovery, these tools shift data collection beyond the retailer’s perimeter, creating new and less visible privacy risks.

To function effectively, external AI shopping agents require continuous access to user behaviour, including browsing activity, search intent, location context and product interactions across multiple sites.

This enables the aggregation of detailed behavioural profiles outside the direct control of both users and retail platforms, increasing the risks of over-collection, opaque data usage, and unintended exposure.

Image-based product search might become a new challenge in privacy risks. Previously, the main privacy concern around user images in e-commerce was limited to photos voluntarily shared in product reviews.

However, image-based product search is expected to make photo uploads a routine part of the shopping experience across major retail platforms. While this feature improves product discovery, it also increases the risk of unintended exposure of personal data.

User-submitted images may contain faces, home environments, or sensitive details, such as names, phone numbers, or addresses visible on shipping labels or packaging, making secure processing, data minimisation, and limited retention critical requirements for retailers.


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4 Nigerian Startups Selected to Join Milestone 10th Google for Startups Accelerator Africa Cohort

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Four Nigerian technology startups – Bani, MasteryHive AI, Regxta, Termii – have been selected to join the 10th cohort of the Google for Startups Accelerator Africa.

4 Nigerian Startups Selected to Join Milestone 10th Google for Startups Accelerator Africa Cohort

Chosen from an exceptionally competitive pool of nearly 2,600 applications, these innovators are part of a final pan-African group of 15 companies. With an acceptance rate of less than 1%, their selection highlights the immense technical talent and resilience emerging from Nigeria’s digital ecosystem.

The selected Nigerian startups are utilizing Artificial Intelligence to address critical local and regional challenges:

Bani : A cross-border payments infrastructure platform eliminating settlement delays for African businesses trading globally.

MasteryHive AI : An AI-native platform automating transaction reconciliation, fraud detection, and AML monitoring.

Regxta : Combines alternative data-driven credit scoring with a hybrid digital-agent distribution model to deliver financial products to unbanked micro businesses.

Termii : An AI-native communications infrastructure platform ensuring reliable financial messaging for banks and fintechs.

African tech founders are actively solving fundamental infrastructural challenges, bridging gaps in financial inclusion, healthcare, and supply chains with complex AI. The continent’s venture ecosystem showed remarkable resilience by raising $3.9 billion in 2025. However, scaling deep-tech solutions requires specialized technical infrastructure, advanced cloud capabilities, and strategic mentorship to complement this capital. Accelerator programs provide these exact tools, ensuring local innovations can sustainably grow into businesses that power the continent’s digital economy.

Gbolade Emmanuel, CEO of Nigeria-based Termii, noted: “At Termii, we’re building AI-powered infrastructure that ensures financial transactions don’t fail, from login PINs to payment OTPs and fraud alerts. The Google Startup Accelerator is helping us accelerate our AI roadmap and scale globally, and even in the first week, access to technical support and insights has been incredibly valuable for our next phase of growth.”

“We are absolutely thrilled to welcome these exceptional founders into Class 10,” said Folarin Aiyegbusi, Head of Startup Ecosystem, Africa. “African startups are driving essential economic growth and social development. Our role is to serve as a supportive partner, providing these developers and founders with the technical infrastructure, mentorship, and global network they need to scale their solutions and amplify their real-world impact.”

Running from April 13th to June 19th, 2026, the hybrid program will provide the 15 startups with dedicated guidance from experienced mentors and industry experts, alongside hands-on technical workshops focused on AI and machine learning.

Since launching in 2018, the Google for Startups Accelerator Africa program has supported 106 startups from 17 African countries, empowering them to collectively raise over $263 million and create more than 2,800 jobs.

For more information on the full list of 15 startups participating in Class 10, please visit the Google Africa Blog at https://blog.google/intl/en-africa/company-news/meet-the-15-startups-joining-the-google-for-startups-accelerator-africa-class-10/.


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Nigeria’s Innovation Flywheel: Turning Early AI Uptake into Economic Acceleration

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By: Deen Yusuf, Managing Director, Microsoft Nigeria

Nigeria has never struggled with ingenuity. It is a place where innovation grows from necessity, and where developers, entrepreneurs, and problem solvers consistently push past limitations to build what does not yet exist.

Nigeria’s innovation flywheel: Turning early AI uptake into economic acceleration

Deen Yusuf, Managing Director, Microsoft Nigeria

But in the era of artificial intelligence, ingenuity alone is no longer enough. The nations that will lead are those that not only innovate, but also ensure AI reaches workers at every level of the economy, because innovation without diffusion is simply potential left on the shelf.

Yet research shows this diffusion is far from guaranteed. While global generative AI usage continues to rise, the adoption gap between the Global North and Global South is widening at almost twice the rate.

Even the United States, despite leading in frontier AI, has fallen behind smaller, highly digitized economies in workforce adoption.

It’s clear that access constraints, not a lack of creativity or ambition, pose the greatest threat to equitable AI progress. For Africa, and for Nigeria in particular, this risk cannot be ignored.

The barriers slowing Nigeria’s AI acceleration

Microsoft’s Global AI Adoption in 2025: A Widening Digital Divide report shows that though Nigeria’s appetite for innovation remains strong, the underlying systems required to translate that energy into mainstream adoption are underdeveloped. While startups, government institutions, researchers, and investors are actively exploring AI applications across multiple sectors, national adoption has risen only marginally, up just 0.6 percentage points, from 8.7 percent in the first half of 2025 to 9.3 percent in the second half of the year.

Access remains the most immediate constraint. Connectivity gaps, inconsistent speeds, and high data costs limit the everyday use of AI tools. With median mobile speeds of 46.78 Mbps and fixed broadband at 27.54 Mbps, Nigeria ranks below the global benchmarks needed for reliable, cloud-based AI services.

Skills shortages create a second barrier. While momentum is building, Nigeria still requires the specialized talent required to build, integrate, and manage advanced AI systems. Talent emigration further widens the gap.

Language and localization gaps compound the challenge. Most large language models leverage English-language training data, excluding many Nigerian languages and limiting the cultural relevance of AI tools in a country with rich linguistic diversity.

Finally, fragmented regulation slows progress. Overlapping mandates across agencies create uncertainty around governance, privacy, and security, fueling public hesitation and reinforcing fears around job displacement.

Learning from global AI leaders

The fastest-accelerating countries, including the UAE, Singapore, Norway, Ireland, France and Spain, share a clear blueprint: early investment in digital infrastructure, robust skilling ecosystems, and decisive government leadership.

The impact of this approach is evident in the UAE, where the AI Diffusion Report shows national adoption rising from 59.4 percent in the first half of 2025 to 64 percent in the latter half, a 4.6-percentage-point increase.

The Emirates’ AI advantage didn’t materialize overnight. It was built deliberately and with years of foresight. In October 2017, five full years before ChatGPT captured global attention, the UAE appointed the world’s first Minister of State for Artificial Intelligence. That same year, the country launched a national AI strategy covering nine priority sectors and establishing governance frameworks.

This sequencing proved consequential. When the current generative AI wave arrived, UAE residents encountered a familiar technology, one their government had been deploying in public services and discussing in national conversations for half a decade. The foundation was already in place.

Regulatory pragmatism has been a key driver of the UAE’s rise as a global AI leader. Early on, the country established sandbox environments that allowed controlled experimentation and learning. It then introduced targeted visa programs to attract and retain AI talent, ensuring the ecosystem could scale.

This was reinforced by principle-based guidelines that offered clear direction without stifling innovation or creating compliance paralysis.

Over time, this approach built trust in the most durable way possible: through proven outcomes and AI systems that deliver value in everyday transactions.

For Nigeria, a similar path begins with deliberate government action through initiatives such as 3MTT and Project Bridge.

These programs lay the groundwork for strengthening talent and infrastructure, expanding access and connectivity, and accelerating digitization across ministries, departments and agencies.

Professional bodies also have a critical role to play. Through training, workshops, and sector-specific guidance, they can demystify AI, correct misconceptions, and help workers understand its benefits.

Early adopters already show what is possible. Through its advanced analytics-driven marketing platform, Terragon Group is helping its clients achieve returns of up to 900 percent, while financial services group Access Holdings has significantly accelerated product development cycles using AI-driven tools.

Local language relevance is equally essential. South Korea’s surge in AI adoption, for example, rising from 25th to 18th in the global rankings, only accelerated once AI models became highly effective in Korean. Nigeria can follow this path by investing in indigenous language AI.

Initiatives such as Awarri and Paza, a recent collaboration with Microsoft Research, are starting to show how culturally rooted AI tools can expand access and inclusion.

Nigeria stands at a pivotal moment. The ingenuity is here; the ambition is here, and now the pathway is clear.

With focused investment in infrastructure, talent, localization, and forward-leaning governance, the country can move from early promise to broad-based AI participation, ensuring AI becomes a driver of inclusive growth and opportunity for every Nigerian.


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Nigeria @ Risks Losing Digital Control- NiRA

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Nigeria is at risks losing digital control of its cyberspace following the alarming surge in cyberattacks in the country.

Nigeria @ Risks Losing Digital Control- NiRA

The surge show a dangerous shift from opportunistic cybercrime, facing approximately 4,710 threats weekly and ranking as a top target for cybercriminals in Africa.

Nigeria Internet Registration Association (NiRA) recently warned that the trend weakens the country’s control over its digital identity and limits economic gains from its expanding online ecosystem.

Speaking at the .ng Media Advocacy and Capacity Building Initiative for the Nigerian Information Technology Reporters Association (NITRA), organised by NiRA in Lagos, Adesola Akinsanya, president, NiRA, questioned who truly owns Nigeria’s digital presence, stressing that the answer lies in deliberate choices regarding domain name adoption and the narratives shaping the country’s digital ecosystem.

He likened the widespread adoption of foreign domains to building assets on land owned by others, where control, legal authority, and economic benefits ultimately reside outside the country.

According to him, many Nigerian businesses operating on domains such as .com are effectively anchoring their digital operations on infrastructure beyond national control.

Industry stakeholders at the event noted that while Nigeria’s digital economy continues to expand driven by increasing internet penetration and a vibrant tech ecosystem a significant portion of the value generated is lost through payments tied to foreign domain registration and hosting services.

Seyi Onasanya, chief operating officer, NiRA,  described domain names as “digital real estate,” emphasizing their role as a foundational layer of the modern economy.

She stated that countries that prioritise local domain systems are better positioned to retain value, strengthen trust, and enhance digital competitiveness.

Onasanya added that although country-code domains account for nearly 40 percent of global domain registrations, Nigeria still records relatively low adoption of its .ng domain despite its large population and millions of small and medium enterprises.

Experts at the forum warned that dependence on foreign domains contributes to capital flight, weakens national branding, and exposes businesses to external regulatory risks.

They stressed that every domain name represents a potential economic asset linked to transactions, jobs, and overall GDP growth.

Beyond economic implications, speakers highlighted trust and security as critical issues.

Ridwan Badmus, legal and cybersecurity expert, noted that Nigeria’s regulatory framework is evolving to support a more secure digital environment, including policies encouraging government institutions to adopt local domains and hosting services.

He explained that the .ng domain benefits from enhanced security features such as DNS Security Extensions (DNSSEC) and improved monitoring systems, which strengthen resilience against cyber threats.

 


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